Director Marketing Advertising Manager in Denver CO Resume Timothy Matthews

TIMOTHY F. MATTHEWS 303 204-6056

Email: [email protected]

STRATEGIC

MARKETING

EXPERT

Highly accomplished marketing, sales and new business development expert that accelerates in understanding complex business platforms and creating results driven business strategies and marketing solutions that meet or exceed sales and revenue projections. Proven ability to lead, motivate and manage cross-functionally in start-up and enterprise environments.

CORE PROFICIENCIES    

Strategic Marketing SEO & SEM Platforms Leadership & Team Management Next Gen. Revenue Streams and Business Development

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Digital and Social Media Marketing Promotions and Events Sales Management and Budgeting Integrated Marketing Communication

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Working C-level Executives Brand Positioning Consumer Analytics Sports Marketing B2B and B2C Platforms

SELECTED PROFESSIONAL ACHIEVEMENTS    

Exceeded investor relations’ acquisition revenue goals by 20%, resulting in a capital increase of more than $6MM against a goal of $5MM. Created first year multi-district, high six-figure sponsorship programs for CVS Pharmacy and Staples Inc., exceeding sales projections by 12%. Managed new digital and print products which contributed more than $6MM in revenue in the first two years, exceeding plan goals by $1.5MM. Negotiated and managed the contractual partnership with the 2008 U.S. Senior’s Open, the 2005 U.S. Women’s Open and The International at Castle Pines from 1998 through 2006.

PROFESSIONAL E XPERIENCE PORCARO COMMUNICATIONS 2013 – PRESENT DIRECTOR OF BRAND DEVELOPMENT  Led new business efforts and added five new accounts in the first year including the Colorado Springs Gazette, Copper State Bolt & Nut, Flatiron Construction, Funeral Credit Care and Software Bisque. Exceeded year first year agency revenue goals by 8%.  Reversed declining trend in print & digital readership with media based circulation advertising campaign which resulted in the addition of 3,500 readers, a net increase in readership of 5%.  Created customer focused brand position strategies for the Gazette, which supported the growth objectives established by Clarity Media. EDUCATION FUNDING PARTNERS, LLC 2011 – 2013 Regional Sales Director, Corporate Sponsorships.  Developed a cluster of digital and on-campus marketing assets within “Education Benefit Zones” that strategically connects school districts with Fortune 500 companies.  Built a sponsorship model that fully integrates multi-channel communications programs that engages parents, teachers and students in a responsible, education-friendly way.

Tim Matthews

Resume, Page 2

THE GRANT HARTFORD CORPORATION 2009 – 2010 VICE PRESIDENT OF MARKETING  Managed communications to multiple stakeholders, including financial investors, vendors, and staff.  Managed internal and external communication programs with the company’s SEC Attorney, taking GHC from a privately held development company to a public small mining production concern.  Developed marketing material for industry trade shows and annual shareholders meetings. DENVER NEWSPAPER AGENCY (THROUGH MERGER WITH THE ROCKY MOUNTAIN NEWS) 2001 - 2008 DIRECTOR OF MARKETING, MAJOR ACCOUNTS AND SPORTS SPONSORSHIP  Created an innovative sports marketing model and allowed for 3rd party marketing pass-through rights with professional sports teams and events, including the Broncos, Rockies, Avalanche, Nuggets and major golf tournaments.  Sports sponsorships generated $3.5MM in revenue in 2002 and provided year-over-year growth ultimately contributing more than $8MM by 2008.  Managed a major account staff of eight print and digital sales reps., billing more than $10MM annually and a marketing department team of five with an annual budget exceeding $5MM.  Managed annual reader based marketing programs that consistently created single digit increases in subscriber acquisition and retention.  Acted as the primary marketing liaison with the newspapers editorial staff and built strategies that fueled growth results for digital, social and traditional print media platforms. THE DENVER POST 1998 - 2001 DIRECTOR OF MARKETING AND SPORTS SPONSORSHIP  Marketing strategies and campaigns reversed a circulation deficit from the Rocky Mountain News of 133,000 Sunday and 30,000 daily readers.  Planned and directed multi-channel marketing and media-driven branding campaigns.  Worked with and managed multiple advertising agencies and external vendors.  Built sports marketing partnerships with the Avalanche, Nuggets, Broncos, Rockies, and Crush.  Developed marketing strategy for the launch of new reader and niche advertiser products.  Directed marketing support strategies that supported the launch of multiple digital media platforms THOMAS & PERKINS ADVERTISING 1990 - 1998 ACCOUNT GROUP SUPERVISOR  Created and implemented all marketing and advertising strategies, working with more than $9MM in agency billings and managed a staff of six account executives and coordinators.  Directed major consumer and franchise accounts, including Wendy’s, The Denver Post, National Jewish Hospital, Ultra-Mar Diamond Shamrock, Teller House Casino and The Alameda Newspaper Group.  Developed annual integrated marketing plans for circulation and advertising departments.  Created and launched new branding campaign for Ultra-Mar Diamond Shamrock in Colorado markets.

E DUCATION AND CREDENTIALS Bachelor of Science, Business Administration and Marketing, University of Northern Colorado Certified Business Communicator, Business Professional Advertising Association

AFFILIATIONS Lead Fundraiser, Denver Metro Chamber of Commerce Board Member, Metro Denver Sports Commission Volunteer Ski Instructor, National Sports Center for the Disabled