Coca Cola On Facebook

 

Coca Cola on Facebook

 

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The Coca-Cola Company

Invented by a Georgia pharmacist in 1886

By 2010

By 2011

More than 3000 products

Carbonated and non-carbonated beverages (Diet versions included)

Under 500 brand names

Bottled water

206 countries

Juice

 

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The challenge explained by the senior vice president of integrated marketing communications, Wend Wendy y Clark, was to scale globally while being locally relevant.

Early efforts relied on:

The Coca-Cola Company

Developing the best content for broadcast media Iconic imagery Tight creative development •

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Soon realized it is not the whole answer to brand identity building Online media landscape evolved

 

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Diet Coke and Mentos

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June 2006, Stephen Voltz Voltz and Fritz Grobe posted a video on their website containing experiments experiments of of diet coke and mentos mentos Video became viral receiving 2 million views in nine days Duo became famous and Mentos received $10 million worth of publicity Coke’ss initial response was cautious  Coke’ cautious 

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A new content strategy by coketoinvited to post corporate website in response coke’speople challenges challenges    videos on

 

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Diet Coke and Mentos

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Donelly formed partnership with the duo and went to google video to launch a sequel to the geyser series capturing a chain reaction The video was known as “The Extreme Diet Coke and Mentos Experiments: The Domino effect”  effect”  Sales and traffic on site increased significantly The duo continued to make videos and won Guinness World Records