CRM Lifestyle

INTRODUCTION Headquartered in Dubai at the Oasis Mall, The Landmark Group, founded in 1973, was started with the mission of becoming the foremost retailer in the Middle East, by providing customers with a large variety of high quality products at exceptional value under one roof. From a single children’s store in Bahrain, the Landmark Group has expanded exponentially today with 300 Stores in the Gulf and Middle East and staff strength of over 4,000. The main proposition of the Landmark Group is its product and concept innovation. The entire retail experience revolves around its “Concept” stores, which have been designed and engineered to suit evolving customer needs and lifestyles. The five Concepts of the Landmark Stores are Baby Shop, Splash, Shoe Mart, Home Centre and Lifestyle. Multi-branded retail outlet model has been adopted by The Landmark Group in the Indian market. Lifestyle’s retail outlets in India are mostly known and preferred by the availability of a numerous variety of merchandise under each of its five concepts. The foundation of Landmark Group is built on the philosophy that the 'Customer comes first'. The 3 pillars on which the Landmark Group continues to grow exponentially, ventures into new markets and Captures greater market share are- Carefully listen. Constantly adapt. Always deliver.

Analysis of the 50 Questionnaires of the Market Q1) Do you purchase Lifestyle products? □ Yes

□ No The question when asked, do the respondents purchase Lifestyle product: Out of 50 respondents,

□ 50 (100%) respondents said Yes □ 0 (0%) respondents said No The findings are summarized in Graph 1:

When asked "Do you purchase Lifestyle Products"

No, 0, 0%

Yes, 50, 100%

Graph 1 From the above graph, it is clearly seen that 100% of the respondents purchase the Lifestyle products.

Q2) Which category do you Prefer the most in Lifestyle Products?

□ Jewellery

□ Sun Glasses

□ Cosmetics

□ Fashion Accessories

□ Watches

□ Skin Care

□ Fragrances The question when asked "Which category do the respondents prefer the most in Lifestyle Products" Out of 50 respondents,

□ 5 (10%) respondents said Jewellery □ 13 (26%) respondents said Cosmetics □ 10 (20%) respondents said Watches □ 8 (16%) respondents said Fragrances □ 2 (4%) respondents said Sun Glasses □ 9 (18%) respondents said Fashion Accessories □ 3 (6%) respondents said Skin Care

The findings are summarized in Graph 2:

When asked "Which category do you Prefer the most in Lifestyle Products" 5

Jewellery Watches Fashion Acc. Skin Care Cosmetics Fragrances Sunglasses

Categories

10 9 3 13 8 2

0

5

10

15

No. of Respondents Graph 2 From the above graph, I got to know that 18% of the respondents prefer Fashion Accessories, 26% preferred Cosmetics, 10% Jewellery, 20% Watches, 16% respondents preferred Fragrances, 4% preferred Sun Glasses, 6% preferred Skin Care.

Q3) Where do you usually buy Watches from? □ Vishal Mega Mart □ Amarsons Watch Co.

□ Salasar

□ Local Retailers

□ Gokul Mega Mart

□ Others

□ Samay

The question when asked "Where do the respondents usually buy Watches from" Out of 50 respondents,

□ 5 (10%) respondents said Vishal Mega Mart □ 6 (12%) respondents said Salasar □ 2 (4%) respondents said Gokul Mega Mart □ 11 (22%) respondents said Samay □ 8 (16%) respondents said Amarsons Watch Co. □ 5 (10%) respondents said Local Retailers □ 13 (26%) respondents said Others The findings are summarized in Graph 3: W h e n a s k e d " W h e re d o y o u u s u a lly b u y W a tc h e s fro m " 14 12 10 N o .o f 8 R e sp o n d e n ts6 4 2 0

11 5 V MM

6

13 8 5

2 Sala s a r

G o ku l

Sa ma y A ma r s on 's L oc al O ther s Re tailer s

O p tio n s

Graph 3 From the above graph, I got to know that 10% of the respondents usually bought watches from Vishal Mega Mart, 12% respondents bought from Salasar, 4% respondents from Gokul Mega Mart, 22% respondents from Samay, 16% respondents from Amarsons Watch Co., 10% respondents from Local Retailers and 26% of the respondents bought from Others.

Q4) Where do you usually buy Fragrances & Sunglasses from? □ Vishal Mega Mart □ Local Retailers □ Salasar □ Others □ Gokul Mega Mart The question when asked "Where do the respondents usually buy Fragrances & Sunglasses from": Out of 48 respondents,

□ 14 (29%) respondents said Vishal Mega Mart □ 9 (19%) respondents said Salasar □ 3 (6%) respondents said Gokul Mega Mart □ 10 (21%) respondents said Local Retailers □ 12 (25%) respondents said Others The findings are summarized in Graph 4:

When asked "Where do you usually buy Fragrances & Sunglasses from"

12

Options

Others 10

Local Retailers 3

Gokul

9

Salasar

14

VMM 0

5

10

15

No. of Respondents

Graph 4 From the above graph, 29% of the respondents usually bought Fragrances & Sunglasses from Vishal Mega Mart, 19% respondents bought from Salasar, 6% respondents from Gokul Mega Mart, 21% respondents from Local Retailers and 25% of the respondents bought from Others.

Q5) Where do you usually buy Fashion Accessories from?

□ Vishal Mega

□ Gokul Mega

Mart □ Salasar

Mart □ Catmos □ Mynah

□ Impulse □ Local Retailers □ Others

The question when asked "Where do the respondents usually buy Fashion Accessories from" Out of 47 respondents,

□ □ □ □ □

5 (11%) respondents said Vishal Mega Mart 4 (9%) respondents said Salasar 1 (2%) respondents said Gokul Mega Mart 4 (9%) respondents said Catmos 3 (6%) respondents said Mynah

□ 5 (11%) respondents said Impulse □ 11 (23%) respondents said Local Retailers □ 14 (29%) respondents said Others The findings are summarized in Graph 5:

Options

When asked "Where do you usually buy Fashion Accessories from"

14

Others Local Retailers Impulse Mynah Catmos Gokul Salasar VMM

11 5 3 4 1 4 5

0

5

10

15

No. of Respondents

Graph 5 From the above graph, 11% of the respondents usually bought Fashion Accessories from Vishal Mega Mart, 9% respondents bought from Salasar, 2% respondents from Gokul Mega Mart, 9% respondents bought from Catmos, 6% respondents bought from Mynah, 11% respondents bought from Impulse, 23% respondents from Local Retailers and 29% of the respondents bought from Others.

Q6) Where do you usually buy Cosmetic and Skin Care from?

□ Vishal Mega

□ Gokul Mega

□ Lips ‘n’ Lines

Mart

Mart

□ Attraction

□ Salasar

□ Lifespring (Dr.

□ Local Retailers

Morepen’s)

□ Others

The question when asked "Where do the respondents usually buy Cosmetic and Skin Care from" Out of 48 respondents,

□ 6 (13%) respondents said Vishal Mega Mart □ 3 (6%) respondents said Salasar □ 2 (4%) respondents said Gokul Mega Mart □ 13 (27%) respondents said Lifespring (Dr. Morepen’s) □ 2 (4%) respondents said Lips ‘n’ Lines □ 4 (8%) respondents said Attraction □ 7 (15%) respondents said Local Retailers □ 11 (23%) respondents said Others The findings are summarized in Graph 6:

When asked "Where do you usually buy Cosmetic and Skin Care from 11

Others 7

Options

Local Retailers 4

Attraction 2

Lips'n'Lines

13

Lifespring 2

Gokul

3

Salasar

6

VMM

0

5

10

No. of Respondents

Graph 6

15

From the above graph, 13% of the respondents usually bought Fashion Accessories from Vishal Mega Mart, 6% respondents bought from Salasar, 4% respondents from Gokul Mega Mart, 27% respondents bought from Lifespring (Dr. Morepen’s), 4% respondents bought from Lips ‘n’ Lines, 8% respondents bought from Attraction, 15% respondents from Local Retailers and 23% of the respondents bought from Others.

Q7) Where do you usually buy Jewellery from? Om Jewellery R.K. Jewellery Nischal Jewellery Tanishque Jewellery Lalson’s Jewellery Standard Jewellery ML & Sons Others

The question when asked "Where do the respondents usually buy Cosmetic and Skin Care from" Out of 42 respondents,

□ 3 (7%) respondents said Om Jewellery □ 3 (7%) respondents said R.K. Jewellery □ 1 (2%) respondents said Nischal Jewellery □ 11 (26%) respondents said Tanishque Jewellery □ 2 (5%) respondents said Lalson’s Jewellery □ 2 (5%) respondents said Standard Jewellery □ 0 (0%) respondents said ML & Sons □ 20 (48%) respondents said Others The findings are summarized in Graph 7:

Options

When asked "Where do you usually buy Jewellery from 20

Others ML& Sons Standard Lalson's Tanishqu Nischal R.K Jewl Om Jewl

0 2 2 11 1 3 3

0

5

10

15

20

No. of Respondents

Graph 7 From the above graph, 7% of the respondents usually bought Jewellery from Om Jewellery, 7% respondents bought from R.K. Jewellery, 2% respondents from Nischal Jewellery, 26% respondents bought from Tanishque Jewellery, 5% respondents bought from Lalson’s Jewellery, 5% respondents bought from Standard

Jewellery, 0% respondents from ML & Sons and 48% of the respondents bought from Others. Q8) How much do you spend on Lifestyle Products? JEWELLERY: The question when asked, how much the respondents spend on Jewellery: Out of 41 respondents,

□ 0 (0%) respondents said 5000 The findings are summarized in Graph 8: When asked "How much do you spend on Jewellery" 0% 2% 2% 22% Jewellery 5000

Graph 8 From the above graph, none of the respondents spend less than Rs.100 on Jewellery, 2% of the respondents spend at around 100-500, 2% of the respondents spend at around 500-1000, 22% of the respondents spend at around 1000-5000 and 74% of the respondents spend more than Rs. 5000.

COSMETICS: The question when asked, how much the respondents spend on Cosmetics: Out of 46 respondents,

□ 0 (0%) respondents said 5000 The findings are summarized in Graph 9: When asked "How much do you spend on Cosmetics"

20%

0%

20%

Cosmetics 5000

60%

Graph 9 From the above graph, none of the respondents spend less than Rs.100 on Cosmetics, 2% of the respondents spend at around 100-500, 60% of the respondents spend at around 500-1000, 20% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.

WATCHES: The question when asked, how much the respondents spend on Watches:

Out of 50 respondents,

□ 0 (0%) respondents said 5000 The findings are summarized in Graph 10

When asked "How much do you spend on Watches"

2% 0%

20%

W atches 5000

Graph 10 From the above graph, none of the respondents spend less than Rs.100 on Watches, 20% of the respondents spend at around 100-500, 28% of the respondents spend at around 500-1000, 50% of the respondents spend at around 1000-5000 and 2% of the respondents spend more than Rs. 5000.

FRAGRANCES: The question when asked, how much the respondents spend on Fragrances: Out of 47 respondents,

□ 1 (2%) respondents said 5000 The findings are summarized in Graph 11: When asked "How much do you spend on Fragrances"

0% 2%

21%

Fragrances 5000 32%

Graph 11 From the above graph, 2% of the respondents spend less than Rs.100 on Fragrances, 21% of the respondents spend at around 100-500, 32% of the respondents spend at around 500-1000, 45% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.

SUN GLASSES: The question when asked, how much the respondents spend on Sun Glasses: Out of 41 respondents,

□ 1 (2%) respondents said 5000 The findings are summarized in Graph 12: When asked "How much do you spend on Sun Glasses"

0% 2%

27%

Sun Glasses 5000 42%

Graph 12 From the above graph, 2% of the respondents spend less than Rs.100 on Sun Glasses, 29% of the respondents spend at around 100-500, 42% of the respondents spend at around 500-1000, 27% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.

FASHION ACCESSORIES: The question when asked, how much the respondents spend on Fashion Accessories: Out of 44 respondents,

□ 3 (7%) respondents said 5000 The findings are summarized in Graph 13:

When asked "How much do you spend on Fashion Accessories" 2% 2%

Fashion Accessories 5000

Graph 13 From the above graph, 7% of the respondents spend less than Rs.100 on Fashion Accessories, 64% of the respondents spend at around 100-500, 25% of the respondents spend at around 500-1000, 2% of the respondents spend at around 1000-5000 and 2% of the respondents spend more than Rs. 5000.

SKIN CARE: The question when asked, how much the respondents spend on Skin Care: Out of 47 respondents,

□ 0 (0%) respondents said 5000 The findings are summarized in Graph 14:

When asked "How much do you spend on Skin Care" 6%

0% 34%

Skin Care 5000

60%

Graph 14 From the above graph, none of the respondents spend less than Rs.100 on Skin Care, 34% of the respondents spend at around 100-500, 60% of the respondents spend at around 500-1000, 6% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.

Q9) Have you heard about Lifestyle? Yes No The question when asked, have the respondents heard about Lifestyle: Out of 50 respondents,

□ 36 (72%) respondents said Yes □ 14 (28%) respondents said No The findings are summarized in Graph 15:

When asked "Have you heard about Lifestlye"

28% Yes No 72%

Graph 15 From the above graph, it is clearly seen that 72% of the respondents have heard about Lifestyle and 28% of the respondents have not about Lifestyle.

Q10) Do you know that Lifestyle has opened In MGF City Square Mall (Rajouri Garden)? Yes No The question when asked, did the respondents know that Lifestyle has opened In MGF City Square Mall (Rajouri Garden): Out of 50 respondents,

□ 30 (72%) respondents said Yes □ 20 (28%) respondents said No The findings are summarized in Graph 16:

When asked “Do you know that Lifestyle has opened In MGF City Square Mall (Rajouri Garden)”

40% Yes No 60%

Graph 16 From the above graph, it is clearly seen that 60% of the respondents knew that Lifestyle has opened up in MGF City Square Mall (Rajouri Garden) and 40% of the respondents did not know that Lifestyle has opened In MGF City Square Mall (Rajouri Garden).

FINDINGS AND INTERPRETATIONS Of the Store:  Half of the respondents i.e. 45% Purchase Lifestyle products Occasionally, 40% Monthly, 10% Yearly and the minor 5% purchase Weekly.  Half of the respondents i.e. 53% purchase Lifestyle products from Retail Stores, 23.5% buy it from Local Market, 17.5% buy it from Individual stores and the remaining 6% purchase it elsewhere.  30% of the respondents prefer Fashion Accessories, 22% preferred Cosmetics, 12% Jewellery, 10% Watches, 14% respondents preferred Fragrances, 6% preferred Sun Glasses, 6% preferred Skin Care.  99.5% of the respondents like the Lifestyle products of Lifestyle and 0.5% of the respondents don’t like the Lifestyle products of Lifestyle.  24% of the respondents ranked Jewellery Excellent in Lifestyle, 48% respondents ranked Very Good, 25% respondents ranked Good, 3% respondents ranked Fair and none of the respondents ranked it Poor.  35.5% of the respondents ranked Cosmetics Excellent in Lifestyle, 45% respondents ranked Very Good, 19% respondents ranked Good, 0.5% respondents ranked Fair and none of the respondents ranked it Poor.  31.5% of the respondents ranked Watches Excellent in Lifestyle, 46% respondents ranked Very Good, 19% respondents ranked Good, 3.5% respondents ranked Fair and none of the respondents ranked it Poor.  37.5% of the respondents ranked Fragrances Excellent in Lifestyle, 46% respondents ranked Very Good, 16.5% respondents ranked Good, 0% respondents ranked Fair and none of the respondents ranked it Poor.  28% of the respondents ranked Sun Glasses Excellent in Lifestyle, 41% respondents ranked Very Good, 25% respondents ranked Good, 6% respondents ranked Fair and none of the respondents ranked it Poor.  42.5% of the respondents ranked Fashion Accessories Excellent in Lifestyle, 35.5% respondents ranked Very Good, 18% respondents ranked Good, 3.5% respondents ranked Fair and 0.5% of the respondents ranked it Poor.  36% of the respondents ranked Skin Care Excellent in Lifestyle, 41% respondents ranked Very Good, 18% respondents ranked Good, 5% respondents ranked Fair and none of the respondents ranked it Poor.

 97% of the respondents are satisfied with the different brands available and 3% of the respondents are not satisfied with the different brands available.  2% of the respondents spend less than Rs.100 on Jewellery, 5% of the respondents spend at around 100-500, 23% of the respondents spend at around 500-1000, 32% of the respondents spend at around 1000-5000 and 38% of the respondents spend more than Rs. 5000.  4% of the respondents spend less than Rs.100 on Cosmetics, 29% of the respondents spend at around 100-500, 44% of the respondents spend at around 500-1000, 22% of the respondents spend at around 1000-5000 and 1% of the respondents spend more than Rs. 5000.  2% of the respondents spend less than Rs.100 on Watches, 21% of the respondents spend at around 100-500, 34% of the respondents spend at around 500-1000, 40% of the respondents spend at around 1000-5000 and 3% of the respondents spend more than Rs. 5000.  2% of the respondents spend less than Rs.100 on Fragrances, 28% of the respondents spend at around 100-500, 27% of the respondents spend at around 500-1000, 41% of the respondents spend at around 1000-5000 and 2% of the respondents spend more than Rs. 5000.  3% of the respondents spend less than Rs.100 on Sun Glasses, 33% of the respondents spend at around 100-500, 34% of the respondents spend at around 500-1000, 29% of the respondents spend at around 1000-5000 and 1% of the respondents spend more than Rs. 5000.  9% of the respondents spend less than Rs.100 on Fashion Accessories, 49% of the respondents spend at around 100-500, 33% of the respondents spend at around 500-1000, 9% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.  6% of the respondents spend less than Rs.100 on Skin Care, 41% of the respondents spend at around 100-500, 36% of the respondents spend at around 500-1000, 17% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.  55.5% of the respondents consider Variety to be Extremely Important, 41.5% of the respondents consider Very Important, 3% consider Somewhat Important,

0% consider Not very Important and none of the respondents consider Not at all Important.  50.5% of the respondents consider Brand to be Extremely Important, 23% of the respondents consider Very Important, 12.5% consider Somewhat Important, 8% consider Not very Important and 6% of the respondents consider Not at all Important.  34% of the respondents consider Price to be Extremely Important, 35.5% of the respondents consider Very Important, 23% consider Somewhat Important, 5.5% consider Not very Important and 2% of the respondents consider Not at all Important.  58.5% of the respondents consider Quality to be Extremely Important, 35.5% of the respondents consider Very Important, 5.5% consider Somewhat Important, 0.5% consider Not very Important and 2% of the respondents consider Not at all Important.  54.5% of the respondents consider Style to be Extremely Important, 35.5% of the respondents consider Very Important, 9.5% consider Somewhat Important, 0.5% consider Not very Important and 2% of the respondents consider Not at all Important.  consumers want Varieties (weightage 5.79) to be there and which influence the most to enter into the Lifestyle section. Secondly, they want that Brands (weightage 5.32) should be available, followed by Visual Appeal and Promotions (weightage 4.68 each). Respondents also do want Discount (weightage 4.27) and the least influencial factors are Customer Service (weightage 4.05), Ambience (weightage 3.70) and Display of Merchandise (weightage 3.47).  consumers mostly prefer Fragrances (weightage 4.49). Secondly, they prefer Cosmetics (weightage 4.44), followed by Fashion Accessories (weightage 4.27). And then their preference goes for Jewellery (weightage 3.98) and the least preferred products are Watches (weightage 3.93), Skin Care (weightage 3.56) and Sun Glasses (weightage 3.33).  39% of the respondents like Earrings, 12% like Bracelets, 13% like Necklaces, 3% like Hair Bands, 6% like Baby Pins, 15% like Men’s Accessories, 4% like Hair Brushes and the remaining 3% respondents like Bindis.

 68% of the respondents don’t want to add something else in the Fashion Accessories section and the remaining 32% of the respondents want to add Finger rings, toe rings, varieties of clip ons, leather bands, men’s earrings, nose pins etc to the Fashion Accessories section.  56% of the respondents said that the pricing of Fashion Accessories is Reasonable, 13.5% respondents said that it’s Expensive, 22.5% of the respondents said that it’s Value for money and 3% said that it’s Cheap.  The most common advertising media is Word of Mouth which is contributing to 32%, Hoardings contribute to 24%, Magazines and Newspapers contribute to 13%, Television contribute to 14%, and 4% of the respondents came to know about Lifestyle through other medias like Radio.  69.5% of the respondents said that they Will Buy, 13.5% of the respondents said that they will Probably Buy, 14.5% respondents said that they Might Buy and the remaining 2.5% of respondents said that they will not buy. Of the market: 

100% of the respondents purchase the Lifestyle products.



18% of the respondents prefer Fashion Accessories, 26% preferred Cosmetics, 10% Jewellery, 20% Watches, 16% respondents preferred Fragrances, 4% preferred Sun Glasses, 6% preferred Skin Care.



10% of the respondents usually bought watches from Vishal Mega Mart, 12% respondents bought from Salasar, 4% respondents from Gokul Mega Mart, 22% respondents from Samay, 16% respondents from Amarsons Watch Co., 10% respondents from Local Retailers and 26% of the respondents bought from Others.



29% of the respondents usually bought Fragrances & Sunglasses from Vishal Mega Mart, 19% respondents bought from Salasar, 6% respondents from Gokul Mega Mart, 21% respondents from Local Retailers and 25% of the respondents bought from Others.



11% of the respondents usually bought Fashion Accessories from Vishal Mega Mart, 9% respondents bought from Salasar, 2% respondents from Gokul Mega Mart, 9% respondents bought from Catmos, 6% respondents bought from

Mynah, 11% respondents bought from Impulse, 23% respondents from Local Retailers and 29% of the respondents bought from Others. 

13% of the respondents usually bought Fashion Accessories from Vishal Mega Mart, 6% respondents bought from Salasar, 4% respondents from Gokul Mega Mart, 27% respondents bought from Lifespring (Dr. Morepen’s), 4% respondents bought from Lips ‘n’ Lines, 8% respondents bought from Attraction, 15% respondents from Local Retailers and 23% of the respondents bought from Others.



7% of the respondents usually bought Jewellery from Om Jewellery, 7% respondents bought from R.K. Jewellery, 2% respondents from Nischal Jewellery, 26% respondents bought from Tanishque Jewellery, 5% respondents bought from Lalson’s Jewellery, 5% respondents bought from Standard Jewellery, 0% respondents from ML & Sons and 48% of the respondents bought from Others.



None of the respondents spend less than Rs.100 on Jewellery, 2% of the respondents spend at around 100-500, 2% of the respondents spend at around 500-1000, 22% of the respondents spend at around 1000-5000 and 74% of the respondents spend more than Rs. 5000.



None of the respondents spend less than Rs.100 on Cosmetics, 2% of the respondents spend at around 100-500, 60% of the respondents spend at around 500-1000, 20% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.



None of the respondents spend less than Rs.100 on Watches, 20% of the respondents spend at around 100-500, 28% of the respondents spend at around 500-1000, 50% of the respondents spend at around 1000-5000 and 2% of the respondents spend more than Rs. 5000.



2% of the respondents spend less than Rs.100 on Fragrances, 21% of the respondents spend at around 100-500, 32% of the respondents spend at around 500-1000, 45% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.



2% of the respondents spend less than Rs.100 on Sun Glasses, 29% of the respondents spend at around 100-500, 42% of the respondents spend at

around 500-1000, 27% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000. 

7% of the respondents spend less than Rs.100 on Fashion Accessories, 64% of the respondents spend at around 100-500, 25% of the respondents spend at around 500-1000, 2% of the respondents spend at around 1000-5000 and 2% of the respondents spend more than Rs. 5000.



none of the respondents spend less than Rs.100 on Skin Care, 34% of the respondents spend at around 100-500, 60% of the respondents spend at around 500-1000, 6% of the respondents spend at around 1000-5000 and none of the respondents spend more than Rs. 5000.



72% of the respondents have heard about Lifestyle and 28% of the respondents have not about Lifestyle.



60% of the respondents knew that Lifestyle has opened up in MGF City Square Mall (Rajouri Garden) and 40% of the respondents did not know that Lifestyle has opened In MGF City Square Mall (Rajouri Garden).

SUGGESTIONS and RECCOMENDATIONS  Mid-segment brands like Ayur, Maxima, Elle 18, etc. should be kept in a mid profile area like Rajouri Garden.  Should keep varieties in artificial Jewellery  Should keep varieties in Fashion Accessories Segment like: Non-Branded Fashionable Watches, Men’s Leather Bands, Nose Pins, Clip Ons, and Gift Sets etc.  Width of Teen Gifts Section should be expanded.  More advertisement of the store should be there.  The brands whose visibility is hidden behind the pillar should be brought to light.  The Jewellery counters should be moved behind a bit to generate enough moving space Jewellery section.  There should be proper advertisement done at least in the metro stations as it will attract a large number of customers.

 Introduce an Automatic Vending Machine for Tea/Coffee.  Should sponsor college events as its main target is youth.  Should provide with Calendars in New Year.  Should Offer discounts in combinations. For e.g. Buy one Perfume and get 15% discount on the other.  Electronics Gizmos and Gadgets can be added to the Lifestyle section.  Proper launching of new products should be done.