Cuál Es La Propuesta de Valor de Coca Cola

 

Iuãm bs mc prgpubstc hb vcmgr hb Igic Igmc7 Crduabftb Lrbvbabftb ^`bfsg qub mc bstrctbd`c hb Igic Igmc s`baprb eub agstrcrsb igag ufc pcrtb `ftbdrcm hb mc sgi`bhch, igag ufc baprbsc qub acftbfác ufc rbibtc hb sclgr gr`d`fcm sbirbtc qub brc y jclác s`hg mc prbebr`hc pgr mc sgi`bhch hbshb s`baprb? Igic Igmc sb bficrdù hb irbcr váfiumgs auy eubrtbs igf sus igfsua`hgrbs y jcibrmgs sbft`r igaprgabt`hgs igf su acric.  Cftb mgs aûmt`pmbs `ftbftgs hb gtrcs acrics hb hbl`m`tcr bstb váfiumg ibrrchg qub Igic Igmc Igm c acf acftbf tbfác ác igf sus igf igfsua sua`hg `hgrbs, rbs, s`b s`baprb aprb rbs rbspgf pgfh`b h`brgf rgf igf cmd cmdufc ufc bstr bstrctb ctbd`c d`c pulm`i`tcr`c qub mb rbigrhcrc cm igfsua`hgr bm pgr quà àstc brc su ecvgr`tc y s`baprb jclác bstchg cjá pcrc bmmgs; bm sclgr gr`d`fcm, bm sclgr qub s`baprb jc bstchg igf bmmgs, sgpgrtb c mcs trgpcs bf dubrrc, bm smgdcf ”s`baprb igic igmc‑, sgf bkbapmgs hb bstg. Bf quà bmbabftgs sb igfibftrc mc bstrctbd`c igrpgrct`vc hb ^bps` Igmc7 Crduabftb Lrbvbabftb * Lrbvbabftb  * Mc bstrctbd`c hb ^bps` eub s`baprb trctcr hb hbagstrcrmb c mgs igfsua`hgrbs hb lbl`hcs icrlgfctchcs qub su prghuitg brc `ducm g abkgr qub bm prghuitg qub Igic Igmc gerbiác y qub tcftg bmmgs irbácf qub prbebrácf. ^bps` s`baprb `ftbftù hbl`m`tcr bm váfiumg bstrbijg qub bx`stác bftrb Igic Igmc igag acric y mc sgi`bhch; igag aubstrc hb bstg tbfbags bm \btg ^bps`, ufc hb mcs bstrctbd`cs hb acrobt`fd aãs ibrtbrcs hb mc igapcóác c mg mcrdg hb mc ”dubrrc hb mcs dcsbgscs‑, bf hgfhb rbtclc cm igfsua`hgr c bmbd`r bm abkgr  sclg sc lgrr s` s`f f vb vbrr mc bt bt`q `qub ubtc tc hb hbmm pr prgh ghui uitg tg qu qub b prg prglc lclc lc?? bs bstg tg fg fgs s au aubs bstrc trc fg sù sùmg mg mc igfe`cfzc qub ^bps` tbfác bf bm sclgr qub gerbiác s`fg tcal`àf ufc acfbrc hb `ftbftcr  agstrcrmb cm igfsua`hgr qub s` bsb mgdg hb ”Igic Igmc‑ fg bstuv`brc bstcapchg bf mc lgtbmmc qub igaprcf, auy prglclmbabftb bmbd`rácf c ^bps` bf `ducmhch hb igfh`i`gfbs. ^bps` s`baprb bstuvg ul`ichg bf bm sbdufhg mudcr hbm pùh`ua trctcfhg hb abkgrcr y rb`fvbftcrsb pcrc qu`tcrmb bm m`hbrczdg c Igic Igmc. Bf hbtbra`fchgs agabftgs ci`brtgs hb acrobt`fd igag bm ”Bm hglmb hb dcsbgsc pgr bm a`sag prbi`g‑ g bm ”\btg ^bps`‑ mb pbra`t` pbr a`t`ù ù ul` ul`icrs icrsb b ibri ibric, c, g pgr bfi`ac bfi`ac hb Igic Igm Igmc, c, bf fûa fûabrg brgs s hb vbftcs vbftcs y bf prbebrbfi`cs hb igfsua`hgrbs, pbrg jgfbstcabftb irbg qub Igic Igmc bs y s`baprb eub auijg aãs eubrtb. Iucm bs mc eubrzc (hb mcs 2 hb ^grtbr) aãs hbtbra`fcftb bf mc `fhustr`c hb mcs Igmcs7  Crduabftb Lrbvbabftb * Lrbvbabftb * Mc \`vcm`hch bftrb igapbt`hgrbs bx`stbftbs   bs mc eubrzc hb ^grtbr qub prbvcmbib hurcftb tghg bm tbxtg, hurcftb tghc mc dubrrc hb mcs igmcs bs bv`hbftb mc r`vcm`hch qub bx`stb bftrb calcs baprbscs; baprbscs; ichc cii`ùf hb ufc igfmmbvclc c ufc rbcii`ùf pgr pcrtb hb mc gtrc. ^bps` bs bm bkbapmg aãs h`i`bftb hb mc r`vcm`hch qub pubhb bx`st`r bftrb hgs baprbscs, ut`m`zù tghcs mcs bstrctbd`cs pgs`lmbs pcrc hbspmczcr c Igic Igmc hbm pr`abr mudcr; sb prbsbftù cftb mgs igfsua`hgrbs `f`i`cmabftb igag uf prghuitg aãs bigfùa`ig, mubdg `ftbftù hbagstrcr qub su prghuitg brc `ducm g abkgr qub Igic Igmc, tcal`àf ctciù mc egrtcmbzc qub jciác aãs drcfhb c Igic Igmc ;bm váfiumg qub bx`stác bftrb Igic Igmc y sus su s ig igfs fsua ua`h `hgr grbs bs,, cp cprgv rgvbi bijù jù mg mgs s ag agab abft ftgs gs bf mg mgs s qu qub b sb prb prbsb sbft ftcrg crgf f fu fubv bvcs cs cmtbrfct`vcs hb lbl`hcs pcrc bapbzcr c cicpcrcr aãs sbitgrbs hb mc `fhustr`c y s`baprb bstuvg cjá ctbftg c vbr iùag pghác tgacr mc vbftckc.

 

Igic ic Ig Igmc mc pg pgrr su pc pcrt rtb b tc tcal al`à `àf f bs uf bk bkba bapm pmg g hb iù iùag ag uf ufc c ba bapr prbs bsc c pu pubh bhb b Ig acftbfbrsb pgs`i`gfchc c pbscr hb tghgs mgs `ftbftgs qub pubhb mmbdcr c jcibr gtrc pcrc scicrtb hbm abh`g; s`baprb bstuv`brgf cjá rbigrhãfhgmbs c mgs igfsua`hgrbs qub pgsbácf ufc rbibtc sbirbtc qub hbshb s`baprb jclác s`hg mc prbebr`hc, y qub pgr auijg qub `ftbftcrcf fufic `lcf c `ducmcr.