BAKE IT British summer fruits sponge
EXCLUSIVE
Life’s a beach! MEET OUR FELT SEASIDE PIGGY
Summer special! ELEPHANT BEACH TOWEL FABRIC FLOWER CORSAGE PAPER WEDDING CONFETTI
Real life
INSIDE
Americana papers & tags
78
handmade BEST-SELLERS FOR EASY PROFIT ctual ize!
ISSUE 39 AUGUST 2014 £4.99 WITH GIFT
OVER £1100 WORTH OF PRIZES*
CROCHET IT Super-cute sun hat for little ones
*UK ONLY. TERMS AND CONDITIONS APPLY
WIN!
GROW IT Pretty colander hanging basket
HOW TO
START YOUR DREAM BUSINESS PLUS NEW WAYS WITH SOCIAL MEDIA
“I SET UP MY OWN CRAFT MARKET!” HOW CRAFTER SINÉAD KOEHLER LAUNCHED ONE OF THE TRENDIEST EVENTS IN LONDON...
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Welcome 34
This pretty, upcycled hanging basket is the perfect summer project
16
Shoppers will love Podge, and his holiday get-up
COVER
S
chool’s out for summer! Which means it’s time to dust off the picnic blanket, blow up the paddling pool and get ready for a month or two of mayhem. Cue rounders games involving everyone from the street, including the dogs, and impromptu cake making if, and when, the heavens open. But no matter how busy our schedules get, there's always time for craft. And this issue we've got some brilliant bright and breezy makes for you to get stuck into. With al fresco dining at the forefront of my mind, I love our super-cute Wi picnic on page 82 – the mini makes are perfect to create whenever cr crochet you can snatch a short spurt of me-time. There's also an adorable elephant towel for kids (p76), and a fun cross stitch campervan bag (p28), both great for days at the beach. And of course, there's Podge the Pig (p16), our fun-loving felt cover star, whose retro holiday garb we know you'll love. Feature-wise, check out our seven new ways with social media (p38) – we bring you new tricks to help boost business, and on page 79, we take you through how to keep happy shoppers coming back for more. Finally this month, we're giving you a 52-page book of summer holiday a ers – erfect for brightening up your seasonal makes. Enjoy the issue!
CHARLIE LYON – ACTING EDITOR
43
This berry British summertime sponge will tempt in crowds
92
Our handmade corsage is perfect for upcoming weddings
82
Buyers will go bananas for our crochet picnic!
51
t this Check ou free month’s a papers! n America
Contents
£1000 ES OF PRIIZN! TO W
August 2014
PAGE 70
82
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Projects 16
27
28
32
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This little piggy... Meet Podge, the fun felt pig you’ll want to make over and over again 30-minute make This 30-minute make is sure to be a big seller with the wedding crowd Campervan cool Surf’s up, so let’s head to the beach with this cool-dude campervan bag! Summer style Set your sales soaring with this sexy boho-babe anklet Colander flower basket Bring a kitchen garden feel to your outside space with this fab look
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Red onion and apple chutney These gorgeous patriotic jars will look vibrant at the next country fete Summer fruit Victoria sponge Wow your customers when it comes to this very British treat Pork and mustard pies Fall in love with the look, the taste and the smell of these tasty bakes Celebrate! Enjoy the fourth of July celebrations with these card creations Sunny days Soft and pretty, your buyers will adore this gorgeous girl’s sun hat
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From junk to funk Who could resist this stunning heart-shaped mirror? Mummy makes This elephant towel is a project that children will never forget! Crochet picnic Create these culinary delights for a make-believe picnic party! Make a crafty tenner This corsage will appeal to a bridal party – and make you a pretty profit More ways than one Get set to impress with this gorgeous cluster rib knit bed set
BE AN INSIDER We want to know what you think. After all, the more we know about you the better placed we are to bring you the best magazine possible. So we would like to invite you to join our online reader panel ‘Insiders’. Interested? Log on to www.immediateinsiders.com/ register to fill out the short registration survey and we’ll be in touch from time-to-time to ask for your opinions on the magazine and other relevant issues. We look forward to hearing from you soon.
Reader offer Get a discount Subscribe today and save yourself a whopping 60%
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Features 8
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Making news Get the lowdown on the latest goings on in the world of craft Dear Craftseller Share your crafting and selling stories and you could win a prize Pin it! You’ll love our mood board of tropical-themed inspiration Stash it! Our pick of the best new crafting accessories – you’ll want them all Real life: Sinéad Koehler Find out how one enterprising woman set up a craft market
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New ways with social media Drive online traffic to boost your craft sales with these seven ideas Craftseller does... We take a trip to Aberdeen to search out the city’s top moments Fab freebies Take a look at all the goodies we’ve got to give away this month… Diary of a craft-selling mum Clever mum Erica whips up a teepee for her daughter’s birthday Keep your customers happy Make sure your customers come back again and again with our tips
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Ask the experts From copyright to découpage, our experts answer your queries Blogger of the month We meet Joanna Hurdley to find out what inspires her crafting style Take a crafty break Take a trip to Russia to learn quilting, or Italy to make beads Online loves We share our favourite discoveries on the internet this month
Craftseller 5
DESIGNERS
Contributors Meet three Craftseller designers who have created projects just for you…
Vicky Craxton Turn to p16 to craft Vicky’s colourful felt piggy in time for summer sales… Versatile crafter Vicky loves bold prints and quirky design and enjoys working with a variety of mediums. This month, she has created our cover star – a beachloving little piggy by the name of Podge! To see more of her makes, pop over to her shop at vickysvintagegifts.co.uk.
A SPECIAL MENTION TO Acting editor Charlie Lyon Editorial Assistant Tara King Art Editorr Kit Cheung Digital Editorr Sophie Jordan Publisher Alison Worthington Publishing Directorr Cath Potter Managing Directorr Andy Marshall Advertisement Directorr Caroline Herbert Senior Advertising Managerr Jane Hendy Advertising Coordinatorr Charlotte Kirby Advertising Designerr James Croft Production Directorr Sarah Powell Production Managers Rose Griffiths and Louisa Molter Marketing Directorr Jacky Perales-Morris Direct Marketing Manager Penny Clapp Reprographics Tony Hunt, Chris Sutch Photography Ally Stuart, Steve Sayers Distribution Frontline Printed in the UK by Texts: William Gibbons and covers: Philtone Litho Ltd A special thank you to contributors and designers Rachel Avery, Jo Benner, Helen Burge, Sarah Chadwick, Vicky Craxton, Sally Denton, Karen Dunn, Jenny Ellory, Sue Gent, Verity Gough, Sarah Heys, Angie Holland, Amy Hunt, Holly Johnson, Charlie Lyon, Jess Sharpe, Wendy Massey, Sarah Moolla, Marie Parry, Jane Tooze, Angela Turner, Liz Ward, Claire Watkins, Dorothy Wood Subscriptions and customer enquiries To place a subscription or order any of our wonderful sewing, knitting or craft magazines, please call the subscriptions hotline on 0844 844 0388. It’s open weekdays 8am-8pm and Saturday 9am-1pm.
Angie Holland Tempt customers’ tastebuds with Angie’s patriotic picnic bakes on p43
Join us on Facebook or follow us on Twitter Become a fan of Craftsellerr on Facebook or follow @craftsellermag on Twitter and you can take part in competitions, share news, tips and more.
Angie trained at the same college as Mary Berry and now owns a successful American-style diner catering business. As a regular stallholder at food markets herself, she knows what it takes to stand out from the crowd, and her latest batch of British picnic bakes are guaranteed to do just that – delicious!
Copyright guidelines for projects We have requested specific permission from authors, book publishers and designers so that you can recreate and sell the projects from this issue. Please credit the designer where appropriate and when it has been requested. Craftsellerr is for crafting enthusiasts who want to make beautiful, handmade items to sell. You can individually make as many as you wish to sell either for yourself, your local event, summer fete or to raise money for charity. You cannot go into mass production, which means you cannot manufacture in large quantities, especially by machine. Please respect one another’s copyright.
Emma Read
Immediate Media Company Limited is working to ensure that all of its paper is sourced from well-managed forests.
This magazine can be recycled, for use in newspapers and packaging. Please remove any gifts, samples or wrapping and dispose of it at your local collection point.
Accessorise a whole bridal party with Emma’s pretty corsage on p92 Emma started her business – Hapitat – when she couldn’t find a fascinator to wear to Ascot. Emma’s specialty is stitching pretty silk flowers but she is our go-to designer for all the projects that use silks, chiffons and other delicate fabrics. You can buy her gorgeous makes on hapitat.co.uk or etsy.com.
6 Craftseller
Craftseller is published by:
Immediate Media Company Limited, 9th Floor, Tower House, Fairfax Street, Bristol BS1 3BN. Tel: 0117 927 9009 Fax: 0117 934 9008 Immediate Media Company Limited is dedicated to producing the very best consumer specialist interest magazines, edited and designed to inform our readers, enhance their lives and give them the best value for money possible. Please visit www.immediatemedia.co.uk for details of our other publications. We take great care to ensure all elements of Craftseller are accurate. However, we accept no liability for any misprints or mistakes that appear in this magazine. All prices quoted are correct at the time of going to print. ©Immediate Media Company Limited.
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CRAFTY UPDATE
Making News Welcome to your one-stop shop for all the latest craft trends, dates and celebs…
3
PHOTOS: Anagelyaphotography.com
BEST OF BRITISH
With the ethics of foreign labour in the press recently, British designers Henry Hunt, The Little Posh Dress Co, Grace and Tessuti have collaborated on this shoot (above and left) to showcase their homegrown designs. A great example of collaborating with like-minded people.
HELLO, BIRDY
IF, LIKE US, you love your feathered friends, you’ll be glad to know that they’re still in – with a tropical twist for summer. Inspired by World Cup destination Rio, colourful Mackaws and parrots are all the rage. Swoop over to p12 for our mood board of exotic inspiration.
8 Craftseller
TOP SEWING TIPS FROM
EMMA BRIDGEWATER
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Have self-belief. I didn’t know anything about the ceramics industry, so I came to Stoke-on-Trent in a haze of ignorance, but with conviction. I could see that this big factory was going to be making Emma Bridgewater designs one day. Choose a good name. If the company bears your name, there is a connection. You can embody the brand in a very direct way and I think Cath Kidston demonstrates that clearly. Keep it simple, but stay ambitious. My ‘polka dot’ and ‘hearts’ designs are almost identical. People have got to be feeling committed to the idea of decoration to buy loud patterns like roses and jolly animals and things.
2 3 TAKE TALENT TO THE HIGH STREET! EVER FANCIED RUNNING your own little shop? Why not get together with likeminded designer makers and open a pop-up shop? Not only is it a great way to grow your brand, it’s also a whole lot of fun! Find suitable venues at wearepopup.com or talk to the landlords of empty local shops about reduced, short-term lease rates.
To see Emma’s latest pottery collections, order a copy of her new book, Toast & Marmalade and Other Stories, or to find out what she’s up to, visit her website at emmabridgewater.co.uk.
CRAFTY UPDATE
THIS MONTH H’S SELLER SARAH PINNEY INN NEY Popular from the e 30s through to the late 70s, plussh pullalong animalls are once again capturing our hearts. Sarah, who runs Northfi field Primitives on Follksy, stitches her own n vintageinspired designs at her home e in Yorkshire and was the site’s top seller last month. Head over to her shop to see her adorable work.
Charity Dates
Talent SPO
Bake some treats this month to help raise funds for these three fantastic charities…
T
BAKE IT!
Download a fundraising pack at mndassociation. org for Motor Neurone Disease Association’s bakeit! campaign.
TREAT TIME
VISIT: Black Sheep p Wools
Fancy honing your skills during the summer months? Then check out Black Sheep Wool’s Craft Barn at Culcheth, Warrington which offers expert Rowan workshops as well as free, weekly drop-in sessions. During August, you can choose from two courses run by top designer, Amy Butler, as part of her UK tour. Book your place now by visiting blacksheepwools.com.
PHOTOS: RedTedArt. Notonthehighstreet.com, MarvlingBrosLtd
WE MINI MAKES! DURING THE LAZY days of summer, you might not feel like getting stuck into large projects, which is why we love the craze for tiny creations. Ideal for doing with kids, they’re one of the cutest ways to attract shoppers at your next fair. We love this message in a bottle (far right) by HollyAnna at Notonthehighstreet.com, while the jewellery by Buttonsy at Folksy has a fairytale feel.
Organise a cake sale to raise cash for the Alzheimer’s Society this month. Visit alzheimers.org.uk for more details.
NEVER FORGET
Throw a special tea party to help bereaved children with Child Bereavement UK. elephantstea party.co.uk.
SUPER SITES Our pick of the best from the world of online this month… stallandcraftcollective.co.uk This new, no-commission marketplace for stallholders and customers also features an extensive list of upcoming events and craft fairs. e handmadejane.co.uk LLove sewing? Then log on to this helpful blog for giveaways, tips and tutorials. thelittleloaf.com We dare you not to dribble onto your keyboard when you view the mouthwatering bakes on this w pretty blog. There are recipes galore…
Craftseller 9
LETTERS
Dear Craftseller Felt characters are pe p rffecctt fo fr children
We love to hear from our readers so send us your latest crafting and selling stories – the star letter wins a Abakhan prize!
Selling success I WANTED TO SAY thank you to your wonderful magazine for inspiring me to follow my dream and start my own felt business, Heartfelt Crafts. I discovered the magazine in March and I read it from cover to cover. So off I went, booked up some stalls and started sewing again. My range includes bags, cushions, keyrings and cards. Your tips on selling face to face and with social media are invaluable.
Crafty f Blog Plaidonline.com/blog
KATHRYN, VIA EMAIL Your stall looks amazing – keep it up! Kathryn learnt from Craftseller to give her stall height
Tracey’s selection of felt characters on etsy.com are beautifully photographed
I’ve spent many a happy hour browsing this site. As well as offering loads of crafty inspiration for fashion, décor and parties, it also dedicates a whole section to kids’ crafts. It’s perfect for busy mums like me – just set them up with their own little craft area!
JAYNE JONES, DEVON
In the clouds I HAVE ALWAYS BEEN inspired by Craftsellerr and reading it gave me the final push I needed to take the plunge and set up my own small business, selling handcrafted items out of felt. I mainly like to make children’s mobiles. I only started in October 2013 but have been steadily growing and feel that I have created quite a unique brand. Here is a picture of one of my recent orders – a smiley cloud mobile, available at Sewkidding on etsy.com. Thanks again!
TRACEY WITTS, LEAMINGTON SPA We’re so pleased to have inspired you to start selling your projects, Tracey, and this adorable cloud mobile is just gorgeous for a nursery. We also love the other little characters on your page.
10 Craftseller
On your bike I’M THE OWNER AND CREATOR behind claireabellemakes.com. I make affordable accessories inspired by my home city, Cambridge, such as bicycle bracelets and retro jewellery. What I love about making is that I can give people a little piece of my city via my products. I sell at my etsy. com shop and also update my craft blog three times a week. I love sharing my thoughts on handmade living and detailing my life as a creative.
CLAIRE, CAMBRIDGE What adorable, vintage-style jewellery. Your crafts are really quirky and interesting and would make perfect gifts for bike lovers!
Claire’s pre p ttyy jew j elleryy is both quirky and sweet
LETTERS
Star
LETTER
Crafty talks
Sarah works with buttons, as well as paper, to make pieces for the home
WAITING GAME
Here are some of our favourite posts and tweets this month…
HELLO! I recently got into crafting while being very overdue waiting for our baby boy to arrive. Waiting for 14 long days gave me itchy fingers so to take my mind off waiting, I turned to crafting! It really took off and now in between looking after my little eight weekold son, Noah, I make frames and gifts for the home from buttons and papercraft (search ButtonNoah on etsy.com). I really hope you like my makes. Thank you. SARAH DIBB, WEST MIDLANDS It’s so great that you found inspiration with a baby on the way – let’s hope Noah sleeps well to keep mummy crafting!
STAR LETTER PRIZE! This month our star letter writer wins £50 worth of vouchers to spend at abakhan.co.uk
Just made some really sweet bunting from old plastic bags!
@JENNYISCRAFTS
Sheila’s lovely picnic bag prototype has ignited her passion for crafting
Life’s a picnic I’M JUST STARTING OUT on my craft journey and your mag was a birthday present. I love it! I’m very glad to have found you I must say. Here is my prototype picnic bag made from left-over curtain fabric. I haven’t got any stiffener so I made it without, but it still works a treat. I’m really pleased with it and I will be making it again and working out how to get round the corners cleanly. I’m good at making but not so good at selling so your ideas are really valuable to me. Thanks to all your team!
SHEILA HOLDSWORTH, VIA EMAIL We love your picnic bag – let us know how your
Just picked up latest copy of CS. Keep sneaking a look but I’m supposed to be painting!
@JACSSTUDIO
‘If you can dream it, you can do it’ – Walt Disney. Feeling motivated today. The sun helps!
@I_AM_WONG
next make goes. Have the confidence to sell!
Cut above the rest
Latest Craftsellerr mag has diverted me from sewing to baking your cheesy bacon muffins!
The intricate designs on Tammy’s site require real patience
I BEGAN PAPER CUTTING just over a year ago after I fell seriously ill with womb and ovarian cancer. I was stuck in bed resting so I began to cut pretty pictures into paper and found I adored it. People that saw my work wanted to buy them – and so my paper art business was born! The advice and help from Craftsellerr has given me the confidence to push my business further. I have set up my own website, honeyflowercraft.com and have begun to create paper sculptures. Thank you for all your help.
@CRAFTSHEARTFELT
Sitting in my allotment shed reading Craftseller til the rain stops!
@IVEBEANCREATIVE
TAMMY JENSON You’re an inspiration, Tammy, and we adore the intricate, delicate work that you’re doing. Good job.
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yourletters@ craft-seller.com
Dear Craftseller, r 9th Floor, Tower House, Fairfax Street, Bristol BS1 3BN
Craftseller 11
PIN IT
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Tak ke inspiration from our sunny selection of exo otic ic buys and turn up the heat w with your crafting! 9
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1 Hawaiian Print T-shirt, £35; Hawaiian Print Mini Skirt, £35, missselfridge.com e.com 2 Pastel Honeycomb oneycomb party decorations, d £6, talkin talkingtables.co.uk 3 Colour Pop Matt Bamboo bowl, £8.50, oliverbonas.com 4 Floral Fiesta straws, £3.50 for 30; Floral Fiesta Pom Pom picks, £4 for 18, talkingtables.co.uk 5 Parrot and Tassel earrings, £6, accessorize.com 6 Sunburst Flower fabric in yellow by Littlerhodydesign, (from £10.50 per metre), spoonflower.com 7 Big Flowers in blue by Glimmericks, (from £10.50 per metre), spoonflower.com 8 Metal Hollywood Pineapple pot, £26, debenhams. com 9 Linen cushion cover, £12.99, hm.com 10 Straw beach bag, £35 marisota.co.uk 11 Sagaform Fantasy glass, £14 for four, cloudberryliving.co.uk 12 Lace Trim fedora, £16 oliverbonas.com 13 Toepost sandals, £35, laredoute.co.uk 14 Geo Brights Green Due frame, £12, oliverbonas.com 15 Tropical straws, £1 25 for six oakroomshop.co.uk £1.25 oakroomshop co uk 16 Coconut Body Butter, £13, thebodyshop.co.uk
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l For your nearest stockist and expert advice, please contact Silver Viscount on 01933 311888 or
[email protected]
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