Corporate strategy

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STRATEGI STRATEGI PERUSAH PERUSAHAAN AAN MERUP MERUPAKAN AKAN PILIHAN PILIHAN ARAH SUATU SUATU PERUSA PERUSAHAAN HAAN SECARA SECARA KESELUR KESELURUHAN UHAN DALAM DALAM PENGELOL PENGELOLAAN AAN POR PORTOF TOFOLIO OLIO BISNIS BISNIS ATAU PRO PRODUK DUKNY NYA. A.

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 STRATEGI  STRATEGI PERUSAHAAN MEMBAHAS TIGA MASALAH UTAMA UTAMA YANG DIHADAPI KORPORASI KORPORASI SECARA KESELURUHAN: KESELURUHAN:

1. Orientasi keseluruhan perusahaan terhadap pertumbuhan, stabilitas, atau penghematan penghematan (directional

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STRA STRATEGI TEGI PENGAR PENGARAHA AHAN N PERUSAH PERUSAHAAN AAN TERDIR TERDIRII DARI DARI TIGA TIGA ORIENT ORIENTASI ASI UMU UMUM M (KADANG (KADANG-KAD -KADANG ANG DISEBUT DISEBUT STRATEGI STRATEGI BESAR): BESAR):

1.  Strategi pertumbuhan  memperluas kegiatan perusahaan.

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DUA STRATEGI STRATEGI PERTUMBUHA PERTUMBUHAN N DASAR: DASAR:

 1 . KONSENTRASI •

 PERTUMBUHAN VERTIKAL.

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 PERTUMBUHAN HORIZONTAL.

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STRATEGI STRATEGI JEDA / LANJUTKA LANJUTKAN N DENGAN PERHATIAN PERHATIAN

Strategi jeda / lanjutkan dengan hati-hati, pada dasarnya, adalah waktu adalah  waktu tunggu  —  kesempatan untuk   beristirahat sebelum melanjutkan strategi pertumbuhan atau penghematan. penghematan. ini  ini adalah upaya yang sangat sangat diseng disengaja aja hanya hanya   untuk untuk me mela laku kuka kan n pe penin ningk gkat atan an be bert rtah ahap ap sa samp mpai ai pe peru ruba baha han n si situ tuas asii lingku

tertentu. terte ntu.   ini biasanya dipahami sebagai strategi sementara untuk digunakan sampai

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