Chapter III Marketing Aspect.g

CHAPTER III MARKETING ASPECT

I. MARKET MARKET DESCRI DESCRIPTI PTION ON

The market projection of the study is based on the surveys conducted within the vicinity of Valenzuela Valenzuela City. Projection of demand, supply and sales for the first five years yea rs of the operation is based on the different factors like the population growth, market acceptability, and other aspects. The researchers also considered the competitors that may affect !"V#$ %ody &assage and 'pa(s service prices. The objectives of the proposed  project is not merely meeting the needs or wants of the customer but as well as to e)ceed their e)pectations. *nowing the customers( demand and supplying them with the right services at reasonable prices$ will be the key factor to achieve the objectives of the organization.

II. DEMAND ANALYSIS ANALYSIS A. Major Users of the Servie Ta!"e #$ Major Users of the Servie

Ge%&er +emale &ale T3T45

're()e%* - 10 $,,

Pere%ta+e /0 2 #--

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Table Table - presents that majority of the respondents who availed of and e)perienced  body massage and spa are female with /067 while male with 26. +emales are the major  users of the service.

.

De/a%& fo for the Ne Ne0t 'i 'ive Years Ta!"e #1 Projete& De/a%& for f or the Ne0t 'ive Years Years

Mar2et

Tar+et

're()e%* of 

Year

8/ 81 89 80 8:

A%%)a" De/a%& Ae3ta!i"it*

Po3)"atio%

4isit

1 06 1 06 1 06 1 06 1 06

-1,191 -98,2: -9:,-:-00,/92 -:9,:99

-06 -06 -06 -06 -06

:-,2/9 :/,9: :0,8-/ 88,280 8,0-9

'ource; 8 "ational Census of Valenzuela City < http;==www.nsoncr2.ph=8868VP> 68+inal?'pecial68@elease?Valenzuela6"ew.pdf  A.

Table 2 presents the projected annual demand of spa and massage services for  the years 8/ to 8:. &arket acceptability was obtained based on Table 1 and +igure 1 which shows the respondents who go to a body massage and spa center with the total of  106.Target population was obtained based on Table  with ages 8 to 12 years old. The +reBuency of Visit was obtained based on Table 0 and +igure 0 which shows that majority majority of the respondents respondents go to the spa once a week with -06.The annual demand demand for  8/ to 8: is increasing increasing because the target target population is likewise likewise increasing increasing annually annually  by .826 based on the "ational Census 3ffice of Valenzuela City. #n getting the

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annual demand, &arket 4cceptability ernandez7 and from 5iberty 'evilla, receptionist of >ealot >ouse, who was interviewed last 'eptember :, 82 by Filmar 5lano ilot w= Ventosa Cupping +oot 'crub 'ignature &assage 'wedish &assage 'hiatsu &assage >ilot Fellness >ot 'tone &assage Traditional >ilot >and and +oot @efle)ology

34

+acial &assage !)press &assage %ack  'ource; #nterview from personnel of #nfinima - rdflr. @.+. %ldg. &aysan, Valenzuela City iDway, &arulas, Valenzuela City ealot >ouse, E-- &ac 4rthur  >iDFay, &arulas, Valenzuela City ealot >ouse. The data were obtained from &r. 4le) 'alvador, personnel of #nfinima, who was interviewed last 'eptember -, 82 by @omark  5ouis &aniago7 from @ebecca %asas, receptionist of en 4sia, who was interviewed last 'eptember 0, 82 by *arla Goy Gosafat and Goyce Claire >ernandez7 and from 5iberty 'evilla, receptionist of >ealot >ouse, who was interviewed last 'eptember :, 82 by Filmar 5lano. ead &assage

P 8.88

P 8:.::

%lack &assage

P /8.88

P -:.::

#onic +oot Ieto)

P -/8.88

P --:.::

!ar Candling

P -8.88

P /8.88

P /8.88

P -:.::

'tone &assage

P -08.88

P 2/8.88

P 288.88

P -1:.::

P 288.88

P 2/8.88

P 08.88

P -0:.::

Traditional >ilot w= Ventosa Cupping +oot 'crub %ody 'crub

P -88.88

>ot 'hower %ath 4roma &assage Therapy

P /8.88

P -:.::

P 2/8.88

P 0:.::

P /8.88

P 2:.::

P -8.88

P -8:.::

Table  shows the JoingD @ate Pricing of the e)isting competitor(s body massage and spa establishments, the business owners decided to set the price of the services based on CompetitionD%ased Pricing, specifically the JoingD @ate Pricing. The  prices are low but competitive enough to meet the business( e)pected profit by rendering high Buality of services to its customers.

D. Pro3ose& Pro/otio%a" Ativities #. Posters= Tar3a)"i% 'i+)re #$ EN4I Poster

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+igure - displays the poster of the !"V#. The researchers decided to use  poster=tarpaulin as the main form of advertisement to reach our customers. Poster will be  placed in the vicinity of Valenzuela City, where it can be easily seen especially in the main road like &ac 4rthur >ighway. Two ilot with Ventosa; L

 "o. of 'ervice @endered 4nnually

00,982  18N8

L

,19.8

L

:/,20.08   18N8

L

,909.02

+or &assage;

 "o. of 'ervice @endered 4nnually

46

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Table - shows the 4nnual Projected 'ales of the business in a given year. To get the 4nnual Projected 'ales the formula is; 4nnual Projected 'ales

L 4nnual &inutes of 3peration ) Percentage of 4vailment of the 'ervice ) 'elling Price of the 'ervice &inutes of #nterval

+or +oot 'pa; L

22--/8 ) -16 ) :: 28

L

,:-,/.-

L

22--/8 ) 86 ) -0:.:: 28

L

2:2,:/.--

L

22--/8 ) 226 ) :.:: 28

L

12,9/.-

+or >ilot with Ventosa;

+or &assage;

The Projected 'ales 4nnually will increase by 86 per year.

÷

 "o. of 

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4III. S>OT ANALYSIS

The company will get a clear picture of what it has and what it lacks, what to e)pect and what not to e)pect. This leads to very powerful tool in marketing ospitality of employees  Fide variety of services of therapist  %est value for time and money  Customer satisfaction and delight  &a)imized service potential >ea2%ess 5imited market share since !"V#$ %ody &assage and 'pa is new in this

kind of business. >igh budget investments.

O33ort)%ities Fealth concerns and stress within the minds of customers which is

gradually increasing.

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>igh growth rate as spa(s are connected to other industries such as food and herbal. &edical tourism looking for alternative health care.

Threats

The increase number of competitors who will engaged in the same kind of   business

SUMMARY O' MARKETING ASPECT

This aspect presents the five