Client Book

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vivint.givesmore

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vivint.givesmore

Executive Summary Core Issue With 1 out of 47 children in Utah diagnosed with Autism, Vivint has the opportunity to positively affect a large number of families with its home automation technology. According to research and focus group data, families will potentially see the product as a necessary aid and feel that the price is too expensive. This perception of Vivint’s product will prevent families from purchasing the technology.

Goal Improve the lives of Utah Families with autistic children by motivating them to purchase Vivint’s innovative home automation technology.

Objectives 1. Have 50 families with autistic children purchase Vivint home automation system by December 2014; 150 by July 2015. 2. Partner with three autism outreach programs: Autism Speaks Utah (national branch), Autism Council of Utah, Utah Autism Foundation, in Utah by December 2014. 3. Increase positive perception of Vivint to 60 percent within Utah by December 2014.

Vivint Gives More Spring boarding off of Vivint’s successful phrase ‘Vivint Gives Back’, we will use the theme Vivint Gives More for this campaign aimed specifically at Autism. Depending on which group we are focusing on ‘Vivint Gives More’ will mean something different yet important. To families it means Vivint gives more time, peace and security. To special education directors and outreach programs it means Vivint gives more resources, hope and purpose. This theme will appear on all of the material for this campaign.

Key Publics Autism Outreach Programs: Immediately reaching out to these organizations will give Vivint the credibility and ability to reach out to families. Creating a partnership with these organizations will also positively influence Vivint’s reputation. Special Education Directors: Most children with autism are enrolled in schools. By reaching out to special education directors and focusing on them Vivint will tap into the best channel to reach families that have children with autism. Families with Autistic Children: The most important group to focus on, families are the key to Vivint’s success. Not only will they purchase the product but they will influence their neighbors and Vivint’s reputation the most.

Budget by Public Autistic Outreach Programs: $121.74 Special Education Directors: $126.43 Families with Autistic Children: $247,945.50

= $248,193.67

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BACKGROUND Introduction Our team has performed intensive secondary research and analyzed primary research on autism and the home alarm security industry to provide a report of the current situation surrounding the latest Vivint Gives Back initiative. Our research has led us to an overall situation analysis and core issue that will act as the foundation for our campaign goal and objectives, and lead us into the next stages of our campaign.

The Client Todd Pedersen and Keith Nellesen were both former summer salesmen and together decided to create their own summer sales style business. In 1992, the two started a direct selling company called Creative Concepts which sold pest control. Five years later Nellesen and Pedersen branched out and started APX Alarm Security Solutions and were incorporated two years later. For many years APX Alarm Security Solution expanded into a large company, putting it on the map of large investors. In 2006 APX signed a multi-million dollar agreement with Goldman Sachs Group Inc. This agreement allowed APX to spread across state lines into Canada. In the next four years the company’s customer base grew more than 800 percent. However, with this drastic growth came a bad reputation for shady sales tactics. Prosecutors in 12 different states sanctioned APX for using deceptive sales techniques. These states include the following: Arkansas, California, Kansas, Louisiana, Minnesota, Nebraska, Ohio, Oregon, South Carolina, Tennessee, Washington and Wisconsin. In an attempt to regain community trust and approval, APX began a series of CSR campaigns in 2008 titled “Gives Back.” With a terrible reputation APX was rebranded in 2011 to Vivint, which is a combination of “vive,” meaning to live and “intelligent,” in hopes of better representing the company. The following year Vivint was acquired by Blackstone Group for $2 billion. In the same year Forbes ranked Vivint 46th out of 100 in America’s Most Promising Companies. Since the Blackstone Group acquisition Vivint has received many awards including: 2013 People’s Choice Stevie Award for Favorite Customer Service Provider, Silver Stevie Award for Customer Service Department of the Year, and the No. 2 “Top JobCreating Private Company in the U.S.” Tim Izatt, Vivint’s director of customer service, was also awarded a Silver Stevie Award for Contact Center Leader of the Year. Vivint has continued its CSR campaigns, raising thousands of dollars every year. In 2008, 90 Vivint employees went to aid Hurricane Ike victims. In 2010 Vivint was the single largest contributor of blood donations in Provo, Utah. In 2011, Vivint raised $1.25 million and had 7,500 person-hours of service. In 2012, $1.77 million was raised and distributed to 20 different international relief

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organizations. Last year Vivint raised more than $200,000 for its sixth annual Sub-for-Santa drive which reached more than 3,000 children. Your company has more than 800,000 customers and more than 7,000 employees. Along with its CSR campaigns, Vivint has expanded into solar energy with Vivint Solar which was formed in 2011. Vivint is a leader in technology with its touch screen displays and home security technology. This is the company direction that Vivint wanted with an intelligent-living lifestyle.

The Industry Vivint is in the industry of home security. You have recently extended the business and ventured into the home automation, solar energy and energy management industries. However, Vivint is best known for home alarm systems which are sold through a door-to-door selling strategy. Vivint entered this industry in 1997 (as APX) and has since seen different management and names. The industry of home security systems has continued to grow in recent years and Vivint has a lot of competition, both locally and nationally. Vivint currently serves only America and Canada while some competitors are expanding internationally. Some of the leaders in the industry are big-name companies such as ADT Monitored Security System, First Alert (Honeywell), Broadview Security, ADT, Pinnacle Security and LifeShield Home Security. A large trend currently in the home security industry is to have control of home features from a remote location through a smartphone. Many companies report this to be their most requested feature. Another current trend is that customers desire more customized systems. Basic alarm systems have been around for decades, and today's consumers demand customized systems that fit their lifestyles and security needs. One of the largest trends seen in 2013 was the rise of home automation. Home automation allows people to control home functions remotely, such as lighting and temperature. While home automation has been around for years, it became adopted by the mainstream in 2013 because technology has made it more accessible and cost efficient for the average homeowner. According to ABI Research, home automation is expected to increase to 20 million installed units by 2017, up from 1.5 million in 2011. Vivint is up-to-date in all of these trends and leads in some areas. Within the industry of security, you’re testing services that will hopefully eventually assist with families who have autistic children. Participants in our focus group praised the alarm system, saying that it made it so they could rest easier knowing their children are safer and that they will be notified when their child is in harm’s way. Participants unanimously praised the system for its ability to keep their children safe. Some described it as a tool that could help save their children’s lives. With the cost of many alarm systems on the rise, families with autistic children are weary that the price might be too much. Many participants in the focus group said they would not be willing to pay anything for the system as they already pay a high amount on therapy and prescription bills. Others said they would pay about $30 to $40 a month for the system because it is what they can afford.

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The Service Vivint provides home security for paying customers. Home security can include a lot of things, varying from different prices and packages. The main functions of Vivint home security packages are as follows: Home Automation: Connects all the technologies that run the home and allow for safety via all technological devices. Remote controlled security and safety measures are included. Energy Management: More for the control of energy usage in a home. Saves the earth’s resources and supposedly, in the long run, money on energy bills. This one isn’t nearly as applicable to our CSR as the others. Home Security: This is purely for a secure home. Alarm systems are set throughout the house with different monitors and detectors to ensure home safety. With all the packages and options involved, the product that applies most to our target audience would be the basic home security package. Included in this package is the following:         

1 touch screen panel 3 door/window sensors 1 motion detector 1 key fob 1 yard sign Severe weather alerts Vivint Live wireless communication Free app for remote monitoring Additional features available

Pricing of installation varies from approximately $99-$199. For the non-profit families, they don’t have to pay an installation fee. Further, they get a subsidized cost of $78 per month as opposed to the regular package. The monthly payments also vary from package to package and depend on the size of the home. Vivint offers a free quote to any family interested. Vivint offers training on how to use security systems at the time of set up, but doesn’t come back once the homeowner has become more comfortable with the system. Vivint offers a very dynamic and helpful customer service line that is available at all hours of the day, for any inquiries homeowners have about their systems. In a focus group, a sample of Vivint users agreed that a cheat sheet, manual or some kind of online chat room to talk about different issues or questions with the alarm system would be extremely helpful. Not only do the alarms protect the family from outside threats like burglars, but they also protect children by alerting parents of when they’re getting into the knife drawer or medicine cabinet. The alarms allow guardians to be able to help their children quicker and easier. Further, the alarms help children by curbing their destructive habits. The children quickly learn that when they get into a dangerous cabinet, an alarm goes off. It causes them to be less likely to make these dangerous decisions. There are distinct behavioral changes with autistic children when they adapt to the new alarms and locks.

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This product can vastly improve the life of a family struggling with the dangers of having an autistic child in their home. The fear of their child harming themselves takes a great toll. With the home security system features, there is a greater chance of being better prepared and proactive against their child hurting themselves. Ultimately, families with autistic children agree that Vivint offers only positive benefits in the safety of their homes and families.

Communication Environment Vivint uses almost every social media platform in order to effectively communicate with its publics. These include: Twitter: 7,238 followers Facebook: 347,082 page likes YouTube: 960 subscribers and over 1,854,640 views Pinterest: 1,075 followers Instagram: 382 followers LinkedIn: 5,863 connections Google+: 726 connections Blogs: blog.vivint.com

By having so many different forms of social media associated with the company, you’re effectively reaching out to the various and diverse members who are their potential buyers and advocates. In addition, by constantly staying connected with its publics, Vivint could possibly, over time, repair the bad reputation which the firm has incurred. However, having multiple Instagram and Twitter accounts could be confusing and problematic. You should focus on one account for each platform of social media in order to stay organized and more sufficiently impact your target audience. From our Nuvi research, we’ve learned that within the social media sphere, key words such as “autism speaks”, “asd”, “families with autism”, “autism needs” and “autism spectrum” receive 38 mentions per hour, reaching a total of 7,386 mentions within a seven-day period. The most trending keyword while searching these five terms was “children” with 1,421 mentions in the seven days. In addition, the topic keyword frequency was “asd” with 3,035 mentions and the trending positive terms include “want”, “will help”, “to support”, and “to share”. As Vivint begins announcing this new program to support families with autism on social media, these keywords will be helpful in directing them to the right publics and vice versa.

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Competition/Stakeholder Distractors Most companies that support Autism Speaks focus strictly on raising money and fundraising activity for autism research. They do not specifically create products that alleviate the burden of having autistic children in the home. This type of support for the cause is seen as mostly charitable because there is no real expectation of a return besides an image or reputation boost. Any company that seeks to alleviate the burden and still generate a profit can be known as a strategic business partner: helping the cause while still pushing business. Due to the physical concerns for families with autistic children who have high risks for wandering, drowning and pica (consumption of non-edible substances), most parents have become experts at locating resources or products to help aid the safety of their autistic child, and have no problem pulling in resources from several different areas. Most companies market their products to several publics while very few companies and industries strictly market their products to autistic families. Companies that do focus on tracking and identification devices but do not solely specialize in those devices. Donating money is better for image. Focusing on becoming a specialty company for autism isn’t an area with much competition because most companies focus on the research aspect and not the product. Most product-focused companies market to several publics with issues (young children, senior citizens and other mental disabilities) because they deal with wandering and identity problems.

The External Environment Government Involvement with Autism With the passing of the Affordable Care Act several changes to the medical coverage of autism have taken effect: 1. Americans of all ages cannot be denied coverage for existing conditions including autism. 2. New health insurance plans or insurance policies must cover preventive services without cost-sharing, including autism screening for children at 18 and 24 months. 3. Insurance companies will no longer be able to impose lifetime dollar limits on coverage, including for the treatment of autism. 4. Young adults can remain covered under their parents’ insurance up to the age of 26. 5. Health insurers will have annual out-of-pocket limits to protect families’ incomes against the high cost of health care services. These changes to health care coverage may reduce the financial burden on families with autistic members, allowing them to allot more money to assistive technologies, such as those provided by Vivint, depending on each family’s current coverage and financial standing.

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Other sources of government funding are also available for families. Medicaid Home and Community Based Service Waivers are available through many states’ Medicaid health care programs. Medicaid waivers, such as Utah Community Supports Waiver, allow funding for home or community based services including supervised living and minor home modifications. These modifications can include door and window locks but all modifications must be approved by a committee. Families using Vivint’s technologies would have to qualify for waiver funding on an individual basis. Supplemental Security Income (SSI) and Social Security Disability Insurance (SSDI) are both federal government financial assistance programs administered by the Social Security Administration. These two forms of funding are dependent on the age of the affected person, the family’s monthly salary and the parents’ social security benefits and are qualified on an individual basis. Further research by individual families is required to ensure qualifications, but these two programs could help some families in Utah afford Vivint’s home automation technologies. The Federal Justice Department has also recently announced they will now provide funding for GPS tracking devices (i.e. bracelets) for autistic children so they can be found more quickly when they run away or wander. Funding will be applied through grants requested by local police departments but specific details of this funding have not yet been released by the federal government. The Utah State Senate is beginning public hearings on Senate Bill 57 which would require stateregulated health plans to cover $36,000 worth of Applied Behavior Analysis (ABA) therapy for children under the age of nine, then up to $18,000 worth of ABA therapy for children through the age of 17 years old. If this bill passes it could alleviate some of the financial burden of affected families, helping them to afford Vivint’s services. Other than these government funding programs specifically for individual families, no government funding initiatives have been found for funding programs or businesses that seek to better the lives of families with an autistic member.

Autism Support from Other Organizations Aside from autism organizations and government programs there are many businesses that have partnered with autism research and development. The following companies are current partners of Autism Speaks: Toys R’ Us, Build A Bear, Panera Bread, Zales Corporation, FedEx and The Home Depot. Some of the corporations that are already involved with the autistic community might be helpful to partner with. Toys R Us is Autism Speaks’ largest corporate sponsor, having raised the organization more than $16 million since 2007. Toys R Us and Kids R Us stores across the nation hold fundraising campaigns every April (in honor of Autism Awareness Month) for Autism Speaks. Build-A-Bear has been quite involved with Autism Speaks and from 2005-2013 had raised more than $545,000 through its donation program for the organization. In 2013 Build-A-Bear launched a special bear to support Autism Speaks in honor of Autism Awareness Month in which $1 from each of these bears purchased went to Autism Speaks. A special shirt for the bear also puts forth 50 cents for the organization as well. During Autism Awareness Month customers could also make an additional donation of $1 or more to Autism Speaks through Build-A-Bear. Although they are an inactive partner now, for several years Panera Bread sponsored Autism Speaks by selling various “autism awareness items” during the month of April. Blueberry bagels, puzzle

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piece-shaped cookies (Autism Speaks’ logo) and blue autism bracelets were among some of the items various Panera Bread stores sold to benefit autism research and programs through Autism Speaks. Zales Corporation began a new jewelry collection called Shared Hearts a few years ago which dedicates its designs and large portion of sales to benefit autism awareness. For each of the pieces sold Zales donates $5-$10 to Autism Speaks. FedEx offers its expertise to autism awareness by offering Autism Speaks a reduced cost for its 100Day Kit and Asperger’s Syndrome/High Functioning Autism Kit (a free kit from Autism Speaks that helps newly diagnosed families understand and deal with the start of having an autistic family member). The Home Depot also contributes each year to Autism Speaks by selling “Light It Up Blue” incandescent blue light bulbs through the month of April. These specially made blue bulbs helped Autism Speaks raise $170,000, plus receiving an additional $915,000 donation from The Home Depot.

Community Support Factors With such a high number of people diagnosed with autism, there is a large autism community with many helpful resources for these people and their families. Some of the larger, national groups include: Autism Speaks, AWAARE, National Autism Association, The Autism Society and the Autism Research Institute. State-associated groups include: Autism Council of Utah, Utah Autism Coalition and the Utah Autism Foundation. All of the groups and associations offer advice, counsel, help, tips, stories of hope and encouragement, helpful products and links to other useful websites and information on the web. There are a number of support groups for the autism community via social media as well, including the Southern Utah Autism group, Autism Moms Support Group and the Utah Easy to Love- Support Group on Facebook. Cafemom offers an Autism/Asperger’s/PDD Group and Autism Web is a message board where parents can vent, celebrate and ask questions regarding autism. Users of these and other forums could prove excellent and important gatekeepers and intervening publics for Vivint.

Opposition There is some potential of people being opposed to Vivint advertising its technologies as being an aid to families with autistic children. Perhaps there will be some users who will encounter problems with their autistic child while using Vivint’s products (bolting from the house or other things) who will say the technology failed to protect their child as promised, made the family too overly-confident, or a myriad of other accusations against Vivint. These things, while not highly likely, should be noted and planned for accordingly.

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Resources There are many nonfinancial resources available to Vivint including organizations associated with autism, current customer testimonials and celebrity endorsements. The first greatest resource you have is your manpower. Vivint Gives Back had nearly 4,725 employees volunteer over 23,000 hours to help families in 2012. The employees are willing to help volunteer for Vivint Gives Back, which could be Vivint’s greatest asset when carrying out this initiative. A strong potential resource is the Autism Council of Utah. They could serve as a great resource for finding potential customers. This council works to provide funding for up to $5,000 to programs, initiatives and research or projects in Utah that support its mission statement. The Autism Council of Utah could be a great way of reaching out to those families and providing opportunity for families to finally have a greater sense of security in their homes. Part of the council’s mission statement is to provide access to resources for families dealing with autism. They are also willing to collaborate on special projects in Utah. Partnering with this local organization would show dedication to the cause and also to the community. Another great potential resource is Autism Speaks, a national organization who aims to improve families’ abilities to deal with autism. Various organizations in Utah received grants from Autism Speaks in 2013 such as The Family Support Center of Southwestern Utah and Hurst Wood Education Foundation, who used the money for equipment and supportive technology. Organizations like Autism Speaks would be a great resource to get in contact with various non-profits around the state of Utah. They would help provide a way, for those applying for grants, to get safety help through home alarm technology. Big nonprofit organizations like Autism Speaks would provide more exposure for Vivint and allow you to not only work with individual families but also to cooperate with organizations, care centers and schools who also work with children with autism and need the security. However, it is important to consider that while this is a great way to reach families, there is some controversy within the community about Autism Speaks and the way it runs its organization. This includes allocating funds, leadership, operating facilities, public statements and advertising. You should strongly consider using the experiences of current families with Vivint alarms as resources in your campaign. Their testimonies can provide a solid and trustworthy foundation for potential customers. In fact, testimonies could single-handedly provide the strongest response from potential customers. This is because the families with children with autism are continuously looking for a better way of life. If they can see that other lives have changed from Vivint technology, they will be the strongest potential customers. Celebrity endorsements have been a popular way to secure donations and raise awareness about Autism. Many celebrities have supported research and life-improvement programs and have donated money to organizations like Autism Speaks. Celebrities such as Chris Daughtry, Conan O’Brien, Jerry Seinfeld and Kevin James are among some of the most influential celebrities who are currently working with Autism Speaks and would help resonate with the members of the Utah community. In the past, you used celebrities to tweet about Vivint Gives Back regarding their favorite charities during Phase One of their Vivint Gives Back campaign. These voices of strong opinion leaders could help in raising awareness about home security technology and draw attention to the initiative.

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SWOT Analysis After completing in-depth primary and secondary research on Vivint, we have created a SWOT analysis detailing the internal and external threats to the company.

Strengths    

Weaknesses 

Vivint has plenty of strong resources to help launch this project Vivint has the technology to bring families with autism the security they need Strong number of followers on every social media account Widely recognized company

   

There is no known cure/cause for autism Poor company reputation Uncertain distribution strategy for the autism outreach home automation system Cost of product is still more than many families are willing to pay Multiple accounts per social media platform

Opportunities 

      

Threats

Utah has the second highest rate of autism and is therefore a great place to begin testing and servicing the product to those in need Create more trust and credibility with future clients Eliminate a negative stereotype of the company Prevalence of autism is growing Partnering with local and national organizations Improve reputation with community Build strong relationships with prevalent NPOs Not many companies can be fierce competition, because this is one of the few products of its kind.

 



Competitors may have cheaper rates for families Many autism organizations receive backlash for being insensitive, etc. Vivint needs to be careful who they partner/get involved with If a system were to fail and an autistic child were injured, then the company could receive backlash and blame

Public Profiles  



Families of Autistic Children Special Education Directors Autism Outreach Programs, Associations and Organizations

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SITUATION ANALYSIS Vivint has a poor reputation with past and potential customers. This reputation prevents the company from reaching its full potential and being an involved member of the community. By creating this corporate social responsibility campaign, Vivint has the opportunity to help eliminate the negative stigma among its prospective customers. With this CSR campaign, Vivint has a unique opportunity to provide Utah families with security and peace of mind for their children with autism. Utah is an excellent market for this product, as Utah has the second highest percentage of autism in the nation with 1 in 47 children being affected by the disorder compared to 1 in 68 (as of 2010) children nationally. Autism is also a well-known disorder which has received a lot of coverage both medically and in the media. This coverage provides many resources for Vivint and many companies with which it can partner. Our team has identified several prospective difficulties to overcome. One issue is the price of Vivint’s services versus what customers are willing to pay. A focus group of test customers felt they cannot afford the additional cost for this “convenience.” Also, the price for Vivint’s services could cause potential customers to see this campaign as a money-making endeavor as opposed to a CSR campaign, further increasing Vivint’s poor reputation. However, we are designing this campaign assuming Vivint will find a sustainable price point for these families. In addition, there is a fear that overconfidence in the product will yield to accidents, further leading to negative associations with Vivint.

Autism Rates 2.5

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1.5

1

0.5

0 Utah

United States 2008

2010

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Percent

CORE OPPORTUNITY Vivint has the opportunity to help families affected by autism in Utah, which in turn will help your reputation. However, if families do not see the product as a necessary aid they will perceive the price as too expensive and the whole campaign will be null.

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PLANNING & PROGRAMMING Goal Improve the lives of families in Utah with autistic children by motivating them to purchase Vivint’s innovative home automation technology program.

Objectives 1. Have 50 families with autistic children purchase Vivint home automation system by December 2014; 150 by July 2015. 2. Partner with three autism outreach programs: Autism Speaks Utah (national branch), Autism Council of Utah, Utah Autism Foundation, in Utah by December 2014. 3. Increase positive perception of Vivint to 60 percent within Utah by December 2014.

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Campaign Theme (“Big Idea”)

vivint.givesmore Our big idea is based on Vivint’s current program “Vivint Gives Back”. This versatile yet direct message conveys a uniquely specific message to each public. For example, to families with autistic children “Vivint Gives More time, peace, security, confidence and hope.” To outreach programs “Vivint Gives More resources, opportunity, support and success,” etc. Each public will see Vivint Gives More and think of what that specifically means to them thus giving us the ability to target a plethora of publics while contributing to the reputation and success of Vivint Gives Back. Autism outreach programs will be contacted to get them on our side to: 1. Post info about Vivint services on their websites and 2. Partner with Vivint for the Autism Awareness Festival event. Four district Special Ed directors will be contacted to get them on our side and pass along an email to autistic families inviting them to the event. The email could ask them to RSVP back to Vivint so we could get their contact info. These families would then get a special bracelet that gets them into the event for free. Vivint will host an event on World Autism Awareness Day to show support for autism. Entrance is free but there will be a parking fee. At this event, there will be a raffle for ticket purchasers of shirts, gift cards and even free installation with a Vivint package purchase. Five systems will be raffled off to autistic families who RSVP’d from the email we sent via the Special Ed directors (this will be paid for by the proceeds of the festival). Autism outreach programs can come and set up booths to offer resources to autistic families as well and be a part of our event. This ties our whole campaign together and we get positive media coverage for our support of autism and our awesome program.

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KEY PUBLICS Autism Outreach Programs Outreach programs and organizations such as Utah Autism Foundation, Autism Speaks and Autism Council of Utah are dedicated to helping those with autism and their families. They are a necessary key public in helping with this initiative because they not only have the same goal as Vivint Gives Back but already are well connected to autistic families in Utah. Their self-interests include making those families’ lives easier and more fulfilling, as well as providing quality service for their communities. They value families (others and their own), helping others, and the rewarding feelings that come with giving back. They are also interested in additional services and funding that can help support their programs and organizations. These organizations can be reached through interpersonal and direct communication, the Internet, social media, parents of autistic children, opinion leaders of the autism community, family members and peers. Outreach programs will help you achieve objectives one, two and three. Some of the larger, national groups include: Autism Speaks, AWAARE, National Autism Association, The Autism Society and the Autism Research Institute. State-associated groups include: Autism Council of Utah, Utah Autism Coalition and the Utah Autism Foundation.

Primary Message 1 Vivint loves to give back to the community and with your help Vivint can give more - more time, confidence, assurance, peace of mind and resources to families affected by autism. Secondary Message 1: At Vivint, we specialize in home security and home automation technology. We have come to realize that our technologies aren’t just for keeping families safe from break-ins, floods and fires -- our products can be used to effectively help keep children safe within the home. Secondary Message 2: Over several months of testing our product with families of autistic children, we began to see how these families have benefitted from using our technology. Test families revealed that our technology helped minimize dangerous behaviors of their autistic child, allowed parents to unobtrusively monitor their children from a different area of the house and prevent children from exiting the house without permission. Secondary Message 3: Test families greatly praised many of Vivint’s home automation features. “My son gets into cupboards and drawers…I’ve had to call poison control numerous times. Now with the cupboard alarms and the drawer alarms, I can be right on top of him, or at least closer than I ever was before.” Safety features such as these allowed some test families to greatly reduce some of their extreme safety measures such as double door locks and expressed gratitude that their homes were no longer “reverse fortresses.”

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Secondary Message 4: Test families revealed their autistic children simply do not understand the need for safety and they would give anything to have “an extra head-start” in keeping their autistic child safe. This system is that extra head-start that families affected by autism need. Secondary Message 5: Vivint’s home automation system include door, window, drawer and cabinet alarms, electronic door and window locks, and video cameras for interior and exterior use to monitor children from any area in the house. All of these features can be monitored and accessed physically or from a different location via a smartphone, laptop or tablet. Secondary Message 6: All of these things help Vivint give more time, peace of mind and safety to families affected by autism. Some test families even said this home automation system could help save their child’s life, which is why one father said “[We] would shout it to the world to have it in their homes.”

Primary Message 2 Make us a corporate partner and ultimately help the families you serve with the Vivint Gives More initiative. Secondary Message 1: As you know, Utah has the second highest percentage of children with autism in the country and makes an excellent starting place to get our helpful resources to families with autistic children across the country. Secondary Message 2: Your connection to these families is essential for our success in betterequipping families with the tools they need to keep their children safe. Secondary Message 3: While Vivint has the technology to help, you already have a trusted relationship with families affected by autism, and that’s exactly what we need to get our message to these families: Vivint is here to help. Secondary Message 4: Though we are a commercial business and you are a support group, our mission is the same -- to help families affected by autism. Secondary Message 5: Over the past six years Vivint has been able to give back to the community in many ways, but with your assistance Vivint can give more. Secondary Message 6: Help get us in contact with them face-to-face! Give us their contact information, act as a liaison for us or even let us hold a presentation at your local office. Anything you can do to help us get information about our helpful services to these families will help us both achieve our goals. Secondary Message 7: On April 3, 2015, we are hosting the first ever Autism Awareness Festival and want you to be a part of it! Your presence at this event will help us bring in more families that can benefit from our technologies and give you an opportunity to offer your council, resources and support for these families in person.

17

Strategy 1 Motivate autistic outreach programs to select Vivint Gives Back as a corporate partner by building relationships with them through Vivint Gives Back social media accounts under handle @VivintGivesBack.

Tactics    

 

Post five minute video with family testimonial (attach our product to a personal story of one of the test families) on YouTube, website, blog, Facebook and Twitter Post photo story of a parent with an autistic child who has benefitted from Vivint’s services: post on all social media. Include children in videos. Each family who uses Vivint, extend the offer to be help us film videos. Use as spokespeople for social media campaign Follow all social media accounts: o List of all Autism Speaks social media outlets: http://www.autismspeaks.org/about-us/social-networks Create a profile on the social media platform MyAutismTeam.com Create an event posting on the social media platform Crowdrise.com for the Autism Awareness Festival for Autism Speaks

Strategy 2 Motivate autistic outreach programs to select Vivint Gives Back as a corporate partner through personal contact.

Tactics    



Personal letter from CEO of Vivint asking for their help/cooperation Schedule visit to their office to sit down with an executive of the NPO: 10 minute presentation for the outreach program board. (Vivint Gives More PowerPoint presentation) Hand out Vivint Gives More pamphlet in meeting for visual backup. Personal calls and emails to become corporate partner: o Becoming a corporate partner with Autism Speaks: Please contact Anne Juaire, Corporate Development Manager at 646-843-5241 or at [email protected] if you have reviewed the above guidelines and are interested in more information about partnering with Autism Speaks o Autism Council of Utah: [email protected] c/o Utah Parent Center 230 West 200 South, Suite 1101 Salt Lake City, UT 84101-1337 o Utah Autism Foundation: [email protected] 2012 Apsen View Court Sandy, Utah 84092 Invite a parent from a test family to meeting as a testimonial

18



 

Send press releases to be featured in Advocacy News on outreach program: o Campaign launch o Upcoming events o New product features Follow-up phone calls to corporate development managers and corporate relations Follow-up emails to corporate development managers and corporate relations

Strategy 3 (For those who select us as corporate partner) Motivate autism outreach programs: (i.e., Autism Speaks (national), Autism Council of Utah and Utah Autism Foundation (statewide)) to work with Vivint Gives More to host Autism Awareness Festival through personal contact. Invite them to partner in June and if things are going well invite them to the event in October; if the relationship requires more time invite them in December.

Tactics      

Personal letter from CEO of Vivint asking for their help/cooperation Schedule visit to their office to sit down with program directors/event coordinators Distribute logistics checklist of the Autism Awareness Festival to program directors/event coordinators Information outline detailing how we need their help at the event and why it is important Planning meeting so they can help us make this event safe and fun for families who have children with autism Create event through Autism Speaks website

Strategy 4 (For those who don’t select us as a corporate partner, wait four months then move forward with this strategy) Motivate autism outreach programs to participate/get involved in Autism Awareness Event through personal contact.

Tactics    

Personal letter from CEO of Vivint asking for their help/cooperation Schedule visit to their office to sit down with event coordinators Distribute an outline of the Autism Awareness Festival to program directors, inviting them to come and participate and set up a booth Speech/presentation on why they should participate with Vivint Gives Back

19

Special Education Directors There are 41 school districts in Utah and another 100 private academies and schools. There are special education directors for every district. We will be reaching out to four districts: Salt Lake City, Canyons, Alpine and Provo school districts. These four school districts are along the Wasatch front and reach different areas of Utah. These four districts are known to have great special education programs, as well as teachers who are opinion leaders to parents. Special education teachers are very dedicated to their students and do all that they can to help the families and the students fulfill their potential and see success in their lives. These teachers are necessary to be reached if this campaign is to succeed. They are not only an essential channel to reach parents of autistic children, but also are opinion leaders regarding autism and working with autistic children. As they work in the public school sector they are sensitive to corporations and businesses coming into their community to sell them products. They are busy and driven by love for their students. Anything that would persuade them to act or be driven otherwise would lead to a catastrophic relationship with the corporation that caused this change. Special education teachers and directors know each other and are a close community, they share similar values regardless of location. The Directors of these four districts are Dr. Randy Schelble - Salt Lake City, Robin Collett - Canyons, Kay Clark - Alpine and Morgan Anderson/Dawnne Casey - Provo. These individuals can be reached through personal contact (email or phone), as well as regular meetings and conferences for special education that happen throughout the year and monthly board of education meetings.

Primary Message Vivint’s “Give More” program gives more security to families with autistic children-- Please allow us to meet with you the week of August 4th-8th to learn more about how we can help your students.

Secondary Message 1: Help Vivint “give more” by helping us to reach those families in need of this home automation system Secondary Message 2: Out of the 41 school districts, we have selected only five to begin introducing our autism outreach home security program Secondary Message 3: *Testimonial from test family explaining the benefits of the home automation system* Secondary Message 4: Vivint Gives More is a sub-set of Vivint Gives Back, a non-profit that has helped millions of people Secondary Message 5: The home automation consists of 24-hour camera monitoring, door, window and cupboard triggers to increase the safety of these children Secondary Message 6: Vivint is the first home security company to create a subsidized home alarm system tailored to the needs of autistic and special needs children Secondary Message 7: Email George Dayton at [email protected] or call (801) 885.0101 to choose a date that works best for you

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Secondary Message 8: Help support Vivint Gives More by attending Autism Awareness Festival April 3, 2015

Strategy 1 Motivate special education directors of Salt Lake City, Canyons, Alpine and Provo school districts to advocate for Vivint’s autism outreach home security system among educators through one-on-one meetings.

Tactics         

Individual meeting with Special Education Directors Personal letter inviting directors to an informational meeting about Vivint Gives More initiative. Send follow-up email a week after sending letter reminding directors about meeting/further scheduling a time Personal reminder phone call to each director the day before their individually scheduled meetings Pamphlet on product and benefits of vivint.givesmore and handed to special education directors and passed out to teachers PowerPoint presentation on the home automation system and Vivint’s autism outreach program, goals and test family testimonial photo story about product Flyer for Autism Awareness Festival to email out to teachers throughout their district. Reminder Email with the flyer attached to send in March Personal Thank you letter sent after meetings

21

Families of Autistic Children Parents and families of autistic children are going to be our most crucial public. As parents make all of the decisions, have the means of payment and know what is best for their special needs children, they are the key channel through which Vivint can help make a difference. Our goal is to help alleviate the stress and worry associated with caring for children with autism. Parents range from single mothers struggling to make ends meet, to married parents with plenty of resources to help their children. It will be most effective to focus on this public’s common self-interest of providing care for their children, as this group’s demographics are so diverse. The self-interests of parents of autistic children are as follows: to increase the safety of their autistic child, to have more peace of mind in their day-to-day life, to increase normalcy in their own life as a parent, to help their child be happy and more independent, to save money wherever possible, and to help other parents who have autistic children. Parents of autistic children can be reached through the following channels: autism outreach groups, parents of other autistic children, opinion leaders of the autism community, family members, peers, and schools. Utah has the second highest rate of children with autism in the nation with 1 in 47. Therefore, there is a larger target audience in Utah than most anywhere else. Furthermore, parents of autistic children spend a significantly larger amount of money on care than parents of children without autism. In 2005, the average annual medical costs for Medicaid-enrolled children with an autism disorder were $10,709 per child, which was about six times higher than costs for children without an autism disorder ($1,812). These parents need affordable and effective ways to care for their children, including affordable ways to keep them safe at home. Families of autistic children is the target audience for this product, thus fulfilling the first objective. This public will also directly influence neighbors through word of mouth, improving our reputation and fulfilling the third objective.

Primary Message Vivint’s home automation system gives more time, confidence, peace of mind and security to parents of autistic children. Secondary Message 1: At Vivint, our home security technology isn’t just for warning families about break-ins, floods and fires, but our products can be used to keep children safe within the home while simultaneously bringing peace of mind to you. Secondary Message 2: Our technology has helped to keep children from getting into dangerous cupboards and exiting the home without parental knowledge. Secondary Message 3: Vivint provides a way to unobtrusively monitor your children and prevent other self-endangering behaviors, giving more time, peace of mind and a sense of security back to you. Secondary Message 4: Vivint is teaming up with Autism outreach programs in order to “give more” to parents with autistic children by subsidizing their home security costs.

22

Secondary Messages 5: The system has been formatted specifically for the needs of autistic children. These technologies include alarms on drawers, alerts when a door is opened, video cameras for necessary surveillance and more all in one convenient and affordable package. Secondary Message 6: Vivint’s home automation system includes door, window, drawer and cabinet alarms, electronic door and window locks, and video cameras for interior and exterior use to monitor children from any area in the house. All of these features can be monitored and accessed physically or from a different location via a smartphone, laptop or tablet. Secondary Messages 7: We have successfully tried this program with ___ families in Utah. They found the system extremely helpful and said, “(Include testimonial here).” Secondary Messages 8: On April 2015, we will be holding the first ever Autism Awareness Festival and want you to come! Vivint gave back to our neighbors and now we are giving more. Come and enjoy rides, prizes and food.

Strategy 1 Persuade parents of autistic children about the benefits of Vivint’s home security system through autism outreach programs in Utah.

Tactics 

   

Give material to outreach programs to be distributed to families: o Flyers o Brochures o Contact lists Hold meetings with autism outreach programs across Utah to answer questions on a one-onone basis with parents as well as inform employees of Vivint’s programs for families with autistic children Create discount codes for the subsidized system that parents can use when receiving information from these outreach programs we partner with Write guest blog posts on autism outreach programs’ blogs in Autism Speaks Utah (national branch), Autism Council of Utah, and Utah Autism Foundation Get a mention in various autism outreach programs’ monthly newsletters focusing on in Autism Speaks Utah (national branch), Autism Council of Utah and Utah Autism Foundation

Strategy 2 Raise credibility of Vivint’s program among parents with autistic children through the Autism Awareness Festival on April 3, 2015.

23

Tactics         

        

Have a famous autism advocate speaker come to the event and talk to families about the benefits of Vivint’s outreach program Donate half event proceeds to partnering local nonprofit organizations that support autism and the other half with go towards home automation systems raffles (one year free for each) Create informational handouts (infographic included) Testimonials from volunteer test group families about the benefits and peace of mind that Vivint’s autism outreach home security system has provided at the event Create discount codes to be given to all in attendance Weekly posts about Autism Awareness Festival on Vivint’s Twitter account, Facebook page, Blog and Instagram Create editorial calendar for: Facebook, Twitter, Instagram, blog Create images and messaging to share with autism outreach programs to share via their social media platforms Create press releases to send to media and national autism outreach programs, advertising Autism Awareness Festival o Event preview o Event recap o Special guests named to be at event Create 30 banners promoting the Autism Awareness Festival all across Utah and Salt Lake Valley Create 10 “Sponsored by Vivint” posters to be placed throughout the event Posters promoting the event, to give to partnering and local outreach programs to display throughout the months prior to the event 25 radio spots targeted at families with autistic children to promote the event months prior to the festival Invite approximately 100 local businesses to set up booths around festival through email, personal letters and one-on-one contact Carnival rides and games provided by Dreamland Amusements Invite KSL’s Big Budah to cover the event live on KSL via phone call Write follow up thank you notes to all local and national sponsors and participants who made the event possible Send evaluation to partners and local business sponsors to see the positive impact the event had for their company. Use these quotes in follow up press release

24

BUDGET Key Public Strategy Tactics

Autism Outreach Program Motivate AOPs to make Vivint Gives Back partner via social media 5 minute video Photo Story Children in videos Follow AOP social media Create MyAutismTeam.com profile Event posting on Crowdrise.com

Strategy Tactics

Motivate AOPs to make Vivint Gives Back via personal contact AOP CEO letter Office visit (gas) 10 minute PowerPoint presentation Brochure Personal calls to AOPs Personal emails to AOPs Test Family testimonial in office visit Press releases Follow-up phone calls to AOPs Follow-up emails to AOPs

Strategy Tactics

Motivate AOP Partners to work with VGM at AAF via personal contact CEO letter Office visit (gas) Logistics checklist AOP work event details Festival planning meeting Event posted through Autism Speaks website

Strategy Tactics

Motivate AOP nonpartners to participate in AAF via personal contact CEO letter Office visit (gas) Event invitation Presentation

Key Public Strategy Tactics

Parents Persuade parents about the benefits of Vivint's System Materials for outreach programs (flyer, handout, contact list) Meeting with parents

Detail

Per Item Cost

Total Projected

Sponsored Credit

Actual Projected

accounted for below accounted for below No Cost- volunteer No Cost No Cost No Cost Strategy Subtotal

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

3 @.62 each accounted for below No Cost 150 @ .62 each No Cost No Cost No cost- volunteer No cost No cost No cost Strategy Subtotal

$0.62 $0.00 $0.00 $0.62 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1.24

$1.86 $0.00 $0.00 $93.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $94.86

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$1.86 $0.00 $0.00 $93.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $94.86

[email protected] each 3 @ $3.50 per gallon 3 @ .10ea No Cost No Cost No Cost Strategy Subtotal

$0.62 $3.50 $0.10 $0.00 $0.00 $0.00 $4.22

$1.86 $10.50 $0.30 $0.00 $0.00 $0.00 $12.66

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$1.86 $10.50 $0.30 $0.00 $0.00 $0.00 $12.66

3 @ .62 each 3 @ $3.50/gallon 3 @ .62 each No Cost Strategy Subtotal Public Subtotal

$0.62 $3.50 $0.62 $0.00 $4.74 $10.20

$1.86 $10.50 $1.86 $0.00 $14.22 $121.74

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$1.86 $10.50 $1.86 $0.00 $14.22 $121.74

900 @ .10/ea No Cost

$0.10 $0.00

$90.00 $0.00

$0.00 $0.00

$90.00 $0.00

25

Create discount code Guest blogger Get mention in newsletters Strategy Tactics

Raise credibility through Autism Awareness Festival Famous Autism advocate to speak at festival Information handouts Testimonials from Test Groups Discount Code Handouts Instagram Posts Facebook Posts Twitter Posts Editorial Calender Instagram Editorial Calender Facebook purchase raffle tickets print concert tickets clean-up/ set-up of event prizes for raffle band cost food vendors volunteer staff donation bins Editorial Calender Twitter Images for Outreach Programs Press Release to Media Banners promoting Festival "Sponsored by Vivint" Posters Posters promoting Festival for Local Businesses Radio Spots Personal Invites to Local Businesses Carnival Rides and Games Phone Call to KSL's Big Buddah Rental of Electric Park @ Thanksgiving Point for Festival Security personnel at event Lighting and sound equipment for 2 days Thank You Notes Evaluation to partners

Strategy Tactics

Increase positive perception through social media Five minute video Photo Story Consistent use of local spokesperson Follow local autism associations Create My Autism Team account Create Autism Speaks event via crowdrise Blog posts

No Cost No Cost No Cost Strategy Subtotal

$0.00 $0.00 $0.00 $0.10

$0.00 $0.00 $0.00 $90.00

$0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $90.00

No Cost 20,000 @ .10/ ea No Cost 20,000 @ .10/ea No Cost No Cost No Cost No Cost No Cost 10 rolls of 1000 tickets @ $20 /ea 2500 at .5/ea 15 @$10/hr (8 hrs) 5000 $200,000 for 1 night No cost No cost 10 @ $10/ea No Cost No Cost No Cost 30 @ $200/ea 10 @ $100/ea 100 @ $1/ea 3 radio stations 25x @ $10/ea 125 @ .62/ea 25000 No cost 2 days @ $4,500 20 hours @ $10 with 10 2 @ $850 150 @ .62/ea No Cost Strategy Subtotal

$0.00 $0.10 $0.00 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $20.00 $0.05 $10.00 $0.00 $200,000.00 $0.00 $0.00 $10.00 $0.00 $0.00 $0.00 $200.00 $100.00 $1.00 $10.00 $0.62 $25,000.00 $0.00 $4,500.00 $100.00 $850.00 $0.62 $0.00 $230,802.49

$0.00 $2,000.00 $0.00 $2,000.00 $0.00 $0.00 $0.00 $0.00 $0.00 $200.00 $125.00 $1,200.00 $0.00 $200,000.00 $0.00 $0.00 $100.00 $0.00 $0.00 $0.00 $6,000.00 $1,000.00 $100.00 $750.00 $77.50 $25,000.00 $0.00 $9,000.00 $2,000.00 $1,700.00 $93.00 $0.00 $251,345.50

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $5,000.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $5,000.00

$0.00 $2,000.00 $0.00 $2,000.00 $0.00 $0.00 $0.00 $0.00 $0.00 $200.00 $125.00 $1,200.00 $0.00 $200,000.00 $0.00 $0.00 $100.00 $0.00 $0.00 $0.00 $6,000.00 $1,000.00 $100.00 $750.00 $77.50 $25,000.00 $0.00 $9,000.00 $2,000.00 $1,700.00 $93.00 $0.00 $251,345.50

4 hours @ $200/hr 4 hours @ $200/hr No Cost- Volunteer No Cost No Cost No Cost No Cost

$200.00 $200.00 $0.00 $0.00 $0.00 $0.00 $0.00

$800.00 $800.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$800.00 $800.00 $0.00 $0.00 $0.00 $0.00 $0.00

26

Key Public Strategy Tactics

Special Education Directors Through One-on-One Meetings Individual Meeting (gas) Personal Letter for meeting (envelope, stamp, letter) Follow-up email meeting Reminder phone call for meeting Pamphlet Powerpoint presentation Printed Flyer for Autism Awareness Festival Reminder Email with attached flyer Personal Thank you letter

Strategy Subtotal Public Subtotal

$400.00 $231,202.49

$1,600.00 $252,945.50

$0.00 $5,000.00

$1,600.00 $247,945.50

4@ 3.50 per gallon 5@ .62/ea No Cost No Cost [email protected]/ea No Cost 10@ .10/ea No Cost 5@ .62/ea Strategy Subtotal Public Subtotal Campaign Subtotal

$12.00 $0.62 $0.00 $0.00 $0.62 $0.00 $0.10 $0.00 $0.62 $13.96 $13.96 $231,226.65

$48.00 $3.10 $0.00 $0.00 $71.23 $0.00 $1.00 $0.00 $3.10 $126.43 $126.43 $253,193.67

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $5,000.00

$48.00 $3.10 $0.00 $0.00 $71.23 $0.00 $1.00 $0.00 $3.10 $126.43 $126.43 $248,193.67

27

CALENDAR Key Public

Parents

Strategy

Persuade parents about the benefits of Vivint's System Materials for outreach programs (flyer, handout, contact list) Meeting with parents

Tactics

May 1 2 3 4

June 1 2 3 4

July 1 2 3 4

August 1 2 3 4

September 1 2 3 4

October 1 2 3 4

1 2 3 4

1 2 3 4

January 1 2 3 4

February 1 2 3 4

March 1 2 3 4

April 1 2 3 4

May 1 2 3 4

x

xxxx x

Guest blogger Get mention in newsletters Raise credibility through Autism Awareness Festival Famous Autism advocate to speak at festival Contact band Confirm with band Contact food vendors Confirm with food vendors Contact businesses to donate raffle items Receive raffle prizes Information handouts Testimonials from Test Groups Discount Code Handouts Instagram Posts Facebook Posts Twitter Posts Editorial Calender Instagram Editorial Calender Facebook Editorial Calender Twitter Images for Outreach Programs Press Release to Media Banners promoting Festival "Sponsored by Vivint" Posters Posters promoting Festival for Local Businesses Radio Spots Schedule staff to volunteer hours at event Purchase raffle tickets Concert Tickets go on sale purchase donation bins Personal Invites to Local Businesses Carnival Rides and Games Phone Call to KSL's Big Buddah Thank You Notes

December

x

Create discount code

Strategy Tactics

November

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x x

x x x

oox x

x 0X x x x x x x x x x x x xxxx

ooox

xxxx

xxxx

xxxx

xxxx xxxx ox oox xxxx ox xxxx

x x x x

x x xx

28

Strategy Tactics

Key Public Strategy Tactics

Strategy Tactics

Strategy Tactics

Strategy Tactics

Evaluation to partners Increase positive perception through social media Five minute video Photo Story Consistent use of local spokesperson Follow local autism associations Create My Autism Team account Create Autism Speaks event via crowdrise Blog posts

xx

x x x x x x

x

x x x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

Autism Outreach Programs

Motivate AOPs to make Vivint Gives Back partner via social media 5 minute video Photo Story Children in videos Follow AOP social media Create MyAutismTeam.com profile Event posting on Crowdrise.com Motivate AOPs to make Vivint Gives Back via personal contact CEO letter Office visit 10 minute PowerPoint presentation Brochure Personal calls to AOPs Personal emails to AOPs Test Family testimonial in office visit Press releases Follow-up phone calls to AOPs Follow-up emails to AOPs

x x x x x x

x x x x x x x x x x

Motivate AOP Partners to work with VGM at AAF via personal contact CEO letter Office visit Logistics checklist AOP work event details Festival planning meeting Event created through Autism Speaks website Motivate AOP nonpartners to participate in AAF via personal contact CEO letter Office visit Event invitation Presentation

x x x x x x

x x x x

29

Key Public Strategy Tactics

Special Education Directors Motivate Special Education DIrecots through one-on-one meetings Individual Meeting Personal letter to directors follow-up email Personal reminder phone call Print Electronic Flyer Reminder Email for event attach flyer Pamphlet Powerpoint Personal Thank you letter

xx x ox xx xx xox xx xx oox

30

COMMUNICATION CONFIRMATION TABLE Key Public Self-interest Autism Outreach Programs

Making families’ lives easier and more fulfilling, providing quality service for their communities, and in additional funding for their programs and organizations.

Primary Messages

Influentials

Objectives

Strategies

Tactics

1. Vivint loves to give back to the community and with your help Vivint can give more.

Other nonprofit organizations, autism opinion leaders, government officials, and local families.

1. Have 50 families with autistic children purchase Vivint home automation system.

1. Motivate autistic outreach programs to select us as a corporate partner through social media.

 Post five minute video  Include children in videos  Follow all social media accounts of Autism Speaks  Create a profile on MyAutismTeam.com  Create an event posting on the social media platform Crowdrise.com

2. Motivate autistic outreach programs to select us as a corporate partner through personal contact.

    

2. Make us a corporate partner and ultimately help the families you serve.

2. Partner with three autism outreach programs. 3. Increase positive perception of Vivint.

3. Motivate autism outreach programs to work with Vivint Gives More to host Autism Awareness Festival through personal contact.

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Personal letter from CEO Schedule visit to their office Vivint Gives More pamphlet Personal calls and emails Invite a parent from a test family for testimonial  Press releases to be featured in Advocacy News on outreach program:  Follow-up phone calls  Follow-up emails  Personal letter from CEO of Vivint  Schedule visit to their office  Distribute logistics checklist  Information outline detailing event help  Planning meeting for event  Create event through Autism Speaks website

4. Motivate autism outreach programs to participate/get involved in Autism Awareness Event through personal contact.

Key Public Self-interest

Primary Messages

Influentials

Objectives

Strategies

Special Education Directors

A love of their students, a respect among coworkers and peers, to provide for their family, to better their community.

1. Please allow us to meet with you the week of August 4th8th to learn more about how we can help your students.

Other educators, teachers, government regulations, family, students, autism leaders, opinion leaders in the industry.

1. Have 50 families with autistic children purchase Vivint home automation system.

1. Motivate special education directors of Salt Lake City, Canyons, Alpine and Provo school districts to advocate for Vivint’s autism outreach home security system among educators through one-onone meetings.

To increase the safety of their child, have more peace of mind, increase normalcy in their own life as a parent, help their child be happy and more

1. Vivint’s home automation system gives more time, confidence, peace of mind and security to parents of autistic children.

Autism outreach groups, parents of other autistic children, opinion leaders of the autism community, family members,

1. Have 50 families with autistic children purchase Vivint home automation system.

Families of Autistic Children

3. Increase positive perception of Vivint.

3. Increase positive

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1. Persuade parents of autistic children about the benefits of Vivint’s system through autism outreach programs in Utah.

 Personal letter from CEO of Vivint asking for help  Schedule visit to their office with event coordinators  Distribute an outline of the Autism Awareness Festival to program directors  Speech/presentation on why they should participate

Tactics  Individual meeting with Special Education Directors  Personal letter inviting directors to an informational meeting  Send follow-up email a week after sending letter reminding directors  Personal reminder phone call to each director  Pamphlet on product and benefits of vivint.givesmore  PowerPoint presentation  Flyer for Autism Awareness Festival to email  Reminder email with the flyer attached to send in March  Personal thank you letter sent after meetings  Give material to outreach programs to be distributed to families: o Flyers o Brochures o Contact lists  One-on-one meetings  Discount codes for the subsidized system

independent, to save money, and to help other parents who have autistic children.

peers, and schools.

perception of Vivint.

 Write guest blog posts on autism outreach programs’ blogs  Get a mention in various autism outreach programs’ monthly newsletters 2. Raise credibility of Vivint’s program through the Autism Awareness Festival.

33

 Autism advocate speaker come to the event  Donate half event proceeds as promised  Testimonials from volunteer test group families  Create discount codes  Weekly posts about Autism Awareness Festival  Create editorial calendar for: Facebook, Twitter, Instagram, blog  Create images and messaging to share with autism outreach programs to share via their social media platforms  Create press releases o Event preview o Event recap o Special guests named to be at event  30 banners  10 “Sponsored by Vivint” posters to be placed throughout the event  Posters promoting the event, to give to partnering and local outreach programs  25 radio spots  Invite 100 local businesses  Carnival rides and games  Invite KSL’s Big Budah  Write follow up thank you notes  Send evaluation

EVALUATION STRATEGIES Objective 1 Criteria: 1. Have 50 families with autistic children purchase Vivint home automation system by December 2014; 150 by July 2015. Tool: View sales reports and measure success.

Objective 2 Criteria: Partner with three autism outreach programs: Autism Speaks Utah, Autism Council of Utah, Utah Autism Foundation, in Utah by December 2014. Tool: Evaluate relationship with the three outreach programs and see what has been done over the course of the campaign.

Objective 3 Criteria: Increase positive perception of Vivint to 60 percent within Utah by December 2014. Tool: Distribute survey to families throughout Utah, measuring perception of Vivint.

34

APPENDIX Appendix 1: Product List 1. Infographic: Dangers in Autism 2. Infographic: 2012 Stats 3. Brochure 4. Follow-up email 5. PowerPoint Presentation 6. Letter to District Special Ed Directors 7. School District Special Ed Directors Directory 8. Press Release: AOP 9. Press Release: Families 10. Press Release: Festival 11. Festival: Directory 12. Festival: Event Poster 13. Festival: Event Flier 14. Festival: Site Plan and Event Checklist for Logistics 15. Festival: Vendor Email 16. Speech/Presentation to AOPs 17. Video Script 18. Editorial Calendar: Facebook Twitter, Instagram, Blog (3 months) 19. Blog Post Example

35

vivint.givesmore

50

In 2012,

%

of parents with a child who has autism reported their child had wandered from a safe place at

least once

40% of parents

have suffered sleep disruption due to fear of elopement

1/3rd

More than of ASD children who wander/elope are never or rarely able to communicate their name, address or phone number

up to

730,000

people in the U.S. up to age 21 have autism

25 March 2014 TO: FROM: [email protected] CC: SUBJECT: Thank you for meeting today! Dear Recipient,

Thank you again for meeting with us today to discuss choosing Vivint as a corporate partner. We would again like to express our interest in partnering with you to better the lives of autistic people everywhere. Your goals to improve the lives of people with autism and provide them with helpful resources align perfectly with our goal to give more to those who fight the constant struggles of living with autism. As proven by test families, our home automation system provides improved safety for autistic children and an assured sense of confidence and help for parents and caretakers. You are a trusted source of information for these families and your connections are exactly what we need to get our services to them. Your help in providing information about our services to these families will allow us to give you more resources to accomplish your mission. One father in our test group said he would do anything to shout to the world about our amazing home automation system – you can be the voice that shouts to the world of autism, and together we can make their homes a little safer and their lives a little easier. Thank you for time and consideration. Warm regards,

George Dayton Vivint Gives Back Rep 4391 N 300 W Provo, UT 84604 (801) 995.0101

Email Confidentiality Notice: The information contained in this transmission is confidential, proprietary or privileged and may be subject to protection under the law. The message is intended for the sole use of the individual or entity to whom it is addressed. If you are not the intended recipient, you are notified that any use, distribution or copying of the message is strictly prohibited and may subject you to criminal or civil penalties. If you received this transmission in error, please contact the sender immediately by replying to this email and delete the material from any computer.

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vivint.givesmore

25 March 2014

Recipient Name Recipient Street Address, City ST ZIP Code

Dear Recipient, At Vivint, we are reaching out to Special Education Directors to make you aware of the autism outreach home security system we are offering to families who have special needs children. This program would allow families to obtain the security system at a subsidized price and would help to keep their children safer within their own homes as well as bring peace of mind to parents. Utah has the highest number of children with autism out of any state, and in our effort to reach the families who could greatly benefit from this program, we have turned to Utah’s special education programs. I would love to set up a meeting with you in order to more fully explain this extension of Vivint’s not-for-profit program, “Vivint Gives More”, as well as what the system could mean and has meant to families with autistic children. We have prepared a short presentation and informational handouts for this purpose and ask for just an hour of your time. Again, we are confident that this program will greatly help these families live more safe and secure lives. Through your help, we will be able to more effectively raise awareness of this program, as well as give families more efficient options as they care for and raise their children. I appreciate your time, and can be reached by phone or email to set up an appointment for further discussion.

Warm regards,

George Dayton Vivint Gives Back Rep 4391 N 300 W Provo, UT 84604 (801) 995.0101 [email protected]

Directory for Special Education School District Directors Alpine School District 575 N 100 E American Fork, UT 84003 Special Education Director: Kay Clark Phone: 801-610-8481 Email: [email protected] Beaver School District 290 N Main, PO Box #31 Beaver, UT 84713 Special Education Director: Karen Johnson Phone: 435-387-2841 Email: [email protected] Box Elder School District 960 S Main Brigham City, UT 84302 Special Education Director: Kim Lynch Phone: 435-734-4800 ext.121 Email: [email protected] Cache School District 2063 N 1200 E Logan, UT 84341 Special Education Director: Joel Allred Phone: 435-752-3925 Email: [email protected] Canyons School District 9150 S 500 W Sandy, UT 84070 Special Education Director: Robin Collett Phone: 801-826-5191 Email: [email protected] Carbon School District 251 W 400 N Price, UT 84501 Special Education Director: Robert Cox Phone: 435-613-3173 Email: [email protected]

Daggett School District 196 W 200 N PO Box #249 Manila, UT 84046 Special Education Director: Wayne Andrus Phone: 435-784-3174 Email: [email protected] Davis School District 45 E State Street PO Box #588 Farmington, UT 84025-0588 Special Education Director: Kathy Chisholm Phone: 801-402-5158 Email: [email protected] Duchesne School District 90 E 100 S PO Box #446 Duchesne, UT 84021 Special Education Director: Bruce Guymon Phone: 435-725-4602 Email: [email protected] Emery School District 130 N Main PO Box #120 Huntington, UT 84528 Special Education Director: Jon Crawford Phone: 435-687-9846 Email: [email protected] Garfield School District 145 E Center PO Box #398 Panguitch, UT 84759 Special Education Director: Chris Kupfer Phone: 435-676-8821 Email: [email protected] Grand School District 264 S 400 E Moab, UT 84532 Special Education Director: Brandy Shumway Phone: 435-259-3847 Email: [email protected] Granite School District 2500 S State Salt Lake City, UT 84115 Special Education Director: Noelle Converse Phone: 385-646-4522 Email: [email protected]

Iron School District 2077 W Royal Hunte Dr. Cedar City, UT 84720 Special Education Director: Kevin Garrett Phone: 435-586-2804 Email: [email protected]

Murray School District 147 E 5065 S Murray, UT 84107 Special Education Director: Connie Buckner Phone: 801-264-7400 Email: [email protected]

Jordan School District 7387 South Campus View Dr. West Jordan, UT 84084 Special Education Director: Beth Usui Phone: 801-567-8374 Email: [email protected]

Nebo School District 350 S Main Spanish Fork, UT 84660 Special Education Director: J. Lynn Jones Phone: 801-354-7416 Email: [email protected]

Juab School District 346 E 600 N Nephi, UT 84648 Special Education Director: Susan Cowan Phone: 435-623-1940 Email: [email protected] Kane School District 746 S 175 E Kanab, UT 84741 Special Education Director: Chris Kupfer Phone: 435-644-2555 Email: [email protected] Logan School District 101 W Center Logan, UT 84321 Special Education Director: Marci Belnap Phone: 435-750-8015 Email: [email protected] Millard School District 285 E 450 N Delta, UT 84624 Special Education Director: Greg Chappell Phone: 435-864-1044 Email: [email protected] Morgan School District 240 E Young St PO Box #530 Morgan, UT 84050 Special Education Director: Steve Wood Phone: 801-829-3467 Email: [email protected]

North Sanpete School District 220 E 700 S Mt Pleasant, UT 84647 Special Education Director: Susan Snijman Phone: 435-462-2485 Ext 411 Email: [email protected] North Summit School District PO Box #497 Coalville, UT 84017-0497 Special Education Director: Lori O’Connor Phone: 435-336-2101 Email: [email protected] Ogden School District 1950 Monroe Blvd Ogden, UT 84401 Special Education Director: DiAnne Adams Phone: 801-737-7361 Email: [email protected] Park City School District 2700 Kearns Blvd Park City, UT 84060 Special Education Director: Tom VanGorder Phone: 435-645-5600 Ext 1438 Email: [email protected] Piute School District 500 N Main St PO Box #69 Junction, UT 84740 Special Education Director: Kendall Torgerson Phone: 435-577-2912 Email: [email protected]

Provo School District 280 W 940 N Provo, UT 84604 Special Education Director(s): Morgan Anderson and Dawnne Casey Phone: 801-374-4934 Email: (Morgan) [email protected] and (Dawnne) [email protected] Rich School District 25 S 100 W PO Box #67 Randolph, UT 84064 Special Education Director: Sherrie Davis Phone: 435-793-2135 ext. 118 Email: [email protected] Salt Lake City School District 440 E 100 S Salt Lake City, UT 84111 Special Education Director: Dr. Randy Schelble Phone: 801-578-8483 Email: [email protected] San Juan School District 200 N Main Blanding, UT 84511 Special Education Director: Anthony Done Phone: 435-678-1222 Email: [email protected] Sevier School District 180 E 600 N Richfield, UT 84701 Special Education Director: Lisa Crane Phone: 435-896-8214 Email: [email protected] South Sanpete School District 39 S Main Manti, UT 84642 Special Education Director: Lorna Larsen Phone: 435-835-2261 Email: [email protected]

South Summit School District 375 E 300 S Kamas, UT 84036 Special Education Director(s): Danielle Katterman and Jeremiah Fierro Phone: (Danielle) 435-783-4318 and (Jeremiah) 435-671-6218 Email: (Danielle) [email protected] and (Jeremiah) [email protected] Tintic School District 55 E Main PO Box #210 Eureka, UT 84628 Special Education Director: Jennica Beckstrom Phone: 435-433-6927 Email: [email protected] Tooele School District 92 Lodestone Tooele, UT 84074 Special Education Director: Hal Strain Phone: 435-833-1900 Ext 1119 Email: [email protected] Uintah School District 635 W 200 S Vernal, UT 84078 Special Education Director: Shannon Deets Phone: 435-781-3100 Ext 1010 Email: [email protected] Wasatch School District 101 E 200 N Heber City, UT 84032 Special Education Director: Ben Springer Phone: 435-654-0280 Email: [email protected] Washington School District 121 W Tabernacle St George, UT 84770 Special Education Director: (interim director) Karen Bess Phone: 435-673-3553 Email: [email protected]

Wayne School District 79 N 100 W PO Box #127 Bicknell, UT 84715 Special Education Director: Kaycee Pace Phone: 435-542-3291 Email: [email protected] Weber School District 5320 S Adams Ave Parkway Ogden, UT 84405 Special Education Director: Marilyn Runolfson Phone: 801-476-7884 Email: [email protected]

FOR IMMEDIATE RELEASE Contact: George Dayton (801) 885-0101 [email protected]

Vivint launches ‘Safety First’ to aid in protecting Provo residents New program helps assist families in protection of autistic children

PROVO, Utah – Aug. 1, 2014 –Vivint launched its newest Vivint Gives Back initiative called “Vivint Gives More” on Monday morning with the hopes of improving the lives of some of Utah’s residents through their innovative home automation technology.

The idea behind the project stemmed from stronger Vivint technology and a philanthropic purpose. By providing an extra blanket of security in the home, Vivint technology can now assist Utah families who have an autistic family member. The main goal is to help provide more for the family whether that be time, security, normalcy or even hope. The automated home systems include the right combination of security services to add protection to the home for the safety purposes of the autistic family member and at a discounted cost. “This program is close to the hearts of all Vivint employees because we all know someone who has been diagnosed,” Vivint CEO Todd Pederson said. “We started this program because we have the ability to help assist care takers and we have the means to add that extra layer of protection in the home.” With a national average of 1 in 88 children diagnosed with a form of autism, Pederson believes that Vivint Gives More was an important program to start now that Vivint has the technological means to help support these families. The program was designed to help assist the families who always put their children’s safety first in maintaining a safe home. Vivint worked with many Utah families in the testing of the home alarm systems over a year prior to today’s release. Through many trials and updates to secure the best security system for each family, Vivint provides an “extra 30 seconds” to parents of autistic children. “For the first time since my son was diagnosed, I was able to take a shower for more than 30 seconds,” Jill Stevenson said, one of the first parents with Vivint Gives More. “It’s not life changing in the sense that I can stop worrying about my son, but I have a larger sense of relief in my own home.” ###

FOR IMMEDIATE RELEASE Contact: George Dayton (801) 885-0101 [email protected]

Vivint Gives More: Autism Initiative PROVO, Utah – Aug. 1, 2014 – Approximately 1 in 48 children in Utah have autism. Because Vivint is passionate about home and family security, we are taking a giant step and launching an autism initiative, to keep children with autism safe and secure when they are in the comfort of their own homes.

Vivint Gives Back, the non-profit sector of Vivint, is bringing subsidized costs to families with autistic children, so the safety and security of their family can be ensured. The system has been formatted specifically for the needs of autistic children. These technologies include alarms on drawers, alerts when a door is opened, video cameras for necessary surveillance and more, in one convenient and affordable package. “We know parents who have children with autism, suffer from countless medical expenses and never truly have the peace of mind they deserve,” said Todd Pedersen, CEO of Vivint. “We have found an unobtrusive, affordable way to alleviate stresses and bring peace of mind back to those sweet families.” Our home security technology isn’t just for warning families about break-ins, floods and fires. Our products can ultimately be used to keep children safe within the home and offer comfort and peace to their parents and families. By teaming up with Autism outreach programs, we plan on changing the meaning of “home security.” For more information, visit www.vivint.com/vivintgivesback or call our toll-free hotline at 1-800-392-0038. ###

FOR IMMEDIATE RELEASE Contact: George Dayton (801) 885-0101 [email protected]

VIVINT SPONSORING FESTIVAL IN SUPPORT OF AUTISM PROVO, Utah — Jan. 20, 2015 — A festival will be held on World Autism Day to raise awareness of autism in Utah and support local nonprofit organizations. The Autism Awareness Festival is open to the public and all proceeds will be donated to partnering nonprofits and to Utah families with autistic children to provided free in-home security systems. The carnival will have rides, games, food, raffles and giveaways. The event will begin on April 2, 2015 at Thanksgiving Point from 8:00 pm to 11:00 pm to kick off the event. The actual festival will be held the following day, April 3,2015 from noon to 11:00 pm. Local nonprofits such as Autism Speaks Utah, Autism Council of Utah and the National Autism Association have all partnered with Vivint to host this event. Resources and literature will be provided by these programs to educate participants and raise awareness of autism. “We are really excited about this day where the community can unite to raise awareness of autism in Utah. Our goal is to have fun while raising awareness about this prevalent issue in Utah,” said CEO of Vivint Todd Pedersen. Utah currently has the nation’s second highest autism rate according to the Center for Disease Control. One in every 47 children has been diagnosed with having an autism spectrum disorder. This number is significantly higher than the national average of one in 88. Vivint Gives Back is a nonprofit that was founded in 2008 to alleviate hardship and restore hope for families in need. Vivint Gives Back has participated in activities from clean up after Hurricane Ike to providing meals at the Ronald McDonald House to adopting a local elementary school. Vivint is currently offering a service that allows families with autistic children a lowprice home automation service in hopes to alleviate stress.

###

AAF Directory Table of Contents Location ……………………………...……………….……………………….…..2 Outreach Programs…………………..…………………………………...……….….2 Carnival Rides/Game……………………………………………………………..…..2 Local Musicians/Bands..………………………...……………………………….....…..2 Corporate Supporters of Autism………….………….…………………………………3 Local Food Trucks…………...…..……………….………...……………...………..….3

1

801-266-1177 [email protected]

Location

Dreamland Amusement http://www.dreamlandamusements.com/

Thanksgiving Point Waterfall Amphitheater https://www.thanksgivingpoint.org/planan event/publicevent/contactus

Ultimate Inflatables 801-610-1265 [email protected]

Outreach Programs

Local Musicians/Bands

Autism Council of Utah c/o Utah Parent Center 230 West 200 South, Suite 1101 Salt Lake City, UT 84101-1337 info[at]autismcouncilofutah.org

The Blue Aces http://www.theblueaces.com/ Manager Jose Norato [email protected]

Autism Speaks Anne Juaire, Corporate Development Manager, 646-843-5241 or at

Book on Tapeworm [email protected] Desert Noises http://desertnoises.bandcamp.com/ Scott McLean [email protected]

Utah Autism Foundation 2012 Aspen View Court Sandy, UT 84092 [email protected]

Joshua James Shannon Edgar [email protected] Rico Csabai - [email protected]

Carnival Rides/Games

The Moth and the Flame Samson Shulman - [email protected] 323-207-0404

All Aboard Express Trackless train rental (801) 787-5226 http://www.tracklesstrainrentals.com/uta h_train_party.html

Mimi Knowles http://www.themimiknowles.com/ Booking agent [email protected] The New Electric Sound [email protected]

Bounce Around Utah LLC 801-309-6377 http://www.bouncearoundutah.com/Home .html

Parlor Hawk https://parlorhawk.bandcamp.com/ Joe Meservy - [email protected]

Dad's Ice Cream and Party Rentals Tyler, Event Coordinator 2

Polytype http://music.polytypemusic.com/ [email protected]

FedEx Office Print & Ship Center (801) 278-7070 www.fedex.com

Ryan Innes Booking Agent Chris Condie [email protected]

Gap (801) 263-3796 www.gap.com

We Are the Strike Booking Agent Sean Bingham [email protected] Manager Todd Schwartzman [email protected]

The Home Depot (801) 226-2353 www.homedepot.com

Corporate Supporters of Autism

Toys"R"Us (801) 224-4448 www.toysrus.com

Sprouts (801) 434-1501 https://www.sprouts.com

Zales – The Diamond Store (801) 224-0521 www.zales.com

Build-A-Bear Workshop (801) 426-0966 www.buildabear.com

Local Food trucks

Dollar General (801)356-1564 http://www.dollargeneral.com/home/inde x.jsp Azteca De Oro Market (Mexican/Latino) (801) 955-1467

Cruzin Sushi (Sushi/Japanese/Teriyaki) (801) 864-1341

Bento Truck (Asian/Seafood/Japenese) (801) 403-5609

Cupbop Korean BBQ (Asian/Korean) (801) 874-9816

Chow Truck (California/Asian/Mexican) (801) 916-6605

The Curryer (Indian) (801) 413-3983

City Dogs (Vegetarian/Hot Dogs/Gluten Free) (801) 755-5458

Da Hot Dog King (Hot dogs) (801) 608-9039

Cravings Bistro (Sandwiches/Subs/Soups/Dessert) (801) 787-9810

Eggrollin (Fillipino) (801) 921-2377

3

El Paisa (Mexican) (801) 792-3019

Taco Hidalgo 2 (Mexican/Tacos) (801) 654-8196

Hot Dog King (801) 225-1766

Waffle Love (Breakfast/Brunch) (801) 923-3588

La Estacion Del Taco (801) 531-4386

World Dog (Hot dogs) (801) 831-2078

Little Blue Bistro (Sandwiches) (801) 999-0439 Mi Puebla Restaurant (Mexican) (801) 393-7747 Nick's Greek Café (Greek/Hot dog/International) (435) 658-2267 Off the Grid SLC Mobile Food Truck (Breakfast/Brunch/American) (801) 251-6863 Rocco's (American/Mexican) (435) 669-4252 Rubadue's Saucey Skillet (Sandwiches/subs/Thai/Southwestern) (801) 230-9180 Saturday's Waffle (801) 631-6041 Smokestream (Barbeque) (801) 631-1579 Sportz Dogs (Hot dogs/Sausage) (801) 764-0463 Submarino's (Italian/Cheesesteaks/Subs) (801) 649-9757 Sweeto Burrito (American/Mexican) (801) 709-1227

4

Vivint is proud to present:

AUTISM AWARENESS

FESTIVAL THURSDAY, APRIL 2ND • IMAGINE DRAGONS BENEFIT CONCERT • 7 PM • $30 PER TICKET • THANKSGIVING POINT

FRIDAY, APRIL 3RD • GAMES, RIDES, PRIZES AND FOOD • 2-11 PM • LOCAL BUSINESSES • AUTISM OUTREACH INFORMATION

ENTRY IS FREE THANKSGIVING POINT AUTISIM OUTREACH INFORMATION AND ORGANIZATIONS WILL BE PRESENT

Proceeds go towards Autism funding and research vivintgivesmore

AUTISM AWARENESS

FESTIVAL THURSDAY, APRIL 2ND • IMAGINE DRAGONS BENEFIT CONCERT • 7 PM • $30 PER TICKET • THANKSGIVING POINT

FRIDAY, APRIL 3RD • GAMES, RIDES, PRIZES AND FOOD • 2-11 PM • LOCAL BUSINESSES • AUTISM OUTREACH INFORMATION

AUTISM AWARENESS

FESTIVAL THURSDAY, APRIL 2ND • IMAGINE DRAGONS BENEFIT CONCERT • 7 PM • $30 PER TICKET • THANKSGIVING POINT

FRIDAY, APRIL 3RD • GAMES, RIDES, PRIZES AND FOOD • 2-11 PM • LOCAL BUSINESSES • AUTISM OUTREACH INFORMATION

ENTRY IS FREE THANKSGIVING POINT AUTISIM OUTREACH INFORMATION AND ORGANIZATIONS WILL BE PRESENT

ENTRY IS FREE THANKSGIVING POINT AUTISIM OUTREACH INFORMATION AND ORGANIZATIONS WILL BE PRESENT

Proceeds go towards Autism funding and research

Proceeds go towards Autism funding and research

vivintgivesmore

vivintgivesmore

Vivint is proud to present:

Vivint is proud to present:

AUTISM AWARENESS

AUTISM AWARENESS

FESTIVAL THURSDAY, APRIL 2ND • IMAGINE DRAGONS BENEFIT CONCERT • 7 PM • $30 PER TICKET • THANKSGIVING POINT

FRIDAY, APRIL 3RD • GAMES, RIDES, PRIZES AND FOOD • 2-11 PM • LOCAL BUSINESSES • AUTISM OUTREACH INFORMATION

FESTIVAL THURSDAY, APRIL 2ND • IMAGINE DRAGONS BENEFIT CONCERT • 7 PM • $30 PER TICKET • THANKSGIVING POINT

FRIDAY, APRIL 3RD • GAMES, RIDES, PRIZES AND FOOD • 2-11 PM • LOCAL BUSINESSES • AUTISM OUTREACH INFORMATION

ENTRY IS FREE THANKSGIVING POINT AUTISIM OUTREACH INFORMATION AND ORGANIZATIONS WILL BE PRESENT

ENTRY IS FREE THANKSGIVING POINT AUTISIM OUTREACH INFORMATION AND ORGANIZATIONS WILL BE PRESENT

Proceeds go towards Autism funding and research

Proceeds go towards Autism funding and research

vivintgivesmore

vivintgivesmore

Site Plan and Event Checklist for Logistics Event Name: Autism Awareness Festival Location: Electric Park at Thanksgiving Point General Planning Items Amenities Site Accessibility Site is located at the point of the mountain between Provo/Orem and Salt Lake City Comfort and Safety Potential Insurance is required. Destination Potential Site is a great location for a festival. Great location in the middle of populous cities. Maps Event maps available online for print out for guests (upon creation). Site map available at TP website. Food Individual food vendors and trucks.

Support for Volunteer Employee/volunteer meeting Training/Check-In at Vivint a week prior to event. Restrooms Located around the location. Parking Parking is free. Proximity The proximity of the site will allow for ease in and out of the event, musical guest and carnival games. Growth Potential Area has capacity of up to 4,000 guests.

Security/Emergency Services Lehi Police/Fire and emergency services.

Challenges (if any) Limits the number of guests because of “central location”

Events should be covered for the safety of the guests. Guests and volunteers traveling from outside of Provo/Orem/SLC will travel farther. Event maps will not be provided at event.

Thanksgiving Point holds food and beverage rights. Must be discussed with TP/coke property Volunteers will need passes prior to event. Not many restrooms located close to the center location. Some places are not wheelchair accessible.

Adding rides, games and booths will limit the amount of guests that can attend. Should account for about 2,000 guests. Not available through Thanksgiving Point.

On-site Utilities Electricity/Clients have access to the rooms they have rented and public spaces.

Information/Welcome Box office may be used as a Stations welcome and ticket/donation for both volunteers and guests. Deposit/Use Agreements Obligated/event date booked at signed contract with credit card and non-refundable deposit.

Clients are not allowed to move any furniture or amenities or attach anything to TP property without written permission.

Thanksgiving Point reserves the right to release function space without notice. Nonrefundable deposit if cancellation needed. Rescheduling fees may occur.

Event Timeline Friday, April 3, 2015 12:00 p.m.

Vendors, Dreamland arrive and set up

12:30 p.m.

Run through of materials and set up

1:00 p.m.

Vivint walk around to vendors

1:30 p.m.

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Puppet Show

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Raffle

6:00 p.m.

Vivint introduces concert; opening artist performs

7:00 p.m.

Next artist performs

8:00 p.m.

Headliner performs

10:00 p.m.

Event ends

10:15 p.m.

Break down begins

11:30 p.m.

Must be out of Thanksgiving Point

25 March 2014 TO: FROM: [email protected] CC: SUBJECT: Dear Recipient,

Vivint is currently planning a large-scale public festival for the Salt Lake and Provo communities on April 2-3, 2015. We will have carnival games and rides, and expect to have over 5,000 people at the event each day. We are currently looking for local vendors who would like to rent booth and tent spaces at the event to sell food, drinks, crafts and other items. This is an excellent opportunity to sell your products and get your name in front of thousands of new customers! Booth and tent space prices are as follows: Booths

Tents Single Table Double Table

$250 $500

8x8 10x10

$400 $500

10x15 10x20

$700 $1000

We are also looking for gift card donations for raffles we will have during the festival. Vendors who donate gift cards will receive a thank you letter, public recognition during the raffle and their name printed on our advertising materials and sponsor banners. All of the proceeds from this event will benefit local families who have children with autism through several non-profit organizations. Please come show your support for children with autism by renting a table or booth and sharing your trade with Utah. Hope to see you there! Warm regards,

George Dayton Vivint Gives Back Rep 4391 N 300 W Provo, UT 84604 (801) 995.0101

Email Confidentiality Notice: The information contained in this transmission is confidential, proprietary or privileged and may be subject to protection under the law. The message is intended for the sole use of the individual or entity to whom it is addressed. If you are not the intended recipient, you are notified that any use, distribution or copying of the message is strictly prohibited and may subject you to criminal or civil penalties. If you received this transmission in error, please contact the sender immediately by replying to this email and delete the material from any computer.

Speech/Presentation Outline Who: Autistic Outreach Programs: Autism Speaks, Autism Council of Utah, Utah Autism Foundation What: Attempt to have them partner with Vivint’s: Vivint Gives More initiative When/deadline: June 2014-- Deadline October 2014 Presenter: George Dayton or head of Vivint Gives Back Length: 15-20 minutes Location: Organization’s office/headquarters Overriding message/theme and tone: Vivint Gives More: Security, emotional tone Attention grabber: Vivint Gives More Security Main Point: Make us a corporate partner and ultimately help the families you serve with the Vivint Gives More initiative. Diving deeper:  Your connection to these families is essential for our success in better-equipping families with the tools they need to keep their children safe.  While Vivint has the technology to help, you already have a trusted relationship with families affected by autism, and that’s exactly what we need to get our message to these families: Vivint is here to help.  As you know, Utah has the highest percentage of children with autism in the country and makes an excellent starting place to get our helpful resources to families with autistic children across the country.  “My son gets into cupboards and drawers… I’ve had to call poison control numerous times. Now with the cupboard alarms and the drawer alarms, I can be right on top of him, or at least closer than I ever was before.”- Testimonial Third-party: Vivint test family  Provide personal testimonies to how the test families benefitted from the products and the difference it has made in their lives. We want them to be completely transparent to show the true value of the product. Visuals: PowerPoint presentation Follow up: Thank you email, follow up phone call to hear final decision

Vivint Gives More – Susan’s Story Superimpose on white background VIVINT GIVES MORE TO CHILDREN WITH AUTISM. Entire video is dubbed over with soft, simple, heart-warming piano music. INT Living Room - Day Child (Joey) plays with toys on floor. SUSAN (V.O.) My name is Susan Brown and this is my six year old son Joey. INT Kitchen - Day Mother (Susan) leans against counter and tells her story to offcamera interviewer. SUSAN Raising a child with autism is definitely a lot of work and presents so many new challenges to parenting. Intercut with shots of PICTURES of Joey hanging on wall while Susan talks. SUSAN Joey doesn’t understand the importance of safety and so you’re constantly having to watch what he’s doing and know where he is to keep him from hurting himself. Like most autistic children he has this fascination with running out of the house – he’s even tried sneaking out of the windows. Back to Susan in kitchen. SUSAN We’ve had a couple close calls with him running into the street… Shot of Joey holding a picture he colored of him playing on a swing set.

SUSAN (V.O. cont’d) No matter how careful you are or how closely you watch them they always find some way to make a b-line for the street. Intercut with Susan in kitchen and shots of the various dangerous things around the house as she says them. SUSAN And you’d like to think that they can at least be safe in your own home but sometimes that’s almost worse; with scissors, the medicine cabinet, cleaners under the sink – there’s always something for them to get into. Susan in kitchen. SUSAN Vivint’s home automation technology has been such an incredible help in keeping Joey safe and making life a little easier and less stressful. Shot of CAMERA mounted in Joey’s room. SUSAN (V.O.) The cameras have been an amazing help… Susan in kitchen. SUSAN (cont’d) Before we had Vivint, the only way you could keep an eye on Joey was to be in the same room with him which made all the other tasks of the day that much more difficult to accomplish… INT Joey’s Bedroom – Day Joey builds a castle with BLOCKS.

SUSAN (V.O. cont’d) But now I can keep an eye on him… As Susan speaks our view of Joey playing with the blocks transitions from being in his room to viewing the same thing on the screen of a TABLET COMPUTER… SUSAN (V.O. cont’d) from a different room on my phone, tablet or computer. …slowly zooming out (as she speaks) from the tablet to reveal Susan folding laundry in her bedroom. SUSAN (V.O. cont’d) I can get so much more stuff done around the house and not be constantly hovering over Joey, which he likes too. Intercut dialogue with shots of the special DOOR LOCK on the front, interior garage and back doors, and of the security system CONTROL PANEL with the words “Doors Locked. System Armed.” SUSAN (V.O.) The door locks are definitely helpful. I don’t have to always be worrying if he managed to slip out of the house or if he’s playing in the street… INT Susan’s car – Day Susan is driving. Her SMART PHONE is mounted on the dash. SUSAN (V.O. cont’d) I always know he’s still inside, even when I’m not home. As she presses a VIVINT APP BUTTON on her phone the security system pops up with the words ““Doors Locked. System Armed” (or however the wording would actually be). INT

Kitchen – Day

Susan leaning on counter.

SUSAN In the past I’ve had to call poison control numerous times. Shot of drawers and cabinets in the kitchen, then a close-up shot of the drawer ALARM DEVICES on various knife drawers, medicine cabinet in bathroom, etc. as Susan speaks. SUSAN (V.O.) Now with the cupboard and drawer alarms, I can be right on top of him, or at least closer than I ever was before. Back to Susan in kitchen. SUSAN Children on the autism spectrum just don’t get what safety is, and it’s scary when you see your child in the middle of the street… Shot of Susan standing at the sliding glass door, watching Joey play in the backyard. SUSAN (V.O. cont’d) and you’re yelling at them that there’s a car coming, and they think it’s a game. (beat) You would do anything for an extra head-start to protect them. Susan in kitchen. SUSAN Vivint’s technologies have given us that head start. I mean, after using Vivint for a few months, Joey has learned that if he opens certain drawers or tries to unlock the door that an alarm will go off and in comes Mom… INT Living Room – Day Joey sits close to the TV watching a cartoon. We capture a sense of his controlled, calm, focused behavior.

SUSAN (V.O. cont’d) It’s almost like he’s accepted the fact that there’s no escape and that certain things are off limits which has helped curb some of his behaviors. Back to Susan in kitchen. SUSAN Vivint doesn’t just give you more tools or more advice, or more options. Vivint really does give you more of everything good. Show montage of outdoor SENSOR LIGHTS turning on at night, the system CONTROL PANEL armed, Susan watching Joey play in his room on her SMART PHONE in her car as she speaks: SUSAN (V.O.) More sense of security, more help with keeping your child safe, more time to get things done, more peace of mind. INT Living Room Couch – Day Susan and Joey cuddling on the couch, Susan tickling Joey (Camera slowed down some but not slow motion, heart-warming and light). SUSAN (V.O.) Vivint gives you more of the things you want the most. INT Kitchen – Day Close up - Susan is holding an 8” x 10” PICTURE of Joey. SUSAN (into camera) My name is Susan Brown… INT Joey’s Bedroom – Day Close up - Joey holds a picture he drew of the VIVINT GIVES MORE HEART/PUZZLE PIECE LOGO.

JOEY (into camera) My name is Joey Brown… Back to Susan. SUSAN (cont’d) (into camera) …and Vivint gives me more confidence as a mother. Back to Joey. JOEY (cont’d) (into camera) …and Vivint gives me more opportunities to play safe. END

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Facebook Posts July 2014 July 1, 2014: We have a big announcement coming soon! Stay tuned for Vivint Gives Back’s upcoming initiative. July 3, 2014: Vivint Gives Back is introducing its new sector, Vivint Gives More, with an amazing initiative to help families in Utah with autistic children by providing them with subsidized in-home security technology tailored towards specific needs! We are so excited about our goal to help alleviate some of the stress these families may feel and allow them to give more to their families! Visit www.VivintGivesMore.com for all the details. July 5, 2014: Check out this video of families that have been touched by Vivint Gives More’s most recent initiative to support families with autistic members. (Attach photo story) July 7, 2014: Get more information about Vivint Gives More’s most recent initiative to give subsidized home automation systems here! Spread the word to families and friends! (Link to website) July 9, 2014: Interested in learning more about Vivint Gives More’s initiative to help give subsidized in-home security technology? Message us on our Facebook page and we will get back to you within 24 hours with the answer! Facebook.com/VivintGivesMore July 11, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives More’s initiative is helping families in Utah with autistic children. We love to give local families more time, peace of mind and confidence. (Attach link to article) July 13, 2014: Be sure to follow us on Instagram and Twitter @vivint_gives_more for promotions and exciting news! July 15, 2014: Check out this video starring some of the cutest kids around and local families with autistic children talking about how having Vivint’s home automation system in their home changed their life. See it here: www.vivintgivesmore.com/video1 July 17, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! This is one of the most successful organizations in helping families in Utah with autistic children. Check them out at www.autismspeaksutah.com to support! July 19, 2014: What exactly is Vivint Gives More? Find all the answers here! www.vivintgivesmore.com/FAQ July 21, 2014: Ten more families this week received their home automation systems! We are loving all the kind words from parents about how this is going to change their lives! July 23, 2014: “Having Vivint’s system in our home has truly changed my life for the better. I have more peace of mind and my son feels more independent. It has been amazing.”- Sarah Smith. See testimonials like this one at www.vivintgivesmore.com/testimonials

July 25, 2014: Interested in learning more about Vivint Gives More’s initiative to help give subsidized in-home security technology? Message us on our Facebook page and we will get back to you within 24 hours with the answer! Facebook.com/VivintGivesMore July 27, 2014: Catch our latest blog post here at www.VivintGivesMore.com/blog to hear from local guru about how families with autistic children can live life with a little less stress. July 29, 2014: Another big announcement….we are partnering with Autism Council of Utah! With such amazing nonprofits backing us, we know we will reach our goal of helping as many families in Utah as possible! Support this amazing group at www.AutismCouncilUtah.com! July 31, 2014: Our program has officially been running for a month! We have had __ families sign up for our program to receive our tailored in-home security automation system. Have you signed up yet? Go to www.VivintGivesMore.com/enroll to sign up!

Twitter Posts July 2014 July 1, 2014: We have a big announcement coming soon! Stay tuned for Vivint Give’s Back’s upcoming initiative. July 3, 2014: Vivint Gives Back is introducing its new sector, Vivint Gives More, with an initiative to help families in Utah with Autistic children by providing them with subsidized in-home security technology! Vivintgivesmore.com July 5, 2014: Check out this video of families that have been touched by Vivint Gives Back’s most recent initiative to support families with Autistic members. (Attach 5-minute video) July 7, 2014: Get more information about Vivint Give Back’s most recent initiative to give subsidized home automation systems here! Spread the word! (Link to website) July 9, 2014: Interested in learning more about Vivint Gives More’s initiative? Message us on our Facebook page and we will get back to you within 24 hours! Facebook.com/VivintGivesMore July 11, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives More’s initiative is helping families in Utah with autistic children. (Attach link to article) July 13, 2014: Be sure to follow us on Instagram and Facebook @vivint_gives_more for promotions and exciting news!

July 15, 2014: Check out this video and see how having Vivint’s home automation system in their home changed the lives of Utah families. See it here: www.vivintgivesmore.com/video1 July 17, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! Check them out at www.autismspeaksutah.com to support! July 19, 2014: What exactly is Vivint Gives More? Find all the answers here! www.vivintgivesmore.com/FAQ July 21, 2014: Ten more families this week received their home automation systems! We are loving all the kind words from parents about how this is going to change their lives! July 23, 2014: “I have more peace of mind and my son feels more independent. It has been amazing.”- Sarah Smith. See testimonials like this one at www.vivintgivesmore.com/testimonials July 25, 2014: Interested in learning more about Vivint Gives More’s initiative? Message us on our Facebook page and we will get back to you within 24 hours! Facebook.com/VivintGivesMore July 27, 2014: Catch our latest blog post here at www.VivintGivesMore.com/blog to hear from local guru on how families with autistic children can live life with less stress. July 29, 2014: Another big announcement….we are partnering with Autism Council of Utah! Support this amazing group at www.AutismCouncilUtah.com! July 31, 2014: We’ve had __ families sign up for our program to receive our tailored in-home security automation system. Have you signed up yet? Go to www.VivintGivesMore.com/enroll to sign up!

Instagram Posts July 2014 July 2, 2014: We have a big announcement coming soon! Stay tuned for Vivint Give’s Back’s upcoming initiative. (Picture of Vivint Gives Back Logo) July 4, 2014: Check out this video of families that have been touched by Vivint Gives Back’s most recent initiative to support families with Autistic members. (Attach photo story) July 8, 2014: Vivint Gives More is all about helping local families! Check out our volunteers today doing xyz (Picture of volunteers wearing Vivint Gives More shirts hard at work) July 10, 2014: Ten more families this week received their home automation systems! We are loving all the kind words from parents about how this is going to change their lives! (Picture of system being installed without disclosing customer or home) July 16, 2014: Check out this video starring some of the cutest kids around and local families with autistic children talking about how having Vivint’s home automation system in their home changed their life. See it here: www.vivintgivesmore.com/video1 (Video clip of 15 second quote from the 5 minute video) July 18, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! Check them out at www.autismspeaksutah.com to support! (Picture of Autism Speaks Utah logo with link to their homepage) July 22, 2014: “Having Vivint’s system in our home has truly changed my life for the better. I have more peace of mind and my son feels more independent. It has been amazing.”- Sarah Smith. See testimonials like this one at www.vivintgivesmore.com/testimonials (Picture of mother and son looking happy) July 24, 2014: Do you Tweet? Follow our Twitter account @VivintGivesMore for exciting news and promotions! (Screenshot of Twitter account home page showing activity) July 28, 2014: Into blogging? Check out our latest post from blogging guru (insert guest blogger name) giving advice on how to make parenting autistic children less stressful. Link in profile. (Picture of famous guest blogger) July 30, 2014: Another big announcement….we are partnering with Autism Council of Utah! With such amazing nonprofits backing us, we know we will reach our goal of helping as many families in Utah as possible! Support this amazing group at www.AutismCouncilUtah.com! (Picture of Autism Council of Utah’s logo with link to their homepage)

Blog Posts July 2014 July 1, 2014: Intro to team of mom bloggers with children with Autism July 8, 2014: Raising kids with Autism and ways your family copes July 15, 2014: Ways to protect your child and available resources (Vivint) July 22, 2014: Ideas for great family trips and vacations with a review of worst case scenarios and horror stories July 29, 2014: Autism related News and feelings related to it

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Facebook Posts November 2014 November 2, 2014: Interested in learning more about Vivint Gives More’s latest initiative? We are hosting 4 meetings this month for Salt Lake, Canyon, Alpine and Provo school districts. See times, dates and locations here! These meetings will answer any questions you have about Vivint Gives More’s current initiative. www.VivintGivesMore.com/meetings November 4, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives More’s initiativeis helping families in Utah with autistic children. We love to give local families more time, peace of mind and confidence. (Attach link to article) November 6, 2014: A meeting will be held on November 8 at 4:00 for the Salt Lake School District. Come with questions and ready to get excited about this new program! See all the details here: www.VivintGivesMore.com/meetings November 8, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives More’s initiative to help families in Utah with autism. See all of today’s details at www.VivintGivesMore.com/meetings. November 10, 2014: We love to give local families more time, peace of mind and confidence. See the amazing things happening at www.VivintGivesMore.com November 12, 2014: Check out the latest blog post from local autism “know-it-all” (insert guest blogger name) about how to better secure your children. This is a great read - some very valuable tips from parents raising autistic children. www.VivintGivesMore.com/blog1 November 14, 2014: A meeting will be held on November 16 at 4:00 for the Alpine District. Come with questions and ready to get excited about this amazing program! See all the details here: www.VivintGivesMore.com/meetings November 16, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives More’s initiative to help families in Utah with autism. See all of today’s details at www.VivintGivesMore.com/meetings. November 18, 2014: “Having this system in my home has changed my life. I tell all my friends who have autistic kids, I just can’t keep such an amazing thing to myself!” Kelly Peters. This is a quote from one of the parents at our meeting yesterday! Thanks for the love! The next meeting is on November 22! Be there! Get all the details here: www.VivintGivesMore.com/meetings

November 20, 2014: A meeting will be held on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited about this new program! See how it can give your family more time and peace of mind! See all the details here: www.VivintGivesMore.com/meetings November 22, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives More’s initiative to help families in Utah with autism. See all of today’s details at www.VivintGivesMore.com/meetings. November 24, 2014: We’ve had some GREAT question and answer sessions with our employees at local schools! Check out these frequently asked questions and answers here if you weren’t able to make it! www.VivintGivesMore.com/meetingFAQ November 26, 2014: Check out the latest blog post from local special education teacher about the best ways to teach your autistic children. This is a great read - some very valuable tips from parents raising autistic children. www.VivintGivesMore.com/blog2 November 28, 2014: THE FINAL PARENTS’ meeting will be held on November 30 at 4:00 for the Provo School District. Come with questions and ready to get excited about this new program! See how this new program can give more time, peace of mind, and confidence to your family! See all the details here: www.VivintGivesMore.com/meetings November 30, 2014: LAST Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives More’s initiative to help families in Utah with autism. See all of today’s details at www.VivintGivesMore.com/meetings.

Twitter Posts November 2014 November 2, 2014: Interested in learning more about Vivint Gives More’s latest initiative? We are hosting a meeting this month for Salt Lake, Canyon, Alpine and Provo school districts. See times, dates and locations here! www.VivintGivesMore.com/meetings November 4, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives More’s initiativeis helping families in Utah with autistic children. (Attach link to article) November 6, 2014: A meeting will be held on November 8 at 4:00 for the Salt Lake School District. Come with questions and ready to get excited about this new program! www.VivintGivesMore.com/meetings November 8, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about our initiative! See all of today’s details at www.VivintGivesMore.com/meetings. November 10, 2014: We love to give local families more time, peace of mind and confidence. See the amazing things happening at www.VivintGivesMore.com November 12, 2014: Check out the latest blog post from local autism “know-it-all” (insert guest blogger name) about how to better secure your children. www.VivintGivesMore.com/blog1 November 14, 2014: Meeting on November 16 at 4:00 for the Apline District. Come with questions and ready to get excited about this new program! See all the details here: www.VivintGivesMore.com/meetings November 16, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about our initiative! See all of today’s details at www.VivintGivesMore.com/meetings. November 18, 2014: “I tell all my friends who have autistic kids, I just can’t keep such an amazing thing to myself!” Kelly Peters. Details here: www.VivintGivesMore.com/meetings November 20, 2014: Meeting on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited about this new program! www.VivintGivesMore.com/meetings November 22, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about our initiative! See all of today’s details at www.VivintGivesMore.com/meetings.

November 24, 2014: We’ve had some GREAT question and answer sessions with our employees at local schools! Check out these FAQs and answers here! www.VivintGivesMore.com/meetingFAQ November 26, 2014: Check out the latest blog post from local special education teacher about the best ways to teach your autistic children. www.VivintGivesMore.com/blog2 November 28, 2014: A meeting will be held on November 8 at 4:00 for the Provo School District. See all the details here: www.VivintGivesMore.com/meetings November 30, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about our initiative! See all of today’s details at www.VivintGivesMore.com/meetings.

Instagram Posts November 2014 November 1, 2014: Have questions about Vivint Gives More’s initiative to help local families with autistic children? Check out these meetings with Q&A sessions. Bring questions and leave inspired! (Flyer of dates/times/locations of 4 meetings) November 5, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives More’s initiative is helping families in Utah with autistic children. (Logo of partner with Vivint Gives More logo) November 7, 2014: Meeting TOMORROW for Salt Lake School District! Come with questions and hear from our knowledgeable employees about our initiative! See all of today’s details at www.VivintGivesMore.com/meetings. (Flyer with time/date/location for Salt Lake School District Q&A meeting) November 9, 2014: We love this is a quote from a parents at our meeting yesterday! (“Having this system in my home has changed my life. I tell all my friends who have autistic kids, I just can’t keep such an amazing thing to myself!” -Kelly Peters made in InDesign with nice design using VGM logo and colors) November 11, 2014: We’ve had some GREAT question and answer sessions with our employees at local schools! Check out these FAQs and answers here if you weren’t able to make it! www.VivintGivesMore.com/meetingFAQ (Screenshot of our FAQ page) November 15, 2014: A meeting will be held on November 16 at 4:00 for the Alpine District. Come with questions and ready to get excited about this new program! See all the details here: www.VivintGivesMore.com/meetings(Flyer with time/date/location for Alpine District Q&A meeting) November 19, 2014: Another successful parents’ meeting! So many thoughtful questions and some amazing insight from our knowledgeable employees! (Picture of 3 VGM employees at school with materials in hand) November 21, 2014: Meeting on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited about this new program! www.VivintGivesMore.com/meetings (Flyer with time/date/location for Canyons District Q&A meeting) November 25, 2014: We LOVE our spokeswoman, (insert name)! She is so passionate and knowledgeable about this program! Thanks for all you have done @whoeverspokesperson! (Picture of famous spokesperson at parents meeting)

November 27, 2014: LAST PARENTS MEETING! A meeting will be held on November 30 at 4:00 for the Provo School District. See all the details here: www.VivintGivesMore.com/meetings (Flyer with time/date/location for Provo District Q&A meeting) November 29, 2014: Our meeting yesterday at Provo Middle School! Great turn out and questions! (Picture of parents meeting with employees) November 31, 2014: What a successful month with Vivint Give’s More’s initiative to help families in Utah with autistic children! Get filled in at www.VivintGivesMore.com! See how Vivint truly is giving more! (Picture of mother with autistic son looking happy!)

Blog Posts November 2014 November 4, 2014: Best and Worst things ever done or said and how you wish you reacted November 11, 2014: Dealing with other children reacting to yours November 18, 2014: How much discipline is too much or not enough November 25, 2014: Handling the holidays and and the social overload of family

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Facebook Posts March 2015 March 2, 2015: Countdown: 1 month until the Autism Awareness Festival opening kick-off! Sign up online now at VivintGivesMore.com to get your tickets to see ________ perform live! March 4, 2015: Spread the word! The Autism Awareness Festival is less than a month away! March 6, 2015: Do you know a family who would love to win a free in-home automation system from Vivint Gives More’s upcoming Autism Awareness Festival? Proceeds from the festival will go towards providing these services free for families with autistic children. Enter a family at www.VivintGivesMore.com/enterfamily March 8, 2015: Big news! We just had 10 of Utah’s most popular restaurants sign on to be a part of the Autism Awareness Festival! We have Sweeto Burrito, Waffle Love, Café Rio and more! Tell us which one you’re most excited about! #AutismAwarenessFest March 10, 2015: Be sure to follow us on Instagram and Twitter @vivint_gives_more for promotions, deals, ways to help give back, and exciting news! March 12, 2015: Check out our Instagram for your chance to win 100 free raffle tickets for the Autism Awareness Festival! Prizes like iPads and gift certificates will be raffled off at the event! Winner will be announced on March 27! @vivint_gives_more. Follow and share the picture. March 14, 2015: What’s your favorite carnival ride? Leave a comment below- I bet it will be at the Autism Awareness Festival! March 16, 2015: What food is no carnival complete without? Leave a comment for your chance at 25 free raffle tickets! Go! #AutismAwarenessFest March 18, 2015: Tell us how excited you are for the Autism Awareness Festival coming up on April 2 and 3! Leave a comment- best answer gets free voucher for lunch at the carnival provided by ______! (Partnering restaurant) March 20, 2015: The Autism Awareness Festival is days away! Like and share if you are coming! You don’t want to miss out on fun rides, amazing food, and exciting giveaways all with a chance to give back! #AutismAwarenessFest March 22, 2015: 5 days left! Repost our picture on Instagram for your chance at 100 raffle tickets! Prizes like iPads and gift certificates will be raffled off at the event! 1 lucky winner will be announced on March 27! @Vivint_gives_more March 24, 2015: Did you know that April is national autism month? What are you doing to raise awareness and celebrate loved ones affected? Share your answers below! Best answer wins free lunch at the festival from ______! (Partnering restaurant)

March 26, 2015: Last chance to win 100 free raffle tickets for the upcoming Autism Awareness Festival! Prizes like iPads and gift certificates will be raffled off at the event! Winner will be announced TOMORROW! @vivint_gives_more. Follow and share the picture. March 28, 2015: Congrats to our winner! (Insert name here) will be at the Autism Awareness Festival with 100 extra raffle tickets in hand! Everyone has a chance to win prizes like an iPad, gift certificates to ________ and __________! (Fill in with local restaurants that partner and volunteer) March 30, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! Comment if you are coming! #AutismAwarenessFest (with picture of rented area being set up)

Twitter Posts March 2015 March 2, 2015: Countdown: 1 month until the Autism Awareness Festival opening kick-off! Sign up online now at VivintGivesMore.com to get your tickets to see (band name) perform live! March 4, 2015: Spread the word! The Autism Awareness Festival is less than a month away! March 6, 2015: Do you know a family who would love to win a free in-home automation system from Vivint Gives More’s upcoming Autism Awareness Festival? Enter at www.VivintGivesMore.com/enterfamily March 8, 2015: Big news! We just had 10 of Utah’s most popular restaurants sign on to be a part of the Autism Awareness Festival! Tell us which one you’re most excited about! #AutismAwarenessFest March 10, 2015: Be sure to follow us on Instagram and Facebook @vivint_gives_more for promotions, deals, ways to help give back, and exciting news! March 12, 2015: Check out our Instagram for your chance to will 100 free raffle tickets for the Autism Awareness Festival! Prizes like iPads and gift certificates will be raffled off! Winner will be announced on March 27! @Vivint_gives_more March 14, 2015: What’s your favorite carnival ride? Leave a comment - I bet it will be at the Autism Awareness Festival! March 16, 2015: What food is no carnival complete without? Leave a comment for your chance at 25 free raffle tickets! Go! #AutismAwarenessFest March 18, 2015: Tell us how excited you are for the Autism Awareness Festival coming up on April 2 and 3! Best comment gets free voucher for lunch at the carnival provided by ______! (Partnering restaurant) March 20, 2015: The Autism Awareness Festival is days away! You don’t want to miss out on fun rides, amazing food, and exciting giveaways all with a chance to give back! #AutismAwarenessFest March 22, 2015: 5 days left! Repost our picture on Instagram for your chance at 100 raffle tickets for prizes like iPads and gift certificates! 1 lucky winner will be announced on March 27! @Vivint_gives_more March 24, 2015: Did you know that April is national autism month? What are you doing to raise awareness and celebrate loved ones affected? Share your answers below! Best answer wins free lunch at the festival from ______! (Partnering restaurant)

March 26, 2015: LAST CHANCE to enter to win 100 raffle tickets for the Autism Awareness Festival! Prizes like iPads and gift certificates will be raffled off! Winner will be announced TOMORROW! @Vivint_gives_more. Follow and share. March 28, 2015: Congrats to our winner! _________ will be at the Autism Awareness Festival with 100 extra raffle tickets in hand! Everyone has a chance to win amazing prizes! March 30, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! #AutismAwarenessFest (link to picture of rented area being set up)

Instagram Posts March 2015 March 4, 2015: Who is coming to the Autism Awareness Festival? Share and repost this picture for your chance at 100 raffle tickets! Prizes like iPads and gift certificates will be raffled off at the event! 1 lucky winner will be announced on March 27! (Poster created with event information) March 6, 2015: Share and post this picture with the hash tag #AutismAwarenessFest for your chance to win 2 BACKSTAGE PASSES for (fill in band here) at the kick off festival on April 2! This is big! Winner will be announced on the 13th! (Picture of band with Vivint Gives More logo on it and date of event) March 9, 2015: Do you Tweet? Be sure to follow us on Twitter @vivint_gives_more for promotions, deals, ways to help give back, and exciting news! (Screenshot of our Twitter account) March 11, 2015: Share and post this picture with the hash tag #AutismAwarnessFest for your chance to win 2 BACKSTAGE PASSES for (fill in band here) at the kick off festival on April 2! This is big! Winner will be announced on the 13th! (Picture of band with Vivint Gives More logo on it and date of event) March 13, 2015: Fingers crossed….the very lucky winner of 2 backstage passes to see (band name here) is… (Winner name here)! Congrats! (Picture of name drawn out of a bowl) March 17, 2015: Who is beyond excited to see these guys perform as the kick-off to the Autism Awareness Festival? We know we are! #AutismAwarenessFest (Picture of band performing on April 2 at the kick off) March 19, 2015: Check out some of our Vivint Gives More volunteers hard at work! We are gearing up for the Autism Awareness Festival coming up in April! Seems like it’s going to be epic! (Picture of volunteers in Vivint Gives More shirts preparing) March 23, 2015: 4 days left! Repost this picture for your chance at 100 raffle tickets! Prizes like iPads and gift certificates will be raffled off at the event! 1 lucky winner will be announced on March 27! (Poster created with event information) March 25, 2015: Check this out! There is going to be TONS of amazing food at the Autism Awareness Festival! Be sure to come hungry! #Yum #AutismAwarenessFest (Picture of food being prepared for the festival from partnering restaurants) March 27, 2015: Drum roll please… lucky winner of 100 free raffle tickets to win tons of amazing prizes is…. __________! (picture of name pulled out of a bowl)

March 29, 2015: Congrats to our winner! _________ will be at the Autism Awareness Festival with 100 extra raffle tickets in hand! Everyone has a chance to win amazing prizes! See you on Friday! (Picture of winner holding raffle tickets) March 31, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! Lots of fun all for a great cause! #AutismAwarenessFest (with picture of rented area being set up)

Blog Posts March 2015 March 3, 2014: Picture journal of the best memories of the past year March 10, 2014: Ways to Celebrate World Autism Day (Event push) March 17, 2014: New and Innovative products on the market and ways to not break the bank March 24, 2014: Helping other children adjust, understand and help where they can March 31, 2014: World Autism Day News and promotions

Blog Post Example:

Mothers of Angels Frayed and tired we are the mothers of Angels; four women dedicated to the truth, the whole truth so help me God. We all have at least one child that is loud, sensitive, perfect and autistic; angels in their mortal forms. Even though we love our children more than life itself it is a constant uphill battle to give them what they need…and boy oh boy, do we.

We see things differently than most families and sticking together in order to share it is our purpose. Regardless of how a situation might appear we know better than most the damage a judgmental remark or sharp words can cause… so we leave those outside of this blog. This is a safe place for people with autistic children looking for more support as well as everyone else looking to pry inside of our world.

1. Infographic: Dangers in Autism From: Families of Autistic Children Strategy 1

2. Infographic: 2012 Stats From: Families of Autistic Children Strategy 1

3. Brochure From: Special Education Directors and Autism Outreach Programs

4. Follow-up Email From: Autism Outreach Programs Strategy 2

5. PowerPoint Presentation From: Special Education Directors Strategy 1

6. Letter to District Special Ed Directors From: Special Education Directors Strategy 1

7. School District Special Ed Directors Directory From: Special Education Directors Strategy 1

8. Press Release: AOP From: Autism Outreach Programs Strategy 2

9. Press Release: Families From: Families of Autistic Children Strategy 2

10. Press Release: Festival From: Families of Autistic Children Strategy 2

11. Festival: Directory From: Families of Autistic Children Strategy 2

12. Festival: Event Poster From: Families of Autistic Children Strategy 2

13. Festival: Event Flyer From: Families of Autistic Children Strategy 2

14. Festival: Site Plan and Event Checklist for Logistics From: Families of Autistic Children Strategy 2

15. Festival: Vendor Email From: Families of Autistic Children Strategy 2

16. Speech/Presentation to AOP’s From: Families of Autistic Children Strategy 2,3

17. Video Script From: Families of Autistic Children Strategy 1

18. Editorial Calendar: Facebook, Twitter, Instagram, Blog From: Families of Autistic Children Strategy 1

19. Blog Post Example From: Families of Autistic Children Strategy 1

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