Difference between a global, transnational, international and multinational company « Lee Iwan Accumulated Experience

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Lee Iwan Accumulated Experience A dv i ce, id eas, as, c comm omme ents nt s, s shor hortt cuts ut s, ti ps and and i nform nf orm ati on on busine busin ess leadership leadership and management. Practical guide to doing business in Mexico and internationally

Difference between a global, transnational, international and multinational company 18 06 2007 About We tend these to re re ads ad t(he hp://en.wordpress.com/about-these-ads/ h p://en.wordpress.com/about-these-ads/ fol low i ng terms and and t hink hin k they refer refer to )any company company doing d oing busines business in another countr countr y. Multinational International Transnational Global A ndr ew H i ne nes s over over at BNET (hp://www.bnet.com/) has brief and clear definitions of each of these terms, Get your international business terms right. (hp://blogs.bnet.com/intercom  /?p=2  /? p=29 97&t ag=nl g=nl .e8 .e808 08)) Each term is distinct and has a specific meaning which define the scope and degree of int eracti racti on wi th their operations operations outsid outsid e of the their ir “ home” home” country. ountr y. International companies a companies ar e im port por t ers and and expor ters, t he hey y ha h ave no inv estm ent out outs si de of their the ir home country country . M ultinational companies have companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and servic e t o each ind iv id ual local local ma m ar ket. have inves in vested ted and are prese present i n many m any coun countr tr i es. They They m arket their t heir G lobal companies  companies have products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. Tra nsnati nsnati onal compani compani es are s are mu much ch more mor e comp compll ex orga or gani ni zati zati ons. ons. They They ha h ave inves in vestt ed i n foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market. A ndr ew s’s adv adv ice is if in doubt about the th e ri ght tte er m to t o use use, try the th e ge gene nerr ic term term “international  business” . Relate Re lated d Links Li nks Get your international business terms right (hp://blogs.bnet.com/intercom/?p=297& tag=nl.e808)

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BN ET ( hp://www.bnet.com/ )

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Information Date : June 18, 2007 Categori es : global, Global Business, global outsour cing, gl obal sales, Globalizati on, international, International Business, international business development, international business developm ent execut ive, int ernational business manager, internati onal bu sin ess relationships, international business travel, international business travellers, international competit ion, internati onal negotiati ons, internati onal sales & marketi ng, international tr avel, Lee Iw an, Lee Iwan A ccum ul ated Experi ence, Leeiwan, Leon, Leon Guanajuato, Leon Guanajuato M exico, multi nati onal, mu lti nati onal business, tr ansnational, transnati onal business

79 responses 18 06 2007 Leslie Leite (13:00:54) : Thanks for sharing A ndrew ’s post and helpi ng educate business pr ofessionals! Lesli e Leit e BNET 14 01 2008 TGK VASISTA (06:47:34) : Very good explanation, I have seen some things like this from authors of M IS -James A Obrian, IT for Inernational Trade – Turban and Rainer 20 01 2008 H uong tra (05:31:11) : it’s very useful !!! Thanks so much. Woul d you recommend me some other materi als concerning M N C and TN C 28 02 2008 Amit (01:14:15) : I t was useful I was searching the differences still some more points and examples coul d have

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 been there and it would have perfect differentiation. A nyw ays thank u!!! 16 04 2008 neno (03:48:23) : Thank you very much. - gratefull student 6 06 2008 Farzana hussain (13:58:37) : i am student BBA so multinational and global mkt difference very nice point out this defination 24 10 2008 zahra (04:52:52) : Thanks it was very usefull. I have been trying to understand the difference for the pa st tw o weeks 25 10 2008 mikey (05:31:28) : thx u f or t his clear summary. I was tr yi ng to di ssect di agrams of each term , but had difficulty making sense of them. Have a great day! 15 11 2008 jannice (09:01:38) : t hank you! i have been trying to find the right terms in my marketing paper! keep up t he good w ork! 24 11 2008 name (17:57:29) : thanks for thi s useful information 24 11 2008 jubin (17:58:07) : thanks for t his useful information thanks once again 28 11 2008 RAM A UDU PA (23:21:39) : vERY GOOD IN FO. AS I A M STUDYIN G MBA H R. I H A D A LITTLE CONFUSION REGARDIN G A LL THE A BOVE TERM S. NOW I A M CLEA R. THA N KS FOR THE IN FO. 4 01 2009 Up Early On a Sunday M orning - International or M ulti national? — SmallBusinessStreet.com (06:12:05) : [...] describi ng my company as being ‘internati onal’ or ‘m ul ti nati onal’ – found a good blog post that describes them accurately I think… days is already off to a good [...] 1 02 2009 long (09:04:04) : thank you! It’ s a useful inf ormation

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30 03 2009 Tom C (14:01:49) : Thanks for t his, useful for my M BA exam r evi sion. Do you have a w ell know n exampl e of each pl ease, parti cul arl y m ulti nati onal & tr ansnati onal? 6 04 2009 Asif Rahman (08:12:46) : Very good i nformation indeed. H owever, coul d y ou pl ease help me out w ith the name of some in each category? Thanks 5 07 2009 M D SAJI D UL ISLAM (00:09:23) : w hat are the aributes of a transnational company? 8 07 2009 irfan (22:53:08) : Please will you confirm me the difference between “Multinational company and International Franchise” i w il l be very thankf ul . 9 07 2009 Eli ud Nkunja I maana (00:10:04) : Thanks (Ahsante sana). Please give some examples Cheers 21 10 2009 Sadik Al Hossain Jinnee (23:18:19) : im not completely clear by above expl anation.There shoul d have some exampl e as w ell. 4 11 2009 saeed (03:29:30) : good u sed of technology. bund le of thanks fr om my side. 19 11 2009 uzma shereen (04:21:03) : please i want to more information about Global & International Marketing with example. 24 12 2009 Riaz Ull ah khan (10:00:19) : i m not satisfy from this defintion please explain 9 02 2010 j eff (02:37:42) : ii N iwega muno. Thank yu buddy for cleari ng the confussion. 22 02 2010 2/22/10 « Lesley's Comm 430 Blog (14:38:04) : [...] 2/22/10 By lesley2010 Snow day…home researchi ng/w ri ti ng Google China paper and  beginning readings in my Global Indigenous Media test (W&S). One of the difficulties I have is keepi ng the vari ous forms of media and businesses separate in my head. So on the first day of class I looked up and wrote down the definitions for indigenous media, multi nati onal medi a, transnational medi a, and i nternational media. I r efer back to my

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definitions often and they really help me understand what I am studying. Today I cam e across this blog which also defines global companies. It will be useful to me as I m ove forw ard w ith my u nderstandi ng of global i ndi genous media. H ere’s the li nk: hp://leeiwan.wordpress.com/2007/06/18/difference-between-a-global-transnationalinternational-and-… [ ...] 10 03 2010 habib (03:22:51) : thank you sir, that is really nice and simple explanation than i ever seen in the books. 11 03 2010 pawan kumar (03:34:24) : thanks u sir it i s the basic concept that a management stud ent shoul d k now 26 03 2010 M azharul (06:19:57) : Thanks for your clear explanation……………….. 28 03 2010 Jaspar F. M mbaga (06:11:58) : Thank y ou so much Sir for such pl easant presentation. Real i appreciate your academic evidence. 15 04 2010 sobia saeed (05:05:37) : yes! it i s very helpful for us because we had been i n confusion regarding these concept s thanks 22 04 2010 D ifference between a global, transnational, international and multinational company(Janice) « Ppidentity5's Blog (08:45:33) : [...] hp://leeiwan.wordpress.com/2007/06/18/difference-between-a-global-transnationalinternational-and-… [ ...] 5 05 2010 izhar ullah (06:33:55) : thnx;this our assigment and a am confusing by search many site but know clear about MNC and TNC.thanks 5 05 2010 izhar ullah (06:34:47) : i am stud ent M COM 16 05 2010 sudhir kumar (14:38:23) : verry nice presentation. a lot of thanks. 1 06 2010 M ultinational & Transnational Corporations « M s. Levin’s Social Studies 10 (10:45:47) : [...] These are complex terms that even peopl e in the business worl d get confused! A blog post here does a great job at summarizing the difference between all the terms used t o talk about [...]

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17 06 2010 roopashree (02:20:19) : inform ati on is too good, give the examles for each 26 08 2010 Abebe Berhe (07:40:38) : Thanks, simple and clear difference 26 08 2010 Alauddin - Bangladesh (22:16:38) : Very much thanks for y our clear & sim ple explanati on. I w ant t o more inf ormation about Global & International M ark eti ng w it h exampl e. Please help m e. This is my cur acy f or achieving the knowledge. I am CA qualified i.e. as same as ACCA 28 09 2010 ariehdavid (10:29:28) : I w asn’t able to look t hrough all of y our comments, but I was cur ious as to the source for your definitions. I’m currently studying Fatehi, Bartle, and Goshal. Just looking to follow the source of information. Thanks. 6 10 2010 H assan H ussain (10:30:21) : Thanks for the definition 10 10 2010 Helen (00:09:53) : hi, Lee I am a college student from China. Now I am serching the difference between Global business and Internati onal business. But I can’t get a sati sfyi ng answer. Coul d y ou please give me an answer about that? thanks 11 10 2010 Lee Iwan (07:55:18) : Helen, I n my definition: Global – related to the enti re wor ld International – between 2 or more countries In the str ictest sense a global business w ould be one w ith relati onshi ps in all countri es or continents w hi le an international business w oul d be one that does business in one or more countries. Lee 29 10 2010 Asif (01:00:42) : owsum commu nicabil it y…. nice post it w as never simple before readi ng thi s.. thanks milli ons

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31 10 2010 abdul rahman sahir 03317099809 (23:07:37) : thanku i m m ba stud nt i nf r so use ful 25 12 2010 zahid hussain (02:20:25) : The useful informati on is here, But need to explain deepl y. 1 01 2011 adil khan (22:08:08) : t hank you so much to define easily 25 01 2011 sarbapreey (12:53:43) : Thank you very mu ch.Please give exampl e for each. 9 02 2011 N eil M ukherjee (02:02:08) : Thank y ou, Lee! 16 02 2011 M d.Golam M owla (00:03:01) : If an “ M OU” sign betw een Banglavi sion Inc, USA & Di vi ne H oldings Ltd i n Bangladesh for doing business in IT sector . If the business deal covers many countr ies, so is it M ul ti national or Global. or m ay I thi nk I t i s Internati onal business. 21 02 2011 arshi (12:42:52) : thanks….. itsvery useful…. 27 02 2011 maku (00:52:15) : H i Lee, Please could you give example for each , so that i could have a beer understanding o f each term . Thank y ou 8 04 2011 Fran (10:22:28) : explanati on is very surf ace…can you support with r eal example of organizati on .that w il l be a beer explanation thks 16 04 2011 M d. Hakiz John Noory Romel (05:01:18) : I t was one of the simplest definition that I have ever seen. Thanks a lot to U ,sir……… .. 17 05 2011 D ifference between a global, transnational, international and multinational company (v ia Lee I wan Accumulated Experience) | The World From M y Eyes (10:19:19) : [...] We tend t o read t he following terms and thi nk t hey r efer to any company doi ng business in another country. Multinational International Transnational Global Andrew Hines over at

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BNET has brief and clear definitions of each of these terms, Get your international b usiness terms right. Each term is distinct and has a specific meaning which define the scope a nd degree of interacti on with t heir operations outside of their "home" countr y. Int ernational … Read M ore [...] 10 08 2011 khan (11:08:35) : t hank you very much, comprehensive definitions, 22 09 2011 M uhammad Tayyab Ejaz (01:56:44) : I w as having a confusion betw een the term M ul ti nati onal and internation. This informati on is realy help ful. 24 09 2011 nrusingha (19:13:22) : reall y very h elpfu l f or the students having t heir speciali zati on in i nternational business 24 10 2011 M unna Kumar (00:29:56) : hi sir my name is Munna Kumar. I am the student of business management from Bangalore i want t o know about the history of international business. 26 10 2011 sania khan (08:18:34) : thanks for this help ful materi al… plz would y ou add some examples and explaninati on.. 23 11 2011 Remo (11:03:46) : Thanks a lot to Lee and Andrew for these concise definitions. I’m from Perú. 27 11 2011 Khine Thinzar Cho (22:08:00) : reall y help ful 1 12 2011 H ooman (04:21:27) : Examples: M ul ti nati onal companies as menti oned at the top have a base corpor ati on or factory! in their home count ry and some other branches in other countr ies w hich all the decisions make at the base company and other branches of the same company just obey the orders for exampl e if w e say Toyota is a multi national company then it has its base in Japan and in other countr ies such as M alaysia or I ndia pr oducts just assembl es w it h the given pl an to them from Japan. Transnati onal is lik e mult inati onal but all other branches of company have the ri ght to decision making like coca cola or M cDonald w hich i n some Arabian countr ies to eat pork is for bidden and branches of M cDonald r emove bur gers w ith pork f rom t heir menu or make some changes in i ntegrates of them or we can say i n some count ri es like turkey peopl e pr efer drinks with less sugar or in Dubai peoples cuisine is more sugar in drinks, so here branches make some changes in their products too keep their customers all around the world. 7 12 2011 Udoka Raph (22:46:15) : 8 f 10

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I r eall love this, and i want to say a big big thank you and i appr ecait e. Keep i t u p. 10 12 2011 Amyt (07:52:14) : d ifferences given was really göod, but dnt u think its bit short. 20 12 2011 M d. Sarwar Iqbal (21:37:07) : N ice but lile bit short to understand. Topics terminology is more or less critical. What ever its not bad. 1 03 2012 Get Global - Carrot Blog (09:15:30) : [...] international, transnational, or multinational company? They’re easy to confuse, but knowing the difference between them and knowing where your company falls will set the tone for all business decisions you [...] 6 03 2012 muninder singh (07:08:16) : hi my self is muninder and i am a student of i nstr itute of company secretaries of i ndi a . i w ant to know about the difference between international strategy and transnational strateg y,, 21 03 2012 sebastian (05:15:14) : thanx.u r ful l of i ntegrity . 26 03 2012 nabonita (00:00:20) : thanks a lot M r Lee! 7 04 2012 Juneid A hmad SI ddiqui (09:03:19) : Thank y ou M r. Lee, Now my concept is clear, i t i s very usefu l for me. 13 04 2012 Jesse (21:24:47) : I’ m not an English native speaker. It’s hard for me to understand the difference betwee n international, transnational and m ulti national. Your post i s really helpfu l. Thanks a bill ion. I have one advice for you: explain them a lile bit more by giving some examples. I think good exampl es can be Gucci, Volkswagen and Vi rgin Group. 10 05 2012 Evelyn Lee (12:01:59) : Hello, can I receive few answer from you? Thanks for your kindness. 1. Why international more difficult than domestic HRM? How is the different PEST in different country took affect? 2. under w hat conditi on company choose PCN, H CN, TCN ? What i s the typ e of r ecru it and selecti on, traini ng and development, reward. Explain each base on 3type, how perf ormance management carry in? 14 05 2012

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enrico (23:48:47) : v ery good and clear explanation, i’m aware of the definitions because of my elective s ubject “ Corporate Governance” held duri ng my M BA degree. Enri co M assei A ssociate of Au str alian M igration & Legal Status Ad vi ce 19 06 2012 Rakib - Bangladesh (00:55:03) : Thank y ou,i am also very gratefu l …… 20 06 2012 ranjit (02:53:24) : w hat is the 3 difference between multinational and trans multinational, overall both organizati on is same having footpr int i n other countri es. 11 07 2012 Peter (04:18:31) : H ey, firstly I appreciate your definition as given above but I would tend to think that there needs some clarity on the issue, because to me those look like strategies of doing international business if you look at it critically. I think it would have been more useful if you give the outreach and mode of operation. For example I am from Kenya and we have some companies e.g East Africa Breweries ltd, Nakuma, Equity Bank etc, which operat e w it hin the East A fr ican r egion and qualif y t o be termed as M N C’S since according to the definition they do operate in more than one country. Would it therefore be right to s ay a M N C operates in more than one CON TIN EN T??? In the same breadt h i s there or are there companies referred to as REGIONAL companies which operate in a specific geographical area to be more precise just operati ng i n one conti nent. My other concern is should a MNC have a production firm/plant in another country to b e termed as a M N C. And i f t his is the case w ould a part nership in more than one country be termed as a M N C??? 27 08 2012 deep (02:43:36) : W ith example it could have been beer to understand….. 29 08 2012 Glauco (12:17:16) : Thank y ou so much for shari ng thi s inf ormation w it h us. Very help ful . 6 11 2012 madhu bk (02:58:22) : Very useful inf ormati on for any common people. thank u so much

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