Client Marketing Services NYC Financial Services Resume Diana Merenda Manager

DIANA MERENDA (516) 263-7086 // MANHASSET, NEW YORK 11030 [email protected]

www.linkedin.com/in/dianamerenda

SUMMARY • • •

client service, onboarding & transitions client reporting & questionnaires data management for RFPs & databases

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project management, vendor relationships compliance and internal audit reviews forging trans-departmental relationships

PROFESSIONAL EXPERIENCE CONSULTANT & PROJECT MANAGEMENT

MAY 2012 – PRESENT

Client Service, Marketing & Operations Services Enhance business processes for optimal performance. Assist with compliance and internal audit assignments. Improve RFP database of responses and overall process. Co-created SQL BPM database.

GUGGENHEIM PARTNERS ASSET MANAGEMENT, NY, NY

2011 – APRIL 2012

Director, Client & Marketing Services Created new support team responsible for providing timely and accurate DDQs, RFPs, questionnaires, presentations and other collateral to service internal and external clients. Achievements included:  Developed policies and procedures to ensure appropriate, compliance-approved data usage  Implemented content management tool and data management solution for consultant database population, including technological initiative to track investment professionals  Integrated data resulting from merger of several Registered Investment Advisors

CUTWATER ASSET MANAGEMENT, A DIVISION OF MBIA, Armonk, NY

2009 – 2011

Vice President, Client Reporting & Special Projects Change agent who strategically implemented best practices for the restructure effort from “MBIA Asset Management” to “Cutwater Asset Management” and improved the firm’s client service efforts.  Forged client lifecycle processes that streamlined the on-boarding, transition and client maintenance efforts and also designed the technological solution for implementation  Reduced manual client reporting delivery time by 33% from 15 to 10 business days and completed beta test to automate client reporting  Created “Cutwater University”, an online and in-person training program which covered sales, investment management, GIPS performance measurement and attribution for the firm

BEAR STEARNS (JP MORGAN CHASE) ASSET MANAGEMENT, NY, NY

2007 – 2009

Director, Marketing Communications & Data Analytics Retained as part of the elite Transition Team, post collapse. Managed, trained and developed a staff of marketing professionals responsible for providing timely and accurate data delivery for internal and external clients along with collaterals to support key marketing message within a strong compliance framework. Achievements included:  Revamped marketing and client collateral for Compliance, content and presentation  Guided the compilation of $45 billion assets, 393 personnel and other data to meet search criteria  Developed policies and procedures to ensure appropriate, Compliance-approved data usage

INCORPORATED VILLAGE OF PLANDOME HEIGHTS, NY

2005 – APRIL 2012

Mayor (4 years), Trustee (2 years), Planning Board (1 year) As CEO of this municipality, governed my home village through the height of the financial crisis by partnering with 100% of the vendors to keep taxes low. Created Technology Advisory Board that saved

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thousands of dollars while ensuring data stability and integrity. Wrote successful public works proposals resulting in significant grants. Strengthened Ethics Policy. After service completion, received Proclamations acknowledging outstanding service from all four levels of government.

DEUTSCHE ASSET MANAGEMENT, NY, NY

2001 - 2007

Vice President, Client Relationship Management Support (‘04-‘07) Charged with firm-wide strategic implementation of client on-boarding & transition management. Mitigated firm risk by applying controls, resulting in 31% decline in breached guidelines. Member, Risk Committee.  Developed crucial relationships with Compliance and other internal counterparties to ensure successful completion of client lifecycle events; reviewed Investment Management Agreements  Ensured client on-boarding proceeded only after successful completion of KYC and ISDAs  Co-piloted roll-out to launch cloned processes in Singapore, London, Sydney and Frankfurt  Analyzed the client event strategically to identify and diffuse any potential impediments that would threaten smooth business transitions, including prescreening at the RFP stage Vice President, Marketing Communications and Data Team (‘01-‘03) Directed the firm's marketing data management effort. Key work streams included performance, attribution, risk statistics, characteristics, turnover, and AUM. Achievements included:  Developed intranet website content for all product and staff bio data, enabling global access  Closed Internal Audit and Compliance gaps addressing best practices for Global Investment Performance Standards (GIPS) performance reporting and statistics on investment professionals  Delivered quality data on a consistent basis for RFPs, consultant questionnaires and collateral  Partnered with Operations to improve content, depth and timeliness of portfolio and composite data

MORGAN STANLEY ASSET MANAGEMENT, New York, NY

2000 - 2001

Junior Product Specialist Supported the client service and sales effort in the Emerging Markets Equity group of 13 people.

LAZARD ASSET MANAGEMENT, New York, NY

1994 - 2000

Manager, Business Development Services & Australia Client Service Managed, trained and developed marketing associates responsible for all RFPs, RFIs, pitch books, consultant questionnaires and all marketing data across all business channels globally. Sole support contributor for client service effort for Australian-based clients; helped raise $4B in assets in 3 years.  Forged partnership with Compliance to systemize greater efficiency in collateral reviews  Created textual content and aggregated numeric data used in all marketing collateral  Introduced data controls and incorporated innovations to improve RFP preparation

TREVOR STEWART BURTON & JACOBSEN, INC., New York, NY

1989 - 1994

Portfolio Manager Assistant Supported all client service efforts for this small, privately held firm focusing primarily on private clients

EDUCATION, PROFESSIONAL COURSES & ACCOMPLISHMENTS Claritas® Investment Certificate, CFA Institute ID #6916469 Baruch College, MBA, Business Policy Sigma Iota Epsilon Management Honor Society; Baruch Executives on Campus Mentor Hunter College, BA, Communications Major; Education Minor

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Hofstra University: Project Management Certificate (‘10); Entrepreneurship Assistance Program (‘13) Six Sigma Green Belt (Deutsche); Dale Carnegie Leadership Training (Lazard) Co-creator of the Client Lifecycle ExchangeTM Memberships: Financial Women’s Association; National Society of Compliance Professionals Chairperson, Financial Research Associates’ Client Reporting & Communications Conference, 2012