JEET KAPIL Unit-1008, 600 Lolita Gardens, Mississauga, ON L5A 3K8 647 648 0394,
[email protected]
http://in.linkedin.com/in/jeetkapil
Digital Marketing Specialist Professional Google & BING Certified Digital Marketing Specialist well versed in formulating, proposing and implementing digital marketing communication and strategic marketing campaigns
HIGHLIGHTS OF QUALIFICATIONS More than 6 years of experience in progressively responsible areas of Digital Marketing Communication and Technologies, Lead Generation, Brand Management and Account Management Successfully built new business through effective design, implementation of online marketing and branding plans across industries: Real Estate, Automotive, HR, Education, FMCG, Hospitality, Finance Specializing in Facebook, Bing, Google-Lead Generation, SEO,SEM, Social Media, Online development and E-commerce with complete understanding of the system and honed skills to retrieve maximum ROI Exceptional leadership, project management, communication, analytical, problem solving, interpersonal, and presentation skills with a focus on establishing strong and value-driven relationships Demonstrates experience and application : Microsoft Office, Web 2.0, HTML, CSS, .php, .net , Adobe, Dreamweaver, CRM, CMS, Marketing Automation tools, Kenshoo, Wordstream Administered project budgets over $1Million monthly maintaining responsibility for reporting, analysis, optimization to achieve profitable ROI EDUCATION
Strategic Relationship Marketing (Postgraduate) George Brown College (Toronto) August 2013 Combines marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns Bachelor’s Degree in Computer Science University of Mumbai (Mumbai) March 2009 AWARDS AND ACHIEVEMENTS Co-Founded a Digital Marketing Agency, InXct Communications in January 2011 with an investment of $3000, which has grown through 3 cities in India Founder of Business Association , Leader at Student Leadership Academy George Brown College,2013 5pecialist Challenge Certified(Google Adwords), Bing Certified, Google Analytics Certified Consulted 5000+ Real Estate agents across US & Canada for digital marketing amplification achieving exceptional results for managed clients at Consulnet Computing Inc, Toronto.
RELATED WORK EXPERIENCE Specialist E-Media Advertising Consulnet Computing Inc. (Toronto) January 2014 - Present Working for Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA and Canada executing & optimizing online marketing data systems introducing bilingual campaigns Expanding the premium management program from 150 to 1400 clients using Google Adwords & Facebook (Search, Display and Remarketing), Google Analytics, Twitter and Bing, Kijiji, Craigslist Optimized business and online marketing processes by establishing regular team meetings which resulted in 30% increase in sales, retention and exponentially increased ROI for clients. Developed SEM programs with asset identification, keyword research, Ad Campaign creation, landing page optimization, A/B Testing, analysis to foster clients lead generation with min. 7% Conv. rate
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JEET KAPIL
Marketing Assistant TOA Canada Corporation (Toronto) January 2013 - April 2013 Organized sales leads from raw data using Microsoft Tools, automating lead retrieval in SAP and CC Executed a social media campaign-“Take Control” to create brand value and a mutually beneficial relationship with a younger audience, essentially exploiting platforms like Facebook, Twitter, Linked in and Google Plus; creating newsletters, press releases, webinars, trade shows and events Edited websites using Dreamweaver; handled the content and technical alignment of digital properties Marketing and Sales (Toronto) PC Finance/TD Insurance-SMP Promotions Inc. September 2012 – December 2012 Drove Sales for PC Financial products, generating sales 50% more than the benchmark Dramatically increased the sales for TD BPI Plus Insurance to become No.2 Sales Anchor in 1 month Worked with Toronto Sun, The Toronto Star, The Globe and mail, The National Post and Rogers creating a direct response model for lead generation using Google, Facebook UID’s and Opt-in lists Co-Founder/Digital Marketing & Communications Manager InXct Communications (Mumbai) January2011- August2012 Founded a Digital Marketing Agency and serviced Fortune 500 companies across digital properties Anchored the “Meter Jam” campaign online across India which increased the company’s brand equity Expanded the company in 3 cities in India through aggressive new business development Organized and lead teams to deliver impeccable performance; formulate, propose & implement internet marketing strategies, online development, client servicing and direct marketing Conceptualized and Integrated 360 degree marketing program- “Iknowvention Contest” engaging 100,000 students to increase student admissions by 37% in FY 2012 for Seed Infotech IT College Corporate Communication Officer KarROX Technologies Ltd India/ LMI (Mumbai) July 2010 - December 2010 Analyzed various platforms including TV, newspapers, BTL and ABL mediums to strategize and implement multi-channel marketing plans to reduce cost, meet ROI and increase customer base Increased sales by 40% acting as primary internal program manager leading outside consultants and advertising agencies using Social Media and Search Engine techniques Account Executive/Management Executive DRAFT FCB/Tribal DDB (Mumbai) January 2010 - June 2010 Managed and executed Social Media Campaigns, Content Syndication, Identified and communicated with social influencers of key websites & blogs to optimize online reputation for Fortune 500 companies Performed a Usability Test of technical infrastructure analyzing technical, vehicle, corporate data to strategize long term and short term issues to implement digital marketing solutions Managed 360 degree campaign “Happy Legs” for the Top SUV Mahindra Xylo in India , driving sales through car dealership competition for maximum Test Drives increasing Xylo Test Drives by 100% Market Research Executive JOHNSON &JOHNSON INDIA LTD (Nepal) International Project Conducted market research under the VP Asia Pacific across 7 cities in Nepal to identify the market share of Johnson & Johnson in those cities from the (existing 80% speculated F.Y.2010) for medical products Community Experience (Toronto) Volunteered for International Students Council, a leader at the Student Leadership Academy, and a member of the Student’s Association and GBC Career Services(awareness campaign) Volunteered for Youth Adult Cancer Canada, spreading awareness about cancer using social media
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