celcom

‘


   
c  c   c c c 

c c  c c c c c

 c  c c  c   c  c c  c c  c c   c cc

cc  c  cc

c c c  c  c ! c c  ! c  c  c
c "c  c  c   c  c

 c #c c c c  c ccc c  cc

c

 c  c
c  c  c  c  c  c   #c  c c$ c%cc  c c c  c cc c c c  c c  c c c &'c 

 c c #c
c c

 c ccc

cc   cc ! cc   #c cc c

c  c  c  c c  c (c   c
c "c 

c  )c   #c c  c c **#c $c
#c c 

c   c
c c  c c c  c c c c  c + c  #c
c "c  c c    c c  c
c #c (c
c   #c c    c #c c  c    c  #c c c c  c c c c  c
c "#c
c  c  c  c   c  c  c  c  c  c c c ccc  c c c  c  c c  c c  c c  c c  c c

c  c  c
c  c  c  c c c  #c c ,c c  - c 

c  c 

 -c  c c  c c  c  c c  c  c c c   c  c  c
c "c "c  #cc  c  c c  c cc
c"c cc.c/c  c c

c  ccc c c c c c c c

c

R


 

c

" c "0  1c
c c c c c  c  c c  c

  c c c  c( c c c #c
c c c   c   c  c 23c * c c 

c c c  c c 

c

#c
c  c  c  c

 c c   c c  c c

 c c  c  c c

c c c

c
c"c c c  c  c   c c
c c  c c  c c c   c c   c  c   c
c"cccc  c c  cc

#c

c  c  c c  c  c c c c  c 4c    c c c c c  c c c c  cc c( c  c

c  c  cc 'c**c  ccc cc c
c"c  c c 


     
c  c   c c c 

c c  c c c c c

 c  c c  c   c  c c  c c  c c   c cc

cc  c  cc

c c c  c  c ! c c  ! c  c  c " #c
c  c   c   c   c c  c #c !#c   c  #c c c  c  c cc c  c c  c #c
c c    c

c  c c   c  c  c c  c c   c    c c  c#c

#cccc

c   cc 

 ‘

   
c "c  c  c   c  c  c  #c  c  c

 c  c c cc c   c c 

c  c  cc 5c  c  cc  c  c   #c c c $ c %c c  c 4!//c c  c c   c c ! 'c  c c

 c c " c c6  #ccc  c $ c% c  ,c cc c  cc cc cc c c c 

c

c   ,c  c c  c  )c  c  c   c c c

c

  c  c c  c  #c c  #c c 0 c   c c   c c 

#c  c c  c c  c c c  c  cc 0 c  c cc c26  #c73c6#cc c c  c  c  c 

c c c   c c   c c cc  c cc  c  c #c c #ccc c
c "c 

c   c c 

c  c  c c  c c  c $ c%cc 5c c  c c ! c c 

c c   c c 

c   #c c  c c **#c c #c c 

c   c 

 c c c cc   c 

c c

 c cc  c c c c 

c  c c (c  c c   c c c c   c c   c  c  c cc c c cc c c cc c c  c c  c c $ c %c c   c  c c  c   c 

c  c  c ! c  c * c  c  c  c c  c c c c c  c cc cc ccc
c"c  R

  8c 9c : #c
c "#c  c c  c 

c  c

0 c c   ;c Ôc åc  c2"c  3c Ôc üc**c2"c 3c Ôc $c
c Ôc


c   c2"c /3c ( c ;c Ôc c" c Ôc
c0 c Ôc .c Ôc (c Ôc $:.*#c5":c0  ,c2"c 3c ü  c c  c  c c   c c c .c /c   c  c   c c  c c c 

c   c &c c   c 

 cc#c ccc! cc cc c c.c4cc 

 

     c c  c  c
c c+c

 #c

 c;c Ôc   0 cc c cc c  c  c c cc c   c  c   c  c c  c c   c c c c c 0 c ( #c 0 c   c c c  c c   c 

c c  c 

 #c  c 0 c c  c cc  c #c  c c  c  cc cc  c c  c c cc  #c
c c = $ c c c

c c0  Ôc ! c = $ c   c  c c c c  c  c   c c 6 #c c c c c c /c c  c c c  c c  c c c #c    #c c c c c   c  c

'c



 "

  #  
 #c
c  c &&c   c   #c  c

c c

 #c c  #c (c
c   c c  c    c c  c  c2 c #c3cc c "


$%& ' 

c

" ‘

(
c "c  c   c  c   c c  c  c  c c c

 c  #c c  c c c  c c c c **c   c * c
c c c c  c  c c  c   c  c

 #c

c c c ccc c

cc c c
#c  c  c c   c  c c  #c  c  c

c   c c  c c  c   c
c "c  c c  c c  )c   c

 c c c   ,c c c   c c  c    c  #c
c "c   c   c  c c c c   c 

 c #c c cc#cc**#cc

c   c"c

c

#cc  c c  cc* cc c c.c4#c c cc

cc  c cc c

" R

$  " c c c  c
c c c  c  c  c c  c c

  c  c  c c c 

 #c

c   c c c  c c   c  c  c c
c "c  c   c c   c c  )c   c c  c c  c c 

 c c   c c c   c  c  c c c c c c c  c c  -c  cc  c c c cc c  c c  c  c  cc   c cc cc c

" 

%   c c c  c  c c  c c  c   

* c  c c   c c c c  c  c  c   c c c

&c

 #c  #c  #c c  c   #c  c c c c  

c c cc c c cc  c c c$ c %cc  #c c cc cc  cc  c c

c c   cc cc   1c  c cc   c cc  c c c  c c  c c " c c c  c  c

0c c c ccc c c c c#c c c c 

c c   c 6#c
c c 

c c c c 0#c c c c  c c c cc 

cc  cc  cc cc )c   c

 c ccc c c" cc c  c c

c 

c  c  #c
c  c  c  c c  

c c c  c c   c    c c c c 

c c  c  c 

c

 c  cc c

" "

&(  " c c c  c
c c c c c  c  c c

c

 #c c c  c 0 c c = $ #c c 

c c c c c c cc 

 c  c  c  c c  c  c  c  c  c  c
c "c c c c  c c c

c 

 c cc c c c  c c  c  c #c c c  c    c c   c  c
c "c  c *c

c
cc c cc   c c )c  c c c c  c c c c c c c )


%#*  

c

" c c c c #c
c c c c+  cc

 cc cc c

+ , %#*  = c  c #c c c  c c  c c c  c c cc&'c c cc c c:! c  c  c c

c

4c

c

c c  c c  c c c c   c c c c  c c  c  c  c c  c c   c  c c  c 

 c 6#c c  c c c c  c c c   c c  c c  c c c c  c c c  c c  #c   #c c  c c  c c c cc

-


    

c


c"c c    c cc cc
c"c

 c

c c c

c   c" cc c  c #c$ c %#c  c c c  1c c  c c  !   #c  c c c   cc  c c cc   c cc  c ccc c

c  cc cc ccc#c   cc 0 c  c  c

c  c c

- ‘

   c ( ccc c   1cc

c
c"c c

c c ! c c  c  c c c c  c c c   c c  c c ccc  cc c c  c c

 c  c cc 

- R

 
c"c c c c c c  c c  c

c c c cc0 c c  c
c c c c cc
c6 !&c c c c c
="ccc
="cc  c ccc  c c
cc cc #c

c c c c c c  c c   c c $*c c  c   c c c c  c c  c cccc

cc   c  c ccc

c ccc  c - 

   
c"c cc  c c c cc.c4cc  cc.c&cüc

 c  c 5c  c c c  c c c 0 c  c c B! c

7c

0cc
c(c cc c c0c c cc&'cc  c  cc &#c 

c 5c  c c c c cc cc

 c c cc 

ccc cc c c cc 

- "

  #  
c"c cc   c c c
c#c(c
c

  #cc   c#c c c   c  #cccc  c  c c  c
c  c c c  c 

c  c   c c

 c   c cc c c   c c c c  c c c  c c c c  c  c c * c c c  c  c c c c  c  c   c c  c
c c  c  c@cc c

c  c  #cc c cc  c   cc c c  #c c  c c cc 

- )

        c cc ccc cc

c c   #c

c  c c c c #cc c  c c  c c cc c c c c - c   cc

c   c(c

c c c   c #c c c  c c  c c  c  c c  c c c  c  c  c" c #cc c  c  c c  c  c c  c c  c c  c  c  cc  c c c cc c c c  c c   c  #c c  c  c  c   c c  c X#c  #c c   c * c c c  c c  c X#c  #c c   c c 0

c c  c  c c c c  c 

 c c  c c  c c  c 

 #c c c  c c  c  c  c cc c c c5c c c   c c c c cc c  cc c   c

cc c" ccc c cc cc #cc c c   c  #c c  c   #c   #c c c  c  c c  c c   c c,  c cc c c- c #cc cc c  c   c c c c ccc c6#cc c cc

c

c

c c
c "c c  

c )

c
c  c  c  c !  ccc c c c c

cc c
c"c 

- -

   (c " c c c c c  #c
c  c c   c c

 c  c c c c  c  c  c 

c c  c  c c  c c cc cc c  c c
c  c  c  c c c  #c c ,c c  - c 

c

 c 

 -c  c c  c c  c  c c  c  c c c   c  c  c
c "1c c c c   c 

c c  c  c c c c  c  c  c  c c cc c c  c c cccc cc  c   c  c cc 

- .

    /  c
- c
 c  c 8 c c c
c :c C #c c 6c c

 c * c X c :  c c c Dc "c D c "  c 5 c c cc c c  cc c ccc c c .


  c c
c "c  c c c c =c c c c c c

c   c c c  c cc+  ccc 9 c 5c c  c ccc cc c c c cc c c  c  c c  c 

c c  c c c c  c  c  c *c : #c (

c (  c C #c c
 c c  c c  c  c 

 c c  c ccccc ccccc c c

 c  c c5c  c  c ! c c   c c c  c
c "cc cc c

c

c

=c c   c c c c c  cc c

c cc cc

c c c

c c

 cc c  c cccc ccc c   cc  cc c c c c cc  c c c ccc c c  c c  c  c c c c  c  c  c  c c c  c  c c  c
c "c c c c   c  cccc c  cc  cc c c9 c Cc c  c c c  1c
c  c c c c  c c  c   c c c
c"c c  cc  c cc  c  c c c c    #c c  c  c  c  c c c  c c    c c   c  c  c  c c  c  c c c  c c
c cc 

c cc üc 5c  c c  c c    c c c c  #c c c c  c   c c X  c =c c c
c "c  c c  c c  cc c c ! c c cc  cc c c cc c c c  #c c c c c  cc  c cc " cc c  c  c c  c  c  c c  c c c c  c  c cc c c

c   cc ccXcc c c 5c c c cc

cc  c c  c cc c c c

c

c

i


0

c  c  c cc
c"c c.c/c  c c c  ccc  cc  cc.c4cc.c&cc #c c cc c c.c&c c&#c

cc
c"c* c
c" cc  c c cc c c  c c c c#cc c c  cc c.c 7&#c cc

c c0  ccc c

c;c #&#cEcc/&7# '/c

c .4!.&c c 1


'
c  c  c  c  c c c c  c  c c c

 c  c c c"c c ccc c ccc ccc c 6c ) c c  c c  c c c  c 8c c  c #c  c  cc ccccc cc c c  c  c  c   c c c c  c c  c  c c c

 c ccc

c  c

c c

c cc c ‘

 '  c #c
c c c c c  c  c c c  c  c cc c c c c cc cc&'c c c c c  c ! c   c  c  c  #c c

c cc c  c  c c cc  c c c c

 c c   c c (c   c c ! c c  #c  c  c  )c   #c c cc  #cc**#c$c
#cc


c   #cc c c  c c $ c %c c   c c   c  c
c c c

c

cc c&'c c c

 c cc c c c

c

c

‘‘
 2 Ôc c Celcom Targets Younger Mobile Phone Users. 2 3c "  ;c 

;@@ ,  @ @ c Ôc c2 3c"  ;cc Ôc c2 3c"  ;c0 c Ôc c2 3c"  ;c  c Ôc c Celcom

(Malaysia)

Berhad

(CELCOM).

2 3c "  ;c



;@@0  @ !  @ c Ôc 6  c   c ( c 7c Consumer Behavior Building Marketing Strategy.  c

c9c%;c$!6 @                 

c

c

‘R
   Ôc " 0c  c :cc  cc
c" ;c c

9 c !

c

c

! 7c

.c &@ c c/ c c .c cc c0 c c c

7!'c

.c &@ c c c c .c cc c0 c c c

.c &@ c c / c c .c cc c0 c c c

c :cc  c c c  ;c > c c !'c

5 c c !'c

.c&@ cc c  c c   c .c @ cc c0 c /c   c2 c c& c    3c *c c c&c    c c

ü c c .c@ c

Ôc " 0c c Ôc **c>0  ,c  ;c :c.cc c c'c**c cc  cc ! 4c Ôc üc**cc
c" c  cc!7c Ôc 9c**c  ;c > c cc !

&c

c

c

!/&c

c

c !

5 c cc &c

!/&c

c c c

c c c

c c c

c c c

.c @**cc

.c @**cc

.c @**cc

.c @**cc

c**c c

c**c c  c

c**c c

c**c c

 c c**cc

c**ccc

 c c**cc

 c c**cc

c  c

  c

c  c

c  c

*.c  ;c.c&c

c

/c

Ôc " 0c /c


cc  c   c  cc ;c 9 c2.3c

" c c2 3c

c!cFc

c

c!cF&c

c

&c!cF c

/c

c!cFc

7c

c!cF&c

&c

&c!cFc&c

&c

&c!cF c

c

c!cFc &c

/c

&c!cGc

'&c

c .  c

c

 c c

.c4c 9 ;c   c  c c  cc c c c cc  c**c c c c - c  c

0c

c  cc

.cc

  c   c

c  c

c c.cc

  c ccc

.c&c

 c c  c

.c&cHc.c4cEc.c&4c

  ccc

A 

c

0c  c c  ccc

.cc

0c  c c  cc

A 

c

 c =  c

A 

c0c.cc

c c

c

'c

Ôc " 0c 'c c  c  c c ccc ccc c c#c c

c c c c cc cc c  c

c+  cc cc  cc ccc   cc c  c  cc c c c" cc cc ccc ccc c cc c c c  c

c cc c+ccc  c cc c cc c c  c ccc  cc   c c c cc cc cc  c #c c c c c c  cc   cc c0 c c c cc  c  c c ccc c c

  c c c c cc c

c c c  cc  c cc  c ccc c cc c c cc  c c cc

c

 c c#c c

c cc   c cc c c c  c  #c cc cccc  cc c c cc c

 c c c 

cc c c c c c

 cc cc c 

c ccc c #c c cc ccc  c cc

c (c c c c c

 #c c cc  c c cc c cc

c c c c

 cc c c  c cc c cc cc c c c  c c  c #c cc  c c  c   c cc   cc c cc   cc c

 c c #c  cc  c c cc cc 0 cc c  c c5 c c c c cc  ccc c  c c cc cc c  c c c c c c cc  c cc  c

c c  c c cc  c  c   cc c c cc c c c c

c  c c

c c  c c*58c cc c c

#c

 c c c c c

c cc c  c

cc c cc 

cccccc

c c  c c c c  cc  c c

c c c c c cccc c c  cc 

 c cc  c cc cc   c c c c

c c c c cc c c cc c  c c c  c   c  c c cc  c c c  cc c c cc #c c  c  c c c  c c(c ccc   c cc  c c   c  c cc c cc c c  c c *58c 1c ccc  c

c c c cc c  cc   c cc ccc(c   cc

cc   c ccc cc#ccc c

c cc c 

 c  cc  c c c  c c 

c cc c cccc cc  c c c

cc

#c  c cc c c

c

&c

c c cc c  c  #c c cc  c c  c c c  c  cc  c c c c  c cc  c c c c  cc c cc c c  #c #c   c#cc c  c c c  c c  c

 c c c  c #c c c )c ccc c5 #c c c  c c c c cc c  c c cc c c c  c c c c cc

c

cc c   c" cc c   c c cc c c c )c  c  c c cc  c ccc c c  c c c  c c c cc c   c c cc c  cc c ccc c c c c c c c #c c

c c cc cc c  c c c ccc c c c #c ccc cc c  cc cc  cc ccc  c c0 c c c c c cc c cccc , c ccc   c c cc cc c c c+c c   

 ccc  c cc c c c c , c ccc  c cc c

c cc cc c c c cc cc #c  c c c c cc c c  c  c c c c  1c

c  c c cc cc cc c c cc c  c cc  c cc " cc cc  ccc c cc cc cc

c  cc c+  c5c cccc  c cc c  cc #c c cc c  c c c c c c c  c  cc c

c

( c c c c   c c c c1c c

c cc c   c cc c    cc c c c  c c cc c  c ccc5 c c c cccc)

c c c c   cc c c c c cc  cc cc c  c

c

4c