Caso Prelude Corp.

June 19, 2019 | Author: virigi01 | Category: Distribution (Business), Market (Economics), Supply (Economics), Prices, Decision Making
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POSTGRADO Y MAESTRIA

ASIGNATURA: DIRECCIÓN ESTRATEGICA CASO PRELUDE CORPORATION

INTEGRANTES: KISSY BARAHONA OSVALDO LUZCANDO VIRGINIA SALINAS YEIMILY MIRANDA KARISMA CORONA EDWIN CÓRDOBA

PRELUDE CORPORATION 1. Analice las fuerzas co!e"i"i#as $ %e"erine el !o"encial %e ren"a&ili%a% %e la

in%us"ria' a( Aenaza %e nue#os en"ran"es' No aplica la ecoo!"a #e e$cala #e%i#o a &'e ic'((ie(o e !'c)o$ co$*o$ pa(a a'!e*a( la p(o#'cci+, $i e!%a(-o co*a%a co #ie(eciaci+ #el p(o#'c*o #e%i#o a &'e $e #e#ica%a e/cl'$i0a!e*e a la cap*'(a #e la-o$*a #e al*'(a. e"a $' !a(ca i#e*iica#a po(&'e coloca%a cla0i2a$ #e pl3$*ico a la$ la-o$*a$ co el o!%(e #e la e!p(e$a. 4(el'#io p(oo$*ic+ ' a'!e*o #e la p(o#'cci+5-aacia$, pa(a lo &'e $e 0io e la ece$i#a# #e a#&'i(i( a *(a06$ #e iacia!ie*o$ 7 e!i$i+ #e accioe$. 4(el'#io co*a%a co e/pe(iecia e la pe$ca #e la-o$*a #e al*'(a, $i e!%a(-o o cooc"a el p(o#'c*o e $", pa(a la &'e co*(a*a(o a ' %i+lo-o !a(io 7 *ee( e$*a 0e*a2a a*e $'$ co!pe*i#o(e$. E el 3!%i*o -'%e(a!e*al $e e$*a%a i*e(e$a#o e la pe$ca #e ca-(e2o, #e%i#o a &'e e$*a%a $'%$i#ia#a po( el -o%ie(o.

&( Po%er %e ne)ociaciones %e clien"es' No co*a%a co po#e( #e e-ociaci+ co $'$ clie*e$ po(&'e c'a#o $'$ %o#e-a$ e$*a%a llea$ 7 el clie*e o ece$i*a%a el p(o#'c*o *e"a &'e 0e#e( a ' p(ecio !eo(. •

Vol'!e #e co!p(a8 el po#e( #e a#&'i$ici+ lo *e"a el clie*e.



Capaci#a# #e I*e-(aci+8 el !e(ca#o o e$*a%a i*e-(a#o a e/cepci+ #e Ne9 Yo(:.



4(o#'c*o $'$*i*'*o o !a(ca8 $i co*a%a co p(o#'c*o $'$*i*'*o.



Se$i%ili#a# #e p(ecio8 El p(ecio e(a !'7 $e$i%le po(&'e o *e"a ' co*(a*o #eii#o co lo$ clie*e$, po( lo *a*o el p(ecio *e#"a a 0a(ia( co!;!e*e.

c( Po%er %e ne)ociaci*n %e !ro#ee%ores'

2

E c'a*o al po#e( #e e-ociaci+ #e p(o0ee#o(e$ e el ca$o #e 4(el'#e Co(po(a*io, e el a1, )a%"a %'ea pe$ca #e la-o$*a$ #e al*'(a 7 e(a 'a #e la$ e!p(e$a$ !e2o( po$icioa#a$ e el !e(ca#o.

4a(a e$e e*oce$, la

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