Carol Broslaw has a history of consistently increasing revenues and maintaining the highest level of customer satisfacti...
CAROL BROSLAW Irvine, CA 92604
(949) 887-9173
[email protected]
DIRECTOR OF EVENTS Corporate Meetings / Client Relations / Hospitality / Catering / Logistics / Operations PR / Tourism / Cross-Functional Teams / Crisis Management / Weddings / Conference Bookings From corporate meetings to large social, conference and catering events, I have a history of consistently increasing revenues and maintaining the highest level of customer satisfaction. With an unparalleled attention to detail, I ensure the execution of memorable events that lead to repeat and referral business. By implementing sales and marketing strategies, I maximized the profits of my employers year over year. Whether addressing a customer issue or a unique customer need, my teams and I have provided innovative solutions to exceed expectations. Building trust and rapport and delivering a seamless experience are hallmarks of my career. I can contribute to your organization quickly by:
Creating world-class customer experiences Leading teams to optimal performance Meeting critical deadlines Increasing revenues with new and existing accounts Developing long-term strategic relationships with vendors
Energetic and highly articulate, my strong communication skills allow me to effectively train and motivate crossfunctional teams. Clients have described me as an intuitive problem-solver, and a valuable resource for ideas. I hold a certificate in Hospitality Administration from Centennial College of Applied Arts. SELECTED ACCOMPLISHMENTS Retained key annual event accounts. During transition of management of Four Seasons to Irvine Company for the Island Hotel, clients with current bookings at hotel were unsure of service. Met with clients, ensuring all needs were met and providing flawless events. Re-booked clients for following year, increasing revenue $340K. Grew revenue with superior event planning. Asked by supervisor at Four Seasons Newport Beach to handle VIP familiarization group with ten high-profile corporate executives. Planned and executed entire weekend, highlighting seamless hospitality and event capabilities of the hotel. Booked business, resulting in ~$70K in business. Saved major client contract. A $1M/year client of Island Hotel was dissatisfied and floral vendor refused to remedy the situation. Immediately stepped into action, pooling every resource into a quick and satisfactory resolution. Rebuilt trust and relationship, saving millions in potentially lost revenue. Doubled revenue target for conference bookings. Four Seasons Toronto assigned annual revenue targets to each conference associate. Asked to hit numbers of ~$800K in bookings. Developed and implemented sales plan, steadily building book of business. Achieved $1.8M in sales, more than double expectations. CAREER HISTORY Director of Conference Services, Island Hotel Newport Beach, 2005 to 2011. Retained after change of management to direct all conference services for this luxury 295 room hotel with 30,000 sq ft of meeting space. Implemented sales / marketing strategies and ensured client satisfaction. Managed team of four and $8M budget. Director of Conference Services, Four Seasons Hotel Newport Beach, 2000 to 2005. Promoted to run all of conference services, including, but not limited to audio-visual, food and beverage, off property events, front drive operations, and front office check-in. Managed direct team of four. Assistant Director of Catering and Conference Services, Four Seasons Hotel Newport Beach, 1999 to 2000. Promoted to help run catering services as well as manage conference services. Assisted Director of Catering & Conference Services in budget and event forecasting. Managed team of three. Earlier: Senior Conference Services Manager / Catering & Conference Services / Catering Sales Manager, Four Seasons Hotel. Catering Assistant, Hotel Plaza II. Personal: When not spending time with my Mastiff rescue, I enjoy yoga, cooking, and wine tasting.
