Terry Constantine is an award-winning Marketing leader who quickly catapults brands to multimillion dollar-plus revenue ...
Terry Constantine... DELIVERING MARKET INNOVATION FOR COMPETITIVE ADVANTAGE Woodland Hills, CA 91367 • 818.326.3700 •
[email protected]
Award-winning Marketing leader who quickly catapults brands to multimillion dollar-plus revenue through highly targeted, innovative, consumer-driven marketing strategies. Motivational leader known for creating synergies between disparate operations and functions through a combination of leadership, innovation and process excellence. Brings passion and energy to every challenge and thrives at growing and positioning small- to mid-sized companies as world-class contenders. Leverages 25+ years in-house, agency and consultative experience across all mediums and roles, from television production to newly emerging technologies, moving companies to the next plateau. Noted for…
Driving #1 Market Position: Spurred momentum of Pohanka’s #1 worldwide marketing position for the upscale Acura brand by creating new marketing mix, increasing visibility and optimizing advertising dollars. Industry Recognition/Creativity: Received Print, TVB, Telly and Silver Microphone National Awards for advertising campaigns, TV and radio commercials for CBS, Cutter Automotive and clients of Think New Marketing advertising agency. Created instantly recognizable award-winning jingle that elevated Cutter to #1 dealer in market. Forming Strategic Alliances: Partnered with Disney Radio to distribute free copies of the newly released Cars movie DVD throughout Portland, in a look-alike Chevrolet provided by Tonkin Family Dealership. Elevated dealership profile and good will in the community and increased sales at no cost to Tonkin. Propelling Successful Start-ups: Delivered an immediate impact to Think New Marketing, a start-up agency, by achieving profitability within the first quarter after company launch by garnering new, multimillion dollar accounts. Introducing Cutting Edge Strategies: Drove sales growth for the Tonkin Family Dealership by creating television commercials, utilizing ground-breaking virtual set at no cost to dealership.
Strengths that Drive Brand, Revenue and Market Growth
Strategic and Tactical Planning Marketing/Branding P&L/Multimillion Dollar Budgets Business Development/Deal Structuring Multi-channel Marketing – Internet/TV/Radio/Print
Website Development – SEO/SEM/Social Media Analytics/Research/Segmentation Positioning/Differentiation Strategies Media Placements/Negotiations Cross-functional Teams
A Career of Facilitating Growth through Visionary Leadership, Marketing Expertise, Creativity, Strategy, Insight and Execution DIRECTOR Think Marketing Solutions, Woodland Hills, CA
2008 – Present Provide private website development and marketing consulting to several individuals and small start-ups, including IAMED and Skin Care Solution Secrets. Capitalized on opportunity to volunteer with several charitable organizations and engage in travel to locations with historical significance, a personal passion.
DIRECTOR OF MARKETING Pohanka Automotive Group, Chantilly, VA; Marlow Heights, MD
2007 – 2008 Brought on board to innovate and update marketing strategies for one of the oldest automotive groups in the Washington, DC metro area, with seven locations selling 14 makes. Accountable for multimillion dollar advertising/marketing budgets, monthly and annual planning, and media buying and negotiations.
Drove strategic solutions, managed website redesign and created a more intuitive customer interface to facilitate dealerships’ forward progress in the face of a recessionary economy.
DIRECTOR OF MARKETING/ADVERTISING Ron Tonkin Family of Dealerships, Portland, OR
2004 – 2007 Strengthened marketing and advertising program for dealership with 14 auto and one motorcycle location. Formulated market plans and projections and administered $5M budget.
Opened channels of communication between corporate and sales teams that fostered creativity and cohesiveness, which facilitated continued sales success.
Terry Constantine
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WEST COAST REGIONAL MANAGER Mudd Advertising, Los Angeles, CA
2003 – 2004 Recruited by well known agency focused on retail advertising for car dealerships nationwide to increase volume and streamline the day-to-day operations of the West Coast office.
Utilized a consultative sales approach that exploited personal expertise of sales drivers and market trends to capture new high-volume clients.
SENIOR VICE PRESIDENT Think New Marketing, Inc., Woodland Hills, CA
2000 – 2003 Built marketing organization with oversight of new business, staff recruitment and training and $15M budget. Coordinated marketing communications and creative design.
Executed marketing strategies that achieved business plan goals.
VICE PRESIDENT OF MARKETING AND PUBLIC RELATIONS Kaiser McEuen Marketing, Los Angeles, CA, 1999 – 2000 Initially brought in as account executive but quickly progressed to executive oversight of marketing and public relations, $15M budget and 20-person staff. Directed development of marketing collateral, PR material, trade show design and press kits.
Captured and launched Utility.com and Tachyon through new business presentations.
Introduced new products at industry trade shows, including the National Automobile Dealers Association (NADA), the Consumer Electronics Show (CES) and the Specialty Equipment Market Association show (SEMA).
DIRECTOR OF MARKETING/ADVERTISING Miller Automotive Group, Los Angeles, CA
1997 –1999 Elevated profile of nine-dealership company through the development of a cohesive advertising program comprised of print, television and radio creative. Directed call center sales staff, Internet sales and call center operations. Accountable for budgeting, planning and media placements and negotiations.
Maximized returns and consistently exceeded revenue and customer service goals by educating staff on marketing strategies and goals.
MARKETING PROJECT MANAGER/PRODUCER KTLA, Los Angeles, CA
1996 –1997 Produced and directed commercials and television shows and segments for KTLA TV, as well as The Rose Parade and Hollywood Santa Claus Lane Parade. Acquired celebrity appearances and drew prospective clients to the launch of the new Audi A8, A6 and A4 for Audi marketing.
CONSULTANT/PRODUCER Hawaii Production Center/CBS/KGMB, Honolulu, HI
1995 –1996 Produced and directed commercials, television shows and segments for CBS television, KGMB and multiple Thanksgiving Day Parades in Honolulu.
VICE PRESIDENT OF MARKETING AND ADVERTISING Auto Media Advertising/Cutter Automotive, Honolulu, HI
1986 – 1995 Administered $5M+ budgets for in-house agency of mega-dealer with eight locations in Hawaii and California, selling up to 12 different makes. Produced and directed award-winning television/radio commercials and print advertising campaigns. Created branding and jingle that elevated Cutter to #1 in the market. Prior professional progression: Segment Producer, CBS; Freelance Production Assistant, Film Industry; Casting Director, Commercial Casting Services; Customer Representative, Estee Lauder; and Customer Service Representative, MasterCard.
Education Course of Study: Liberal Arts, California State University, Los Angeles, CA
Dedication to Community Volunteer/former board member, Juvenile Diabetes Research Foundation, Hawaii and Los Angeles, CA Key Organizer, Make-a-Wish Foundation golf tournaments, Portland, OR Volunteer, Recording for the Blind and Dyslexic, Los Angeles, CA
