Chic Boy Franchise Presentation

Great Food...Fast!

Business Opportunity

Brief description of Chic-Boy™ is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with herb and spices and charcoal broiled to juicy and tasty perfection. It’s soooo flavorful, no sauce is needed to amplify the taste! But for those who love dipping their food in sauces, our lechon manok and lechon liempo is best paired with our lechon sauce or our special vinegar sauce. Other items you’ll find in our menu are comfort foods that Filipinos enjoy. We have Chicken Inasal from Bacolod, Inihaw na Liempo, Pork Barbecue, a variety of Sisig (Lechon Sisig, Chicken Sisig, Bangus Sisig and Tuna Sisig), Soups (Sinigang, Tinola and Batchoy), Vegetables (Ginisang Kangkong, Inihaw na Talong, Ensaladang Mangga, Gising Gising), staple Filipino meriendas like Lumpiang Sariwa, Dinuguan at Puto, Pancit Canton and Palabok and Desserts such as Turones Con Leche, Leche Flan, Saba in Syrup and Ice Cream. Our food are not only delicious and savory, they are easy on the pocket too! You can enjoy meals with huge portions of chicken or pork and Rice All You Can. Chic-Boy is the perfect place to have an affordable yet delicious and fulfilling meal with your family, colleagues and barkadas. Bring home Chic-boy and share with your loved ones. It’s the perfect dish to complete your family reunions, barkada gatherings and even your company meetings and outings.

Business Profile 

Chic-Boy™ which opened its first Dine-In restaurant on May 5, 2010 is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.

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After trying the delicious and tasty lechon manok and lechon liempo of Cebu and the Chicken Inasal of Bacolod, we saw its business potential and the opportunity to tap into the lechon manok, lechon liempo and chicken inasal industry combining it with our best selling viands.

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In just 1 year and 2 months since we opened our first Dine-In store in Jupiter St. Makati City, we now have a roster of 28 dine-in stores in Metro Manila and its outskirt cities to serve you and 37 franchised stores under construction.

A proud member of:

Since 2000

Why is franchising best? An established company gives the assurance of less risk and better income potential. With proper supervision and marketing support from the franchisor, the franchisee would have a better chance of success than setting out on a new business venture. The greatest risk in franchising is finding the best franchise to own. That would be with the franchisor with whom you can be confident will give you the best support in terms of operations, product supply, innovation and marketing. In the recent years, there has been a significant increase in franchise business in the Philippines notably in the food industry. Looking around malls and other commercial centers, home grown concepts are dominating the local franchises with food businesses leading the pack. Food makes up an impressive 41% in the franchise sector, service establishment 32% and retail outlets, about 27%. Source: Philippine Franchise Association

Food & Beverage Industry Overview Consumer expenditures on food and beverages has increased strongly during 2001-2006 at a CAGR(compounded annual growth rate) of 9.8% and it is expected to rise at a CAGR of 7.5% from 2007 to 2011. Rise in the number of working women, longer working hours and more diverse eating habit has resulted in high consumption of freshly cooked meals. With the growing middle class population and changing lifestyle, the demand for food has increased considerably over the past few years and the annual growth rate is estimated at 1020%. Source: Bharat Book Bureau (Philippine Study)

Why Franchise a ChicChic-boy DineDine-In Store 

A very promising franchise business with diverse product offerings

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New in the market which makes it very exciting and enticing

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Remarkable management team

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Industry leading franchise support

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Proven Business Model

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Continuous and extensive product development

Branches

Dine--In Stores now grilling Dine 1 COMPANY OWNED STORE  112 Jupiter St., Makati City

27 FRANCHISED STORES • • • • • • • • • • • • • •

Madrigal Ave. cor. Alabang-Zapote Rd., Muntinlupa City Plaza Sta. Cruz, Sta. Cruz, Manila City 104 Timog Ave., Quezon City Recto Ave (across U.E), Manila West Ave cor. Cavite St, West Triangle, Quezon City J.P. Rizal (in front of Makati City Hall), Makati City UN Avenue, Manila City (near Manila Pavillion) ABC Building, Roosevelt Ave cor. Del Monte, Quezon City Corazon De Jesus St. Sta. Maria, Bulacan 700 Boni Avenue, Mandaluyong City 27 Presidents Ave., Tahanan Village, BF Homes, Paranaque City Unit B1, Ground Floor, Shopwise, San Pedro, Laguna 669 Ten Commandments Bldg., Rizal Ave Ext., Monumento, Caloocan City Boomland Complex, Sen. Gil Puyat Ave., Pasay City (across World Trade Center)

• Unit 19 and 20, Shopwise Arcade, Araneta, Quezon City

• 17 National Road, Cristina Village, Pamplona Tres, Las Pinas City • Jackman Plaza, Munoz, Edsa, Quezon City • Aguinaldo Highway, General Mariano Alvarez, Cavite City • 2045 Montillano St., Alabang, Muntinlupa City • Supima Square Commercial Complex, Malhacan Rd., Meycauayan, Bulacan • Insular Life Bldg., Ayala Ave., Makati City • 500 SHAW bldg., Shaw Blvd., Mandaluyong City • Juan Luna St. corner Recto Ave., Manila • Eastgate Plaza Mall, AB Fernandez Ave., Dagupan City, Pangasinan • EZ City Center, Mac Arthur Hiway corner Ligtasan St., Tarlac City • 224 Ortigas Ave., Greenhills, San Juan, Metro Manila • San Roque Supermarket, Quirino highway cor. Dumalay St. Novalichez

37 Franchised Stores Under Construction •Paseo Uno De Calamba, Brgy. Paciano Rizal, Calamba, Laguna • Sta. Lucia East Mall, Marcos Hi-way, Cainta, Rizal • Banawe corner Quezon Ave., Quezon City • Guadalupe Commercial Complex, Guadalupe, Makati City • 4311 Old Santa Mesa St. cor. Santolan Ext., Santa Mesa, Manila • Nu Citi Central Mall, P. Burgos St., Batangas City • 410 Quezon Blvd. cor R.Hidalgo, Manila • Governor’s Drive, General Trias, Cavite City • Commonwealth Avenue corner Pearl Drive, Fairview, Quezon City • G/F Grand Espana Residences, Espana cor Tolentino Sts., Sampaloc, Manila • 3rd Level Cityplace Square, Reina Regente, Manila • Robinsons Place Dasmarinas- Terraza Dasma, Dasmarinas, Cavite • Libertad St., Pasay City • Unit 19, Otis Shophouses, Paz M. Guazon St., Paco Manila City • Ground Floor, E-Com Bldg., Riverbanks Mall, Marikina City • Landco Business Park, F. Imperial St., Legaspi City • Matalino St., Quezon City • San Antonio Avenue, Paranaque City

• Ground Floor, Binan Central Mall, Binan, Laguna • Ground Floor, Puregold, Gen. Luna St., Brgy. Nangka, San Mateo, Rizal • Ground Floor, Puregold, Commonwealth cor. Luzon Ave., Quezon City • Harrison Plaza Shopping, Pasay City • Esperanza Mall, MacArthur Hi-way, Maycauayan, Bulacan • MassWay Supermarket, Plaridel-Pulilan Diversion Road, Pulilan Bulacan • L. Sumulong Memorial Circle (across Ynares Center), Antipolo, Rizal • P. Oliveros St., (near Antipolo Church), Antipolo, Rizal • One Destination, Tagaytay – Nasugbu Highway, Tagaytay City • Puregold San Pedro, Laguna • Wilcon City Center, Visayas Ave., Quezon City • Magsaysay Drive, Olongapo City • Puregold J.P. Rizal, Makati City •Metro Plaza, AB Fernandez Ave., Dagupan City • Graceland Plaza, J.P. Rizal Ave., Marikina City • New Hub Plaza, Tirona Hi-way, Bacoor Cavite • Canciler Ave., Cauayan, Isabela • Puregold Talon Uno, Las Pinas • Bonifacio St. corner Dagohoy St., Baguio City

Our Commissary

Products are prepared and processed in our commissary in the most hygienic methods, assuring our customers of fresh quality products.

Washing Area

Cooking Area

Seafoods Area

Packaging Area

Cebu Lechon Liempo Line

Chicken Inasal Line

Cebu Lechon Manok Line

Vacuum packed to assure longer shelf life, maintain freshness and hygienic food handling

Products / Categories 

Cebu Lechon Manok

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Cebu Lechon Liempo

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Magandang Umaga Meals

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Chiquito Meals

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Sizzling Specials

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Chibog Busog Meals

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Soup

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Side Orders

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Merienda

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Desserts

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Drinks and Beverages

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Extras

Lechon Manok at Lechon Liempo

Magandang Umaga Meals Served with Garlic rice, atsara and egg

Beef Tapa

Pork Longganisa

Pork Tocino

Daing na Bangus

Chiquito Meals

Served with plain rice, atsara & soup

Pork Barbeque

Breaded Pork chop

Chicken Inasal (hita)

Chicken Inasal (paa)

Breaded Chicken

Sizzling Specials

Served with plain rice & soup

Lechon Sisig

Chicken Sisig

Bangus Sisig

Tuna Sisig

Bangus Belly

Tenderloin Steak

Chibog Busog Meals

Served with plain rice, soup and RICE ALL YOU CAN

Chicken Inasal (paa)

Chicken Inasal (petso)

Pork Barbeque

Inihaw na Liempo

Cebu Lechon Liempo

Cebu Lechon Manok

Soups

Sinigang na Salmon

Sinigang na Baboy

Batchoy

Sinigang na Bangus Belly

Tinolang Ulo ng Salmon

Side Orders

Ginisang Kangkong

Gising Gising

Inihaw na Talong

Ensaladang Mangga

Merienda

Lumpiang Sariwa

Dinuguan at Puto

Pancit Palabok

Pancit Canton

Desserts

Turones con Leche Ice Cream

Halo-Halo Special

Saba in Syrup

Leche Flan

Franchise Qualifications

 Location Location Location – Must be ideal for CHIC-BOY investment  Character & Attitude – Must dedicate 100% to success of franchise and

protect franchise interest

 Funds – Must have all initial funding estimate requirements

Location Requirements 

At least 200 sqm free space (ground floor)

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Should be located on a high traffic commercial/residential areas

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Accessible for both pedestrians and motorists

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Presence of offices, business process outsourcing companies, residential areas, colleges and universities

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Parking Provision for at least 5 to 10 cars

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Signage space provision

Fees & Deposit

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Franchise Fee & Commissary Deposit  Php 750,000- Franchise Fee  Php 300,000- Commissary Deposit  7 years contract duration

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Royalty Fee  5% Monthly Royalty Fee on Gross Sales  2% Monthly Marketing Fee on Gross Sales

What is inclusive on the Franchise Fee? • • • • • • • • • • • • • • •

Use of Trade & Proprietary Marks Use of Chic-Boy™ business model Initial site assessment Site design and construction assistance Use of Chic-Boy™ management manual Training in the Chic-Boy™ Dine-In Store system for the franchisee, managers / supervisors and initial branch employees Procurement Program Information Technology assistance Marketing assistance Pre-opening assistance (dry run) Grand opening assistance Post opening assistance Continuing research and development of Chic-Boy™ product line On-site assistance as requested Training programs as needed

Investment Summary 

Construction and Renovation Php12,000 to Php14,000 per sqm. (approximate) which includes Civil works, Plumbing, Electrical, Lighting, Mechanical, Exhaust and Fresh air

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Furnitures, Fixtures and Equipments Php1.3M(approximate) which includes Aircon units, signage, Tables & Chairs, Grillers, Range Hood, Freezers & Chillers, Plates, Utensils, kitchen and restaurant supplies

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Working Capital Php500,000.00

Projected R.O.I. Period

We do not control or guarantee the payback period since there are factors that affects these like sales, market potential, investment cost and overhead. As long as the franchisee can manage these factors properly, ROI will be high. In our estimate, the payback period in our Dine- In Store is 2 to 2.5 years.

Franchise Application Procedure STEP 1

A) Write us a Letter of Intent expressing your interest in a Chic-Boy™ Dine-In Store Franchise Business. Tell us about yourself, your work or business experiences, your proposed location for your franchise (please indicate if owned or rented), complete address, and attach a location map. Don’t forget to include your Curriculum Vitae with 2X2 colored picture and contact information. Please address your letter to: The Franchise Director Pier One Bar & Grill Holdings Corporation Chic-Boy™ Franchise Business Pier One Bldg., Cabrera Road, Kaytikling, Brgy. Dolores, Taytay, Rizal, 1920 Philippines Fax it to 809-3374 or 658-4564 (Ext 102) Send it by email to: [email protected]

STEP 2 A) We will send you a Franchise Presentation and a Franchise Application Form. STEP 3 A) Fill out the Franchise Application Form. B) Send it back to us immediately for review and further assessment complete with other requirements. STEP 4 A) We shall check if your proposed site is still available or open in our franchise map. B) If available, we shall conduct site inspection and initial assessment of your proposed site. C) If your site is feasible; we shall get in touch with you and send you a Franchise Approval letter and a Draft copy of the Franchise Agreement. Note: Submitting your Franchise Application Form is not a guarantee that you have reserved the franchise area. We shall schedule a meeting with you to discuss other procedures.

Steps to Franchise Agreement FRANCHISE AGREEMENT PHASE Draft of Franchise Agreement is given to franchise Applicant

REVIEW PHASE Applicant is given 10 days to review the Franchise Agreement

Meeting to discuss Franchise Agreement and other concerns

FORMAL SIGNING Signing of Franchise Agreement

Applicant makes Full payment of Franchise Fee and commissary deposit

Meet with our accredited architect

Strategy in Motion!

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Set-up Period

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Week 1 - Site visit, lay out design by our accredited architect.

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Week 2 - Preparation of Plans

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Week 3 - onwards– Construction and Renovation, hiring of staffs

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Week 4 - onwards– Purchase of Equipments, Training of staffs

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Week 5 - onwards– equipment installation, Table set-up, Purchase of stocks

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Week 6 - Pre Opening, local store marketing

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Week 7 – Grand Opening

Priority Locations  NCR

•Makati •Pasig •Manila •Pasay •Muntinlupa •Marikina •Taguig •Las Pinas •Mandaluyong •Quezon City •San Juan •Caloocan •Malabon •Valenzuela

South Luzon

•Cavite •Laguna •Batangas •Quezon •Bicol

North Luzon

•Bulacan •Pampanga •Tarlac •Olongapo •Pangasinan •Baguio •La Union

Eastern Luzon

•Antipolo •Cainta •Taytay •Angono •Binangonan •San Mateo

For more information, please email or call: Cat Juan

FRANCHISE DIRECTOR

+632‐658‐4564 +632‐658‐3992 Mobile no. 0917 5399175 Fax no. (632)8093374 Cat@chic‐boy.com.ph

www.chic-boy.com.ph

Grill with us!!!