Download Diferencia Entre Plan de Estrategico y Plan de Marketing...
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^rbsbltkoaÿl
Lhe`rb7 ockry Ask`bc ^hc
Ektbrak7 beprblmaeablth Oursh7 9th mb rbmbs
^rhibshr7 Askurk Gaeálbz
]bek7 blskyh sh`rb cks maibrbloaks bltrb ul pckl mb ekrdbtalf y ul pckl mb bstrktbfaks
Bsoubck7 ^hcatbolaoh oaumkm mbc ohlhoaeablth
blskyh sh`rb cks maibrbloaks bltrb ul pckl mb ekrdbtalf y ul pckl mb bstrktbfaks
¸[uá bs ul pckl mb ekrdbtalf8 bs ck pcklbkoaÿl maoapcalkmk mb ebrokmhtáolaoh bs ul prhobsh mb mboasaÿl y kooaÿl sboubloakc, altbrrbckoahlkmh y pksh phr pksh. Kc bepcbkr bstb eáthmh masoapcalkmh sb safub ul ehmb ehmbch ch cÿfao cÿfaoh h qub pbreatb mbialar chs prh`c prh`cbeks, beks, ohltbstkr ohltbstkr ohrrbot ohrrbotkebltb kebltb cks prbfultks y kmhptkr mboasahlbs.
^rhobshs mb pcklaiaokoaÿl mb ekrdbtalf. iksbs y btkpks bl ck bck`hrkoaÿl mb ul pckl mb ekrdbtalf7
ck praebrk iksb mb ck bck`hrkoaÿl mbc pckl mb ekrdbtalf bs qub lhs pbreatb sk`br oÿeh bstë ck satukoaÿl kotukc mbc lbfhoah7 ; btkpk7 bs bc klëcasas mb ck satukoaÿl altbrlk y bxtbrlk. 0 btkpk7 bs bc makflÿstaoh mb ck satukoaÿl yk sbk hlcalb u hiicalb.
^rhobsh mb pcklaiaokoaÿl ohebroakc y mb ekrdbtalf ;. @ublh @ublh bepbzke bepbzkehs hs ohl ul klëcasas klëcasas mbc ebrokmh ebrokmh mhlmb mhlmb orbkehs orbkehs ul pckl fblbrkc fblbrkc mb ekrdbtalf qub pkrtb mb ul pckl bstrktáfaoh, ohl mkths b alihrebs mb htrks ërbks iuloahlkcbs. 0. mbspuá mbspuáss bepabzk bepabzk bc pck pckl l mb ekr ekrdbt dbtalf alf phr phr prhmuoth prhmuothss pkrk mavamar mavamarchs chs,, yk qub lh sb pubmbl vbr okmk prhmuoth phr afukc, pkrk phmbr kcoklzkr chs h`gbtavhs mbc pckl fblbrkc mb ekrdbtalf. ?. pc pckl kl fb fblb lbrk rkcc mb mb vbl vbltk tks. s. =. pc pckl kl mb oh oheu eula laok okoa oaÿl ÿl.. 2. pck pcklbs lbs mb vblt vbltks ks phr prhm prhmuot uoths, hs, oklkc oklkc,, bto. 9. hrfkl hrfklazkoaÿ azkoaÿl l mb ck rbm mb vbltks vbltks mb chs oklkcb oklkcbss mb mastra` mastra`uoaÿl uoaÿl pbrh sa ck hrfklazkoaÿl bs mb vkraks ulamkmbs mb lbfhoahs, bxastbl maibrbltbs taphs mb pcklbs oheh pcklbs fch`kcbs h ohrphrktavhs, pcklbs mb lbfhoahs y pcklbs mb ekrdbtalf y okmk ulh ouepcb ul rhc, qub vk ktkmh ulh mb htrh.
¸Ouëc bs ck maibrbloak mb ul pckl mb bstrktáfaoh y pckl mb ekrdbtalf8
@ublh ck maibrbloak bltrb bcck bs qub bc pckl bstrktáfaoh, bs mhlmb mb`bs mkr mbtkccbs mb chs h`gbtavhs h`gbtavhs mb tu beprbsk, cks kooahlbs mb ekrdbt ekrdbtalf alf qub jks ccbvk ccbvkmh mh k ok`h y oukcbs pcklbs aepcbebltkr, y bc pckl mb ekrdbtalf bs quabl ccbvk kc pckl bstrktáfaoh k ul ebrokmh y ohchokr bc prhmuoth, ksaflkr bc prboah y eklbgkr su mastra`uoaÿl. _al ul pckl bstrktáfaoh lh pubmb bxastar ul pckl mb ekrdbtalf.
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