Consumer Awareness

Consumer Awareness Not e :Co ns umeri st heper s onwhohi r esora v ai l sofan ys er v i c esf orac ons i der at i on wh i c hh asb ee np ai do rp r o mi mi s e do rp ar t l yp ai da nd p ar t l yp r o mi mi s e do ru n de ra n y s y s t e mo fd ef e r r edp ay me me nt .Bu tCo ns u me me re x p l o i t at i o ni sv e r yr ampa ntt he s ed ay s . Cons ume mer s get ex pl oi t ed i n many way s t hr ough t he mor e domi mi nat i ng and k n owl e dg ea bl es ou r c e s .Ont h eo t h erh an d,c o ns u me me r sh av et obeawa r eno to nl yo f t h ec o mme mm r c i a la s pe c t so fs a l ea nd p ur c h as eo fg oo dsb uta l s oo ft h eh ea l t ha nd s ec ur i t yas pec t .Bes i dest hi s ,t he ys houl dbeawar eoft hei rr i ght sanddut i esbei ngas r at i onalhumanbei ngsvi z . ,pr i c eandqual i t yofpr oduc t sus edbyt hem,aboutFai rPr i c e Sh ops ,s t a nda r d i z a t i ono fp r o du c t s ,a bou tCo ns ume rFor u mset ms c .Th er e f or e,Co ns ume r e x pl o i t a t i o ns h oul db eb ou gh td ownwi t hpr op era war e ne s st ot hec on s umer sont h ei r r i ght sandhowt he yc oul dgoaboutwi t ht hi ngs ,i ft he yf eel t he yha v ebeenc heat ed.

1.

Introduction

 1.1 Rise Of Consumer Awareness Awareness I nt hegl obal i z at i on,l i ber al i z at i onandpr i v at i z at i oner a,mos toft heec onomi cdec i s i ons a r et ak e nb yt h ema ma r k e t .Tho ugh ,t h eg ov e r n me me nth aswi t h dr a wn i t s e l ff r o m man y ec onomi c ac t i v i t i es ,i ti nt er f er esv er yof t enwhent hemar k etmec hani s mf ai l sduet o s t r uc t ur alr i gi di t i esi nt heec onomyandot herf ac t or s ,t o pr ov i de goods and s er v i c es t ot he peopl e.Cons umpt i on i s one of t he i mpor t antec onomi cac t i v i t i es ,whi c h r equi r es r egul ar g ov er nmenti nt er v ent i on,asmar k eti s unabl et opr omot es ec ur i t y a ndwe l f a r ea s pe c t soft h ec o ns u me me r s .Ont h eo t h erh an d,c o ns u me me r sha v et ob ea wa r e no tonl yoft hec ommer c i alas pec t sofs al eandpur c has eofgoodsbuta l s ooft heheal t h ands ec ur i t yas pec tal s o.Bes i dest hi s ,t he ys houl dbeawar eoft hei rr i ght sanddut i es bei ngasr at i ona lhumanbe i ngs . Th ou gh ,t h efi r s tc o n s ume r mo mo v e me me ntb eg an i n En gl a nda f t e rt h e Se c o ndWo r l d War ,amo mo de r nde c l a r a t i o na bo utt h ec on s umer ’ sr i g ht swasfi r s tma dei nUSAi n t h e y ear1962,wher ef ourbas i ccons umerr i ght si . e.Choi c e,i nf or mat i on,s af et yandr i ghtt o b eh ea r d we r er e c og ni z e d.Ral ,a c ons umera c t i v i s ti sc ons i der ed ast he ph Nadar

f at her of “ Consume mer h Mar c h i s now c el ebr at ed as t heW eWor Moveme ment ” .15t l d Consume merRi ght sDay .TheU. N. O.Al s oadopt edi nt hey ear1985,c er t ai ngui del i nes t oac hi ev et heobj ec t i v esofmai nt ai ni ngpr ot ec t i onf orc ons umer sandt oes t abl i s hhi gh l e v elet hi c alc onduc tf ort hos ee ng ag ed i n pr oduc t i on and di s t r i b ut i on ofgoodsand s er v i c es .I nI ndi a,24t hDec emberi scel ebr at edas“ Consume mer ’ sDay”   ev er yy ear .

1.2. Objectives of the Study TheSt udybas edonf ol l o wi ngo bj ec t i v e s: 1.T os t u dyt h el e v el o fc on s ume ra wa r en es so ft h ec o ns ume r si nt h es t u dya r ea 2 .T .T oma k et h es t u de nt sha bi t u at e da bo utt h es u r v e ywo r k . 3.T omak et hes t udent sac quai nt edhow di ff er ents t at i s t i c alt ool sc anbeappl i edi n di ff er ents oc i oec onomi cpr obl ems .

1.3 Meanin of Consumer Awareness Awareness Cons ume mer awar enes s means awar enes s of c ons ume mer si n di ffer ent as pec t s of c ons ump t i onac t i v i t i es .Cons umera war en es si sabr oaderan dwi derc onc ept .I tc ov e r s t hef ol l owi ngs: a)Consume merawar enessaboutMaxi mum Ret ai lPr i ce( MRP) . b)Consume merawar enessaboutFa i rPr i c eShop. c )Cons umera war enes saboutpr i c e,qua l i t yande x pi r ydat eoft hepr o duc t . d)Cons umera war enes saboutt hei rr i ght sanddut i es . e)Cons umera war enes saboutt hecer t i fi edpr oduc t sl i k eI eI SI ,Agma r k ,I SO2 00 0

 1.!. "orms of Consumer #$%&oitation

Cons umere xpl oi t at i oni sat y peofe xpl oi t at i oni nwhi c ht hec ons umer sar eex pl oi t edor c h ea t e db yt heb us i n es sc o mmu ni t yi nt er msofp oo rq ua l i t yo fp r o duc t ,u nd er wei g ht , under meas ur ement ,dupl i c at ear t i c l eset c Someoft he common waysbywhi cht he consumer sar eexpl oi t ed byt he busi ness c ommuni t ya r easf ol l o ws : 1.Under wei ghtandunder measur ement 2.Su bs t a nd ar dq ua l i t y 3 .Hi g hp r i c e s 4.Dupl i c at ear t i c l es 5.Adul t er at i onandi mpur i t y 6.L ac ko fs a f e t yd ev i c e s 7.Ar t i fi ci al s car c i t y 8.Fa l s ea ndi n co mpl e t ei nf o r ma t i o n 9.Uns at i s f ac t or yaf t ers al es er v i c es 10. Roughbehavi or

1.'. "actors causin e$%&oitation of the Consumers Thef ol l owi ngar et hef ac t or st hatc aus eex pl oi t at i onofc ons umer s : 1.Li mi t edi nf or mat i on 2 .L i mi t e ds u pp l y 3.Li mi t edcompe t i t i on

4.L owl i t e r a cy

2. Rihts and Consumers

(uties

of

)he

2.1 Rihts of the Consumers Thef ol l o wi n gar et her i ght soft hec ons umer sasc odedi nt heI nd i anl a ws ,wh i c ht he b us i n es sc o mmu ni t yh ast ok ee pi nmi n d: 1.Ri ghtt os af e t y 2 .Ri g htt oc h oo s e 3 .Ri g htt os e ekr e dr e s s al 4 .Ri g htt oc o ns u me re du c at i o n 5 .Ri g htt obehe ar d 6 .Ri g htt obei n f o r me d.

2.2 (uties of the Consumers I nor dert os ec ur er i ght s ,t hec ons umer shav et of ul fi l l t hef ol l owi ngdut i es : 1.Whi l epur c has i nggoods ,c ons umer ss houl dl ookatt hequal i t yoft hepr o duc t sas wel l asont hewar r ant yoft hepr oduc t . 2 .Th e ys h ou l das kf o rCashMemo  f ort hei t em pur c has ed. 3 .Th e ys h o ul df o r mc o n s ume ra wa r e ne s sor g an i z a t i o ns . 4.Th eymu s tc ompl a i nf o rt he i rg en ui n eg r i e v an c es . 5.Th emus tk no wt h ei rr i g ht san ddu t i es .

3. Consumer *rotection Measures 3.1. Introduction I no r de rt op r o t ec tt h ei n t e r e sto ft h ec o ns ume r s ,g ov e r n me nth as a do pt e dt h r ee s t r at egi es : 1 .Ad mi n i s t r a t i v eme as u r e s 1.Techni cal measur es 1 .L eg i s l a t i v eme as u r e s

3.2. Administrative Measures Admi n i s t r a t i v e me as u r es o ft he g ov e r nme nti n c l u de t h e di s t r i b ut i o n ofes s e nt i a l c o mmo di t i e st h r o ug hPubl i c Di st r i but i on Syst em ( PDS) .PDSi sa s y s t e m t h r o ug h wh i c ht hego v er nmentd i s t r i but ess o me

es s ent i alc ommo di t i esa tar eas onabl epr i c e

t hr oughFa naf r eemar k e tec onomy , pr i c eofac ommodi t yi sde t er mi ne d i rPr i c eShop.I i nt hemar k e tt h r o ug ht h ef r eep l a yo fd ema nda nds u pp l y .Equi l i br i um pr i c e  i st hat pr i c eatwh i c hdema ndands uppl yoft hec ommodi t yar eequal t oeac ho t heri . e.t her ei s z e r oe x c e s sd ema nda nde x c e s ss u pp l y .Bu ts o me t i me sg ov e r n me nti n t e r f e r e si nt h e mar k ets ys t emsbyfix i ngt hepr i c el owert hant heequi l i br i um pr i c e,t opr ot ec tt hei nt er es t oft he c ons umer sbel ongi ng t ot he l o wers t r at a oft he s oc i e t y .Thi spr i c ei sk no wn asCont en g ov e r n me ntfi x e sp r i c el o we rt h an t h ee qu i l i b r i u m p r i c e , r olPr i c e.Wh d ema nde x c eed ss u pp l y ,wh i c hl e adst ob l a c k mar k e t i n ga ndh oa r d i n g.T oc h ec kt h i s go v er nments al esdi ff er entc ommodi t i esatdi ff er entFPSatc ont r ol pr i c e.

3.3. )echnica& Measures T ec hni c almeas ur esc ons i s tofSt an dar di z at i on oft he pr oduc t .One oft he i mpor t ant me as u r e st a k e nb yt h eg o v e r n me ntt op r o t e c tt h ec o n s ume r si st h e c r e at i o no f i ns t i t ut i onsf ors et t i ngupt hes t andar dsf ormak i ngandpr oduc i ngv ar i ouspr oduc t sand enf or c i ngt hem.I nI ndi a,t hi shasbeenac hi ev edt hr ough Bur eauofI ndi anSt andar ds

i l e BI Sc a t er st ot h ei n du s t r i a la nd c o ns u me rgo ods wh i l e ( BI S) ,and Agmar k.Wh Agmar ki smeantf ort heagr i c ul t ur al pr oduc t s . TheBur eauofI ndi anSt andar ds ,ear l i erk nownast heI ndi anSt andar dsI ns t i t ut i on( I SI ) , wh os eh ea dq uar t e ri sl o c at ed a tDe l h i ,h as t h er e s pon s i b i l i t yo fl y i n gd own t h e s t andar dsf ori ndus t r i alan dc ons umerg oodsonas c i ent i fi cbas i sandc er t i f y i ngt he goodst hatmeett hes t andar dsandt hepr es c r i bedqual i t y . Th eAg ma r ki si mp l e me nt e du nd ert h eAgr i c ul t ur a lPr oduc e( Gr a di nga ndMa r k e t i ng) s sc heme i sr un by t heDi Actof 1937,as amended i n 19 86 .Thi r e ct or a t e of   i nt heMi ni s t r yofAgr i c ul t ur e,Gov er nmentofI ndi a. Ma r k et i nga ndI nt e l l i ge nc e( DMI ) Pr o du ct ss uc hh on ey ,ma s al ae t c ,c a r r ys uc hma r k s . At i nt er nat i onal l ev el , an i ns t i t ut i on c al l edI nt e r na t i ona l Or ga ni z a t i on f or   e s t abl i s hedi n1 947l oc at eatGene v a,s er v e st opr o v i des uc ha St andar di z at i on( I SI ) , c o mmo nr ef er e nc es t a nd ar d.Al lt hei n t e r n at i o na lCo mp ani e s ,g ood spr od uc e db yt h em, andi ns t i t ut i onsar ec er t i fi edasI SO 6000,I SO 14000  et c . For s et t i ng i nt er nat i onal f ood s t andar ds ,t her ei sas i mi l ar b ody c al l ed Codex . Thi s was f or med i n 1963 by t heFood and Al i ment ar i es Commi ssi on ( CAC)   l oc at edat Agr i cul t ur alOr gani zat i on ( FAO)and Wor l d Heal t h Or gani zat i on( WHO) , Rome,I t al y .I td e v el o ps f o od s t a nd ar d s ,gu i d el i n es a nd c o de sf orpr o du c t i on a nd i nt er nat i onal t r adei nf oodpr oduc t sl i k emi l k ,fi shet c .

3.!. +eis&ative Measures L eg i s l a t i v e me as u r e si n c l u de en ac t me nto fConsumer Pr ot ect i on Act ,1986.The Go v e r n me nte na c t e das p ec i fi cl a wc a l l e dt h eCo ns u me rPr o t e c t i o nAc t ,1 98 6.Th eAc t pr o vi des f ort he es t abl i s hmentofc ons umerd i s put esr edr es s alagenc i esatDi s t r i c t , St at eandNat i onall ev elf ort hepr ot ec t i onofc ons umeri nt er es t sandt or edr es st hei r gr i e v anc esi ns peedy , s i mpl eandi ne xp ens i v emanner .Th eAc thasl edt ot hes et t i ngup s epar at eDepar n Ce nt r a la nd St a t e Go v e r n me nt ,wh i c h t mentofConsumerAffai r si f oc usex c l us i v el yont her i ght soft hec ons umer s ,asens hr i nedi nt heAc t . CONSUMER COURTS

NATIONAL CONSUMER COMMISSION STATE CONSUMER COMMISSION DISTRIST CONSUMER FORUM

(National Level) (State Level) (District Level)

!. Consumer *rotection Act of 1,- And Case Studies !.1. Consumer *rotection Act of 1,- Thei ndus t r i alr ev ol ut i onandt hedev el opmenti nt hei nt er nat i onalt r adeandc ommer c e hasl edt ot hev as te xp ans i onofbus i nes sandt r ade,a sar es ul tofwhi c hv ar i e t yof c o ns u me rg oo dsh av eap pe ar e di nt h ema r k e tt oc a t e rt h en ee dso ft h ec o ns u me r sa nd ahos tofs er v i c esha v ebeenmadea v ai l abl et ot hec ons umer sl i k ei ns ur anc e,t r ans por t e t c .Th ea dv e r t i s e me nto fg oo dsa nds e r v i c e si nT . Va ndo t h erme di ai n fl ue nc et h e demand ofsame byt he consumer s,t hough t her e maybe manuf act ur i ng def ect sor s hor t c omi ngsi n qual i t yandpur i t yofpr oduc t sord efi c i enc yi ns er v i c esr ender ed.I n s p i t e ofv ar i o us p r o v i s i o ns mad ep r o v i d i ng p r o t e c t i o nt ot he c o ns umer sa gai n s t adul t er at ed and s ubs t andar d ar t i c l es i n di ff er entenac t ment sl i k e Code of Ci vi l c . ,v er yl i t t l ec oul dbeac hi ev edi nt he Pr ocedur e,1908,MRTPACT,1969,I PC,1960 et fi el dofc ons umerpr ot ec t i on. I nor dert opr ov i def ort hebet t erpr ot ec t i onoft hei nt er es toft hec ons umer s ,Cons umer Pr o t e c t i o nBi l l1 98 6wa si n t r o du c edi nL okSa bh ai n5 t h De c emb er1 98 6.Th eBi l lwa s p as s e db yb o t h Ho us e so fPa r l i a me nta nd g ott h ea s s e n to ft h e Pr e s i d e nto n2 4 De c e mb er1 98 6,p op ul a r l yk n o wna st h eConsumerPr ot ect i onActof1986. TheAc tof1986,s eek st opr ov i debet t erpr ot ec t i ont ot hei nt er es t soft hec ons umer sand f ort hepur pos et hatt her ei sCons umerCounc i l sandot heraut hor i t i esf ort hes et t l ement ofc ons umerdi s put esandf ormat t erc onnec t edt her ewi t h.T opr o vi dequi c kr edr es s alof

c ons umerdi s put es ,aquas i j udi c i ali ns t i t ut i oni ss etupatal lt het hr eel ev el s .Thes e b od i e sh av eb ee ne mp ower e dt og i v er el i e fofas p ec i fi cnat u r ea ndt oa wa r d,wh er e v er appr opr i at e,c ompens at i ont ot hec ons umer s .Penal t i esofnonc ompl i anc eoft heor der s gi v enbyt hequas i j udi c i al bodi esha v eal s obeenpr o vi ded.

!.2 Case Studies 1. S.+.*ati /S. *ostmaster0 A&iarh0 Orissa1,,3 Mon eyor de rn otd el i v e r e di nt i met ot hec o nc e r n edp er s on ,i sac as efd efi c i e nc yi n s e r v i c eofwor s tc a t e gor y .I ft h i swo ul db et h en or malac to ft h e Pos tOffic ea ndt h e o ffic e ,wh i c hb el o ng t ot h e Un i o n Go v e r n me nt ,n oo ne wo ul dh av ef a i t hi ns e r v i c e s r e nd er e db yt h em.Asar e s ul t ,a na mo un to fRs 2 50 / -p l u st h emo ne yo r d era mo un to f Rs . 1 00 0/ -a l o ngwi t hi n t e r e s t@ 1 8% wa st h ec o mp en s at i o na wa r d edt ot h ed ep r i v e d p e r s o n .

2. .C. *anda Orissa1,,!

/S

S(O0)e&ecom

(e%artment0

4erham%ur0

T el epho ne l i ne was d i s c onnec t ed e v en i fbi l lwas pai d.Pr oc eedi ng bef or e Di s t r i c t Fo r u m,T e l e c om De pa r t me ntma dea na po l o gyf o rt h emi s t a k eo c c ur r e di n ad v er t e nt l y . Bu t ,i ns p i t eo fa po l o gy ,a na mo unto fRs .20 00 / -wa st h ec ompe ns at i o na wa r d edt ot h e p er s o nc o n c e r n edb yt h eT e l e c o m De pa r t me nt .

'.

(ata 4ase and Methodo&oy

'.1 Co&&ection of (ata   Thepr oj ec tr epor ti sbas edonpr i mar ydat ac ol l ec t edb yt hes t udent sofCl as s11t h Co mme r c e ,KV No .2 ,CRPF ,BBSR.Da t ac o l l e c t e db yt h ei n v e s t i g at o rf o rh i so wn pur pos e,f ort he fi r s tt i me,f r om beg i nni ng t o end i sc al l ed pr i mar ydat a.Ac c or di ng t oWessel Dat aor i gi nal l yc ol l ec t edf ort hepur pos eoft hei nv es t i gat ora r ek nownas ,“ pr i mar ydat a” .Whendat ac ol l ec t edb yt heo t her sar eus edb yot her sf ort hei rus eor i nv es t i gat i ont heni ti sknownass ec ondar ydat a.

'.2 Sam%&in )echni5ue 6sed T ot a ln umb ero fho us e ho l d ss el ec t e df o rt hep r o j e c ti s8 0.Th es eh ou s eh ol dh asb ee n s el ec t edbys ampl i ngmet hod.Ther ear et wos t at i s t i c al enqui r ymet hods : 1.Cens usMet hod 2.Sampl i ngMet hod Ce ns usme t hodi st hatme t hodi st hatme t hodi nwh i c hdat aar ec ol l ec t edc o v er i nge v er y i t em oft heuni v er s e orp opul at i onr el at i ngt opr obl em underi nv es t i gat i on. Sampl i ng me t h odi st ha tme t h odi nwhi c hd at aa r ec o l l e ct eda bou ts a mp l esoragr ou po fi t e ms t ak enf r om t hepopul at i on.Th er ear ed i ff er entt y pesofs ampl i ngt ec hn i quess uc has : r andom s ampl i ng,quot as ampl i ng,s t r at i fi eds ampl i ng,del i ber at es ampl i nget c .Butf or t hepr oj ec tc onc er neddel i ber at es ampl i ngmet hodi sus ed.Thi si sal s oc al l edj udgment s ampl i ng.Ac c or di ng t ot hi sme t hod,f ors el ec t i nga s ampl enos pec i fi cpr oc edur ei s us ed,r at hert he i nv es t i gat or ,ac c or di ng t o hi sown des i r es el ec t st hos e hous ehol ds whi c hr epr es entt heuni v er s ef ul l y .

'.3. Statistica& )oo&s 6sed Foranal y s i sofd at as i mpl eper c ent ageme t hodandar i t hme t i cav e r agei sus ed.

*ercentae7 GtGt-1 ___ X100 Pe r c ent a gei nc r e as e/ de cr e as e= ______ Gt-1

Gt=Val ueoft heVar i abl ei nt i meper i odt Gt-1=Val ueoft heVar i abl ei nt i meper i odt 1

 Arithmetic Averae Mean7 Sum ofal l t hev al uesofdi ffer enti t emsi nt hes er i es ____________________________________________ Ar i t hmet i cMean=  T ot al numberofi t ems X1+X2+………………………+Xn = _____________________________ N N = åXi

i =1, 2,3…………. n

i =1 Be s i d es me an a nd p er c e nt a ge ,d i ff er e ntt y p es o fd i a gr a ms l i k eb ard i a gr a m,p i e d i ag r a me t c .h asbe enu s edt or epr e s en td at ai nas i mp l ea nds y s t e ma t i cma nn er .

 *ie (iaram7 i sac i r c l edi v i dedi nt ov ar i oussegment sshowi ngt hev al uesofas er i es . Pi edi agr a m  Degr eemeasur eofani t em=% val ueofani t em X3. 60  '. !

+imitations of the Study

The st udy i s based on pr i mar y dat a,c ol l ect ed by t he St udent s 11t h Commer ce, K. V. No. 2, CRPF, Campus , BBSR. Each St udent of t he Cl ass i nt er vi ewed t wo c ons umer s ,oner epr es ent i ng h i s / herf at her / mot her and t he ot her r epr es ent i ng hi s nei ghbor .Thes t udyar eaoft hepr oj ec ti sl i mi t edt oBhubanes warc i t yonl y .Thes ampl e s i z eoft hepr oj ec ti s80onl y .So,t hes ampl eoft hepr oj ec ti sver ysmal l . Si nc et hes t udyi sl i mi t edt oBhubanes warc i t yonl y ,al lt her es pondent sar eofur ban b ac k g r o un d.

. Ana&ysis (ata

and

Inter%retation

Of 

Socio8economic conditions of the 9ouseho&ds a )abu&ar %resentation of (ata T o t a ln umb ero fh ou s eh ol d ss u r v e y e df o rt h ep ur p os ei s8 0.Ea c hs t u de nto f1 1 t h Co mme r c ec o nd uc t e ds ur v e ywor k .Ea c hs t u de nti n t e r v i e we dt ot heh ea do ft h ef a mi l y r el at i ngt odi ff er entas pec t sofc ons umerawar enes sment i onedi nt heques t i onnai r e. T ab l eNo.1r e pr es e nt st o t alf a mi l yme mbe r soft hes u r v e y e dh ou s eh ol d s.T ab l eNo . 2 r epr es ent st heoc c upat i onals t at usoft heheadoft hehous ehol d.T abl eNo. 3r epr es ent s e du c at i o na lq ua l i fi c a t i o ns o ft h eh ea do ft h eh ou s eh ol d .T a bl e No . 4r e pr e s en t s educ at i onals t at usoft ot alhous ehol dssur v e y ed.T abl eNo. 5r epr es ent si nc omel ev elof s u r v e y e dh ou s eh ol d s . T ot a lf a mi l yme mb er soft h es ur v e y e dh ou s eh ol d sa r e42 0,ou to fwh i c h2 20a r ef e ma l e a nd2 00a r ema l e .Th ea v e r a gef a mi l ys i z eo ft h eh ou s eh ol d5 . 3 5. T o t a ln umb ero f per s onsi nt er v i ewedi s80,outofwhi c h68bel ongt os er v i c ec l as s .Outoft hes e68 f a mi l i e s ,3 f e ma l e me mb er sa r ei n t e r v i e we df o rt h ep ur p os ea s ma l e me mb er sa r e s t a y i ngout s i det hes t at i on.T wof ami l i esar ef r om bi gb us i n es sc l as swher eas10ar e f r om s mal l bus i nes sf ami l youtof12bus i nes sf ami l yi nt er v i ewed. Outoft ot al80oft hef ami l i esi nt er v i ewed55ar ehi ghl yqual i fi ed.The yar eGr aduat e, Po s tGr a du at ea nde v ens omep os s e sPr o f es s i o na la ndT ec hn i c alq ua l i fi c at i o ns .Ou to f t ot al ,23ar eatPr i mar yandSec ondar yl ev el ,wher eas2ar ei l l i t er at e.Outt ot alf ami l y me mb er s1 90 a r e Gr a du at e ,Po s tGr a du at e ,a nd Pr o f e s s i o na l l ya nd T e c h ni c a l l y q ua l i fi e d .Ag ai n ,1 70 me mb er sa r ea tPr i ma r ya nd Se c o nd ar yorHi g he rSe c o nd ar y l e v el ,wher eas10ar ei l l i t er at es .Res t20bel ongt ob el o w 5y e ar sandhenc ear eno t ment i onedi nt heeduc at i onals t at us .T abl eNo.5r epr es ent st hedi s t r i but i onofi nc ome l ev el sofs ur v e y edhous ehol ds .Outoft ot al80f ami l i es10,60,10bel ongt ol owi nc ome, me di u mi n c omea ndh i g hi n c omeg r o upr e s pe c t i v e l y .

T a bl eNo.1 Sexwi seFami l yMember soft heHousehol ds Sex(M/F) Male Female Total

Family Members 200 220 420

Average family Size 2.5 2.75 5.25

T a bl eNo. 2 Occupat i onalSt at usoft heHeadofHousehol ds !!"#atio$ Servi!es -ig -"si$ess Small -"si$ess Total

%o. of &o"se'ols +, 02 0 ,0

er!e$tage (*) ,5 2.5 2.5 00

T a bl eNo.3 Educ at i ona lLe v elofHe adoff a mi l i e s "alifi!atio$ lliterate rimary Se!o$ary Tertiary Total

%o. of &o"se'ols 02 1 0 55 ,0

er!e$tage (*) 2.5 +.25 2.5 +,.75 00

T a bl eNo. 4 Educat i onalSt at usofFami l yMember s

"alifi!atio$s lliterate rimary

%o. of erso$s 0 10

er!e$tage (*) 2.5 7.5

Se!o$ary Tertiary Total

70 0 400

42.5 47.5 00

T a bl eNo. 5 I ncomeLeveloft heHousehol ds

$!ome level -elo3 5000(o3) 500020000(Mei"m) 20000a$ above(&ig') Total

%o. of &o"se'ols 0 +0 0 ,0

er!e$tage(*) 2.5 75 2.5 00

b)Di a gr a mma t i cPr e se nt a t i onofDa t a Di ff e r e ntt y p eo fd i a gr a ms a r eu s e dt or e pr e s e ntt h ed at a .Di a gr a m No .1 ,a Ba r Di a gr am r e pr e s ent ss e x wi s ef a mi l ymemb er so ft hehou s eh ol d s .Di ag r a m No . 2 , aPi e Ch ar tr epr es ent soc c upat i onals t r uc t ur eoft heheadoft hehous ehol ds .Di agr am No. 3 and 4 ar et he Pi e Char t sr epr esent si ncome l evelofhead ofhousehol ds and educ at i onals t at usofheadofhous ehol dsr es pec t i v e l y .Di agr am No. 5and6ar et heBar d i ag r a msr e pr es e nt se du c at i o na ls t a t u sofwh ol ef a mi l ya ndi nc o mel e v elo fh e ado f h ou s eh ol d s . Di agr am No. 1

Di agr am

No. 2 Sexwi seFami l yMember s St r uct ur e

Occupat i on

Di agr am No. 3 I ncomeLevelofHead ofHousehol ds

Di agr am No.4 Educat i onalSt at us ofHead of

Househol ds

T a bl eNo. 5

T a bl eNo. 6

Educat i onalst at uswhol ef ami l y

I ncomeofheadof

Househol ds

.2. Consumer Awareness of the 9ouseho&ds 1. )abu&ar *resentation of (ata T abl e No.6 r epr es ent st he pr ef er r ed us e oft oo t hpas t e,T ab l e No.7 r epr es ent st he i n fl ue nc eo f di ff er e nt a ge nc i e so nf a mi l i e s wh i l ep ur c h as i n gd i ff er e nt b r a nd o f t o ot h pa s t e su s ed b yt h es u r v e y e dh ou s eh ol d sa nd T a bl e No . 8r e pr e s en t sd i ff er e nt as pec t sofc ons umera war en es si nda yt oda yl i f eoft hes ur v e y edhous ehol ds .   T a bl eNo. 6 Pr e f e r r e dus eofT oot hpa st e -ra$ 6lose"# 6olgate e#soe$t A$!'or t'ers Total

%o. of &o"se'ols 10 22 2 0+ 0, ,0

er!e$tage(*) 17.5 27.5 5 7.5 0 00

T a bl eNo. 7 Sour ceofi nfluenceont hePur chaseofdi ffer entBr andofToot hpast e

 So"r!es T  %e3s#a#er Magazi$e t'ers Total

%o. of &o"se'ols 5+ 0+ 0 0, ,0

er!e$tage(*) 70 7.5 2.5 0 00

T a bl eNo.8 Di ffer entaspect sofConsumerAwar eness 6o$s"mer A3are$ess  9$o3lege abo"t 6ertifie

8es

%o

+5(,.25*)

5

+,(,5*)

0,

ro"!ts 6'e!: M;< =x#iry a$ Ma$"fa!t"ri$g ate 9$o3lege abo"t Fair ri!e S'o# +0(75*) 6'e!: i$greie$ts "se 15(41.75*) 9$o3lege abo"t 6o$s"mer 77(+.25*) 6o"rts =ver go$e to 6o$s"mer 6o"rt 0(2.5*) $sist !as' Memo for 6o$s"mable 57(7.25*) goos #"r!'ase

20 45 01 70 21

Fr om t abl eNo. 6,i ti sev i dentt hathi ghes tper c ent ageoff ami l i esi . e.37. 5% pr ef er Cl o s e u pf o l l o we db y Co l g at e wi t h2 7. 5 %.I n c o me a nd o c c u p at i o nf a c t o rdi dn ot i n fl ue nc et h ep ur c h as eo rc o ns u mpt i o no ft o ot hp as t eo fCl o s eu po rCol g at e.Ho we v er , i nc as eofl o weri nc omegr oup,outof10,6f ami l i esus eei t herAnc hororPr omi s ean d t heypr ef ert oi tasi tc os tl es st hanot herbr andoft oot hpas t es .Ont heot herhand, qual i t yofpr oduc ti si mpor t antf orh i gha ndmedi um i nc omegr oup,us i ngCl os eu pand Col gat e.Bes i des ,qual i t yofpr oduc tandpr i c e,c hoi c eofc hi l dr enal s ot ak eni nt oac count wh i l eus i ngt heCol gat eorCl os eupf orabout2 0% oft hehous ehol ds .Maj or i t ypeo pl e

c o met ok n ow a bo utt h ep r o du c tt h r o ug ha dv e r t i s e me nto nTV ,f o l l o we db yma ga z i n e, n ews pa pera ndot h erag en c i e sase v i d entf r o mT a bl eNo . 7 . T abl eNo. 8depi c t sdi ff er entas pec t sofc ons umera war enes si . e.abouts t andar di z at i o n, MRP ,d at eo fman uf a c t u r i n ga nde x pi r y ,k n owl e dg ea bo utCo ns u me rCo ur t s ,r i gh t san d dut i esoft hec ons umer set c .Outoft ot al f ami l i es ,81. 25% off ami l i eschec kMRP ,dat eof ma nu f a c t u r i n g a nd e x p i r y . Ho we v e r , 56 . 2 5% o fp eo p l ei n t e r v i e we d, c h ec kt h e i n gr ed i e nt su s edi nt hep r o du c t .Asf a rasCo ns u me rCo ur ti sc o nc er n ed,ma j o r i t yo f t he m( 9 6. 25 %)h av ek no wl e dg ea bo uti tb uto nl y10o uto ft o t a lr e s pon den t sha v ego ne t ot heCons umerCour tt or edr es st hei rp r obl emsondi ff er entoc c as i ons . .Las t l y ,i ti s c l e arf r om T abl eNo.8t hatmaj or i t yofho us ehol ds ( 7 1. 25%)s u r v e y ed,i ns i s tf orCas h Memoatt het i meofpur c has e.Ho wev e r ,i ti sl i mi t edt ononc ons umabl ed ur abl ei t ems a nds o mec o ns u ma bl ei t e mswh enl a r g eq ua nt i t yi sp ur c h as e d.

2. (iarammatic *resentation of (ata Us eo fd i ff er e ntb r a nd o ft o ot h pa s t eu s ed b yt h es u r v e y e dh ou s eh ol d s d ep i c t e di n Di a gr am No . 7an ds ou r c eo fi n fl ue nc eont h ep ur c h as eo fd i ff er e ntbr a ndo ft o ot h pa s t e i sdepi c t edi nDi agr am No. 8.i nt hef or m ofaPi eChar t . Di agr am No.7

Di agr am No. 8

Useofdi ffer entBr andoft oot hpast e

Sour ceofi nfluenceon

di ffe r e ntbr a nd ofT oot hpa st e

:.

Summary and Conc&usion

Theobj ec t i v eoft hi sp r oj ec ti st o as ses st he peopl eofdi ffer entc l as si nt hes oc i et y aboutdi ff er entas pec t sofc ons umera war enes sv i z . ,pr i c eandqua l i t yofpr oduc t su sed b yt h em,a bo utFai t andar di z at i onofpr oduc t s ,aboutConsumerFor rPr i ceShop,s um, aboutt hei r Ri ght s  andDut i es  et c .Cons umer swi l l l eadahappy ,heal t hyandpr os perl i f e i ft he yf ul l yawar eaboutt heabo v ement i onedas pec t s . Fort he pr o j ec tr epor t ,t o t alnumber head of hous ehol dsi nt er v i e wed i s80and al l bel ongt our banar ea.Outoft o t alheadoff ami l yi nt er v i ewed,78ar el i t er at e wher eas onl y2ar ei l l i t er at e.Al lbel ong t odi ffer enti nc ome gr oupi . e.hi gh,medi um andl ow i n c o me g r o up .Ho we v e r ,ma j o r i t yoft h em b e l o ng t o me di u m i n c o me g r o up ( 7 5%) .

Ag ai n ,o n t h e b as i so fo c c up at i o n,85 % o fr e s po nd en t sa r eg ov e r n me nts e r v a nt s wh er e aso t h era r eb us i n es s me n. Cl os eup i s t he mos t pr ef er r ed br and( 37. 5 %) o f t oo t hpas t e f ol l o wed b y Col gat e( 27. 5%)amongt hesur vey edhousehol ds.Househol dsf r om medi um andhi gh i nc omegr ouppr ef err es pec t i v ebr andoft oot hpas t et ak i ngi nt oac countt he qual i t y of t hepr oduc tandwi s hesoft hei rc hi l dr enal s o.Ont heot herh and,f ort hel o wi nc ome gr oup,t hemos ti mpor t antf ac t ort hatdet er mi nest heus eoft oot hpas t ei st hepr i c eoft he pr oduc t .Ag ai n,maj or i t y ofr es pondent ( 70%)ar ei nfl uenc edbyt headv er t i s ementab out t hepr oduc ta ndt hei mpor t antmedi ai sT el e vi si on. As f a ra s c o ns u me r awa r e ne s s i s c o nc e r n ed ,ma j o r i t y o fr e s po nd en t s h av e k n owl e dg ea bou tc e r t i fi edp r o du c t s ,c h ec kMRP,dat eofmanuf ac t ur i ngan de x pi r yat t het i meofpur c has e.Ho wev e rmaj or i t yoft hem dono tc hec kaboutt hei ngr edi ent sus ed i nt h epr o duc t .Ont h eo t h erh an d,ma j o r i t yo ft h em h av et h ek no wl e dg eo fConsumer Cour t s,bu to uto ft o t a lr es p ond ent so nl y1 0h av e e v erg on et ot h e Co ns u me r Co ur t sf o rc o mpl ai n i n ga bo utd i ff er e ntc o mmo di t i est h eypu r c h as e da nd c on s umed . Las t l y ,i ti sev i dentf r om t he s t udy t hat ,maj or i t y oft hem i ns i s tf orCas hMemoa t t het i meofpur c has e,b ut ,i ti sl i mi t edt oc ons umerdur abl egoods a ndf orc ons umer nondur abl e goodswhenl ar gequant i t i eso fgoodsi sp ur c has ed. T o c o nc l u de , p eo pl e a r e c o nc e r n ed a bo ut d i ff er e nt a s pe c t so fc o ns u me r awar enes s i . e. t hei r r i ght s and dut i es , c er t i fi ed pr oduc t s ,MRP, dat e of manuf ac t ur i ng and e x pi r y oft he pr oduc t st he yu s ed,Cons umerCour t se t casf aras u r b ana r e ai sc on c er n ed . Educ at i onali mpl i c at i onsoft hes t udyi st hatev er ys t udent saswel laspar ent ss houl d bea war ea boutdi ff er entas pec t sofdi ff er entc ommodi t i es t he yc o ns umei nd ay t od ay l i f e .Th ey s h ou l d ha v e k n owl e dg e a bo ut c er t i fi e d p r o du c t s ,Ch ec k MRP ,d at e of ma nu f a c t u r i n g,a nde x p i r ya tt h et i meo fp ur c h as eo fac o mmo di t y .Th eymu s th av e awar enes saboutt hei rr i ght sanddut i es .Thi spr oj ec tr epor twi l l gi v eapr el i mi nar yi dea abouts ur v e y wor kt ot he s t udent s . Las t l y ,s t udent s wi l lgetan i dea about how s t at i s t i c al t ec hni ques c anbeus edi ndi ff er ents oc i oec onomi cpr obl ems .

 4ibi&iora%hy 1.Pr o f .S. P .Gu pt a ,“ St at i s t i c a lMe t h od s ” ,S. Cha nda ndComp an yLt d ,19 94 ,Ne w Del hi .

2.S. Mi s h r aa ndV. K. Pu r i ,“ I n di anEc on omy ” ,Hi ma l a y aPu bl i s h i n gHo us e, Mumbai , 2000

4.RuddarDut tandK. P. M.Sundhar am,“ I ndi anEconomy” ,S.ChandandCompany Lt d. ,1994.

5.St at i s t i c sf o rEc o nomi c s ,T e x t bo okf orCl as sXI ,NCERT ,Ne w De l h i ,2 00 5.

6 .I n di a nEc o n omi cDe v e l o pme n t ,T e x t b oo kf o rCl a s sXI ,NCERT ,Ne wDe l h i , 2 00 5.

7.TheConsumerPr ot ect i onAct1986,t heLaw House,NewDel hi .

8 .Co nt e mp or a r yI n di a ,ASo c i a lSc i e nc eT e x t b oo kf o rCl a s sX,NCERT ,Ne w Del hi , 2003.

9.Ec on omi cSu r v e y , Di r ec t or a t eo fEc o no mi c san dSt a t i s t i c s ,Pl a nni n ga ndCo or d i nat i onDepar t ment ,Go v er nme ntofOr i s s a,200607.

A**#;(I< =uestionnaire 1.Nameoft heheadoff ami l y: __________________________ Educat i on: ________Occupat i on: _______ Age: _________ Sex( M/ F) : _______ 2.Resi dent i alAddr ess: _____________________________________________

 _____________________________________________

3.Age( I ny e ar s )

No.ofPe r s ons

 ________________________ Mal e Femal e Tot al

 ________________________________________________________

•

Bel ow 5

•

5 1 4

•

1 5 6 4

•

65andabove

 _________________________________________________________  

Tot al : 4.Le v elofEduc at i on No.OfPer sons

 

_ _______________________________________________________

 

I l l i t er at e

 

Pr i mar y

 

Secondar y

 

Gr a dua t i on

 

Ot her s

 __________________________________________________________  

Tot al

5.Mont hl yI ncome (I nRs/ )  

_________________________________________________________ Upt o 1000

 

10005000

 

500020000

 

2000050000 50000andabove

 __________________________________________________________ 6.Whatdoyouuset ocl eanyourt eet h? Toot hpast e_____ Toot hPowder _____ AnyOt her ______

7.Whi chbr andoft oot hpast edoyouuser egul ar l y?

Aquaf r esh___Ci baka____ Anchor _______  

Cl oseup____Pr omi se_____Pepsodent _____ Or alB_____Fur hans_____AnyOt her ____

8.Thepr i cef or100gr am packoft het oot hpast e( usedbyt hem) . Pr i ce __ __ __ _( a ct ua l ) Pr i c e_ __ __ __ _( a ppr ox . ) Donotknow______.

 ______________________________________________________________________  ___

1.Doyoufindt hepr oductcost l y?

Yes/ No

2.DoyoucheckMRP,dat eofmanuf act ur i nganddat eofexpi r y? Yes/ No 3.Doy ouc he ckst a nda r di z a t i onofpr oduc tl i k eI SI ,Agma r k ,I SO 2 00 0?  Yes/ No 4.Doyouchecki ngr edi ent susedi nt hepr oduct? Yes/ No 5.Ar eyous at i s fie dwi t ht hequa l i t yoft hepr oduc t?Ye s/ No 6.Ar eyouawar eaboutt heFai rPr i ceShop?Yes/ No 7.Doy oufindt hea v ai l a bi l i t yofpr oduc ta tFPS? Ye s/ No 8.Doyoucompl ai nt heshopkeeperi ncaseofdi ssat i sf act i on?Yes/ No 9.Hasyourcompl ai nbeent i mel yat t ended?Yes/ No 10. Wa syourc ompl a i nat t e nde dt oy ours at i s f a ct i on?Ye s/ No 11. Ar eyouawar eaboutConsumerCour t s?Yes/ No 12. Haveyouevergonet oaConsumerCour ti ncaseofanydi ssat i sf act i on? Yes/ No 13. Doyoui nsi stCashMemoatt het i meofpur chaset oensur egenui ne pur chaseandt axr evenuet ogover nment?Yes/ No 14. Doyoui nsi stCashMemof orot hercommodi t i esatt het i meofpur chase? Yes/ No

15. How doyoucomet oknow aboutt hepr oduct? Yes/ No Adver t i sement  

Fami l yi nfluenced

_______________________________________________ TV

____ ___

Newspaper

___ ___ _

Magazi ne

_______

Ci nema

___ ___ _

Sa l e sRe pr e s ent a t i v e s

_ __ __ __

Exhi bi t sSt al l

_______

Radi o

________

Anyot her

________

 _____________________________________________________ 16.   Ar eyoua t t r a ct e dbypr omot i ona loffe r sl i k er e ba t e s,f r e et oot hbr us h,buyone getonef r ee?Yes/ No 17.   Dot heChi l dr e ni nflue nc epur c ha seofpa r t i c ul a rt oot hpa st e? Ye s/ No 18.   I fane wt oot hpa st ebr a ndi sl a unc he di nt hema r k etwi l ly oubuyi t? I fy es ,t he nwha t consi der at i on?

Yes/ No

Pr i c eoft hePr oduc t _ __ __ __ _

Qua l i t yoft he

Pr omot i onaloffer _______

AnyOt her ______

pr oduct ______

h t t p : / / www. l a wc t o pus . c om/ a c ad emi k e / c on s umer a war e ne ss /