consumer opinion on laptaps

A Project Report on “CONSUMER OPINION ON LAPTOPS” Survey Project Report Submitted to

AURORA’S BUSINESS SCHOOL in partial fulfilment of the requirements for the award of Post Graduate Diploma in Management (PGDM) BY

PEDDI . SAI SHEKAR(DM-11-005)

Aurora’s Business School, Near NIMS, Punjagutta, Hyderabad. - 500 082 Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us: [email protected]

Certificate This is to certify that the project work titled

“CONSUMER OPINION ON LAPTOPS” is the bona-fide work done by

PEDDI . SAI SHEKAR (DM-11-005) as a part of the curriculum of Post Graduate Diploma in Management (PGDM), Aurora’s Business School, Hyderabad. HARIKA Internal Guide

HARIKA Project Co-Ordinator

SRINIVAS REDDY Director

Aurora’s Business School, Near NIMS, Punjagutta, Hyderabad. - 500 082 Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us: [email protected]

DECLARATION This is to inform that I have completed a project work on “CONSUMER OPINION ON LAPTOPS” while pursuing PGDM in Aurora’s Business School. I hereby declare that this project report submitted by me is original work done as a part of my academic course and has not been submitted to any other University or Institution for the award of any degree or diploma.

Name PEDDI . SAI SHEKAR

Roll No (DM-11-005)

Signature: Date:

ACKNOWLEDGEMENTS I would like to thank everyone who is involved in helping me in producing this project report by bringing out creativeness in this project. I would like to take this opportunity to thank my Project guide Prof. Harika, Aurora’s Business school, for their undeterred guidance for the completion of the report. My parents need special mention here for their constant support and love in my life. I also thank my friends and well-wishers who have provided their whole hearted support to me in this exercise. I believe that this effort has prepared me for taking up new challenging opportunities in future.

PEDDI SAI SHEKAR

Index

Sl.no

Introduction

1

i) What is Laptop?

1

ii)Uses of Laptops

1

iii)Advantages of Laptops

2

iv)Disadvantages of Laptops

2

Objective

3

Methodology Graphical Method

4-14

Tools and techniques Data Analysis Conclusion Bibliography

19

INTRODUCTION

WHAT IS LAPTOP? A laptop sometimes called a notebook is an L-shape design and the screen can be lowered and closed. It is a battery- or AC-powered personal computer generally smaller than a briefcase that can easily be transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings .The primary feature that attracts users to laptops over desktops is their portability. Laptop computers provide users the ability to run the machine using an internal battery or been dramatically decreasing in size since their introduction in 1979.A laptop typically weighs less than 5 pounds and is 3 inches or less in thickness. Laptops are usually more expensive than standard desktops and do not have have the same life-span as fixed personal computers.

USES OF LAPTOPS

1. The liberty to carry anywhere- unlike a desktop and more importantly we can carry our work anywhere. 2. The ability to connect to our mobile or camera and instantaneously exchange data is a boon. 3. The work environment where laptops are used tends to be "user friendly"

1

ADVANTAGES OF LAPTOPS 1. Portability: Portability is primary advantage of laptops. Physical portability allows a laptop to be used in many places— not only at home and at the office, but also during while travelling etc. 2. Immediacy: Carrying a laptop means having instant access to various information, personal and work files. Immediacy allows better collaboration between coworkers or students, as a laptop can be flipped open to present a problem or a solution anytime, anywhere. 3. Up-to-date information: If a person has more than one desktop PC, a problem of synchronization arises: changes made on one computer are not automatically propagated to the others. There are ways to resolve this problem, including physical transfer of updated files (using a USB flash memory stick or CDRs) or using synchronization software over the Internet. 4. Connectivity: Laptops can have easy Internet and local network connectivity.] 5. Size: Laptops are smaller than desktop PCs. This is beneficial when space is less. 6. Quiet: Laptops are often quieter than desktops, due to this there is less heat production. DISADVANTAGES OF LAPTOPS 1. 2. 3. 4. 5. 6.         

Power: Laptops consume more power, they drain fastly Size Of Screen: Laptops generally have smaller screens and keyboards than desktops Hard Disk: Smaller and slower hard drive Processor: Slower processors Memory: Less memory (RAM) Others: Repairs are more difficult and will require at least 48 hours turnaround time if the machine must be sent to a repair center Laptops are harder, or in some cases impossible, to upgrade (memory, etc) Laptops are inherently more vulnerable to damage and theft Laptops may require more technical skill to operate than desktops Power management issues Connectivity issues Connecting to other devices (printers, projectors, etc.) Drivers (may have to download and install) Cables (requires some familiarity with multiple types)

2

OBJECTIVE The objective of the present survey is to develop awareness of branded laptop baseline estimates and determine popularity of different company’s laptop. It suggests steps to be initiated or strengthened in the field of demand in ncr region. The key indicators are among the general population, demand branded laptop and the problem users. The objectives are as follows:

To gauge the awareness of the public and their sources of information on the working executive class satisfaction on branded laptop.



To assess the level of satisfaction of the public with respect to branded laptop.



To understand the practice of the public in terms of patronage of branded laptop, purchase of branded laptop and use of branded laptop;



To evaluate the perception of the public on the importance of various type of branded laptop.



To collect the views of the public on genetically on different type of branded laptop. The objectives of this particular study are:-



To know the preferences of different types of branded laptops by the people.



To study which factor influence for choosing different types of branded laptops.

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To know about the level of satisfaction towards different types of branded laptops.



To compare the popularity of different companies providing branded laptops.

3

ANALYSIS QUESTIONS QUESTION.1 GENDER a. MALE (60%) b. FEMALE (40%)

.

INTERPRETATION As per our survey the males are using more laptops compared to females i,e out of 100% , there is 60% usage of laptops by males and 40% usage of by females.

4

QUESTION .2 AGE a. < 25 age group (45%) b.26 - 45 age group (35%) c. >45 age group (20%)

INTERPRETATION As per our survey the age group of