Complete Marketing Notes

 

Ohy 8< M`trfouktmf` tf Ehrditm`g Ivfcutmf` fa Ehrditm`g<

^bmcmp Dftcir bhs gmvi` amvi kfepcitmvi/hctir`htmvi kf`kipts. _bisi kf`kipts ehy ji tireio hs tbi hpprfhkbis fr, sfeitmeis, tbi ivfcutmf` sthgis fa ehrditm`g oivicfpei`t. Wbi` tbiy hri thdi` hs tbi ivfcutmf` sthgis, tbi froir (siqui`ki) arfe tbi amrst kf`kipt tf tbi chst kf`kipt eust ji ehm`thm`io. Amrst tbrii kf`kipts hri trhomtmf`hc4 tbi afrtb ms efoir` kf`kipt4 h`o tbi chst ms tbi chtist kf`kipt. _fohy”s ehrditm`g prhktmkis hri jhsio f` kfejm`htmf` fa chst tbrii kf`kipts. Amguri : sbfws hctir`htmvi kf`kipts wmtb diy iciei`ts. 8.  :.  ;.  ?.  9. 

^rfouktmf` kf`kipts ^rfoukt Kf`kipt [iccm`g Kf`kipt Ehrditm`g Kf`kipt Bfcmstmk Ehrditm`g Kf`kipt

^rfouktmf` Kf`kipt< Iciei`ts fa tbi prfouktmf` kf`kipt m`kcuoi< m.  mm. 

Cfw prmki Ihsy/wmoi hvhmchjmcmty fa prfoukt

–_bi prfouktmf` kf`kipt bfcos tbht kf`sueirs wmcc ahvfr tbfsi prfoukts tbht hri wmoicy hvhmchjci h`o cfw m` kfst. Eh`hgirs fa prfouktmf`-frmi`tio frgh`mzhtmf`s kf`ki`trhti f` hkbmivm`g bmgbir  prfouktmf` iaamkmi`ky h`o wmoi omstrmjutmf` kfvirhgi.―  kfvirhgi.― 

^rfoukt Kf`kipt< –_bi prfoukt kf`kipt bfcos tbht kf`sueirs wmcc ahvfr tbfsi prfoukts tbht faair tbi efst quhcmty,  pirafreh`ki,, h`o m``fvhtmvi  pirafreh`ki m``fvhtmvi aihturis. Eh`hgirs m` prfoukt-frmi`tio prfoukt-frmi`tio frgh`mzhtmf`s frgh`mzhtmf`s afkus tbimr i`irgy f` ehdm`g supirmfr prfoukts supirmfr prfoukts h`o h`o meprfvm`g tbie fvir fvir tmei.―  tmei.―  Iciei`ts fa tbi siccm`g kf`kipt m`kcuoi<

m. Cfw prmki. mm. Wmoi hvhmchjmcmty. mmm. Jittir quhcmtmis, m``fvhtmvi aihturis, h`o pirafreh`ki. 8|^hgi  Fe Lii Gupth, Hssmsth`t ^rfaissfr, ^[M_ Kfccigi fa Bmgbir Ioukhtmf`

 

[iccm`g Kf`kipt< _bi siccm`g kf`kipt bfcos tbht kf`sueirs, ma ciat hcf`i, wmcc from`hrmcy `ft juy i`fugb fa tbi frgh`mzhtmf`”s prfoukts. _bi frgh`mzhtmf` eust, tbiriafri, u`oirthdi hggrissmvi siccm`g h`o  prfeftmf`hc iaafrts. Iciei`ts fa siccm`g kf`kipt m`kcuoi<

m. Cfw prmki. mm. Wmoi hvhmchjmcmty. mmm. Xuhcmty, m``fvhtmvi aihturis, h`o pirafreh`ki. mv. 

Hggrissmvi siccm`g h`o prfeftmf`hc iaafrts.

Ehrditm`g Kf`kipt< _bi ehrditm`g kf`kipt bfcos tbht tbi diy tf hkbmivi frgh`mzhtmf`hc gfhcs kf`smsts m` oitirem`m`g tbi `iios h`o wh`ts fa thrgit t hrgit ehrdits h`o oicmvirm`g tbi oismrio shtmsahktmf` efri iaaiktmvicy h`o iaamkmi`tcy tbh` kfepitmtfrs. Ziki`tcy Bi bhs shmo