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Purwadhika didirikan pada tahun 1987 oleh Purwa Hartono, MSCNG BSCS sebagai lembaga pendidikan non formal di bidang IT. Sejak berdirinya Purwadhika telah memiliki lebih dari +20,000 alumni dan telah memberikan training pelatihan IT kepada Perusahaan Internasional, Multinasional dan Lembaga Pemerintahan seperti Freeport Indonesia, Astra Honda Motor, Bank Central Asia, Citibank, Pertamina, TNI AL dan masih banyak lagi.
Kini nama Purwadhika adalah Purwadhika Startup and Coding School dimana seluruh program pendidikan yang dimiliki berhubungan dengan dunia digital dan Startup yaitu di bidang Coding, UI/UX , dan Digital Marketing. Misi Purwadhika adalah untuk mempersiapkan generasi masa depan agar selalu siap menghadapi perubahan Dunia yang disebabkan oleh perkembangan teknologi.
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Education Background MSCNG, Master of Science in Computer Engineering with Cumlaude,University of Southern California, USA, 1987 BSCS, Bachelor of Science in Computer Science with Magna Cumlaude, Northrop University, 1985. Who’s Who Among Students in American Universities and Colleges, 1985 National Dean’s List Award, 1985 Who’s Who in The Asia Pacific Rim, 1991 0
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MODULE 01 DIGITAL MARKETING 101 1 x Session
What is Digital Marketing Digital Marketing framework (Theory and Concept in Digital Marketing) Digital Marketing Terminology White Paper & Study Case
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MODULE 02 SOCIAL MEDIA 101 1x Session
MODULE 03 STORYTELLING & PERSUASION MARKETING 1x Session
Get to know all social media platforms available Characteristics of each Social Media Case Study of each Social Media Create Social Media content calendar Understanding the Indonesian
Define the key elements of storytelling & useful storytelling models Learn about content marketing & native ads Learn about creative thinking Practice copywriting techniques for social media Social Media campaign and digital
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MODULE 04 DIGITAL ASSET
MODULE 05 SEO &
MODULE 06 GOOGLE ADS & SOCIAL ADS
DEVELOPMENT 1 x Session
WEBSITE OPTIMIZATION 1x Session
1x Session
Best practice to create your website and mobile apps How to make a great UI/UX (conceptual) A/B Testing
Definition of SEO (Search Engine Optimization) Develop SEO Strategy Identify the right keyword for each business Tools to optimize your website
Create your own Google Ads (SEM and GDN) campaign Manage a social media campaign for Facebook, Instagram, Twitter and Youtube Create and Distribute UTM (unified tag machine) How to use Social Media influencer and measure the effectiveness 0
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MODULE 07 CUSTOMER ENGAGEMENT&
MODULE 08 ANALYTICS DATA & REPORTING
MODULE 09 NEW DIGITAL TECHNOLOGY
EMAIL MARKETING 1 x Session
1x Session
1x Session
Customer relationship management strategy Email marketing platform available How to use and maximize your marketing using Email Marketing Platform Digital PR for crisis
How to read Google Analytics, Facebook Analytics, Twitter Analytics, Instagram Analytics and Youtube Analytics to find insight How to turn data into actionable marketing strategy
Know digital trends and technology such as : Chatbot, AI, Programmatic Ads, VR , AR and their contribution for your marketing strategy
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MODULE 10 PLANNING & BUDGETING
MODULE 11 GROUP PROJECT
MODULE 12 SUMMARY
1 x Session
1x Session
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Identify tactics for planning and controlling marketing spend Price benchmark for using third parties
Create digital marketing plan simulation in a group and do a presentation Group Discussion and Feedback
Final group discussion Course Summary Closing
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Erza Taufiqurrakhman Digital Marketing Student Batch 02
Wilda Marthin Digital Marketing Student Batch 02
"Setelah mengikuti kelas Digital Marketing dari Purwadhika ini saya lebih mengetahui lebih dalam
"Joining the Digital Marketing course has expanded my knowledge and helped me with my job. I am
seluk-beluk dalam dunia digital marketing terutama Social Media. Penjelasan yang jelas,rapih, friendly dan kasus2 yg menarik yg di bawakan oleh pengajar dikelas membuat pemahaman tentang digital marketing lebih mudah dicerna secara teori ataupun teknis".
working in advertising agency and by learning learning the digital landscape I now understand the logic behind why commercials placed in certain website website despite they might seem irrelevant at first. It's li ke combining market behavior and technicalities in a way I never thought".
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M. 0838 1974 9699
T. (021) 300 51277
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E. admission@purwadhi
[email protected] ka.com
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