Create Design Awards 2015 The Shortlists
August 29, 2022 | Author: Anonymous | Category: N/A
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With thanks to our sponsors
Create Design Awards 2015
From the hundreds of entries submitted by design practitioners in Australia and abroad, here are the shortlists for the 12 categories in the 11th annual Create Design Awards. Some of this work is familiar to us, and probably to you, by now – we’ve seen it shared online, we’ve experienced it in our lives. But here we have a collection of projects held up with pride by their creators and clients, andeyes thenoflooked overwho andhave over by the rigorous critical our jurors given a nod to these projects as the strongest competitors who dared to play the game. Congratulations to all the shortlisted studios and Congratulations clients. It’s refreshing to see a combination of big agencies, individual go-getters, old hands and new faces. We’ll see you all on 29 October for the big presentation night. Katia Pase Editor, desktop.
Publisher and Commercial Director Joanne Davies Editor Katia Pase Deputy Online Editor and Production Manager Jamuna Raj Design and Layout Juan Urrea Illustrations Sinead Murphy Managing Director PaulLidgerwood
The Create Awards are proudly presented by desktop magazine
desktop is a publication of Niche Media Pty Ltd desktop is ABN 13 064 613 529 142 Dorcas Street, South Melbourne, VIC 3205 niche.com.au 03 9948 4900
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2
Emerging Talent
3
Identity Identity
4
Illustration Illustration
5
Interactive Interactive
6
Motion Motion
7
Packaging Packaging
Photography Photography
· Finn Murphy
12
· Grosz Co.Lab
32
· Alphabet Studio
46
· Betanarratives
58
· Bigsh
66
·Creative Order
82
· Ben Thomas
· Jess Xuan
14
· Houston Group
34
· ERD
48
· Conduct
60
· Cutting Edge
68
· Nexus Designs
84
· Mark Lobo Photography
· Johnny Boardman
16
· Seesaw
36
·Headjam
50
· SBS, Matt Huynh
62
· Cutting Edge
70
· Swear Words
86
· Mark Lobo Photography
· Josh Aucutt
18
·Self-titled
38
· The Sisters Hayes
· Kate Floro
20
· The Company You Keep
40
· Wendy Fox Design
· Louise Walker
22
· The Partners
42
· Miranda Mayne
24
·Priscilla Lynarko
26
· Will Neill
28
52
· Tiny Hunter
92
8
Print P rint Commercial
9
10 11 12
Print P rint Creative
Signage & Display
Website
· Alphabet Studio
102
· ERD
120
· Büro North
132
· Dylan McDonough
146
· Aer Design
164
· Crown Studio
104
· i2i Design
122
· Studio Equator
134
·Studio Equator
148
· Canvas Group
166
· Cutting Edge
106
· Insider Guides / Insider Foundry
· Paper Moose
136
· Kid You Not
150
· Evolution 7
168
124
· Wildhen Design
138
· Konstantin Eremenko
· Frank Digital
170
152
· Wildhen Design
140
· Konstantin Eremenko
·Josephmark
172
· Wildhen Design
142
· Like Minded Studio & The Explainers 156
· Thick
174
· Like Minded Studio 158
· Thick
176
93 94
· Raoul Marks
72
· Phebe Schmidt
96
· ERD
108
· Konstantin Eremenko
126
· Scott Geersen
74
· Prue Stent
97
· Hatch Creative
110
·Lauren Messina
128
· Tooth & Claw
76
· Ying Ang
98
· Kid You Not
112
· Tooth & Claw
78
· Self-titled
114
88
Typography, Logotype & Type Design
54
· Studio Jane & The Sisters Hayes
154
· Like Minded Studio 160 116
Linda Jukic Linda Jukic’s 15-year industry experience includes working with some of Australia’s Top 20 ASX companies and with many of Australia’s most loved arts and cultural institutions. Jukic was appointed creative director of Hulsbosch in March 2014, joining the business after a 10-year tenure with award-winning design and creative agency, Moon Communications Group.
Beci Orpin Beci Orpin is a designer / illustrator / author based in Melbourne. She works freelance and her clients have previously included Urban Outtters, Gorman, NAB and Visa. Orpin has also authored three DIY books – Find and Keep (2012), Keep (2012), Home (2013) Home (2013) and Make & Do (2014). Her rst children’s book titled Find Me a Castle will Castle will be released through Penguin in September 2015.
Adam Ferrie r Adam Ferrier is partner and chief strategy ocer of independent creative: media agency Cummins & Partners. Prior to joining Cummins & Partners, Ferrier founded and then sold the multi award-winning agency Naked Communications in Australia. Ferrier is a regular panellist on the hit shows Gruen Transfer / Planet, Planet, has a weekly national spot on Triple M radio and The Australian described Australian described him as “One of the most strategic and creative thinkers in advertising.”
Sam Davy Sam Davy is an independent designer and creative director based in Melbourne. Formerly global creative director at Apple in California and more recently brand director at Crumpler. If you own a Mac or iPhone and a Crumpler bag to carry them in, then chances are you’ve experienced Davy’s work.
Jack Mussett Jack Mussett is creative director and principal of award-winning Melbourne-based creative studio Motherbird, recently named one of the Top 10 Design Forces in the country by Design Quarterly Quarterly magazine. From 2010-2014 Mussett was a member of the AGDA Victorian council, which included a term as chairman.
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Eva Dijkstra In 2002 Eva Dijkstra, together with Michael Lugmayr, founded the multifaceted creative practice Design by Toko in their home city Rotterdam. Since 2008, the practice has been based in Sydney. Educated in the Dutch-European culture of design and art, Toko’s philosophy and creative process follows a distinctive conceptual approach in which critical thought, experimentation, and potential collaborations are key.
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The Emerging Talent award is bestowed upon a student or a creative professional who has been in the workforce for under 12 months, who above all others demonstrates substantial creative force and promise. Judging looks for originality, ingenuity and excellence in the portfolio.
Sponsored by
Finn Murphy
Finn Murphy worked as an electrician for many years, but knew that it wasn’t his true calling. Greatly inspired by his sister (Sinead Murphy – last year’s Emerging Talent winner) who has a great passion and love for design, Murphy undertook a design course with no experience of the software, the design process or idea generation.
It was a steep learning curve, but his natural aptitude and desire to push himself enabled him to create work that is on brief, creative and exciting.
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Shillington Emerging Talent // Sponsored by Shillington
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Jess Xuan
Jess Xuan graduated with a Bachelor of Visual Communication (Design) from Monash University in 2014. With a preferenc preference e to keep things simple and emphasise readability and legibility, Xuan's work shows strong colours that complement the client and brief. 'Sunday Apartments' is an experimental typographic exploration of the public pool at the Sunday Apartments in Southbank, shown in the Monash University Paper Architecture exhibition.
Wild is a print and digital magazine about odd subject matter. Concepts for the Melbourne Fringe were done under the creative direction of Sweet Creative.
'Odyssey Foods' contains branding and packaging for a 'Odyssey space foods supply company, with graphics inspired by crumpled silver packaging. The Book Ends is is a book of spoilers.
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Shillington Emerging Talent // Sponsored by Shillington
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Johnny Boardman
After graduating in May 2015 from Shillington College, Johnny Boardman walked straight into an internship at Marque Brand Consultants. Boardman’s portfolio boasts a broad variety of work and style, showcasing a strong set of skills both on and o the computer computer,, coupled with conceptuall thinking. conceptua
His portfolio consists of a handmade album cover, a digital cycling magazine, a cycling app and identity, and packaging for a bottled water for claustrophobics called 'Breathe'.
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Shillington Emerging Talent // Sponsored by Shillington
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Josh Aucutt
Josh Aucutt completed a diploma of graphic design and then went on to study the Bachelor of Visual Communication at Monash University University.. During his studies at Monash, Aucutt chose to focus on building skills in typography, and has since develop developed ed a keen interest in this area of communication design. Aucutt is motivated by having a strong conceptual basis to any project he undertakes.
The projects submitted in this folio include branding for a concept museum, a graphic response to an entry in the Victorian Architecture Awards Awards (a poster that peels apart to replicate the process undertaken by the builders) and an architecture exhibition identity.
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Shillington Emerging Talent // Sponsored by Shillington
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Kate Floro
With a background in interior design, Kate Floro wanted to branch out and gain new skills. In three months at Shillington College, Floro pushed herself conceptually and approached every brief with enthusiasm. She has a strong natural aesthetic and experiments out of her comfort zone.
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Shillington Emerging Talent // Sponsored by Shillington
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Louise Walker
Louise Walker graduated last year from Monash University in Visual Communication Design and received the Most Outstanding Folio of the Year award.
Walker has worked on a variety of projects across her portfolio and enjoys exploring dierent areas of design such as illustration, publication design and branding.
Alongside her studies, Walker also worked as the graphic designer for a collection of cafés and coee roasteries under the St Ali Family.
Her submission includes projects from university as well as work for real clients such as Clement Coee Roasters and Sensory Lab.
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Shillington Emerging Talent // Sponsored by Shillington
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Miranda Mayne
Miranda Mayne attacks each brief with humility, brains and a beautiful aesthetic, which comes through in her diverse and polished portfolio.
'Dead Good' was a demographic-specic chocolate that played with the idea that the product itself was perhaps slightly illegal, or dangerous.
Mayne’s campaign for Sense Festival focuses on the role that our senses play in making memories, and Mayne created highly stimulating graphics to match.
'Head to Tail' was a commercial pet grooming company with a healthy and holistic approach.
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Shillington Emerging Talent // Sponsored by Shillington
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Priscilla Lynarko
Priscilla Lynarko's portfolio contains candy packaging aimed at the visually impaired as part of an awareness campaign for Vision Australia, a MardiGras campaign where X & Y meet, a handmade book cover and an awareness campaign for palm oil products.
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Shillington Emerging Talent // Sponsored by Shillington
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Will Neill
Will Neill is a 24-year-old communication communication designer with work in publication design, branding, photography, web design and packaging. Neill is currently completing a communication design Honours degree at Swinburne University of Technology. Neill’s work aims to reveal the essence essenc e of the subject or client, and contribute to the world around us in a positive and complementary way.
He draws inspiration from dierent cultures and the natural environment, applying these aspects to design using a combination of intuition and modernist principles. His folio of work demonstrates this, incorporating pure or organic materials complemented with bold colour and typography.
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Shillington Emerging Talent // Sponsored by Shillington
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The Identity award recognises ingenious creation and/or use of brand identity across multiple mediums, adhering to a brief.
Sponsored by
Judging considers concept and rationale, representation of the brand in question, execution of the brief, and power of communication in establishing or pushing the brand and overall aesthetic craft.
Ascui & Co. Architects Identity Studio: Grosz Co.Lab Client: Ascui & Co. Architects
Anchored in the concept of 'process and possibility' the exible identity system created for the newly renamed Ascui & Co. Architects celebrates the creative and progressive progressiv e nature of the practice. A visual language sequence grounded in architectural process and evolution – the transition from one state to the next next – was created by morphing ve initial forms found architecturall architecturally. y.
This sequence was developed to be explored and manipulated, and to reect varying degrees of dimensionality and, along with a suite of ever-changing colour 'temperatures', to encourage ongoing evolution of the brand through our and the client’s own creative contribution and experimentat experimentation. ion.
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Identity // Sponsored by
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Lendlease Rebrand Studio: Houston Group Client: Lendlease
It's been 20 years since global property and infrastructure provider Lendlease introduced its blue canopy logo. A lot has changed since then, so the time was ripe for a new identity to reect its innovative, diverse and ever-evolving business. We broadened the colour palette, allowing a multitude of applications across all touch points, granting ultimate exibility and diversity across projects, places and communities.
The brief was answered: a logo that is ahead of the pack, celebrates the diversity and vibrancy of the business, is clever, adaptive and stands condently among global peers.
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Identity // Sponsored by
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Junction Restaurant Studio: Seesaw Client: Junction
Junction is a bar and restaurant situated within the Moama-Echuca Moama-Echuc a district. Junction expands on the concept of meeting points, of people, rivers, past and present. The town and outback, regional tastes and craft brews. An artist was commissione commissioned d to create cement vessels that portray the sediment levels of the Murray River.
Additional graphics reect the curving line of the river, the hunting and gathering of local people and the traditional crafts of the area. Menus fuse branded leather and spotted gum. Aprons were crafted from canvas, leather and brass, referencing horse bridles. And all printed material and signage feature copper detail.
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Identity // Sponsored by
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The Executive Index Identity Studio: Self-titled Client: The Executive Index
Having sold the recruitment business bearing his name, the client was looking to re-enter the industry in a subtle way that would not be seen as direct competition. The Executive Index specialises in sourcing hard-to-nd executives, managers and technical specialists. specialists. The name refers to a metaphorical index of the connections and relationships formed over 30 years in the industry.
We brought this index to life as a playful and tangible manifestation. This playfulness is explored in the triplexed business cards, which can never be prised open, and the website where the tabbed logo merely changes the colour scheme.
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Identity // Sponsored by
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Homecamp Identity Studio: The Company You Keep Client: Homecamp
Homecamp is an online retailer and manufacturer of quality outdoor products. The brand aims to inspire Australians to explore the great outdoors one weekend at a time, in stylish comfort. The brand response connects nostalgic cues, resulting in a monogram that instantly ties the brand to
the outdoors in an inviting manner, and easily applies to a variety of disparate materials. The use of Souvenir as a secondary font touches on the caravan era of the 70s to spark a new revival of weekend escapes. The modern, user-focused website pairs the e-commerce experience experienc e with the stories that the brand enables.
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Identity // Sponsored by
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Tusk Conservation Awards Studio: The Partners Client: Tusk Trust
We worked with the Tusk Trust, a non-prot organisation that funds conservation in Africa, to develop a brand that reects the vision of the Trust. We created a pattern that echoes African designs. We constructed it out of the letters T-U-S-K. We also created four unique patterns by repeating the individual letters.
We applied the visual language to the website, event stage design, awards program and Land Roversponsored transport. We also worked with the team to commission 50 traditional beaded wristbands in the brand’s signature patterns. They were worn by nominees and celebritie celebritiess to raise awareness of the cause.
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Identity // Sponsored by
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The Illustration award recognises excellence in traditional or digital illustration. Both commercial and self-commissioned projects are permitted. Judging considers adherence to a brief (where relevant), ingenuity and originality.
Sponsored by
The Pigeon Project Studio: Alphabet Studio Client: JC Decaux
JC Decaux approached Alphabet to develop creative that captured attention and enticed curiosity about its new project. With the ultimate message carrier of outdoor media, it made perfect sense to acknowledge the original pioneer of communication messaging – from medieval fables fables to modern warfare, the humble pigeon has played its part in ensuring messages are received!
A series of over-sized pigeons interacting with other tried and true messaging devices devices landed in Melbourne, Sydney and Brisbane. Pigeonproject.com.au is an exercise in data collection, tracking audience and consumer trends, inviting people to participate in an ongoing conversation conversa tion about the media around us.
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Illustration // Sponsored by
Spicers Pacesetter Studio: ERD Client: Spicers Paper
Spicers Pacesetter papers is a family and, just like many others, it's a family of many talents, it’s incredibly diverse and versatile. Oset, digital, and large format. Uncoated, gloss, synthetic, adhesive and more. The challenge was to create a promotion that was memorable, tactile and would showcase the range of opportunities that Pacesetter aords.
The nal presentation was creative yet cost-eective, and has allowed Spicers to add and subtract from the Pacesetter Paceset ter range without outdating the promotion. Our Birds of Paradise resulted in a sales increase of Pacesetter Paceset ter in the three months following the promotion; a great result for Spicers.
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Illustration // Sponsored by
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Wise U Studio: Headjam Client: University of Newcastle
The University of Newcastl Newcastle e approached us to create a set of illustrated characters characters that could talk to and represent the highly diverse student body. These characters were designed to embody traits and attributes that students would be able to relate to, and were utilised through online audiovisual resource
modules to promote ethical behaviour within the student community. The brief was to generate cultural and behavioural change by promoting an increased awareness of ethical decision-making among students during their candidature. These positive messages have inuenced a change in attitudes, which students can take with them into life outside studies.
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Illustration // Sponsored by
Production Artwork Studio: The Sisters Hayes Client: Malthouse Malthouse Theatre
Malthouse Theatre is known for staging adventurous, multidisciplinary multidiscipl inary work. We were commissioned to create a cohesive suite of production artwork for its 2015 season – spanning dance, theatre, exploratory works and public programs. Our imagery had to reect Malthouse Theatre’s commitment to risk and rigour, while being playful and adaptable for use. We worked with photographer Andrew Gough and actors to capture
original imagery, which we heavily treated – hand-tinted, deconstructed, deconstructed, and collaged with paint, graphics and found material. The result shows intricate, multilayered pieces reective reectiv e of the unique themes and tones within each production, while functioning as a cohesive set through rich, striking palettes.
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Illustration // Sponsored by
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Women’s Gold Medalists Studio: Wendy Fox Design
This project is an infographic illustrating all 276 women who won gold medals at the London Olympics. While watching the London Olympics, I was fascinated by the vast variety in body size and shape among the elite female athletes. athletes. I was struck by an idea: wouldn't it be interesting to line them all up? Women’s Gold Medalists became an exploration of how to do just that.
This project is a celebration of female athletes, and that no one body type is more capable or better than another when it comes to competing at the most prestigious levels of athleticism.
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Illustration // Sponsored by
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The Interactive award recognises outstanding communication through phone applications, digital games and other forms of interactive design. Judging considers concept, creativity, aesthetic craft and functional delivery, considering limitations that the chosen medium presents.
Sponsored by
Skin Deep Studio: Betanarratives
New interactive narrative collective Betanarratives launched its rst piece 'Skin Deep' in collaboration with the Digital Writers Festival 2015. ‘Skin Deep’ is about how how tattoos – permanent marks in an age of impermanence – can represent the desire to control the uncontrollable. uncontrollabl e. The nished piece is not only a feat of beautifully sensitive and inquisitive writing on Brendan
McDougall's part, but also an all-consuming experience to interact with involving Adobe HTML5 parallax scrolling, mesmerising documentary-style lm (by Angeline Armstrong and Simon Gilberg), illustrated and animated reinterpretations of real-life tattoos (by Meg Gough-Brooks) and beautiful soundscapes (by Esmond Angeles).
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Interactive // Sponsored by
Okee In Medical Imaging Studio: Conduct Client: Royal Royal Children’s Hospital
Medical procedures procedures and tests can be scary and daunting for children and their parents. We worked to deliver a fun and immersive game for children that takes them on an engaging journey, building the skills necessary to cope with their impending procedures.
It provides hints and insights to parents along the way on how to maximise their child’s preparation. The app is expected to signicantly reduce procedural anxiety. Results will be formally released by RCH when the research project is completed.
The app is designed to educate parents and children on the procedures, machines and processes involved with each procedure.
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Interactive // Sponsored by
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The Boat Studio: SBS, Matt Huynh
The Boat is is an interactive graphic novel set after the fall of Saigon. Based on the acclaimed story by Nam Le, this urgent and immediate comic presents unavoidable connections to challenges for today's asylum seekers and refugees. Sumi-e inspired illustration meets WebGL animation, in a branching, long-scroll format.
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Interactive // Sponsored by
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The Motion award recognises excellence in the use of traditional and/or digital motion design including animation, stop motion, post-production, VFX and CGI. Judging considers concept, technical skill, creativity and accurate execution of the brief (where relevant).
Sponsored by
Analogue/Digital 2015 Titles Studio: Bigfish Client: Analogue/Digital
In 2015, Analogue/Digital approached Bigsh with an open brief to create titles for its event. Our concept explores 'idea formation' – the haphazard process of making mistakes, celebrating accidents and letting good ideas rise to the top.
Our approach combined hand-rendered 'sketches' 'sketches' with glitchy eects, while each scene contains embellishembellish ments reective reective of that speaker and his or her personal methodology.. Audio was also composed by Bigsh, methodology ensuring synergy between audio and visual.
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Motion // Sponsored by
Double-Blind No. 1 Studio: Cutting Edge Client: The The Double-Blind Experiments
Five VFX artists set out to test the theory that a neart technique relying on chance could be applied to a motion piece. With no script or storyboards, the artists collaborated collaborate d on shoot day, each with a few ideas for framing and action. After the shoot, the artists selected their preferred shots from the footage, then worked
independently independently to produce unique VFX shots, experimenting with dierent creative styles and techniques. The shots were edited back together with the intention of producing a creative, visually interesting piece with no planned narrative.
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Motion // Sponsored by
Act For Kids Studio: Cutting Edge Client: Publicis Mojo
The brief was to animate the story of Riley and his sister: two children who, after suering abuse, are now on the road to recovery thanks to the help of Act For Kids. The campaign is designed to raise awareness and encourage donations.
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Motion // Sponsored by
Semi-Permanent Semi-Perman ent 2015 Opening Titles Studio: Raoul Marks Client: Semi-Permanent Semi-Permanent
These are the opening titles for Semi-Permanent 2015. A surreal trip. An allegory for the creative process and growth of an individual. From birth, to individuation, to criticality and nally to nding one’s own creative space. Or, if preferred, just some fun times oating through the void.
The titles have been met with international acclaim being featured on Vimeo’s Sta Picks and numerous design publications.
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Motion // Sponsored by
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The Little Death Title Sequence Studio: Scott Geersen Client: The Little Death / Josh Lawson
The director wanted titles that were both serious and comedic, risqué, but awkward, for a lm that is provocative, provocativ e, emotional, thoughtful, a bit weird and blackly hilarious – all at once! The challenge of succinctly conveying convey ing such a complicated combination of emotions was answered by referencing the sincere awkwardness of a sex-ed textbook.
The sequence rapidly summarises the concept of 'la petite mort', gives an overvie overview w of the fetishes in the lm, introduces us to cast and crew, skims over some case studies, features some clues from the storyline, and has a lot of fun with some potentially dicult material.
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Motion // Sponsored by
Pause Festival 2015 Promo Studio: Tooth & Claw Client: Pause Pause Festival
We were given free rein to promote Pause Festival in any way that we wanted. Having done a number of festival coverage videos in the past we were keen to try and push the boundaries a little. The challenging part of covering what is essentially a conference, conference, is making the motion seem dynamic and atmospheric.
We tried to achieve this by pushing the atmospheric angle and using a mixture of osite images, Pause idents and portrait shots to get to the heart of the festival.
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Motion // Sponsored by
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MMW 2014 Promo Studio: Tooth & Claw Client: City of Melbourne
We were very excited to embark on this project. We have lmed the festival coverage for Melbourne Music Week for a number of years, but this is the rst pre-festival promo we’ve completed for them. Promoting a whole suite of artists for a festival in a
video is always aesthetically challenging, challenging, as a long list of names can be a bit boring to watch and historically a lot of promoters have come up with creative ways of tackling that. This entry is our contribution to that challenge.
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Motion // Sponsored by
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The Packaging award recognises the aesthetic appeal and outstanding function of packaging design. Judging considers the visual and creative impact, han- dling and use, commercial/consumer inuence, environ- environ- mental impact, ease of manufacture/assembly/ manufacture/assembly/use use and adherence to a brief.
Sponsored by
Coee Bird Single Origin Packaging Studio: Creative Order Client: Omar & the Marvellous Coffee Bird
Omar & the Marvellous Coee Bird is a boutique coee roaster in Melbourne's south-east that has forged a reputation for quality without compromise. Asked to create a sophisticated packaging solution for its highgrade single origin coee that was recyclable, easy to use and cost-eective, we knew that the paper tube would be perfect.
In design, the focus was on the tactile experience: matt black contrasting with copper foil lettering, the simple twist to separate the seal, the tube dividing perfectly in half and gliding open to unveil the artwork within, and the coee aroma as the ultimate reward.
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Packaging // Sponsored by
Haymes Paint Commercial Kit Studio: Nexus Designs Client: Haymes Haymes Paint
Nexus Designs graphics was asked by Haymes Paint to design a promotional tool specically for the commercial market market to present its new colour range in a functional, usable and friendly manner. The result – a brilliantly coloured box containing a range of coloured
folders where you can add and store your favourite colours. Each colourful range is depicted as a 'colour splash' reinforcing the varied colour palettes stored in the box.
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Packaging // Sponsored by
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Gage Roads Brewing Co. Packaging Studio: Swear Words Client: Gage Roads Brewing Co.
Tasked with the mission of reuniting the Gage Roads Tasked brand with its home of Fremantle, we set about revitalising this dated brand and reconnecting it with the coastline and Western Australian lifestyle.
Inspired by iconic landmarks and the vernacular of marine typography, colour and symbol, we have created a fresh look that speaks as much about contemporary craft as it does about its spiritual home by the ocean.
A new master brand design and a full redesign of the entire product range ensued.
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Packaging // Sponsored by
Beerenberg Dessert Sauces Studio: Tiny Hunter Client: The Beerenberg Family Farm
Beerenberg introduced a new premium oering called The Signature Collection. Part of this collection was the new range of dessert sauces. To convey the artistry behind these new products we explored the world of ne art.
The idea being that by using these exquisite new dessert sauces you will make your own dessert a work of art. These patterns were then printed with a foil base and overlaid with a spot colour to create a rich metallic eect.
This lead to the development of a range of patterns inspired by various styles of art: art deco, modernism, traditional Persian.
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Packaging // Sponsored by
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The Photography award recognises self-commissioned, creative and commercial work. Sponsored by
Judging considers art direction, composition, fullment of the brief (where relevant) and aesthetic craft.
Chroma
Insomnia
Studio: Ben Thomas
is a new series for artist/photographe artist/photographerr Ben Chroma is Thomas (Melbourne, Australia). In a hyper-real manner, Chroma depicts depicts the cities and urban areas we live in, deconstructed deconstruct ed through the use of colour. Thomas shot Chroma while while on a two-month artist residency at the Villa Lena Foundation (board members RZA, Philippe
Studio: Mark Lobo Photography
Zdar, Caroline Bourgeois and Barbara Casasola) Zdar, in Tuscany, Italy. He shot the series in Hong Kong, Shanghai, London, Paris, Rome, Milan and throughout Tuscany.
The Insomnia series depicts a dreamscape of tension, in the isolated expanse of the moonlit J oshua Tree desert. Bathed in soft light, the identities of the subjects as individuals become dwarfed against the ancient landscape and innite backdrop of space.
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Handy Studio: Mark Lobo Photography
The Handy series series focuses on featuring creative people in a less conventional way, by simply showcasing how they use their hands in their craft. Rather than simply presenting the subject themselves, the series hides the subject behind the backdrop, allowing their hands and the work that they create to tell the story of the person behind the scenes.
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Secretly Susan
Pink
Studio: Phebe Schmidt
Studio: Prue Stent
Client: Sui Zhen
Sui Zhen is a Melbourne-based musician and together we are developing a ctional character called Susan, who will appear in a photographic series, in videos and on album covers. Susan is the manifestation of metadata and her personality has been cultivated from the collective collectiv e anxieties, hopes and dreams of the digital public. Susan has her routines.
Eats the right things. Completes all the exercises. exercises. But something has her feeling trapped. As pieces of her memory fade away, so does the woman she once was. This photograph captures Susan trapped behind a mask of articiality.
Prue Stent’s photography appropriates common icons of beauty and desirability into unknown and uncomfortable settings. Her Pink series series reimagines the female form into a new plain of hyper-femininity hyper-femininity.. Stent’s pink universe is one in which the woman is exceptional, excep tional, her form transcends traditional power structures of phallic brutality, instead sublimating
the pure power of self-expressive freedom to look down on our comparative comparatively ly monotone world with remarkably compassionate eyes. Her photography dissolves borders between good and bad, ugly and beautiful, so that we might see as she does. Stent’s work kindly initiates its viewer into a brighter world of transcendental beauty.
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Gold Coast Studio: Ying Ang
I was raised on the taste of lawnmower fumes in the air and the dark gleam of perpetually circling crows.
This is a tale of a place that laid the awed foundation of its character upon a mirage of tranquility.
Within the tyranny of this Lynchian landscape, I became a reluctant witness to more crimes than I knew the names of by the time I was old enough to leave.
It’s about our perception of safety and danger within the architecture of our built environment. It is about the beautiful lies sold and bought here every day.
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Photography // Sponsored by
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The Print Commercial award recognises outstanding design for a printed project that adheres to a commercial brief. Judging considers design excellence, execution of the brief, the power of the communication, and innovative use of the print medium in production of the nal piece including the application of special nishes, formats etc. Sponsored by
Belvoir 2015 Season Brochure Studio: Alphabet Studio Client: Belvoir Theatre
The core piece of marketing collateral each season for arts companies seeking yearly subscriptions is the season brochure. A highly competitive sector, most season brochures are in the market at the same time. Employing strict typographic structure, palette and image-making approach, 12 portraits were commissioned to market a diverse and eclectic season.
No other company in the sector looks or feels like Belvoir. It owns the space. This is maintained across brand positioning, precise consideration of format, stocks, language and visual interpretation of overall oer. Belvoir continues to enjoy unprecedented success, succes s, touring its productions internationally.
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The Fat Duck Studio: Crown Studio Client: VIP International
The brief was to create a gift box using The Fat Duck and Crown branding. Designed to sit on a bookshelf with the logos on the spine, the invitation and g ift cookbook are housed in a pull-out drawer.
Two pieces of coloured stock were sandwich-mounted onto black artboard. The back of the invitation was diecut with three egg shapes to reveal the black layer beneath.
The invitation used stock matching The Fat Duck pantone with the logos in a black foil.
The cookbook was wrapped in a black stock with a folded pocket to house the invitation.
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Print Commercial // Sponsored by
Embryo 2014 Studio: Cutting Edge
The brief was to create a vinyl cover for a promotional piece to be sent to all Cutting Edge clients.
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Print Commercial // Sponsored by
Spicers Pacesetter Studio: Studio: ERD
Client: Spicers Paper
Spicers Pacesetter papers is a family and, just like many others, it's a family of many talents, it's incredibly diverse and versatile. Oset, digital, and large format. Uncoated, gloss, synthetic, adhesive and more. The challenge was to create a promotion that was memorable, tactile and would showcase the range of opportunities that Paceset Pacesetter ter aords.
The nal presentation was creative yet cost-eective, and has allowed Spicers to add and subtract from the Pacesetter Paceset ter range without outdating the promotion. Our Birds of Paradise resulted in a sales increase of Pacesetter in the three months following the promotion, a great result for Spicers.
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Bouncing Back Studio: Hatch Creative Client: Hanover Welfare Services and City of Port Phillip
Bouncing Back is is designed for parents and children who have experienced family violence. The booklet contains strategies for staying safe, and advice on bouncing back from the physical and emotional toll family violence can have. To present positive messages, the booklet includes games and activities for parents and children to play together, to form stronger connections.
These messages require an engaging and non-threatening approach. Our simple illustrative style presents important information in an accessible resource, resource, for distribution amongst Hanover Welfare Services clients. The booklet exceeded excee ded expectations of both the professionals and their clients, and has been re-printed three times.
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.::110 Create Design Awards 2015
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Print Commercial // Sponsored by
Stuart O’Grady Cycling Collateral Studio: Kid Kid You Not
Client: Stuart O’Grady
Stuart O’Grady is one of Australia’s most famous professional profess ional cyclists. Our opportunity was to develop an identity and collateral that connects fans to O’Grady through his new business, Stuart O’Grady Cycling.
Letterpressing Letterpressing on uncoated cotton stock gives O’Grady’s stationery a classic handcrafted nish. Gloss silver foiling is used throughout for contrast and to give the impression of premium quality.
We took inspiration from cycling and O’Grady's tailored services to represent the nature of the business itself: premium, individual, bespoke and hand crafted.
Posters feature his famous quote in custom hand lettering, and are printed on premium uncoated stock with gloss silver foil.
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Print Commercial // Sponsored by
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The Executive Index Studio: Self-titled Client: The Executive Index
Having sold the recruitment business bearing his name, the client was looking to re-enter the industry in a subtle way that would not be seen as direct competition. The name The Executive Index refers to a metaphorical index of the connections and relationships formed over 30 years in the industry.
We brought this index to life as a playful and tangible manifestation. In an industry where meeting new people is an everyday occurrence, a great business card can help make that all-important rst impression. In this solution, three die-cut coloured stocks were randomly ordered and glued.
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Print Commercial // Sponsored by
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Malthouse Theatre, 2015 Season Brochure Studio: Studio Jane & The Sisters Hayes Hayes
Client: Malthouse Malthouse Theatre
Malthouse Theatre required a season brochure that highlighted its diverse suite of multidisciplinary productions, communicated its brand strategy of ‘reveal’,’, and embodied its commitment to risk and ‘reveal rigour in art making. A collaboration between two studios, the resulting brochure is full of striking production artwork exploring the central themes of each work, using the assemblage
of hand-tinted photographs, painted and found imagery to reect the hand-crafted, multilayered multilayered nature of theatre making. The cover was designed with a deboss, foil and short fold, to provide tactile engagement that leads to a bold, colourful collage – a taste of the season to be reveale revealed d within.
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Print Commercial // Sponsored by
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The Print Creative award recognises outstanding design of a printed project that is not limited by a commercial brief. Judging considers design excellence, the power of the communication, and innovative use of the print medium in production of the nal piece including the application of special nishes, formats etc. Sponsored by
3MBS 2015 Brahms Marathon Studio: ERD
Client: 3MBS
This explorative artwork and campaign from ERD expres expresses ses Brahms’ wide spectrum of musical styles, ranging from dreamy and melancholy to fast and ery, presented at the 3MBS one-day marathon of live music.
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Clothbound Studio: i2i Design Client: Murdoch Books
The brief for Clothbound was was to work collaboratively collaboratively with the author Julie Paterson to design a beautiful and tactile book reecting her creative process, process, character and Cloth Fabric's most signicant designs. The cover cloths are hand printed, and each book is covere covered d in dierent sections of the yardage, so no two covers are identical. The bellyband was designed to facilitate this concept.
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International Student Guide Studio: Insider Guides / Insider Foundry Client: The City of Melbourne / Insider Guides
Insider Guides equip equip international students with information about how to enjoy their new home, and not just survive. They are free, A5 annual guidebooks that we print for Melbourne, Sydney, Adelaide, Brisbane, Perth, Canberra and one for oshore distribution.
From a creative standpoint, we have have tried to bring the adventure of moving to a new city to the forefront, while at the same time presenting complicated complicated administrative information in an easily consumable format.
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Rediscovering Studio: Konstantin Eremenko Client: FHNW FHNW HGK Visual Communication Institute,
Basel School of Design Rediscovering is is a book project based on a visual interpretation of the periodic system of elements and periodic law. The idea of this project is to create a visual transformation of knowledge from one system to another, from the table to the book.
All elements are placed in chronological order of how humanity discovered them. All colours belong to specic element categories and are printed (except black) by silkscreen.
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Choice Cuts Australia Studio: Lauren Messina
Choice Cuts Australia is is an annual report for a ctional meat company. The design is inspired by the rawness of meat, incorporating hand bound coptic stitch and an innovative use of typical meat industry packaging.
The project experiments with dierent paper stocks including real butcher’s paper, using a strict colour
scheme and strong typographic choices to tie the theme together. A range of applications were explored to complement the annual report: stickers, a stamp and an apron made receiving the nal package a personable and intriguing experience.
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Print Creative // Sponsored by
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This award recognises excellence in printed graphics and displays for the purpose of signage, l arge-scale posters, waynding, exhibition graphics, installations, interiors, retails displays and shopfronts. Judging considers eectiveness, innovation, use of mat erials, consideration of spatial context and aesthetic craft. Sponsored by
UoM Faculty of Architectur Architecture e Waynding Studio: Büro North Client: University of Melbourne Faculty of Architecture
The waynding and environmental graphics for the University of Melbourne's Faculty of Architecture Architecture,, Building and Planning aims to respond to the notion of a living building by providing a responsive, shifting aesthetic. We developed a series of patterns for the façade faç ade design, which create a range of moray eects as the user moves past the signage.
The signage was detailed with the intention that unless a user was looking for information to guide them, the signage would disappear into the fabric of the building. Visible only when needed, and as a shifting graphic through the use of moray patterns, the signage system would be both unobtrusive and dynamic.
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Signage & Display // Sponsored by
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Baowie Studio: Studio Equator Client: Baowie Baowie
Baowie, a traditional Chinese eatery, has made its mark on the street food industry with creative signage display's throughout its interior.
Using the traditional Chinese bamboo dumpling steamers to create separate letters, the signage display has a direct impact on the interior design, and creates an iconic theme that ows throughout the identity.
After being approached, the designers developed developed a creative identity and interior design. Taking the brand literally,, the designers produced an iconic signage literally display of the brand name in the interior of the eatery.
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10-Cent Coin Studio: Paper Moose Client: City of Sydney
The City of Sydney needed to draw attention to the reverse vending machines being installed in Sydney's CBD. The aim of the project was to help raise awareness awareness of recycling in NSW and to put pressure on the government to pass the 10-cent rebate on bottles and cans.
We created a large 10-cent coin sculpture made out of 1500 recycled water bottles, which was placed out the front of Customs House, Circular Quay. Since the campaign, the rebate has been approved in NSW and a 10-cent rebate is now currently being put in place.
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Signage & Display // Sponsored by
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Fonda Hawthorn Studio: Wildhen Design Client: Fonda Fonda
As Fonda continues to grow, we continue to help the brand evolve. The food has always been able to speak for itself, which is why we’ve always steered clear of clichés in our design. The fourth Fonda on the scene – Hawthorn, on busy Glenferrie Road – is no dierent.
Working intensively with Fonda, we created unique signage, as well as the interior prole: wall and oor murals, above bar shelving installation, and hanging artwork, giving this new Fonda a personality all of its own.
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Signage & Display // Sponsored by
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Combi Studio: Wildhen Design Client: Combi
Wildhen developed developed the interior display artwork and signage for Combi, a health food café located in Elwood. Although the café opened in 2014, Combi Coee was established in 2008, originally sold from an old Kombi van at music and arts festivals across Australia.
The gypsy, surf lifestyle that the owners once lived was the major inuence for the direction of the design, display copy and signage execution. It is very much a reection of their personality and values, as well as the organic and raw produce they serve.
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Signage & Display // Sponsored by
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Fonda Flinders Lane Studio: Wildhen Design Client: Fonda
When Fonda decided to make the big move to Flinders Lane for its third restaurant, we were on hand for the signage and interior prole: wall murals, neon and ora details. Fonda is a quickly growing chain of fast, casual Mexican dining experiences located in Melbourne, Australia inspired by Mexico's festive culture.
Each venue is a chance to explore more of this culture while avoiding what's expected of a Mexican venue. The Flinders Lane space allows for a mature incarnation of the brand, catering to the inner-city customer.
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Signage & Display // Sponsored by
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The Type award recognises excellence in either display o r text typography, the treatment of logotype and design of a typeface. Judging considers adherence to a brief (where relevant), ingenuity, originality and complement to the project as a whole (where relevant).
Sponsored by
INTGRS Studio: Dylan McDonough Client: Cluny McCullagh
Experimental typography typography and layout design for fashion designer Cluny McCullagh, INTGRS is a tool kit that uses the language, objects and images of fashion to facilitate the embodied practice of design. From the layout of the text to the ambiguity of the objects, the user is asked to physically engage their body at every possible 'reading' or experience of the kit.
Shapes reminiscent of garments are included subtly as starting points for use, but ultimately there is no right or wrong way to experience INTGRS. Winner of a 2015 Certicate of Typographic Excellence from The Type Directors Club, New York.
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.::146 Create Design Awards 2015
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Typography, Logotype & Type Desgin // Sponsored by
Baowie Studio: Studio Equator Client: Baowie
Baowie, a traditional Chinese eatery, has made its mark on the street food industry with creative signage displays throughout its interior. After being approached, the designers developed a creative identity and interior design. From the development of the interior, Baowie's typography was creatively generated from the inspiration of the brand and large-scale signage.
Taking inspiration from the round dumpling steamers used for the signage, the typography was generated from this, made into a digital version of the letters and left in a white scheme for use on collateral and the overall design.
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.::148 Create Design Awards 2015
Stuart O’Grady Cycling Studio: Kid You Not Client: Stuart O’Grady
Stuart O'Grady is one of Australia’s most celebrated professional cyclists. We developed an identity that connects fans to O’Grady through his new business, Stuart O'Grady Cycling. Typography is the key device used throughout the identity and collateral. Inspired by the custom-made nature of O’Grady's business, we handcrafted a script logotype that referenc references es the
past and present, in terms of cycling logos. A custom condensed sans typeface typeface and a trademark depicting a twisting mountain road support the logotype. O’Grady’s famous Paris-Roubaix quote is drawn in hand-lettere hand-lettered d type referencing the ferocious speed and rough roads of the race he won in 2007.
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Typography, Logotype & Type Desgin // Sponsored by
Terms And Visuals Studio: Studio: Konstantin Eremenko Client: FHNW FHNW HGK Visual Communication Institute, Basel School of Design
This poster was created for the course 'Terms and Visuals’ at FHNW HGK Visual Communication Institute, Basel School of Design. The project was based on negative and positive approaches for making a structure with dierent types and hierarchical layers of information.
A crucial point of the poster is the relationship between foreground and background, intersection and penetration, overow and switching from one form to another, forming a game of spaces on a surface. For increasing such eect, the poster has been printed in white ink on black paper.
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Typography, Logotype & Type Desgin // Sponsored by
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Lecture Series FS 2014 Studio: Konstantin Eremenko Client: FHNW FHNW HGK Visual Communication Institute, Basel School of Design
This project was created for a lecture series about typography,, organised by Prof. Philipp Stamm at FHNW typography HGK Visual Communication Institute, Basel School of Design. The main purpose was to show information about all lectures included in the series.
Each yer consists of two parts: basic typographic strucstructure with general information about all lectures (black colour) and an overprinted an part for current events.
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Typography, Logotype & Type Desgin // Sponsored by
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5 Powerful Ways Studio: Like Minded Studio & The Explainers Client: The Royals & White Pages
Like Minded Studio & The Explainers were commissioned by The Royals to produce a series of six animated lms for White Pages helping to explain the benets of their digital products to prospectiv prospective e customers.
The series was intended as a sales tool, but also as an information piece. The self-containe self-contained d individual scenes allow the videos to be edited for TVCs while keeping the humour, charm and clarity.
We worked with renowned typographer Luca Ionescu (Like Minded Studio) to bring his type to life and then created animated scenarios around them.
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