Customers Response to Mobile Number Portability

PROJECT PROPOSAL SUBMITTED TO THE DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR

By JAMSHEED.P Sixth Semester B.com Degree Programme (2010 Admission) REG NO: AZAKBCM040

TITLE:

CUSTOMERS RESPONSE TO MOBILE NUMBER PORTABILITY ’

-A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM

Comment [a1]: The title should be clear and specific in term of topic and area of study.

Under the supervision of  Mr. ABBAS VATTOLI Assistant Professor DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR

Introduction

Comment [a2]: Heading font size 14 and body text 12

Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another.

Comment [a3]: In this paragraph introduce about your topic

MNP (Mobile number portability) is implemented in different ways across th e globe. In India the Telecom Regulatory Authority of India (TRAI) implemented the MNP facility firstly in Haryana in November 2010 and then extended to all parts of the country in January 2011. The facility is available for both pre paid and post paid customers across mobile operators with in the same telecom circle. Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India after Airtel. It is based in Mumbai, Maharashtra and which

Comment [a4]: Here introduce about your special reference product or organisation

operates nationally. It has approximately 146.84 million customers as of November 2011. In terms of active subscriber base in Kerala Vodafone is the second largest player with a market share of 19.8%. Kerala is one of slowest growing market with high proportion of  MNP requests. By March 2012, Kerala registered 2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India. This study is an attempt to understand the facility

with

special

reference

to

Vodafone

customers’

customers

response towards MNP in

Pookottumpadam.

Comment [a5]: Here introduce about what you are going to do with this project

Pookottumpadam is one of the growing villages in Nilambur taluk of Malappuram district

Significance of the study

Comment [a6]: State why your study is relevant and how it will useful to various interested groups

Active wireless subscriber base in Kerala is 72.67% resulting in 24.72 million active mobile users. Vodafone is the second largest mobile operator in terms of active subscriber base and fastest growing wireless operator in Kerala. By March 2012, Kerala registered 2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India. Vodafone is one of the companies which benefitted from the MNP service. So this study h ighly relevant and will be useful to mobile operators as well as to mobile subscribers for making informed decision regarding porting from one operator to other.

Statement of the Problem Mobile Number Portability is a powerful tool in the hands of customers to bargain from their existing mobile operators for better quality in services and fare tariff for services. Under MNP, if the subscribers are not satisfied with the services of their service provider, they can change their service provider while retaining the existing phone number. But in India this facility has got poor response comparing to other countries because of very little pent up demand for it when compared to other countries. So this study will reveal awareness level, opinion and use of MNP facility among Vodafone subscribers in Pookottumpadam.

Comment [a7]: State your hypothesis here. Hypothesis is your assumption that you are going to prove through this study

Objectives of the study

Comment [a8]: Write two or three specific objectives of the study.



To know the awareness level of MNP facility among Vodafone subscribers To examine the factors influencing the porting decision of mobile users  To analyse customers satisfaction after availing MNP facility 

Methodology and Data Collection a. Scope of the study

Comment [a9]: Scope means the area of  coverage. Ie the geographical area where you are conducting your study

This study will be conducted among Vodafone customers in Pookottumpadam village, Nimambur taluk, Malappuram d istrict

b. Sampling Plan

Comment [a10]: Mention about the number of  samples and methods of sampling

30 Vodafone customers will be randomly choosen for the purpose of study. The data will be collected through structured questionnaire.

c. Methodology

Comment [a11]: Here mention about the sources of data and methods of collecting data

This study will be based on both primary and secondary data. The primary data will be collected through questionnaire specially designed for this survey. And secondary data will be gathered from the relevant journals, web sites and other sources.

Chapterisation

Comment [a12]: The important chapter in your project

The study will be presented through the following chapter schemes 1. 2. 3. 4.

Introduction Review of Literature Analysis and Interpretations Finding, Suggestions and Conclusions

Limitations of the study

Comment [a13]: Mention two or three factors that will limit the quality of your study

1. The shortage of time and money will limit the number of samples in to minimum 2. The advanced statistical tools not used for analysis

Reference http://www.boneless.in/2012/05/kerala-wireless-telecom-market-2012.html www.vodafone.in http://en.wikipedia.org/wiki/Mobile_number_portability

Comment [a14]: Quote the material you referred while drafting synopsis preferably books