Chapter-3

Andok’sLit sonManok Corporatio n Chapter III Cabatay, Edzil Cole Navarro, John Lester Nanadiego, Darien

Santiago, Mikko

Chapter III COMPANY’S VISION AND MISSION

A. Current Vision and Mission Statement A vision is a view of an organization’s future direction and business makeup. It is a guiding concept for what the organization is trying to do and to become. Whereas the focus of the company’s mission tends to be on the present, the focus of a strategic vision is on a company’s future. If the statement of mission speaks as much to the future path the organization intends to follow as to the present organizational purpose, then the mission statement incorporates the strategic vision and there’s no separate need for a vision. Table 3.1 Vision Statement The Vision statement of Andok’s Corporation is: 1.) To be acknowledged as a Homegrown Legend in the Filipino food tradition. 2.) To be globally recognized as the Supreme Leader in the Roasted Chicken industry. 3.) To be the most loved and popular Filipino food brand in the Philippines and abroad through aggressive expansion and continuous innovation in terms of product development and service excellence. 4.) To be the leading quick service restaurant by continuously providing our customers the best quality food, value for their money and excellent customer service. 5.) To provide every Filipino home the joy of family ties by giving them convenience in the availability of all-time favorite Filipino dishes. Mission Statement Andok’s main business thrust is to provide high quality products at affordable prices

B. Evaluation of the Current Vision Statement Components Your vision is your dream. It's what your organization believes are the ideal conditions for your community; that is, how things would look if the issue important to you were completely, perfectly addressed. It might be a world without war, or a community in which all people are treated as equals, regardless of gender or racial background. Here is the evaluation of the current vision statement of Andok’sLitsonManok Corporation.It will help us if this vision statement provides a powerful picture of what our business will look like in years from now. We would be able to know what are the things we need to improve or to change.

Table 3.2 Criteria

Compliance

Statements in Analysis “To be globally recognized as the Supreme Leader in the Roasted Chicken industry.”

Comments / Remarks

4. Does it really answer the question: What do we want to become?

PRESENT

2. Is it concise enough yet inspirational?

PARTIALY PRESENT

“To be the most loved and popular Filipino food brand in the Philippines and abroad through aggressive expansion and continuous innovation in terms of product development and service excellence.”

The company clearly states that they are aiming the spot in the roasted chicken industry through their best quality products and excellent customer service. Andoks’ divides its vision statement targeting the different factors the company wants to attain. It is inspirational because they have set their visions in achieving it possibly but in a longrun.

3. Does it show aspiration?

PRESENT

“To be the leading quick service restaurant by continuously providing our customers the best quality food, value for their money and excellent customer service.”

The company has been serving the consumers for many years and they are able to aspire because the company keeps on working with quality to attain their goal.

4. Does it give

ABSENT

The vision statement of

clear indication as to when it should be attained?

the company doesn’t clearly indicate as to when it should be attain

C. Evaluation of the Current Mission Statement Components The next piece of the puzzle is to ground your vision in practical terms. This is where developing a missionstatement, the next step in the action planning process comes in. An organization’s mission statement describes what the group is going to do and why it’s going to do that. For example, “Promoting care and caring at the end of life through coalitions and advocacy.” Mission statements are similar to vision statements, in that they, too, look at the big picture. However, they’re more concrete, and they are definitely more “action-oriented” than vision statements. Your vision statement should inspire people to dream; your mission statement should inspire them to action. Table 3.3 Criteria

Compliance

1. Costumers

2. Products Services

PRESENT

or

Statements Analysis “affordable prices”

of

PRESENT

“provide high products”

3. Markets

PRESENT

“provide high quality products at affordable prices”

4. Technology 5. Concern for survival, Growth & Profitability

ABSENT PARTIALY PRESENT

6. Philosophy 7. Self-concept

ABSENT ABSENT

8. Concern for public image 9. Concern for employees

ABSENT ABSENT

quality

“provide high quality products at affordable prices”

Remarks / Comments The company already aims in providing high quality products at affordable prices for the customers. Andoks clearly stated that they serve high quality products. Andok’s offers its products at affordable prices that is favorable to the market that has the resources to purchase their product. The Company has now grown into more than 300 stores across the country.

D. Revised Vision Statement Table No. 3.4

Criteria 1. Does it clearly answer the question: What do we want to become?

Compliance Absent

2. Is it concise enough yet inspirational?

Partially Present

3. Does aspiration?

Present

it

show

4. Does it give clear indication as to when it should be attained?

Absent

Revised Statement Aiming to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service.

Aiming to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service within 3 decades.

Comment/Remarks The vision statement should be like this, short and really concise.

The vision statement is inspirational and motivational but it is not concise. It shows aspiration because the company aims to be globally recognized as the Supreme Leader in roasted chicken industry. It became clear when the company indicated the definite time as to when the vision should be attained.

E. Revised Mission Statement Andok’sLitsonManok Company aims to be the Supreme Leader in the roasted chicken industry here in the country and abroad. We will continuously provide the good quality products, newest

equipments and machineries, and service excellence in our dearest customers. We will seek to produce positive opportunities and financial growth for our investors and shareholders. We will maintain our strong relationship with our employees and dealers. But more than anything else, we are not just doing business for profit but also to provide a remarkable service to our customers that they are craving for. Table 3.5 Criteria 1.Customers

Compliance Absent

2.Products or Services

Present

3.Markets

Absent

4.Technology

Absent

5.Concern for Survival, Growth and Profitability

Absent

6.Philosophy

Absent

7.Self – Concept 8.Concern for Public Image

Present Present

9.Concern for Employees

Absent

Revised Statement We will continuously provide good quality products and service excellence in our dearest customers.

Justification To have a good reputation in the public and to attract more customers.

We are aiming to be the Supreme Leader in roasted chicken industry here in the country and abroad. We will have the newest equipments and machineries in order to have a fast and convenient service.

The company wants to be the world’s leading roasted chicken company.

We will seek to produce positive opportunities and financial growth for our investors and shareholders. We are not just doing business for profit but also to provide a remarkable service to our customers.

We will build and develop strong relationship with our employees and dealers.

In order to have an easy and fast service, the company should have the newest technologies and applications. To have a financial security.

The company’s primary priority is the customers and not to gain profit.

Good management of human resources will have a good effect to the company because the employees are treated well that will make them motivated and be more productive.

F. Recommendation in the Communication of the Revised Vision/Mission Statement For the Mission statement based on the evaluation, the company didn’t state any statement that is referring to customers, market, technology, philosophy, concern for employees, and Concern for survival, growth, and profitability. Recommended Mission statement changes: Andok’sLitsonManok’s main business objective is to provide the Filipino’s a high quality Philippine made roasted chicken and its other products through the company’s innovative technology to give the best satisfaction to their customers at affordable prices. The company’s mission is to continuously expand and be one of the renowned food chain locally and internationally with the value of the company’s organization towards its employees, its shareholders and the whole nation. Table 3.6

Vision Statement The company aims to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service within 3 decades. Mission Statement Andok’sLitsonManok Company aims to be the Supreme Leader in the roasted chicken industry here in the country and abroad. We will continuously provide the good quality products, newest equipments and machineries, and service excellence in our dearest customers. We will seek to produce positive opportunities and financial growth for our investors and shareholders. We will maintain our strong relationship with our employees and dealers. But more than anything else, we are not just doing business for profit but also to provide a remarkable service to our customers that they are craving for.