A PROJECT REPORT ON Customer Relationship Management through INFORMATION TECHNOLOGY BY ma...
[email protected] A PROJECT REPORT ON Customer Relationship Management through INFORMATION TECHNOLOGY
BY
[email protected] ACKNOWLEDGEMENT
Culmination of Project in a M.B.A course is that which makes the transformation of a student of Business Administration to a Successful Business Administrator with a lot more knowledge and awareness. From a mere idea to a visible reality, this project has gone many transformations and it in fact owes its completion to many distinguished personalities. Our effort here is a feeble attempt to express a sense of gratitude and appreciation for the help received on our endeavor. I express my sincere gratitude to my parents (Father & Mother) for helping me see the light of the day and make me what I am today. I earnestly express my heartfelt thanks to Mr.Angshuman, The Technical Manager, FATICO Division, Zapapp India Pvt., for his invaluable guidance and constant encouragement. But for his thought provoking guidance, this project would not have seen the light of the day. I thank him profusely.
[email protected] Dear friend, Assignment and projects are a vital part of our MBA/MCA/BBA.... course. It is easy to secure 90%+ marks in it but the condition is that you have to submit a good quality material to your college/study centre. With the growing competition and availablity of majority of fake and duplicate players in the market it is impossible to get a unique and customize set of assignments, that is made just for you. So, contact us as we have an excellent track record of more than 5+ years in this field and you can easily score the best marks through us. We have flexible buying and payment options. Therefore, go ahead and reply us the requirements or give us a call/SMS on 09199993603. We will feel glad to assist you. You can deposit the amount in Citibank, ICICI, HDFC or SBI through netbanking. Cash deposits can be done in SBI at your nearest CBS branch. Kindly let us know which one u will prefer. Wishing you a great career and have a nice day ! Thanks and regards, Manish 0091 9199993603 http://www.assignments.site11.com/ http://smuassignment.tripod.com/
[email protected] "Contact us for all kind of assignments, previous / sample / test question papers and projects"
STUDENT DECLARATION
I here by declare that the Project entitled “CUSTOMER RELATIONSHIP MANAGEMENT through Information Technology” conducted at ZapApp India Pvt Ltd
Submitted in partial fulfillment of the requirements for the degree in
MASTER OF BUSINESS ADMINISTRATION TO
[email protected]
This is my original work and is not submitted for the award of any other Degree, Diploma, Fellow ship or other similar title or prizes.
INDEX SL No.
Description
Page No.
01.
Introduction
2
02.
Importance of the CRM
8
03.
Inside View of the CRM
17
04.
Strategy to Implement the CRM
28
05.
Designing the CRM strategy
37
06.
Evaluating the value of the Customer
44
07.
Information Technologies for CRM
51
[email protected] 08.
Known CRM Issues
59
09.
What makes CRM work?
66
10.
Measuring the value of CRM
71
11.
CRM -- ROI Fact Or Fiction
75
12.
Conclusion
89
13.
Bibliography
94
[email protected] Dear friend, Assignment and projects are a vital part of our MBA/MCA/BBA.... course. It is easy to secure 90%+ marks in it but the condition is that you have to submit a good quality material to your college/study centre. With the growing competition and availablity of majority of fake and duplicate players in the market it is impossible to get a unique and customize set of assignments, that is made just for you. So, contact us as we have an excellent track record of more than 5+ years in this field and you can easily score the best marks through us. We have flexible buying and payment options. Therefore, go ahead and reply us the requirements or give us a call/SMS on 09199993603. We will feel glad to assist you. You can deposit the amount in Citibank, ICICI, HDFC or SBI through netbanking. Cash deposits can be done in SBI at your nearest CBS branch. Kindly let us know which one u will prefer. Wishing you a great career and have a nice day ! Thanks and regards, Manish 0091 9199993603 http://www.assignments.site11.com/ http://smuassignment.tripod.com/
[email protected] "Contact us for all kind of assignments, previous / sample / test question papers and projects"
