Caso Plan de Mercadeo
September 6, 2022 | Author: Anonymous | Category: N/A
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GNWJ SDNM EK BKQGNEKJ JQE GJDJBA@N
Nutjrn? Nmi`k Indknmj Bntkus
Ejgkmtk? X`gtjr Luij S`þkrjs Ankz
Kspkg`nd`zng`÷m Nue`tjrân km Wndue Humeng`÷m [m`vkrs`tnr`n Îrkn Nme`mn Wkpt`kbark ek 131>
@MUQJE[GG@JM Kd ejgubkmtj GJMSKW ekd Srjykgtj ek Sjdât`gn Hnrbngàut`gn (13>1) kxprksn quk, km kd guar`b`kmtj y nskiurnb`kmtj ekd s`stkbn ek sndue, pkrs`stkm prjadkbns ek `mkqu`ene km kd nggksj n bke`gnbkmtjs y km dn gnd`ene ek dn ntkmg`÷m. B`kmtrns quk dn pjadng`÷m nskiurnen mj rkg`ak djs bke`gnbkmtjs quk dk sjm prksgr`tjs km bîs ekd 73% ek djs gnsjs, pjr e`hkrkmtks bjt`vjs, dn e`mîb`gn ekd bkrgnej hnrbngàut`gj ks `mtkmsn. Dn gjmstrugg`÷m ek dn pjdât`gn sk sustkmt÷ km umn bktjejdjiân quk pnrt`÷ pjr `ekmt`h`gnr dns mkgks`eneks km sndue rkdng`jmnens gjm kd nggksj n bke`gnbkmtjs y dn gnd`ene ek dn ntkmg`÷m, djs kdkbkmtjs `meustr`ndks y ek bkrgnej quk dj nhkgtnm j hng`d`tnm, djs nsumtjs nba`kmtndks y ek g`kmg`n y tkgmjdjiân, kd gubpd`b`kmtj ek djs pr`mg`p`js rkgtjrks ek dn rkhjrbn ekd s`stkbn ek sndue. Gjmtkxtund`znejs km kd bkrgnej mng`jmnd sk pukek skþndnr quk kd skgtjr hnrbngàut`gj t`kmk umn irnm kxpkgtnt`vn km kd gnmnd ek e`str`aug`÷m bnyjr`stn gjbj umn ndtkrmnt`vn ek sjdug`÷m pnrn bnmtkmkr dn e`spjm`a`d`ene ek bke`gnbkmtjs y e`spjs`t`vjs bàe`gjs ek ÿdt`bn ikmkrng`÷m. Snrt`kmej ek kstn s`tung`÷m, sk pdnmtkn `bpdkbkmtnr um pdnm ek bkrgnekj ek dn kbprksn JQE Gjdjba`n, sus hjrtndkzns, eka`d`eneks, jpjrtum`eneks y nbkmnzns, n trnvàs ek umn bntr`z EJHN, y hjrbudnr djs jaokt`vjs kstrntài`gjs kmhjgnej n bnmtkmkr n djs usunr`js ekd s`stkbn km dns pjdât`gns, djs ekakrks y dns jad`ing`jmks km kd prjgksj ek e`spkmsng`÷m ek djs bke`gnbkmtjs n quk t`kmkm gjakrturn.
GNWJ SDNM EK BKQGNEKJ JQE GJDJBA@N JQE Gjdjba`n ks umn kbprksn e`str`au`ejrn ek bke`gnbkmtjs n m`vkd mng`jmnd, eke`gnen n dn jpkrng`÷m djiâst`gn, e`spkmsng`÷m y gjbkrg`nd`zng`÷m ek bke`gnbkmtjs y e`spjs`t`vjs bàe`gjs. Mukstrj fmjw ljw mjs pkrb`tk rkspjmekr n dns ekbnmens ekd bkrgnej hnrbngàut`gj, jhrkg`kmej tjej t`pj ek ndtkrmnt`vns `mgdu`ens km kd s`stkbn ikmkrnd ek skiur`ene sjg`nd, gjm um nbpd`j guar`b`kmtj km kd tkrr`tjr`j mng`jmnd, ddkinmej ejmek mukstrjs gd`kmtks dj rkqu`krnm. Km eâns pnsnejs hu`bjs skdkgg`jmnejs pjr dn E`rkgg`÷m Ikmkrnd ek Wnm`ene B`d`tnr pnrn kokgutnr um gjmtrntj pjr nequ`s`g`÷m, e`str`aug`÷m, e`spkmsng`÷m y gjmtrjd ek bke`gnbkmtjs, gjbj jpkrnejr pnrn djs usunr`js ekd suas`stkbn ek sndue ek tjens dns Hukrzns B`d`tnrks, anoj dn bjend`ene ek bjmtj nijtnadk. Ekmtrj ek dns gdîusudns gjmtrngtundks, tkmkbjs dn jad`ing`÷m ek `bpdkbkmtnr um pdnm ek bkrgnekj, kmhjgnej n bnmtkmkr n djs usunr`js ekd s`stkbn km dns pjdât`gns, djs ekakrks y dns jad`ing`jmks km kd prjgksj ek e`spkmsng`÷m ek djs bke`gnbkmtjs n quk t`kmkm gjakrturn.
SDNM EK BKQGNEKJ EK DN KBSQKWN JQE GJDJBA@N EKWGQ@SG@JM IKMKQND EK DN KBSQKWN P W[W WKQX@G@JW JQE Gjdjba`n ks umn kbprksn e`str`au`ejrn ek bke`gnbkmtjs n m`vkd mng`jmnd, eke`gnen n dn jpkrng`÷m djiâst`gn, e`spkmsng`÷m y gjbkrg`nd`zng`÷m ek bke`gnbkmtjs y e`spjs`t`vjs bàe`gjs. Mukstrj fmjw ljw mjs pkrb`tk rkspjmekr n dns ekbnmens ekd bkrgnej hnrbngàut`gj, jhrkg`kmej tjej t`pj ek ndtkrmnt`vns `mgdu`ens km kd s`stkbn ikmkrnd ek skiur`ene sjg`nd, gjm um nbpd`j guar`b`kmtj km kd tkrr`tjr`j mng`jmnd, ddkinmej ejmek mukstrjs gd`kmtks dj rkqu`krnm. Gjbj rkspukstn n dns bkmg`jmnens mkgks`eneks ekd skgtjr sndue km kd gnbpj ek sub`m`strj ek prjeugtjs hnrbngàut`gjs, JQE Gjdjba`n `m`g`÷ jpkrng`jmks km dn g`uene ek GND@ y ljy km eân sk kmgukmtrn km tjen Gjdjba`n. Dukij ek dn pukstn km bnrgln ekd W`stkbn Ikmkrnd ek Wkiur`ene km Wndue (WIWW) km Gjdjba`n dns
kmt`eneks Srjbjtjrns ek Wndue (KSW) y dns @mst`tug`jmks Srkstnejrns ek Wkrv`g`j (@SW) sk kmhrkmtnrjm n djs kdkvnejs gjstjs ek djs bke`gnbkmtjs k `msubjs pnrn dn sndue km kd bkrgnej `mst`tug`jmnd n tnd pumtj quk rkprkskmtnanm pjrgkmtnoks supkr`jrks n djs prksupukstnejs km dn [SG prjykgtnen pjr kd HJWPIN. Wu kstrntki`n sk ln kmhjgnej lng`n kd bkrgnej `mst`tug`jmnd jhrkg`kmej prkg`js gjbpkt`t`vjs, jpjrtum`ene km dn kmtrkin ek djs prjeugtjs y um khkgt`vj skrv`g`j quk dk ln pjs`a`d`tnej um rîp`ej pjs`g`jmnb`kmtj km su skibkmtj ek bkrgnej. Gukmtn gjm djs e`hkrkmtks e`spjs`t`vjs bàe`gjs skiÿm su gdns`h`gng`÷m? Anoj r`ksij
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Dn kbprksn prktkmek ar`menr um tjtnd humg`jmnb`kmtj ek gnen umj ek djs rkgursjs sjd`g`tnejs s`m ekonr quk kd gd`kmtk qukek `msnt`shkglj.
B@W@×M JQE Gjdjba`n n m`vkd mng`jmnd, eke`gnen n dn e`spkmsng`÷m y gjbkrg`nd`zng`÷m ek bke`gnbkmtjs y e`spjs`t`vjs bàe`gjs km gjme`g`jmks ek gnd`ene, kh`g`kmg`n, nbpd`j pjrtnhjd`j, skiur`ene, prkg`js gjbpkt`t`vjs y kmtrkin jpjrtumn.
X@W@×M Km kd 1311, JQE Gjdjba`n skrî dâekr km kd îba`tj mng`jmnd km kd sub`m`strj ek bke`gnbkmtjs k `msubjs pnrn dn sndue nd bkrgnej `mst`tug`jmnd, gjmsjd`eîmejsk gjbj kd gnmnd ek e`str`aug`÷m bîs `bpjrtnmtk.
EKH@M@G@×M EKD UNQIKU Kd tnrikt ek dn JQE Gjdjba`n ks umn e`str`au`ejrn ek bke`gnbkmtjs y e`spjs`t`vjs bàe`gjs ek ndtn kspkg`nd`ene, jr`kmtnej n ntkmekr n tjen dn pjadng`÷m gjdjba`nmn y rksjdvkr dns mkgks`eneks ek mukstrjs gd`kmtks kmhjgnen km quk kd gd`kmtk sk s`kmtn snt`shkglj gjm djs prjeugtjs nequ`r`ejs y quk e`spjminm km kd bjbkmtj prkg`sj, prjpjrg`jmnmej um skrv`g`j kh`g`kmtk y gjbpkt`t`vj gjm kstîmenrks ek gnd`ene, npjynejs ek um kqu`pj lubnmj gnpng`tnej y gjbprjbkt`ej gjm kd a`kmkstnr ek dn gjbum`ene.
NMÎD@W@W EJHN Kd nmîd`s`s EJHN gjms`stk km rknd`znr umn kvndung`÷m ek djs hngtjrks hukrtks y eàa`dks quk km su gjmoumtj e`nimjst`gnm dn s`tung`÷m `mtkrmn ek umn jrinm`zng`÷m, nsâ gjbj su kvndung`÷m kxtkrmn, ks ekg`r, dns jpjrtum`eneks y nbkmnzns, eka`d`eneks y hjrtndkzns. Unba`àm ks umn lkrrnb`kmtn quk pukek gjms`ekrnrsk skmg`ddn y pkrb`tk jatkmkr umn pkrspkgt`vn ikmkrnd ek dn s`tung`÷m kstrntài`gn ek umn jrinm`zng`÷m ektkrb`mnen. Gunmej gjmjgkbjs mukstrns jpjrtum`eneks, tkmkbjs gdnrj lng`n e÷mek kmgnb`mnr mukstrjs rkgursjs y kshukrzjs, ek tnd bnmkrn quk pjenbjs nprjvkglnr ksns jpjrtum`eneks nmtks ek quk eksnpnrkzgnm j nmtks ek quk ndiu`km bîs dns nprjvkglk. Nd gjmjgkr mukstrns hjrtndkzns, y snakr quà ks dj quk bkojr lngkbjs, pjekbjs e`skþnr jaokt`vjs y bktns gdnrns y prkg`sns, quk a`km pukekm kstnr kmgnb`mnens pnrn bkojrnr mukstrns eka`d`eneks y pnrn nprjvkglnr mukstrns jpjrtum`eneks. Gunmej tkmkbjs gdnrj quà ks dj quk snakbjs lngkr, gunmej snakbjs km quà mjs ekskbpkþnbjs bkojr, kstnbjs km gjme`g`jmks ek vkr gjm bnyjr hng`d`ene dns jpjrtum`eneks, j pjekbjs sjrtknr gjm bnyjr hng`d`ene mukstrns eka`d`eneks. Ukmkbjs dns nbkmnzns, s` sk qu`krk sjarkv`v`r, ekakbjs skr gnpngks ek `ekmt`h`gnr y ek nmt`g`pnr dns nbkmnzns, dj quk mjs pkrb`t`rî ekh`m`r dns bke`ens pnrn kmhrkmtnrdns, j pnrn b`m`b`znr sus khkgtjs. W` umn kbprksn mj nmt`g`pn quk dk
ddkinrî umn hukrtk gjbpktkmg`n, gunmej kstn ddkiuk mj lnarî hjrbn ek rkngg`jmnr jpjrtumnbkmtk y sjark tjej, mj sk pjerî ngtunr gjm khkgt`v`ene pukstj quk mumgn kstuv`bjs prkpnrnejs pnrn kddj. W` mj sk gjmjgk umn nbkmnzn, buglj bkmjs sk snak g÷bj rkngg`jmnr hrkmtk n kddn, ek nddâ dn `bpjrtnmg`n ek gjmjgkr kd bke`j, kd gnb`mj n quk tkmkbjs quk kmhrkmtnr.
BNUQ@_ EJHN
HJQUNDK_NW
EKA@D@ENEKW
Gnpng`ene ek nenptng`÷m n dns
mkgks`eneks ekd gd`kmtk. E`spjm`a`d`ene n t`kbpj gjbpdktj ek
Dn gnpng`ene `mstndnen pukek skr bkmjr n dj ekbnmenej km kd
bjbkmtj quk dns vkmtns supkrkm
pkrsjmnd.
dns kxpkgtnt`vns.
Ngtund`zng`÷m gjmstnmtk km nspkgtjs
rkidnbkmtnr`js.
pnrn
[a`gng`÷m kstrntài`gn quk pkrb`tk dn
gkrgnmân gjm gd`kmtks pjtkmg`ndks y prjvkkejrks. Srkg`j oustj y gjbpkt`t`vj pnrn kd bkrgnej ek Gjdjba`n.
Xnr`kene
ek
bke`gnbkmtjs
y
e`spjs`t`vjs bàe`gjs dj quk pkrb`tk kmhjgnrsk km vnr`js t`pjs ek gd`kmtks. Bnmkoj nekgunej ekd `mvkmtnr`j ek
bke`gnbkmtjs bàe`gjs.
Hndtn ek gnpng`tng`÷m ekd pkrsjmnd
y
e`spjs`t`vjs
`bpdkbkmtnr
prjeugtjs.
mukvjs
JSJQU[M@ENEKW
NBKMN_NW
Wkr e`spkmsnejrks y/j jpkrnejrks
Sjdât`gns
kgjm÷b`gns
djiâst`gjs ek KSW j @SW.
iuakrmnbkmtndks
Aukmns rkdng`jmks gjm mukstrjs
gd`kmtks
km
gjmstnmtk
gnba`j. Gjbpktkmg`n ekd skgtjr
Kbpdknejs gjbprjbkt`ejs gjm dn
`mst`tug`÷m Gjmh`na`d`ene ekpjs`tnen pjr djs
Ksgnskz y eksnanstkg`b`kmtj ek ndiumjs prjeugtjs km kd bkrgnej
Nprjvkglnb`kmtj ek djs bke`js
kdkgtr÷m`gjs pnrn lngkr mkijg`js Wkr e`str`au`ejrks kxgdus`vjs ek
dâmkns y j prjeugtjs ek prjvkkejrks km
nubkmtnr
su
bkrgnej y tkmkr prkskmg`n km kstn rki`÷m.
gd`kmtks.
usunr`js
`mtkrksnejs
Ekbjrn km pnijs pjr pnrtk ek
JAOKU@XJW KWUQNUKI@GJW
Khkgtunr kstrntki`ns gjm prjvkkejrks pnrn dn nequ`s`g`÷m ek bke`gnbkmtjs
y e`spjs`t`vjs bàe`gjs quk sk kmgukmtrkm rkiudnejs pjr kd ija`krmj mng`jmnd, pnrn jatkmkrdjs n prkg`js g÷bjejs quk pkrb`tnm ikmkrnr ut`d`eneks. Grknr vâmgudjs gjbkrg`ndks gjm gjbpnþâns e`str`au`ejrns pnrn nbpd`nr kd
bkrgnej y ikmkrnr bnyjrks akmkh`g`js. Nprjvkglnr djs bke`js kdkgtr÷m`gjs pnrn enr n gjmjgkr dn kbprksn y ausgnr
mukvjs gd`kmtks pjtkmg`ndks Nequ`r`r um stjgf bâm`bj ek prjeugtjs ek bnmkrn quk sk pukenm rknd`znr
pke`ejs quk rkqu`krkm kmtrkin `mbke`ntn. Qknd`znr prkskmtng`jmks ek djs prjeugtjs km gdâm`gns, ljsp`tndks, K KSW SW j @SW pnrn quk djs gd`kmtks gjmjzgnm djs mukvjs bke`gnbkmtjs j e`spjs`t`vjs quk
kmtrnm km kd bkrgnej. Qknd`znr nd`nmzns kstrntài`gns gjm jtrns e`str`au`ejrns n m`vkd mng`jmnd pnrn
skrv`r ek prjvkkejrns ek kddns km prjeugtjs quk mj bnmkokm, pkrj rkqu`krnm ek su e`str`aug`÷m.
GJMGD[W@JMKW Gjmgdu`bjs quk dn prjpukstn ek bkrgnekj ek dn kbprksn kbprksn JQE Gjdjba`n mj t`kmk t`kmk rkstr`gg`jmks m` e`h`gudtneks km kd bnmkoj ek djs prjgksjs pnrn dn prkstng`÷m ekd skrv`g`j, dj quk lngk quk eksek kstk pumtj ek v`stn kd prjykgtj skn hngt`adk y rknd`znadk, gjmtr`auykmej n dn ikmkrng`÷m ek kbpdkj e`rkgtj k `me`rkgtj. Nekbîs ausgn quk djs bke`gnbkmtjs y e`spjs`t`vjs e`spjs `t`vjs kstàm e`spjm`adks pnrn usj ek dns `mst`tug`jmks ek sndue pnrn mj rktrnsnr djs trntnb`kmtjs quk mkgks`tkm djs png`kmtks. Gjm dn nyuen ek dn bntr`z EJHN, mjs enbjs gukmtn quk dns kstrntki`ns pdnmtknens sjm gjlkrkmtks y sk noustnm n dn kbprksn pdnmtknen km dn prjpukstn ek bkrgnekj y pkrb`tkm ntkmekr dns mkgks`eneks quk t`kmk dn kbprksn.
A@JIQNH@N Uljbpsjm kt. nd. (>0001, GKMUQJ EK NUKMG@×M KBSQKWNQ@ND. Gjmsudtn Ljbjm`zbn. Vkm
dâmknR
e`spjm`adk
lttp?//www.s`mtrnb`tks.gjb/s`mtrnb`tks/Ikmkrnd/Ljbjm`b`n.nspx lttps?//gjdnajrng`jm.emp.ijv.gj/GEU/Gjmpks/Wjg`nd/>;;.peh lttps?//kgj.bep.keu.nr/gkmejgu/rkpjs`tjr`j/33103.peh
km?
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