A small project on Differentiation Strategy in business world. Informations are taken from various sources and also from...
“Differentiation Strategy” for “Small Business” to reach to next level
Saurabh Leekha
[email protected]
Our profile Saarthee Infoserve is a Sales & Strategy consultancy firm focusing on emerging businesses & enterprise strategy in India.
We help organizations to improve upon their sales productivity & effectiveness.
Leadership team having combined experience of 32+ years working with Large Enterprises & MNCs handling Sales & Strategy function.
We are passionate about achieving better results for our clients and share their vision to reach to the next level.
Area of exposure from IT – Hardware and Software, Telecom, Industrial & Retail. Specialization : direct and indirect business model.
Most Small Businesses are stuck? • Most of the Small Business’s are stuck with “Me Too” products or services. • They do not stand a chance among the large grown enterprises which offer great products, reach & quality with process driven operations.
• The only differentiation they provide is “lower price” which is damaging. • Substandard quality, non professional attitude, similar regular features are reasons for being lost in the crowd. • Generally follow a “follower strategy” on “what others are doing”?
What to do? Follow
“Differentiation” “Clearly Stand Out in Crowd” Such that Customers “Give YOU a CHANCE”
What to do? Define the
“DNA of your Organization” What do you stand out for? Thinking Style Company Culture Beliefs & Values
The Next Step Cleary Define the
“Area of Operations” You cannot do anything and everything in the world. Clearly define “Area of Operations” in terms of market addressed. Be the “Best in Class” for the market addressed rather than attempting all segments of market.
What else to do? Be sure for
“Execution to the Core” This is your special way of doing things. Organization’s achieve a great successes by following the
processes to the core. Your delivery makes you stand out in the crowd even if yours is a standard product. Example : E commerce model.
Next This is very important
Quality Nobody wants to engage with a company which delivers inferior products. You will win in the long term if you maintain quality standards.
Next Only following can take you to next level
Innovation Innovation is the real game changer. Small businesses can gain by even doing small innovations in products, offering, delivery and so on..
Example : 24 hour delivery by national e commerce companies. XIAOMI for reinventing Smart Phone business in the world.
Final Adopt gracefully
Digital Marketing Embrace Digital Marketing to make yourself
powerful and visible. Digital Marketing has open 2 way communication with customers which is not evident in traditional marketing. Engage
with your customers such that they like You, Recommend You and Love You.
Contact us : Dheeraj Mittal
[email protected] +91 – 9250001210
Saurabh Leekha
[email protected]
+91 - 9212115576
