Consumer Preference About Cadbury and Nestle

RESEARCH PROJECT REPORT ON “COMPARATIVE STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION of PUNJAB TECHNICAL UNIVERSITY By Gurparkash Singh 1440453 MBA IV SEMESTER UNDER THE SUPERVISION OF Ms. Manisha Aujla Assistant Professor

Chandigarh Business School, Landran, Mohali YEAR (2014-2016) 1

Certificate of Supervisor

This is to certify that Mr. Gurparkash Singh, Roll No. 1440453 has completed the research project titled “ STUDY OF CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES” under my supervision in

partial fulfillment of the MASTER OF BUSINESS ADMINISTRATION degree of Chandigarh Business School of Administration affiliated to Punjab Technical University.

Ms. Manisha Aujla Assistant Professor Date: Place:

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DECLARATION

I, hereby declare that the research project report titled “ STUDY OF CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES”

is my own original research work and this report has not been submitted to any University/Institute for the award of any professional degree or diploma.

Gurparkash Singh MBA 4thSem Chandigarh Business School

Date: Place:

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ACKNOWLEDGEMENT

I express my sincere gratitude to Ms. Manisha Aujla (Assistant Professor, Chandigarh Business School of Administration, Landran) for providing me an opportunity to work on this project. I am very grateful for their constant support and guidance throughout the duration of the entire project. I express my sincere thanks to Col (Dr.) Taj Hoda ,Head of the Institution Chandigarh Business School of Administration, Landran, Mohali and for his guidance and support. Lastly, I thank my parents, family members and friends for their constant support in my endeavor.

Gurparkash Singh

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ABSTRACT In this research I have survey the product performance and buying behavior of two famous brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have interacted with people of “Bathinda”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise. For the purpose of present study a related sample of population is selected on the basis of convenience. The actual consumers are contacted on the basis of random sampling. Keywords: consumer preference, satisfaction, product, attributes, taste, preference, advertisement.

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TABLE OF CONTENT Title Certificate Declaration Acknowledgement CHAPTER- 1Introduction to Industry CHAPTER -2 Company Profile CHAPTER-3 Research Methodology 3.1 Literature Review 3.2 Need of the Study 3.3 Objectives of the Study 3.4 Research Design 3.5 Limitations of the Study CHAPTER-4 Analysis & Interpretation CHAPTER-5 Conclusion & Finding Bibliography Annexure

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FULL PROJECT CONTACT

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