Cuestionario de Comunicación Estratégica

 

 

@strjt. I` Dmcuhld. @xt`rhj

Yrjojam i` Djcpm : Du`stlmhjrlm i` N`dturj i` Y`sls

LHY@F_JHY@T Zulrmz Jndjni`, Djrnms.

IMD@HY@ Aunlssj _`y`s Djni`rmh

 

:. ½Duên `s `s nj buhdlôh i` uh dmcuhldjimr dmcuhldjimr dmrpmrjtlvm= dmrpmrjtlvm= Tã ol`h, cudgjs v`d`s nj buhdlôh i` uh dmcuhldjimr dmrpmrjtlvm `s dmhbuhilij m lhdnuslv` i`sjrrmnnjij pmr mtrjs êr`js dmcm5 r`dursms gucjhms, cjre`tlhf, `htr` mtrms. @n dmcuhldjimr i`sjrrmnnj uh trjojam clxtm qu` uh` tmim nm jht`rlmr y cês, pu`stm qu` su njomr jyuij tjcolìh j njs i`cês êr`js, uh `a`cpnm i` `stm s`rãj `n `njomrjr uhj li`htliji y blnmsmbãj dmrpmrjtlvj qu` ilb`r`hdl` y s`j r`b`r`hdlj i` nm qu` `s uhj `cpr`sj dmh r`sp`dtm j njs i`cês. [mr mtrm njim, uh dmcuhldjimr dmrpmrjtlvm, tl`h` nj buhdlôh i` dmcuhldjr, i` trjhscltlr dmh `bldjdlj uh c`hsja` hm sônm j uh r`d`ptmr `sp`dlbldm, slhm j uh tjrf`t i`t`rclhjim, ji`cês, tjcolìh i`o` v`r i` quì cjh`rj s` vj trjhscltlr `n c`hsja`, yj qu`, `stm i`p`hi`rê gjdlj quì pñonldm s` vj ilrlflr, pu`stm qu` hm tmims t mims utlnlzjrêh nms clscms djhjn`s dmcuhldjtlvms. Jslclscm, s` pu`i` dmhsli`rjr j uh dmcuhldjimr dmrpmrjtlvm dmcm uh `strjt`fj, f`stmr y c`iljimr `h prmd`sms dmcuhldjtlvms, dmcuhldjtlv ms, `stm ñntlcm, `s i` cjymr usm ` lcpmrtjhdlj `h nj f`r`hdlj smdljn, jsã dmcm `h prmy`dtms i` i`sjrrmnnm dmcuhltjrlm. Ojstj i`dlr tjcolìh qu`, uh dmcuhldjimr dmrpmrjtlvm pu`i` t`h`r cudgjs buhdlmh`s, p`rm sl`cpr` trjtjrê i` c`iljr j trjvìs i` njs c`amr`s jddlmh`s y `strjt`fljs pjrj smnudlmhjr njs r`njdlmh`s tjhtm `xt`rhjs dmcm lht`rhjs, yj s`j `h uhj `cpr`sj m, tjcolìh `h `n êcoltm `stjtjn y dmcuhltjrlm.

?. ½Duên `s `n jpmrt` i` nj dmcuhldjd dmcuhldjdlôh lôh `strjtìfldj jn prmd`sm i` dmcuhldjdlôh dmhv`hdlmhjn= dmhv`hdlmhjn= @xpnldjr ilb`r`hdljs.  Jnfm qu` s` r`sjntj `h nj n`dturj, `s nj frjh r`n`vjhdlj qu` jpmrtj nj dmcuhldjdlôh `strjtìfldj, qu` jn s`r ìstj jpnldjij nn`vjhim j uh tjrf`t moa`tlvm `n c`hsja` dmrr`dtm, `h uh tl`cpm mpmrtuhm, su `b`dtm s` v`rê dnjrjc`ht` r`bn`ajim i` uhj bmrcj pmsltlvj `h nms lhildjimr`s i` nj `cpr`sj m h`fmdlm. \j qu`, i` nm jht`rlmr pmi`cms `a`cpnlbldjr, dujhim mos`rvjcms qu` njs g`rrjcl`htjs i` njs qu` s` ilspmh` smh uhlbldjijs pjrj jsã nmfrjr c`iljr `n pmsldlmhjcl`htm pmsldlmhjc l`htm i` nj cjrdj m, tjcolìh i` jnfñh prmiudtm, m s`rvldlm i`t`rclhjim, i` `stj clscj cjh`rj, s` dmhslfu` qu` nms ilb`r`ht`s hldgms moa`tlvms j qul`h`s hms ilrlflcms r`dlojh nj lhbmrcjdlôh pmr nms djhjn`s cês jprmpljims.  Jslclscm, `n jpmrt` i` nj dmcuhldjdlô dmcuhldjdlôh h `strjt`flj s` nmfrj `vli`hdlj `vli`hdljrr tjcolìh dujhim5 nj `cpr`sj jtrjvl`sj jnfuhj sltujdlôh i` drlsls, pu`stm qu`, nj `strjt`flj i` dmcuhldjdlmh`s dmcuhldjdlm h`s i`cu`strj uhj pr`pjrjdlôh jht`rlmr, uhj jdtltui qu` s` `hdu`htrj cês r`dtlbldjij dmh nms vjnmr`s qu` trjojaj nj `cpr`sj, ji`cês i` dmhtjr dmh uhms vmd`rms s`n`ddlmhjims dmh jht`rlmrliji y pr`pjrjims, pjrj nmfrjr orlhijr c`hsja`s dnjrms, s`hdlnnms s`hdlnnm s y dmhtuhi`ht`s qu` cltlfu`h nj drlsls, yj s`j pjrj `n pñonldm `xt`rhm, jsã dmcm pjrj nj pjrt` lht`rhj i` nj mrfjhlzjdlôh. @h dujhtm j njs ilb`r`hdljs, nj dmcuhldjdlôh `strjtìfldj s` `hdjrfj cês pmr dôcm r`jnlzjr uhj ilbuslôh i` uh c`hsja` qu` s` ji`du` jn `htmrhm y dmht`xtm i` nj mrfjhlzjdlôh, puil`him gjd`r lhdnusm usm i` nms c`ilms trjhsc`ilj, pjrj vmnv`rs` cês r`njdlmhjn j ilb`r`hdlj i` nj dmhv`hdlmhjn qu` sônm ousdjr ijr uh c`hsja` rjdlmhjn.

 

Yjcolìh pmi`cms jújilr qu`, `h dujhtm j hlv`n lht`rhm, pjrj nj dmcuhldjdlôh `strjtìfldj `s lcpmrtjht` t`h`r uh dmhmdlcl`htm smor` sus Ttje`gmni`rs, pu`stm qu`, dmcm s` c`hdlmhj jht`rlmrc`ht`, jht`rlmrc`ht`, ousdj uh `htmrhm r`njdlmhjn, y pjrtldlpjtlv pjrtldlpjtlvm. m.

4. ½I` quì cjh`rj s` nmfrj nj nj dmg`r`hdlj dmg`r`hdlj dmcuhldjtlvj= dmcuhldjtlvj= [jrj nmfrjr uhj dmg`r`hdlj dmcuhldjtlvj, s` i`o` t`h`r ol`h i`blhlim hu`strm tjrf`t jn qu` hms vjcms j ilrlflr, pu`stm qu` jsã, vjcms j pmi`r `stjon`d`r i` quì bmrcj `s qu` nj cjrdj vj j s`r trjhscltlim jn pñonldm qu` hms lht`r`sj. \j s`j, tjhtm j trjvìs i` nj dmcuhldjdlôh `sdrltj, dmcm nj vlsujn, pmrquì jcoms i`o`h i` nmfrjr cjht`h`r uhj dmg`r`hdlj `htr` sã, pjrj qu` ìstj j su v`z, jn cmc`htm i` `xpr`sjrs` dmlhdlij `h tmijs njs pnjtjbmrcjs qu` nj cjrdj t`hfj t `hfj pjrj cmstrjr sus prmiudtms/s`rvldl prmiudtms/s`rvldlms. ms. [u`stm qu` njs p`rsmhjs, `htl`hi`h uh c`hsja` dujhim r`dlìh nmfrjh i`sdlbrjrnm y, `s lcpmrtjht` qu` s` trjhscltj jnfm dnjrm, pmr uh djhjn ji`dujim, t`hl`him `h du`htj `n `htmrhm jn qu` vj ilrlflim, ji`cês j `sm, nm qu` `stjcms trjhscltl`him `h `n c`hsja`.  J su v`z, sã nm v`cms i`si` uh êcoltm tjhtm `xt`rhm dmcm lht`rhm, ìstj lhbnuy` cudgm `h dôcm vjcms j trjhscltlr nj blnmsmbãj y nj prmc`sj dmcuhldjdlmhjn, pjrj nn`fjr c`amr j hu`strm hldgm i` dnl`ht`s y, ìstms sl`htjh qu` ducpnlcms nm qu` trjhscltlcms y, hms ilb`r`hdl` i` nms i`cês. Hm mostjht`, `h dujhtm j nm lht`rhm, pjrj hm f`h`rjr `sms rjilmpjslnnms `htr` dmnjomrjimr`s y s` t`hfj uhj dmcuhldjdlôh trjhsv`rsjn `htr` êr`js i` trjojam y a`b`s.