DFP Small Business Information
May 29, 2016 | Author: icazamedia | Category: N/A
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Overview | DFP Small Business
DFP Small Business: Grow Your Online Advertising Business. At a glance DFP Small Business is a free, hosted ad serving solution that helps you manage and grow your online advertising business. For more information visit: www.google.com/dfp/sb
DoubleClick for Publishers (DFP) Small Business provides a complete toolkit to help you maximize revenue across your directly-sold advertising, AdSense and ad networks. Simple interface, workflow and inventory management systems make it easy to get up and running quickly. Sophisticated feature set that grows and evolves with your business including robust forecasting, reporting and targeting capabilities. Connected dynamically to a large pool of advertisers through Google AdSense and other ad networks. A complete ad management solution
AdSense Other Ad Networks Directly Sold Ads
DFP Small Business
Ad Delivery
scheduling
managing inventory
reporting
selecting most valuable ad
optimizing performance
reaching the right audience
DFP Small Business offers a comprehensive ad management solution for growing publishers including streamlined trafficking, advanced forecasting and reporting and integrated revenue optimization.
Key Features and Benefits Workflow and Trafficking Î Î/%(%05ÎÎ)((Î1/%* //Î%*01%0%2 Î1/ .¤%*0 .! Î)' /Î%0Î /5Î0+Î( .*Î*Î use and minimizes the number of steps and clicks to complete a task. Î Î. 0%2 Î/1,,+.0Î,(+Î. 0%2 /Î1/%*"Î%)" Î(/$Î.%$Î) %Î*Î0$%.¤,.05Î tags. Minimize discrepancies and streamline ad insertion using creatives hosted by DoubleClick for Advertisers. Targeting and Delivery Î Î+1/0Î0." 0%*"Î,%(%0% /Î." 0Î/Î/ Î+*Î" +".,$5Î*3%0$Î browser, browser language, operating system, domain, time of day and custom criteria. Î Î( 4%( Î (%2 .5Î/ Î (%2 .5Î+*0.+(/Î/1$Î/Î!. -1 *5Î,,%*"Î*Î roadblocking to meet advertiser demands and maximize opportunities.
About DoubleClick ++"( /Î+1( (%'¶Î,.+10/Î,.+2% Î management and ad serving solutions to companies that buy, create or sell online 2 .0%/%*"Î$ Î3+.(/Î0+,Î).' 0 ./Î,1(%/$ ./Î ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.
+. /0%*"Î*Î ,+.0%*" Î Î+,$%/0%0 Î!+. /0%*"Î+. /0Î$+3Î)*5ÎÎ%),. //%+*/Î. Î2%(( Î!+.Î /, %Î0 /Î%*2 *0+.5Î*Î0." 0%*"Î.%0 .%Î2%(%(%05Î ,+.0%*"Î/$+3/Î0$ Î impact of competing ads and helps you prioritize high-value campaigns. Î Î *¤ ,0$Î. ,+.0%*"Î/%(5Î.1*Î. ,+.0/Î+*Î+. .Î (%2 .5Î%*2 *0+.5Î, .!+.)* Î+.Î overall sales. Gain an in-depth view of impression delivery with access to detailed reporting breakdowns on targeted or untargeted criteria including geography and custom values. 2 *1 Î,0%)%60%+* Î Î //Î0+Î15 ./Î++"( Î */ Î%*0 ".0%+*Î)' /Î%0Î /5Î0+Î //ÎÎ(." Î pool of demand from Google AdWords and Google-certified ad networks. Î Î (¤0%) Î. 2 *1 Î+,0%)%60%+*Î */ Î*Î+), 0 Î5*)%((5Î3%0$Î+0$ .Î non-guaranteed ads booked in DFP Small Business to help you get the best price for each and every impression. (%%(%05Î*Î(%(%05 Î Î (%%(%05ÎÎ)((Î1/%* //Î%/Î$+/0 Î*Î,+3 . Î5Î++"( /Î!/0Î*Î reliable infrastructure. Î Î , *Î ÎÎ)+ .*Î3 ¤/ .2% /Î Î*Î!+1/ Î 2 (+, .Î/1,,+.0Î streamlines integration and promotes third-party platform innovation. Î Î /+1. /Î 0Î1,Î0+Î/, training resources.
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Î Î ,". Î /%(5Î0+Î/Î,. )%1)Î %0%+*Î0Î*5Î0%) Î */1.%*"Î0$0Î0$ ÎÎ platform will continue to meet your needs as your business grows. Open a free account today at www.google.com/dfp/sb
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