diaper.pptx

Topics of the Day 1. Diaper industry standings 2. Anaylisis of competitor’s local & Multi National 3. Draw a Comparision of strength, trade & Consumer 4. Detail Quesstionnaire About diaper in metro & Non Metro 5- Brand holding significant role in the mind of  consumers

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Pakistan's estimated population in 2011 is over 187 million, making it the world's sixth most-populous country. In the running era as the population is growing in very fasten rate the diaper industry is growing with the flow of  population growth. The population growth rate now stands at 2%

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Pampers

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Huggies

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Baby Master

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Cam babe

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Dry Fur

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Sona

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Baby Comfort

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Happy Nappy

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ABC Diaper

Company : Z & J HYGIENIC PRODUCTS (PVT) LTD PRODUCTS Baby Master ( happy nappy, Baby Care) Z & J Hygienic Products (Pvt.) Ltd. was established in year 2000 with the aim of providing high quality products to customers. The head quarter and production facility of company is in Kamoke Pakistan. Z&J is the first proud Pakistani company to pioneer in manufacturing of baby diaper. • • •

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Z & J PRODUCTS (PVT) LTD

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Procter and Gamble Corporation the leading consumer goods company with a mission to improve the lives of consumers wherever it operates. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. In August 2000, Procter & Gamble launched Pampers in Pakistan

COMPANY : ONTEX •

Canbebe is a brand of Ontex, one of the biggest corporations of Turkey. Ontex’s agenda for Pakistan, starting with Canbebe delivers and lives by its promise of giving more freedom and better comfort not just to the babies, but convenience for their mothers as well”,

says Syed Nusrat Shah, National Manager Marketing & Sales, Ontex Pakistan. With the product availability now ensured, Canbebe will soon be running an advertising campaign under the idea of Cannbebe “Aapkay Janu Baby Kay Liye.

Diapers

Distributi on %

Trade price

Retail Price

No of  Diapers in 1 Pack

Consume r offer

Pampers

5 to 6%

92

100

10

0

Canbebe

8 To 10%

90

100

12

+2

10%

90

100

10

0

Baby Master

Diaper quessionnaire remarks after conducting the survey •

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After conducting the survey we find that p&g pamper became the word of mouth of  consumer’s either it’s metro & non metro. The company mission is to improve the lives of  people where ever it operates either metro or non metro. There is no such string Competitors of Pampers in Pakistan however some new companies recently entered in the market in last few years which we mentioned above

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The availability of the Pampers in the market is due to the knowledge of the people towards baby care, and pampers really innovates the culture of baby hygiene and care products, this is the main reason of its wide availability in the market. People are more conscious towards the baby health issues and pamper is one of the core product in that regard Value added features of Pampers  –

Dry Content

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Longer hours

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Fur content

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No leakage

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Packaging

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Gel

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Easement

How Can Baby Master & Canbebe Enhance Their Market Share •

FOCUS ON FOUR P’S

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Product  –

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Price  –

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marketers differentiate their products to create the perception of a valuable product purchase. consumers may buy products more on the basis of price than other attributes.

Place Convenience increases the probability of consumers finding and buying certain products.  –

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Promotion marketing communications plays a critical role in informing consumers about products and services  –