Conceptualización y Estructura de Piezas Publicitarias

 

Gohgkptucndzcgd÷h y kstrugturc `k pdkzcs  pujndgdtcrdcs  pujndgdtcrd cs Gcrtkn Dhioerãgo Jonkh `k prkhsc

 

Gcrtkn pujndgdtcrdo pujndgdtcrdo Ks

cqukn quk sk utdndzc pcrc goauhdgcr uhc gcapcóc pujndgdtcrdc,

fcgkr nc proaogd÷h u oikrtc `k uh crtáguno o skrvdgdo, csá goao pcrc `diuh`dr gucnqudkr tdpo `k dhioracgd÷h rknctdvc c kvkhtos `k dhtkräs pýjndgo.

 

Wk puk`k `kgdr quk uh gcrtkn ks uh chuhgdo pujndgdtcrdo quk

sk daprdak goh uh akhscmk vdsucn `k tkxto y/o daãekhks

sojrk uhc nãadhc `k pcpkn, gcrt÷h u otro actkrdcn.

 

@diuh`dr  Kvkhtos `k dhtkräs pýjndgo. Kspkgtãgunos.

 Porhkos `kporvos. ` kporvos.  Porhkos Ojrcs tkctrcnks. Ikrdcs o kxposdgdohks y gohgdkrtos= khtrk otro po `k kvkhtos.

Wuknkh gonogcr kh nos nuecrks `k acyor vdsdjdnd`c` y pkrhkhgdc

 

Kstrugturc Nc kstrugturc `k uh gcrtkn pujndgdtcrdo ks nc sdeudkhtk=

c) Pátuno Wuknk nncacr nc ctkhgd÷h por sus nktrcs erch`ks y nncactdvcs. Kn tátuno

`kn gcrtkn `kjk tkhkr uh aáhdao `k 3/; `k nc capndtu` `kn ioracto utdndzc`o y kn rksto `kjk skr pcrc nc dacekh.

j) Wujtátuno

Nc prdhgdpcn iuhgd÷h `k kstk knkakhto `kn gcrtkn pujndgdtcrdo ks cpoycr

nc dhioracgd÷h `kn tátuno o gcjkzc.

 

g) Gukrpo Kn gukrpo `kn gcrtkn pujndgdtcrdo puk`k skr kh tkxto o dacekh y oirkgk

dhioracgd÷h ekhkrcn `kn pro`ugto, skrvdgdo, kvkhto, quk cgncrk kn nuecr, nc ikgfc, nc forc y nc iorac `k gohskeudrno.

Nc dacekh `kjk skr `ksgrdptdvc y ho hkgkscrdcakhtk `kjk skr kh

gonorks gfdnnohks pcrc ctrckr nc ctkhgd÷h, cn deucn quk kn ioh`o sdho quk ks kn tátuno kn quk `kjk nnkvcrsk kn aãxdao protceohdsao y skr nc pcrtk quk aãs ctrcdec c nc vdstc.

`) Ksnoech Wk trctc `k uhc jrkvk orcgd÷h quk dhtkhtc gohvkhgkr cn quk ojskrvc kn

gcrtkn quk kn pro`ugto o skrvdgdo ks jukho.

 

k) Noeotdpo o acrgc `kn chuhgdchtk 

Nc acrgc puk`k sustdtudr cn ksnoech o goapnkakhtcrno. Ks por kso por no quk sk puk`k `kgdr quk uh jukh gcrtkn pujndgdtcrdo `kjk skr iãgdn `k goaprkh`kr goaprkh`kr,, quk ho tkhec augfo tkxto y quk gohtkhec uhc dacekh nncactdvc.

 

Pdpos `k gcrtknks pujndgdtcrdos Kn ojmktdvo prdaor`dcn `k gucnqudkr gcrtkn pujndgdtcrdo ks dhioracr pkro, `kpkh`dkh`o `k nc d`kc quk sk qudkrc trchsadtdr, sk puk`k gncsdidgcr `k `dikrkhtks ioracs. 3. Ror su idhcnd`c` :. Ror su gohtkhd`o 7. Ror su tcacóo

 

ROZ W[ IDHCND@C@ C) Dhior Dhioractdv actdvos os o goakr goakrgdcnk gdcnkss Kstã `dskóc`o pcrc dhioracr cn pýjdgo sojrk cneýh kvkhto gohgrkto o sojrk kn

nchzcadkhto `k uh hukvo pro`ugto o skrvdgdo. Oirkgkh nc dhioracgd÷h hkgkscrdc pcrc quk kn pýjndgo sk dhtkrksk d htkrksk kh no quk sk

 proaogdohc.

J) Ioractdvos Woh utdndzc`os pcrc dhvdtcr c nc cu`dkhgdc c toacr gohgdkhgdc sojrk gdkrtos tkacs

goao, por kmkapno, grkcr fãjdtos `k scnu` o `k ndapdkzc y tcajdäh t cajdäh or`kh o skeurd`c`. Wuknkh skr utdndzc`os kh skgtorks goao ponátdgc, k`ugcgd÷h, scnu` y orechdzcgdohks sdh

idhks `k nugro. Nc dacekh guapnk uh pcpkn augfo aãs daportchtk quk kn tkxto yc quk sk jusgc grkcr

dapcgto goh knncs.

 

WKEÝH W[ GOHPKHD@O c) Gc Gcrt rtkn kn `k `k kspk kspkgt gtãg ãgun unos os Ks uho `k nos tdpos `k gcrtknks aãs utdndzc`o yc quk gukhtch goh cneuhos sujtdpos y nos

aãs popuncrks soh nos `k gdhk y nos `k gohgdkrtos.

j) @k pujndgd`c` pujndgd`c` ponátdgc Kh nc cgtucnd`c` ks uh gcrtkn quk kstã rkskrvc`o pcrc gcapcócs knkgtorcnks.

G) @k ao`c Ks utdndzc`o por ncs erch`ks acrgcs `kn auh`o `k nc ao`c y por daportchtks gc`khcs

`k tdkh`cs. Kn knkakhto prdhgdpcn `k kstk tdpo `k gcrtknks ks nc dacekh `k cneýh ao`kno muhto cn

noeo `kn chuhgdchtk o uh ksnoech quk suknk skr auy gorto. `) @k jknnkzc jknnkzc k fdedkhk Rcrc kstk tdpo sk `kstcgch pro`ugtos `k fdedkhk y jknnkzc goao grkacs, pkriuaks u

otros crtágunos. Wk utdndzch pcrc kn nchzcadkhto `k hukvos pro`ugtos o goao proaogd÷h.

 

WKEÝH W[ PCACÓO Nc knkggd÷h `k uho u otro tcacóo `kpkh`krã `kn nuecr `oh`k vcyc c

skr gonogc`o y tcajdäh `k nc `dstchgdc kh nc quk kstcrãh ncs pkrsohcs quk no ojskrvcrãh. Woh trks nos pos `k gcrtknks pujndgdtcrdos quk sk puk`kh khgohtrcr

skeýh su tcacóo=

@k 52Õ322 gkhaktros= ks kn tcacóo aãs goaýh. @k ;2Õ52 gkhaktros. @k 7;Õ;2 gkhaktros.