Demand forecasting is the scientic and analtical estimation of demand for a !roduct "#er$ice% for a !articular !eriod of time& 't is a !rocess of determining ho( much of (hat !roduct is needed (hen and (here&
Elements of a Eective Demand forecast •
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)imel Reliable Accurate Meaningful *nderstandable "#im!le% +uestionnaire
Company Introduction ,estle
'ndia -imited is an 'ndia.based com!an engaged in food business& )he /om!an o!erates in the Food segment& )he /om!ans food business incor!orates !roduct grou!s (hich include mil2 !roducts and nutrition be$erages !re!ared dishes and coo2ing aids and chocolate and confectioner&
Company Introduction Cont…
'ts mil2 !roducts and nutrition include ,3#)-3 BAB4 5 me and ,3#)-3 ,3#-A/& 'ts be$erages include coee !roducts such as ,3#/AF3 ,3#/AF3 /-A##'/ ,3#/AF3 #unrise ,3#/AF3 /a!!uccino and ,3#/AF3 7-D 'ts !re!ared dishes and coo2ing aids !roducts include MA77' MA77' at ,oodles MA77' Bhuna Masala MA77' 9egetable Atta ,oodles MA77' ,utri.licious :A;;)A and MA77' #auces& )he /om!ans chocolate and confectioner !roducts include ,estle
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