Cuadro Comparativo Campo de La Mercadotecnia

 

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JH^@BME]H@KIB  ]HJB 2. Iktremu``iðk b ab Jhr`bmeth`kib

B@]IWIMBM4 @ubmre `ejpbrbtive mha `bjpe mh b``iðk mh ab Jhr`bmeth`kib

\^EGHPE^B4 J.H FXBMBAX\H KB]BAIB @BK]E FEKTBAHP Baujke4 @hsbr Brture \hki`oh Aezbke

Ikfhkihrêb hk bmjikistrb`iðk 0¼ ‑B‚

Gh`ob mh hktrhfb4 >8/Phptihjnrh/><

 

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@bjpe mh B``iðk mh ab Jhr`bmeth`kib

Nihkhs

Phrvi`ies

Hxphrihk`ibs

Hvhktes

\hrsekbs

Aufbrhs

Aes nihkhs gêsi`es `ekstituyhk ha fruhse mh ab premu``iðk y ab abner mh jbrchtikf mh ab jbyer pbrth mh aes pbêshs. Hdhjpae4 hk abs kb`iekhs hk vêbs mh mhsbrreaae aes nihkhs3 senrh temes aes baijhktes, premu`tes nâsi`es, repb y vivihkmb3 sek ha prik`ipba puktuba mh ab h`ekejêb. Hs uk `ekdukte mh b`tivimbmhs quh nus`bk rhspekmhr b kh`hsimbmhs mh uk `aihkth. Hdhjpae4 aêkhbs bérhbs, oethahs, phauquhres y `esjhtðaefes, `ektbmerhs, bnefbmes, ikfhkihres, jémi`es, prefrbjbmerhs mh segtwbrh y `eksuatbrhs fhrhk`ibahs.  Ba erquhstbr erquhstbr mivhrses mivhrses shrvi`ies shrvi`ies y nihkhs, hs pesinah `rhbr, prhshktbr y vhkmhr hxphrihk`ibs. Hdhjpae4 Ha ^hike Jâfi`e mh Vbt Miskhy Veram hs ukb hxphrihk`ib4 ab mh visitbr uk rhike mh `uhkte mh obmbs, uk nbr`e pirbtb e ukb `bsb hjnrudbmb. Y tbjniék ae sek Obrm ^e`c @bgé y \abkht Oeaayweem. Aes jhr`bmðaefes prejuhvhk hvhktes b `bne `bmb `ihrte tihjpe. Hdhjpae4 aes  duhfes Eaêjpi`es, Eaêjpi`es, bkivhrsbries bkivhrsbries mh hjprhsbs, hxpesi`iekhs `ejhr`ibahs ijpertbkths, hvhktes mhpertives y b`tub`iekhs brtêsti`bs. Ha jbrchtikf mh `hahnrimbmhs sh ob `ekvhrtime hk uk khfe`ie ijpertbkth. Ob`h vbries bòes, quihk quhrêb ob`hrsh gbjese `ektrbtbnb b uk bfhkth mh prhksb pbrb quh ‑shjnrbrb‚ brtê`uaes hk aes mibries y rhvistbr. Hdhjpae4 Aes brtistbs, jôsi`es, @HEs, jémi`es, bnefbmes y gikbk`ihres mhstb`bmes, y etres preghsiekbahs hstâk seai`itbkme ab byumb mh jhr`bmðaefes mh `hahnrimbmhs. Aes aufbrhs, `iumbmhs, hstbmes, rhfiekhs y

 

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\repihmbmhs

Erfbkizb`iekhs

Ikgerjb`iðk

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pbêshs hkthres3 `ejpithk b`tivbjhkth pbrb btrbhr turistb, gânri`bs, egi`ikbs `hktrbahs mh hjprhsbs y kuhves rhsimhkths. Abs prepihmbmhs sek mh peshsiðk iktbkfinah, shb mh prepihmbm rhbahs (nihkhs rbê`hs) e gikbk`ihrbs (b``iekhs y nekes). Abs erfbkizb`iekhs trbnbdbk pbrb `rhbr ukb ijbfhk guhrth y gbverbnah hk ab jhkth mh sus pônai`es. Hdhjpae4 \oiaaips, ab hjprhsb oeabkmhsb mh hah`trðki`b, `eae`b bkuk`ies `ek ha hsaefbk4 ‑Jhderhjes abs `esbs‚. Ab ikgerjb`iðk sh puhmh fhkhrbr y vhkmhr `eje premu`te. Hdhjpae4 abs ukivhrsimbmhs premu`hk y vhkmhk ikgerjb`iðk ]emb eghrtb mh jhr`bme aahvb ijpaê`itb ukb

Imhbs

imhb nâsi`b hk su ikthrier. Hdhjpae4 ifahsib, per hdhjpae, mhnh mh`imir si Xkb sh mhnh vhkmhr `eje uk aufbr mh `uate e `eje uk `hktre `ejukitbrie3 ha mishòe mh ab ifahsib mhphkmhrâ mh hsb mh`isiðk

 

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]H@OEAEFI@E KB@IEKB KB@I EKBA A MH Jtx2`e .

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^hghrhk`ibs Ninaiefrâgi`bs Fbabz, M. F. (>0 kevihjnrh). @bjpe mh B``iðk mh ab Jhr`bmeth`kib. Jhr`bmeth`kib. PeyPtbgg. ottp4//sey-stbgg.naefspet.`ej/>2 ghnrhre). @bjpes mh b``iek mh ab jhr`bmeth`kib. jhr`bmeth`kib. prhzi.`ej. ottps4//prhzi.`ej/0gm0snrecagd/`bjpes-mh-b``iek-mh-ab-jhr`bmeth`kib/

@ektrhrbs, G. O. (>2 jbrze). Ha jbrze). Ha `bjpe mh b``iðk mha jbrchtikf . Jbrchtikf mh `absh. ottp4//jbrchtikfmh`absh.naefspet.`ej/>