Conlon Luxury Listing Presentation

CONLON: A REAL ESTATE COMPANY/CHRISTIE’S INTERNATIONAL REAL ESTATE THE BRAND THAT DEFINES LUXURY REAL ESTATE. WORLDWIDE.

C H ICAG O ’ S P R E M I E R B O U T IQ U E

R E AL E S TAT E C O MPA N Y

Your home is the most important investment of your life. It’s one of your biggest financial assets. But it’s also a place full of memories from the past and dreams of the future. Buying or selling your home is both a deeply personal and highly complex process. But as complex as it is, one thing is simple—the first time you walk through the door of your future home, you just know it’s right. CONLON/Christie’s International Real Estate is an independently owned, boutique real estate firm made up of Chicago’s most experienced agents. Our agents are hand-selected to walk you through the process of selling your current residence or buying your next home. Your dedicated agent will serve as your trusted investment advisor, working with you on your long-term real

estate goals and connecting you with the financial, legal services, and relocation professionals we’ve entrusted with our own transactions. We believe in full transparency from the first phone call to closing, with accessibility whether we’re at our desks or in the field. Since Sean Conlon and his partners founded our company in 2009, we’ve held ourselves to the highest standards. We’re proud to carry the Christie’s name and code of ethics established by James Christie nearly 250 years ago. Whether you’re a first-time buyer or looking to sell an investment in your real estate portfolio, our agents will give you the time and attention you need to find the opportunity that’s right for you.

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CHICAGO’S PREMIER AND MOST GLOBALLY CONNECTED BOUTIQUE REAL ESTATE BROKERAGE

$4.4 MILLION AVERAGE SALES VOLUME OF A CONLON/CHRISTIE’S AGENT IN 2015.

TOP

SEVEN CHICAGO MARKET SHARE OUT OF OVER 500 FIRMS ( INCLUDING FIRMS UP TO 5 TIMES OUR SIZE )

10

+

YEARS

AVERAGE YEARS OF EXPERIENCE PER AGENT

CONLON: A REAL ESTATE COMPAN Y In the spring of 2009, Sean Conlon, along with partners Benjie Burford, Rich Kasper and Tim Sheahan, brought together a team of top performing Chicago real estate agents to form the boutique brokerage, CONLON: A Real Estate Company (CONLON). The success CONLON has had during one of the worst economic times in decades was quickly noticed by both clients and peers. CONLON has become Chicago’s premier boutique real estate brokerage by focusing on their clients through a culture of professionalism and market leadership. Our broker team is comprised of nearly 250 hand-selected agents with an average of over 10 years of experience each. They have the marketing and negotiating skills that produce the highest rates of success in arranging transactions for their clients. With six strategically placed offices in Chicago’s Gold Coast, Lincoln Park, River North and Roscoe Village neighborhoods,

as well as the North Shore and Western Suburbs, CONLON readily serves all of Chicago and beyond. As one of the top brokerage firms in Chicago, the CONLON team never forgets that buying or selling a home is quintessentially one of the most important life decisions someone will make both personally and financially. In 2012, CONLON, along with commercial real estate veteran Steve Horvath, launched CONLON Commercial which focuses on servicing clients’ commercial real estate needs in development, industrial, office and retail. We continue to be one of Chicago’s fastest growing brokerages through our recent, exclusive affiliation with Christie’s International Real Estate (CIRE) which brings an unprecedented global reach for a Chicago brokerage along with a unique ability to service Chicago’s luxury residential market.

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WORLD’S LEADING ART BUSINESS

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COUNTRIES MORE THAN 135 REAL ESTATE AFFILIATES AND 32,000 AGENTS IN 45 COUNTRIES

CHRISTIE’S AUCTION HOUSE & CHRISTIE’S INTERNATIONAL REAL ESTATE Christie’s was established by James Christie nearly 250 years ago and conducted the greatest auctions of the 18th, 19th, and 20th centuries. Today, it is the world’s premier auction house and sets the standard for international art sales.

characteristics to create the world’s foremost international real estate company.

Christie’s has 53 offices in 32 countries and 12 salerooms in cities around the world including London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, and Hong Kong. Christie’s offers more than 450 sales annually.

Building on centuries of experience in art, Christie’s International Real Estate works with affiliated brokerages selected for their expertise in luxury real estate sales and their ability to meet strict standards of excellence. Making up their worldwide network is more than 135 Affiliates and 32,000 agents across 45 countries.

As the auction house of choice for influential art connoisseurs and collectors, Christie’s is anticipating the future by expanding into emerging markets.

This unique combination offers an incomparable level of service and global visibility under one of the world’s most superb brands.

Christie’s International Real Estate brings the depth of expertise and excellence that are Christie’s defining

BLENDING ART AND REAL ESTATE Christie’s clients who buy and sell works of art often request real estate services. By blending the auction house’s global perspective on art and lifestyle with the local expertise of their Affiliates, Christie’s International Real Estate brings exceptional service and knowledge to discerning buyers and sellers of luxury real estate. This unique combination of worldwide expertise and regional connections has established Christie’s International Real Estate as the leading network of brokers dedicated to the marketing and sale of luxury residential properties. The natural overlay of fine art and luxury real estate was highlighted in these recent sales: •

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T he Blairsden Estate in Peapack, New Jersey was sold along with a collection of furniture, tapestries, old master paintings, silver, and porcelain from the estate. T he New York City apartments of Huguette Clark, were sold as well as jewelry from her estate, including the iconic Clark Pink Diamond.

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K aiuso, a historic garden estate outside Kyoto, Japan, listed at ¥8 billion, sold to an art auction attendee’s client.

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A Picasso painting owned by composer Andrew Lloyd Webber was sold at Christie’s in London, and the composer’s Trump Tower duplex in New York was sold by Christie’s International Real Estate.

BUYERS AND SELLERS OF AUCTION HOUSE WORKS OF ART OFTEN REQUEST LUXURY REAL ESTATE SERVICES

THE AUCTION HOUSE’S GLOBAL POSITION AND THE LOCAL EXPERTISE OF AFFILIATES BRINGS THE WORLD’S FINEST PROPERTIES TO THE WORLD’S MOST DISCERNING BUYERS

CHRISTIE’S INTERNATIONAL REAL ESTATE RECOGNIZED CONLON’S SUBSTANTIAL GROWTH IN LUXURY SALES

CONLON GAINS ACCESS TO CIRE’S GLOBAL MARKETING PROGRAMS AND WORLDWIDE REAL ESTATE NETWORK

THE SYNERGY BETWEEN CONLON: A REAL ESTATE COMPANY & CHRISTIE’S INTERNATIONAL REAL ESTATE A commitment to the business philosophy established by Christie’s in 1766 defines the Christie’s International Real Estate approach — founded on trust, integrity, discretion, and excellence. Christie’s International Real Estate strengthens its reputation by the rigorous selection of local brokerages as its affiliates. As an authority in the high-end housing market, CIRE recognized CONLON: A Real Estate Company’s substantial growth in luxury sales along with parallels in CONLON’s model to its own. Christie’s International Real Estate soon

approached CONLON offering it to become their exclusive affiliate in Chicago. With an affiliate status, CONLON gains access to CIRE’s global marketing programs, worldwide network of other affiliates & agents in over 40 countries, and the expertise of the Christie’s International Real Estate regional management teams. Together, CONLON: A Real Estate Company and Christie’s International Real Estate bring Chicago’s most desired homes to the world’s most discerning property buyers.

LISTING EXPECTATIONS

As one of Chicagoland’s premier properties, your listing will be marketed as part of CONLON Luxury — our boutique property collection. CONLON offers a wide variety of services when selling your luxury home: •

A CONLON/Christie’s International Real Estate sign on the property.

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A ll showings to be accompanied by a CONLON broker who knows the property.

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A sign name rider with the broker’s direct phone number.

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A gents who show the property to potential buyers to receive follow up e-mails or calls for feedback.

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P rofessional photos of your property to be taken and used online.

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L isting activity to be directly communicated to you, the seller.

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Y our listing to be as a Luxury Listing on www.ConlonRealEstate.com as well as on the Christie’s International Real Estate online network.

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 ONLON agent to help schedule and attend C appraisal of your home.

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B roker’s opens for local agents to tour the home. (If discretion is preferred by the seller, home may be shown by private viewings only.)

 ONLON agent to help schedule and attend C inspection of your home.

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 ONLON agent to conduct negotiation between C buyer’s agent & seller.

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 ontracts to be processed by CONLON’s own C administration.

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 ONLON administration to hold buyer’s earnest C money in an escrow account.

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 ONLON agent to communicate with lender C throughout the buyer’s loan process.

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 ONLON agent to communicate with buyer’s and C seller’s attorneys.

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 ONLON agent to walk buyers through the home on C the day of the closing.

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 osted open houses once your home is ready. H (If discretion is preferred by the seller, home may be shown by private viewings only.)

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 ustom, color property brochures to be created for C your listing.

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J ust listed direct mail pieces featuring your property to be sent out in the neighborhood and to a select mailing list.

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 ustom e-mail campaigns to be sent to all brokers C in our company, to agents in the area, and to potential buyers & past clients.  o lockbox to be put on your home nor will keys be N given out for showings.

MARKETING WHERE BUYERS ARE Through CONLON & Christie’s network surveys and studies of major global cities, we are able to chart trends and understand how home sales are influenced by both local and non-local buyers. Other data reports, like the “Profile of Home Buyers and Sellers” compiled by the National Association of REALTORS®, gives us insight as to the marketing venues where people found the home they purchased. Based on the most recent data, CONLON directly corresponds its marketing focus by investing nearly 75% of our marketing dollars in internet marketing to ensure the broadest market exposure for your property. Furthermore, by spending over 25% on traditional marketing, we cover all the bases where buyers are looking.

WHERE BUYERS FOUND THE HOME THEY PURCHASED

44% ON WEBSITE & INTERNET ADVERTISING 33% THROUGH THEIR AGENT 9% FROM A YARD OR OPEN HOUSE SIGN 6% THROUGH FRIENDS & RELATIVES 7% FROM A HOME BUILDER OR SELLER 1% IN A NEWSPAPER LESS THAN 1% FROM OTHER SOURCES

W W W.CONLONREALESTATE.COM Luxury properties priced in excess of $1 million receive special placement in our featured Luxury Listings section on www.ConlonRealEstate.com. Utilizing high-quality photography, your listing will prominently be displayed on CONLON’s website with a comprehensive details page including key property information, an interactive amenities map, and links to Virtual Home Tours, street views, neighborhoods, social media, and detailed listing agent information.

HOMES PRICED ABOVE $1 MILLION FEATURED AS LUXURY LISTINGS

Additionally, with our closely managed internet distribution, SEO and Google adwords strategies, CONLON continues to ensure that your home is effectively marketed online. From our website, listings are syndicated to hundreds of other websites including the Christie’s International Real Estate website which receives nearly 70 million website visits annually—including many high net worth clients from the Christie’s auction house website.

HIGH-QUALITY PHOTOS ARE TAKEN AND USED TO PROMINENTLY DISPLAY HOMES ON CONLON’S WEBSITE

MANAGED INTERNET DISTRIBUTION MEANS HOMES ARE ADVERTISED EXTENSIVELY WHERE BUYERS ARE LOOKING

W W W.CHRISTIESREALESTATE.COM As a luxury listing, your home will be on www.christiesrealestate. com. The website attracts more than one million visitors worldwide every year and, as the preferred portal for buyers and sellers across the globe, consistently ranks among the top results for luxury real estate on major search engines. Access to an affluent audience is further enhanced by prominent real estate promotions on www. christies.com, which shows a selection of our properties and brings auction house clients to view our listings through a single click.

Using compelling web advertisements, the site showcases over 15,500 properties valued at more than $58 billion.* Christie’s International Real Estate is actively involved in social media. Discover exclusive property photo tours, auction house spotlights, events, videos, and news from the international Affiliate network on such social media platforms such as Facebook, Twitter, Google+, Vimeo, YouTube, and more.

Displaying the world’s finest properties in excess of $1 million, the site has active listings in 19 languages and more than 40 countries.

*Surveyed March 2016

NEARLY 70 MILLION WEBSITE VISITS ANNUALLY

CROSS-MARKETING WITH THE AUCTION HOUSE WEBSITE ENHANCES ACCESS TO AN AFFLUENT AUDIENCE

THE SITE SHOWCASES OVER 15,500 PROPERTIES VALUED AT MORE THAN $58 BILLION

THE INTERNET IS THE #1 RESOURCE FOR HOME BUYERS

THROUGH THE MLS AND OUR ONLINE PARTNER, WE HAVE THE POTENTIAL TO SYNDICATE LYSTINGS TO HUNDREDS OF WEBSITES.

HOMES WILL BE LISTED ON THE THREE LARGEST REAL ESTATE SEARCH ENGINES: TRULIA, ZILLOW AND REALTOR.COM

ONLINE DISTRIBUTION It is no surprise that the internet is the #1 resource where buyers are looking for their homes. Recent data shows that eight in ten buyers searched online when looking for a home. For 44% of those homebuyers, searching the internet was their initial step in the home searching process. For these reasons, CONLON has invested its largest portion of marketing dollars into making your listing available where potential buyers are looking — ONLINE. By listing your home with the area’s multiple listing service (MLS), we are able to share extensive information about your

home with other brokers and online portals. Combined with our partnership of the nation’s leading online real estate marketing network, we have the potential to syndicate listings and reach homebuyers on hundreds of websites. Included websites where your listing will be found are the three largest real estate search engines: Trulia.com, Zillow.com and Realtor.com. Second to the MLS, these three powerful real estate portals make up majority of online home searches. For this reason, CONLON invests additional marketing money to enhance and upgrade our listings on these sites.

PERSONAL SIGNAGE & MARKETING Personal signage and marketing is an essential part of our sales strategy. Upon signing with CONLON, we will immediately put in place a CONLON luxury for sale sign at the property. At the same time, we will begin planning open houses and broker’s opens to draw interest from homebuyers and/or the agents searching on their behalf. We will work closely with you and keep you informed of weekly feedback. Information from homebuyers and their agents helps us focus on what potential buyers are looking for and gives us the ability, if needed, to adjust our plan of action in marketing your home.

A LUXURY FOR SALE SIGN WILL IMMEDIATELY BE PLACED AT THE PROPERTY AND OPENS WILL BE PLANNED

AGENT & BUYER FEEDBACK IS KEPT AND REPORTED TO HELP DRIVE THE MARKETING OF EACH HOME

UTILIZING LARGE HIGH QUALITY PHOTOS, CONLON BROCHURES ARE PRINTED ON HEAVYCOATED PAPER TO LEAVE A POSITIVE LASTING IMPRESSION

DIRECT-MAIL POSTCARDS AND E-MAIL CAMPAIGNS REACH BROKERS AND POTENTIAL BUYERS WHO MAY HAVE MISSED YOUR LISTING ONLINE

BROCHURES & DIRECT MARKETING High-quality brochures and direct marketing, utilizing the photography of your home, are an effective and aesthetic way reach your home’s target audience. Our brochures feature a full-bleed cover and are printed on quality, heavy-coated paper to leave a positive lasting impression on buyers who are interested in your home. In addition, our professionally designed direct-mail postcards and direct-email marketing campaigns are an excellent way to reach brokers and potential homebuyers who may not have viewed your home online.

Select estates may also benefit from additional paid services including Christie’s International Real Estate’s Marketing Brochure Program. These property brochures are distributed to more than 350 cities in over 40 countries for prominent display in Christie’s salesrooms and Affiliated real estate brokerages around the world. The artfully designed brochures find an audience with influential homebuyers, investors, and other prime prospects through display at these venues.

IN ADDITION TO EXTENSIVE ONLINE ADVERTISING PERIODICAL PRINT ADVERTISEMENTS REACH AFFLUENT READERS IN A MORE TRADITIONAL WAY

PROPERTY AND BRAND ADVERTISEMENTS DRIVE CONSUMERS TO CALL OR VISIT CONLON’S WEBSITE FOR DETAILED LISTING INFORMATION

PRINT ADVERTISING In addition to our extensive efforts to advertise online, CONLON covers the more traditional print advertising by placing periodical print advertisements in select publications. Our print advertisements are seen several times throughout the year in publications whose readership reaches a more affluent audience. Both property and brand advertisements drive consumers to call or visit CONLON’s website where your home is featured with extensive information about the listing.

Additionally, select estates may be chosen to advertise under the Christie’s name. These estates will benefit from invaluable exposure and association with a well-known and admired brand. Strategically targeted to reach the world’s most qualified potential buyers, Christie’s International Real Estate advertising initiatives receive prominent placement in leading periodicals such as The New York Times, The Wall Street Journal, Financial Times, Country Life, Architectural Digest, and Robb Report.

SIGNIFICANT SALES

$3,650,000 Lincoln Park Chicago, Illinois

RECENT SIGNIFICANT INDIVIDUAL GLOBAL SALES Christie’s International Real Estate and CONLON: A Real Estate Company, along with the entire affiliate network, are dedicated to successful real estate transactions. The following list of Significant Sales, as reported by Christie’s International Real Estate affiliated brokerages, is a small representation of the network’s recent and overall achievements. Notably, Christie’s International Real Estate has been the broker of choice for the most expensive sales worldwide for the past 5 years. $77,500,000 New York, New York March 2015

$59,400,000 Holmby Hills, California April 2015

$36,740,000 $34,000,000 London, United Kingdom New York, New York April 2015 May 2015

$32,000,000 New York, New York September, 2015

$70,000,000 New York, New York March 2015

$38,000,000 Jupiter Island, Florida June 2015

$35,300,000 Beverly Hills, California January, 2015

$30,000,000 Monte Carlo, Monaco February, 2015

$33,000,000 Beverly Hills, California October, 2015

$2,650,000 Dupage County Wheaton, Illinois

RECENT SIGNIFICANT INDIVIDUAL LOCAL SALES $3,975,000 Geneva, Illinois January, 2014

$2,922,000 Chicago, Illinois September, 2015

$2,650,000 Wheaton, Illinois July, 2015

$2,514,000 Chicago, Illinois October, 2015

$2,200,000 Chicago, Illinois May, 2015

$3,850,000 Chicago, Illinois October, 2015

$2,831,250 Chicago, Illinois June, 2015

$2,630,000 Chicago, Illinois June, 2015

$2,499,000 Chicago, Illinois April, 2015

$2,137,110 Chicago, Illinois October, 2015

$3,850,000 Chicago, Illinois September, 2015

$2,800,000 Chicago, Illinois October, 2014

$2,600,000 Chicago, Illinois May, 2015

$2,380,000 Chicago, Illinois March, 2015

$2,125,000 Chicago, Illinois December, 2014

$3,650,000 Chicago, Illinois March, 2015

$2,675,000 Chicago, Illinois August, 2015

$2,547,500 Chicago, Illinois October, 2015

$2,250,000 Chicago, Illinois October, 2014

$2,100,000 Chicago, Illinois October, 2014

THANK YOU FOR CONSIDERING CONLON

GOLD COAST

L I N C O L N PA R K

RIVER NORTH

ROSCOE VILLAGE

1 2 5 5 N S TAT E P R K W Y CHICAGO, IL 60610

NORTH SHORE

WESTERN SUBURBS

2040 N HALSTED ST

4 0 1 W O N TA R I O S T

CHICAGO, IL 60614

CHICAGO, IL 60654

2044 W ROSCOE ST

5 6 5 L I N C O L N AV E

36 S WASHINGTON ST

CHICAGO, IL 60618

WINNETKA, IL 60093

HINSDALE, IL 60521