Sheila O'Neil is a top-performing, highly motivated Channel Sales Executive credited with combining management, sale...
SHEILA O’NEIL Phone: 720.362.0024 Email:
[email protected]
Denver, CO 80206
CHANNEL SALE
AND
MARKETING EXECUTIVE
A top-performing, highly motivated Channel Sales Executive credited with combining management, sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive business markets. Strong expertise in developing and implementing successful sales strategies, with additional experience merging and integrating several programs into one for improved consistency in vision and optimal performance. Strong communicator and leader with a proven track record of creating strong working relationships with employees, vendors, and business partners.
AREAS OF EXPERTISE
Channel Marketing High-Level Sales Proficiency Strategic Planning Industry Networking Sales Team Development
Product Management Business Development Leadership Staff Supervision & Training Customer Service
Budget Management Vendor Relations Communication Collaboration Sales Performance Tracking
KEY SKILLS ASSESSMENT C HANNEL MARKETING & PROGRAMS DEVELOPMENT – Develop and implement strategic and tactical sales and marketing avenues to aggressively develop major accounts. S ALES TEAM MANAGEMENT & LEADERSHIP – Committed to quarterbacking internal teams through the exchange of knowledge, experience, and goal sharing to optimize strategies and drive sales.
PROFESSIONAL E XPERIENCE PANASONIC CORPORATION OF NORTH AMERICA, INC., NEWARK, NJ VICE PRESIDENT, CHANNEL SALES & MARKETING (2008 – 2013)
1997 – 2013
Vice President charged with directing channel sales, programs, and partner management for Panasonic business products, which included overseeing a 23-person distribution and partner sales management team. Responsible for overall channel strategy, sales and account management for all channel partners and distributors selling Panasonic business products, including mobility, professional AV, doc/imaging security, and POS. Developed strategic planning and vision for channel partner programs for the U.S. and Latin America. Managed marketing and sales of reseller partners and solution providers. Set strategic channel direction for $1B mobility, AV and POS manufacturer, including strategies in distribution and partner program management. Responsible for overall sales strategy, budget, marketing, and account relationships. Directed multiple mergers of various product group programs into one, to seamlessly create fewer, but more successful programs. Also successfully moved 500+ direct partners to distribution in a two-phase approach and created a master channel program for all product groups. Even with various mergers of product groups, maintained VARBusiness 5-Star Gold Level Partner program, awarded 2006-2012. Achieved Everything Channel ARC Champion – Mobility in 2010, and winning subcategories in technical innovations and partner support. Grew Panasonic Toughbook Products to top position in Channel Market Share – Mobility, maintaining the top three positions 2007-2011.
Sheila O’Neil
Resume, Page 2
SENIOR DIRECTOR OF CHANNEL SALES (2004 – 2008) Senior Director tasked with managing sales through the distribution and reseller channel. Oversaw sales strategy,
budget, marketing, and account relationships, as well as channel partner development and channel programs. Grew sales in channel management from $100M to $700M by 2008. Managed 14-person channel sales and marketing account management team. Developed and grew Panasonic Toughbook channel to #2 notebook in distribution in 13 month cumulative results.
DIRECTOR OF CHANNEL SALES/SENIOR CHANNEL MANAGER/CHANNEL MANAGER (1997 – 2004)
Grew to Top 3 mobility vendors in distribution, 15% measured as incremental through the channel with a $6M marketing budget. Grew reseller base from 500 resellers to over 1800 selling Panasonic Toughbook products by developing and managing solid channel programs and partner support. Created and developed Partner Sales Manager position, designed to increase sales of existing partner base through increased awareness and mindshare. Increased sales average of 25% for named accounts.
Previous positions include Director of Programs & Promotions, Inside Sales Representative & Manager, Product Manager, Vendor Marketing Manager, and Vendor Product Manager for MicroAge, Inc.
E DUCATION & T RAINING Bachelor of Business Administration, Marketing, Boise State University, Boise, ID
AWARDS & DISTINCTIONS Everything Channel ARC Awards – Channel Executive of the Year, 2008 ▪ Top 100 Channel IT Executives – 2008, 2010, 2011 ▪ CRN Channel Chief, 2006-2013 ▪ VARBusiness Power 50 Women, 2006-2013 ▪ Baptie Vendor Advisory Board, 2010 ▪ CompTIA Vendor Advisory Board, 2011-2013
