Casos de Conflicto de La Etica Del Marketing en Peru

  

 

 

GAWJW ML GJKECHG]J ML CA L]HGA MLC IAPOL]HKF LK ^LP\

–Fraghas ^lrô’ ^\@CHGHMAM

Gjij sl rlgulrma, slfôk ca prjijgh÷k ml M‘jkjerhj, tjmj blcamj gjipramj lk cjs trhghgcjs muraktl cjs méas 06 y 02 ml iarzj ml 0>>8 gjstaréa uk sjc. Whk li`arfj, ca liprlsa sjcj pusj a ca vlkta blcamjs prlvhailktl slclgghjkamjs. I\C]A

Hkmlgjph cl hipusj uka iucta ml W/.0.>% k lc mlvacjrEml hsgcaactarhea hzagh÷ml k ccccaiama. ml ca lclv÷ aiama.

Gjiplt Gjip ltlk lkgha gha Ml Mlsc scla lacc mlc mlc Hkmlgjph Hkmlgjph  gjkehri÷ qul ca liprlsa Klstcè ml`lrá pafar uka iucta ml =>> =>> \H \H], ], ls mlgh mlghrr acrl acrlml mlmj mjrr ml W/ W/.1 .1,= ,= ihccjkl ihcc jkls, s, jr kj gui chr gjk ca rji rjijgh÷ jgh÷k. k.

 

   

 

Whcult =>  ^\@CHGHMAM Cjs asji`rjsjs rlsuctamjs ièmhgjs qul sl hkejriak lk cjs gjilrghacls ml Whcult=>, Aslpxha, Ghgatrhgurl, lktrl jtrjs prjmugtjs ml Flkjiia Ca` slréak eacsjs, ya qul lsta liprlsa ml prjmugtjs ml sacum eul sakghjkama pjr ca Wuplrhktlkmlkgha ml ca Hkmustrha y Gjilrghj ml

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Gjcji`ha (WHG), ca guac gjkstat÷ qul usa`a pu`chghmam  lk ca tlclvhsh÷k para vlkmlr. lkfañjsa lk lkfañjsa I\C]A ^jr vacjr suplrhjr a cjs 178 ihccjkls ml plsjs

–glcuclss’ ^\@CHGHMAM

c

Ca Gjihsh÷k slñac÷ qul sl rlquhlrl uk sustlktj ghlkgj l hiparghac, lc guac ml`h÷ slr lca`jramj prlvhailktl a ca mheush÷k mlc akukghj pjr uka lkmam gjipltlktl qul sl mlmhqul ml ijmj rlfucar a ca hkvlsfagh÷k y lca`jragh÷k ml tra`adjs ghlkgjs sj`rl cjs rlsuctamjs ml cjs prjmugtjs amlcfazaktls y rlmugtjrls. . I\C]A

Hkmlgjph cl hipusj uka iucta 1>> \H] (\W$ 17 aprjx.)

sakmachas "tjkl-ups"

Hkmlgjph sakghjkj gjk Iucta4 10> \H] (\W$ "Fcjrha" 150, 00> aprjx.) ^\@CHGHMAM pu`chghmam ml cas sakmachas–]jkl-ups’y cas zapaccas–Wbap  Asjghagh÷k ml mcjs l Gjksuihmjrls4 Gjksuihm jrls4 ml ca iucta igaczamj ucta ups’hkejria`a gjksuihmjrls qul1>% lc rlelrhmj (\W$mhslñamj 15,000 para `adar ml plsj, tjkhgar cjs iôsgucjs y lsta`a ildjrar ca pjstura.Whk ^\@CHGHMAM li`arfj,cjs lstumhjs prlslktamjs muraktl lc prjglmhihlktj kjcacjfrarjk agrlmhtar qul mhgbjs hkmlgjph sakghjk÷ pjr mheush÷k ml ca pu`chghmam `lklghjseulrak gjkslgulkgha mhrlgta ml su usj

ml mhgbjs prjmugtjs cágtljs qul hkmhga`ak slr Iucta –mlscagtjsamjs’ j –shk cagtjsa’ shk slrcj ,

10> \H] (\W$ 150, 00> aprjx.) Asjghagh÷k ml Gjksuihmjrls4 1>% ml ca iucta (\W$ 15,000

  

 

I\C]A

Hkml Hkmlgj gjph ph sa sakg kghj hjk÷ k÷ a ca gj gjip ipañ añéa éa Fcjr Fcjrha ha, lk prhilra hkstakgha, gjk uka iucta ml 720,66 \H], cj qu qul l lq lquh uhva vacl cl ap aprj rjxh xhia iama mail ilkt ktl l a W/1, W/1,< < ihccjkls.

 "MHLT IHK\]JW ML ELCHGHMAM GJK W\@CHIL"   ^\@CHGHMAM

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"MHLT IHK\]JW ML ELCHGHMAM GJK W\@CHIL" ca W\@CHIL"  ca ihsia qul vhjca`a lc prhkghphj ml vlraghmam l hkmugha a lrrjr a cjs gjksuihmjrls pjrqul, lktrl jtras gjsas, cjs prjmugtjs qul lktraréak lk ca prjijgh÷k kj lsta`ak iargamjs y lk tac slkmj lc gjksuihmjr kj pjméa mhskfuhr ml iaklra gcara, eághc y jpjrtuka lktrl lc I\C]A prjmugtj qul ejria`a partl ml ca prjijgh÷k

IÁW bttp4//www.lmugaghjklkrlm gaghjklkrlm.pl/kjthgha/: .pl/kjthgha/: LK4 bttp4//www.lmu pjrtama97 ihc sjcls