Cómo vender por internet - Capítulo 1

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Capítulo 1

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Capítulo 1 ¿De dónde viene todo esto?. 1.- ¿Cómo empezó todo?

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1.- ¿Cómo empezó todo?. Me gustaría aterrizar poco a poco los conceptos de negocios para entender en su real magnitud el escenario que vivimos hoy. Desde que nació la raza humana hasta la Revolución In dustrial el poder estaba en manos de los oferentes, luego, al incrementarse la oferta de maquinarias y aumentar la producción de casi todo, el poder pasó a los distribuidores. Esto fue más o menos hasta 1980.

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Esto se explica por: 1.-La necesidad de segmentac i ó n  n   debido a la sobreoferta de todo (o de casi to do),pues ya no funciona “One size fits all”, una talla para todos, escenario idílico de los industrial es y produc-

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2.- Las tendencias cada vez más predecibles, es decir, se sabe dónde va el mundo en relación a la manera de hacer comercio, viajar, consumir, etc., antes auque los ciclos duraban más tiempo había muchas modas que confundían al consumidor, por ejemplo, se pensó que los alimen-

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3 . - A -  All a v a n c e a r r o l l a d o r d e l a t e c n o l o g í a   que permite establecer una relación directa con los consumidores, lo que era impensado hace solo pocos años.

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Recordemos también que existen diferentes generaciones, muy marcadas para hacer

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Por ejemplo, un Baby Boomer  tiene   tiene por definición ser an ti tecnológico, de este modo está habituado a tomar decisiones usando su calculadora, probable-

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e.- Costos legales. El hecho que ahorres mucho en un negocio digital no quiere decir que sea gratis, siempre habrá que pagar a contadores, abogados o trámites de Ley, etc.

f.- Asesores.

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g.- Capacitación. Debes presupuestar para entrenarte, es imperativo estar actualizado porque en internet todo cambia sin previo aviso, tú necesitas asistir al menos a tres seminarios cada año, ya sean presenciales o virtuales.

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Módulo 1