Troy Clark is a focused, energetic, highly creative and assiduous new media leader who consistently delivers strong outc...
Troy A. Clark Loveland,
Colorado,
80538
|
970.222.8431
|
[email protected]
Corporate Marketing &Training Expertise
CONTENT & DIGITAL MARKETING MANAGER | COPYWRITING & CONVERSION Focused, energetic, highly creative and assiduous new media leader who consistently delivers strong outcomes and maintains a winning level of customer satisfaction and loyalty. Effective in gaining the trust of individuals, achieving consensus, and maintaining long-term, mutually-beneficial relationships. Excel in implementing innovative strategies and efficiencies that deliver organizational goals and monetize results. Forge and direct high-performing teams.
CORE COMPETENCIES | SIGNATURE STRENGTHS AT A GLANCE | ATTRIBUTES CONTENT DEVELOPMENT: WEB, PRINT, COPY, MULTIMEDIA • EMAIL MARKETING • COPYWRITING & EDITING MEDIA MANAGEMENT • WEBSITE DEVELOPMENT • LANDING PAGES • CONVERSION OPTIMIZATION • GOOGLE ANALYTICS / ADWORDS • AUDIO/VIDEO PRODUCTION • STAFF TRAINING & DEVELOPMENT • PRESENTATION TECHNICAL SALES • PUBLIC SPEAKING • CLIENT RELATIONS • STRATEGIC & TACTICAL PLANNING • OPERATIONS • PROCESS DEVELOPMENT • NEEDS ANALYSIS • PROCUREMENT • TECHNOLOGY ACQUISITION / ADAPTATION • COST ANALYSIS • QUALITY ASSURANCE PRODUCTION OVERSIGHT • KEY ACCOUNT MANAGEMENT, B2B / B2C • TROUBLESHOOTING • MBTI: ENFJ
“WHAT OTHERS SAY” TROY HAS PROVIDED STATE-OF-THE-ART MARKETING AND WEBSITE OPTIMIZATION FOR OUR BUSINESS, Sylvan Dale Ranch, and has moved me light-years ahead on my personal blog and book sale efforts…Troy brought our website at Sylvan Dale Ranch up to modern standards and stayed ahead of the curve on every technical change and cutting edge development that the virtual world has to offer. He is a master at creating buzz on social media.— David Jessup, Owner, SDR TROY’S IN-DEPTH KNOWLEDGE AND TRAINING ENABLED OUR SALES TEAM TO MORE EFFECTIVELY CLOSE SALES. Troy was a pleasure to work with and would be a welcome addition to any company. — Vivian Wang, Territory Manager, Finzer Imaging Systems
CAREER TRACK & PERFORMANCE | DRIVING FORCES DIGITAL MARKETING MANAGER / NEW MEDIA & INBOUND MARKETING AGENT SDR / APPLAUD MEDIA
2009-Present Loveland, CO
Purpose and Scope: Within 1 week of hire, promoted to manage all facets of marketing for this upscale resort. Focused strongly on revamping e-marketing look, feel, and functionality to vastly increase marketing effectiveness and company’s competitive positioning. Upon hire of a new Marketing Director, focus of efforts include online marketing and advertising planning and execution, social media integration, SEO, Google Analytics, Google AdWords, email campaign management, and public relations. Spearhead email marketing, including multivariate testing, landing page design, custom form development, and automated system creation. Evaluate campaign and everyday results, incorporate market research and trend analysis, and develop and analyze guest surveys to continuously improve outcomes. Captain all aspects of website design, content creation and optimization, maintenance and administration. Author compelling marketing copy for site and blogs while training and supervising the efforts of other content producers. Ensure branding message is aligned to company goals. Captured owner buy-in and approval to adopt a CMS site vs. static HTML that saved >$5K. Performed ~80% of initial website development in-house, thus avoiding substantial outside contractor costs. Established a significant social media presence, and revamped entire email marketing processes, procedures, creative focus. Utilized split testing of subject lines and used data to design better headlines and click-throughs, with open rates consistently >14% better than industry average. (970) 222-8431
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Troy A. Clark For Applaud Media, designed and developed customized websites aligned to exact customer requirements that featured stunning visuals, branding messages that highlighted products, services, and company mission statements, and featured technologies that were appropriate for client’s level of technological sophistication. Utilized WordPress, Joomla, Drupal, Weebly, and Google Webs, as well as software that included Adobe InDesign, Adobe Acrobat, Adobe Fireworks, and Microsoft Publisher. Crafted copy that achieved client aims and was delivered on-time to meet production schedule requirements. Utilized in-depth research skills to develop branded websites that exceeded all expectations and outperformed seasoned competitors. Services rendered also included graphic design, network installation, system support and customer training, audio/video production and editing. WEB DEVELOPER / WEB SALES INFORMATION TECHNOLOGY EXPERTS
2008-2009 Fort Collins, CO
Purpose and Scope: Offered clients exceptional creativity coupled with well-honed technology expertise in the development of ecommerce and other websites. Published web style guidelines, and performed routine website maintenance. Tasked with development and maintenance of the company’s website and web services sales. ACCESS SERVICES PROVISIONER TDS TELECOM
2007-2008 Knoxville, TN
Gained approval as the company’s first 100% remote staff member in the Access Services division. Utilized technical acumen and expertise to consistently meet objectives. Secured 30% increase in pay upon transfer to Colorado. SYSTEM SALES / SOLUTIONS ENGINEER LANIER WORLDWIDE
2004-2006 Knoxville, TN
Exceeded network services sales quotas through application of superior customer service, presentation, negotiating and closing skills. Ranked 4th nationally out of 41 Sales Engineers. Previous Positions Include: System Architect – CComputing • Sales Engineer – Finzer Imaging Systems • NetServer Support Engineer / Electrical Engineering Tech / Mechanical Engineering Tech – Hewlett Packard
LEARNING CREDENTIALS & ENRICHMENTS Front Range Community College, Westminster / Fort Collins, CO ASSOCIATE OF ARTS – COMMUNICATIONS, 2011 • Magna cum Laude, 3.8 GPA, 72 credit hours ASSOCIATE OF APPLIED SCIENCE – CONSUMER ELECTRONICS/DIGITAL • Dean’s List, 3.9 GPA, 80 credit hours Additional courses, seminars and workshops include: Marketing Writing Boot Camp – MarketingProfs | Digital Analytics Fundamentals – Google 3-Day Intensive Copywriting & Business Seminar – Ray Edwards International Ongoing marketing continuing education, including workshops, conferences and groups
CERTIFICATES & LICENSES • Conversion Optimization, Content Marketing, SEO, Display Advertising – Market Motive • Inbound Marketing – Hubspot • CDIA+ • MCSE REFERENCES AND FURTHER DATA PROVIDED UPON ESTABLISHMENT OF MUTUAL INTEREST (970) 222-8431
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