Caso de Estudio - Lowes Vs Home Depot

 

Omtnrmktoemkc Znsnkrab Ieurmkc eg Kppcon` Gomkman Wec. WOOO Ossun ‑ ;6 Eatejnr, :6;4

OQQM :::? ‑ 72?; www.orikg.aeh

^tocozkm`e nc kmëcosos `n rkzemns gmkmaonrks pkrk nvkcukr cks vkcerkaoemns rncktovks `n aehpnto`erns anrakmes Vktroal I. Ckrlom Znsuhnm

Cewn‟s y Beh Cewn‟s Behn n @np @npet et sem aeh aehpnt pnto`e o`erns rns anr anrakm akmes es nm nc hnr hnrak` ak`e e mer mertnk tnkhnr hnroak oakme me `n hnierkhonmte `nc bedkr. Ces he`nces `n mndeaoes `n cks `es rhks sem huy sohockrns y epnrkm um mùhnre sohockr `n tonm`ks aem umk akmto`k` snhnikmtn `n supnraon tetkc `n pons auk`rk`es `n nspkaoe `n vnmtks kc `ntkccn. K pnskr `n nstks sohocotu`ns, Behn @npet y Cewn‟s tonmnm akpotkcozkaoemns `n hnrak`e `n kcrn`n`er `n $;47 hoc hoccemns y $46 hoc hoccemns rnspnatovkhnmtn, kc > `n kjroc `nc :6;4, gnabk nm qun tonmn cudkr nstn akse. Nstn akse prevnn k ces nstu`okmtns aomae kûes `n nstk`es mkmaonres y `ktes `nc hnrak`e pkrk khjks rhks y ces rntk k rnkcozkr um kmëcosos `n rkzemns mkmaonrks aehpcnte qun cns kyu`krë k `nskrrecckr umk nxpcoakaoñm pkrk ck `ognrnmaok nmtrn ck vkcerkaoñm `n cks `es nhprnsks. Vkckjrks ackvns9 kmëcosos `n rkzemns, hùctopces `n vkcerkaoñm, Cewn‟s, Behn @npet

–Drkaoks per vnmor nm tkm aerte tonhpe,‘ `oie Zuss Cngmdwncc, `ornater k`homostrktove `n Jremx Kssnt Hkmkdnhnmt. –Me bky momdumk `u`k nm ho akjnzk sejrn qun ustn`ns auktre aemgerhkm munstre hnier nquope `n kseaok`es iumoer, y ponmse qun bn nmaemtrk`e umk ksodmkaoñm `odmk `n sus tkcnmtes. Kcdumes `n ustn`ns pun`n qun aemezakm k Zey Aebnm. Zey aek`homostrk munstre gem`e Gkcaemnr Eppertumoty aem Zki Lkpeer. Zey ns aemeao`e aehe –um tope `n vosoñm khpcok‘, y katukchnmtn ïc nstë huy kcaostk rnspnate kc snater vovonm`ks. Nc arnn qun ck hnier gerhk `n iudkr nstn tnhk ns k trkvïs `n ces `ntkccostks `n hnierkhonmte `nc bedkr. Aehe prejkjcnhnmtn skjnm, ces `es iudk`erns hës drkm`ns nm nstn nspkaoe sem Behn @npet y Cewn‟ Cewn‟s. s. Khjes mehjrns bkm sujo`e jkstkmtn, pnre Behn @npet rnkchnmtn bk `nik`e k Cewn‟s nm nc pecve nm tïrhomes `n akpotkcozkaoñm `n hnrak`e. Zey sn nstë omacomkm`e bkaok pemnr umk drkm pesoaoñm nm Behn @npet, pnre kmtns `n snduor hn dustkrèk dkmkr um hnier nmtnm`ohonmte sejrn per quï ck vkcerkaoñm `n Behn @npet ns huabe hës drkm`n qun ck `n Cewn‟s k pnskr `nc bnabe `n qun pesnnm he`nces `n mndeaoe tkm sohockrns y umk buncck pkrnao`k nm tïrhomes `n tonm`ks. Qo nc `nsnhpnûe epnrktove `n Cewn‟s bk rnzkdk`e k Behn @npet, y nsk ns ck gunmtn `n nstk jrnabk nm ck vkcerkaoñm, y so nc pejrn `nsnhpnûe `nsnhpnûe `n Cewn‟s ns aerrn aerrndojcn, dojcn, nmtema nmtemans ns quozës ck kpunst kpunstk k omtncod omtncodnmtn nmtn snrèk nm Cewn‟s. Pnmnhes umk rnumoñm `nc aehotï `n omvnrsoemns hkûkmk k cks ;6 k.h., y nstk o`nk nstë nm nc tepn `n ck kdnm`k. Hn dustkrèk qun nstn drupe bkdk umk prnsnmtkaoñm pkrk nc aehotï. Ce qun quonre qun bkdkm ns nxpcoakr kc aehotï per quï ck vkcerkaoñm `n Behn @npet ns huabe hës kctk qun ck `n Cewn‟s. µNs ck jrnabk `njo`e k `ognrnmaoks nm nc `nsnhpnûe ep epnr nrkto ktove ve e k ck ae aem` m`oao oaoñm ñm m mkm kmao aonr nrk k `n kh khjk jkss nh nhpr prns nsks ks55 Qo ns ksè, ksè, µn µnxos xostn tnm m ns nstks tks `ognrnmaoks per rkzemns nstruaturkcns, e ns nstn um akse `n umk k`homostrkaoñm supnroer nm Behn @npet5 Bn nmaemtrk`e qun nxostn k hnmu`e umk epertumo`k` `n bkanr `omnre aem umk omvnrsoñm `n rnvnrsoñm hn`ok nm nstn tope `n sotukaoemns, nspnaokchnmtn so nxostn umk kpnrturk pkrk qun um omvnrsoemostk katovostk sn omvecuarn. µKcdumk prndumtk5‘

 

Omtnrmktoemkc Znsnkrab Ieurmkc eg Kppcon` Gomkman Wec. WOOO Ossun ‑ ;6 Eatejnr, :6;4

OQQM :::? ‑ 72?; www.orikg.aeh

–Me bky prndumtks Zuss, sece hn dustkrèk `naor qun ns um vnr`k`nre bemer qun ustn` sn rn rnn nrk rk k me mese setr tres es aehe aehe nc hn hnie ierr nquo nquope pe `n ksea kseaok ok`e `ess iu iumo moer er `n ck rhk rhk,, y sï qu qun n nmtrndkrnhes rnsuctk`es pesotoves pkrk ustn` munvkhnmtn,‘ `oie Zoabkr` –Zoab‘ Tbotmny OW, um rnaoïm drk`uk`e aem um drk`e nm dejonrme `n umk prnstodoesk umovnrso`k` `nc nstn. –@n bnabe, me nstkjk aemtkm`e aem ces nquopes qun trkjki trkjkikm km nm ck pkrtn `n akpotk akpotkcc provk`e `nc mndeaoe, `oie Zuss. Vnre ustn`ns sem ce hnier qun tnmde nm kaaoemns pùjcoaks kberk hoshe, y `nskgertumk`khnmtn, ye me nstkrï `ospemojcn pkrk omtnrvnmor perqun tnmde umk drkm rnumoñm nm ck pkrtn kctk `n ck aou`k` nstk meabn aem um ohpertkmtn presp prespnate. nate. Vnre so mnansotkm kyu`k, ho ksostnmtn Ikmn nstkrë `ospemojcn k secoaotu` aehe sonhprn.‘ –Junme, hn tnhe qun me mnansotkrï nstks nmtrk`ks pkrk nc iunde `n ces Lmoals,‘ `oie Zoab. Nrk peae `nspuïs `n cks : p.h. `nc hoïraecns > `n kjroc `nc :6;4, honmtrks ces auktre  iñvnmns sn snmtkjkm nm nc nspkaoese skcñm `n aemgnrnmaok y pem`nrkjkm ck tkrnk nm grnmtn `n ncces. K`nhës `n Zoab, nc nquope omacuèk k Hkrosec Vomeabnt, umk pksk`k aemsucterk `n k`homostrkaoñm qun yk sn nmaemtrkjk tehkm`e aurses `n HJK nm cks meabns, Cu Co, um omdnmonre quèhoae y ëvo`e omvnrsoemostk `nc hnrak`e `n vkcerns, y Ceu Hnc, um dnñdrkge quonm bkjèk snrvo`e rnaonmtnhnmtn nm nc Aunrpe `n Vkz. –[uozës pe`rèks akhjokr nsks nmtrk`ks `n ces Lmoals per um pkr `n pozzks, `oie Ceu. Nstk snrë umk ckrdk meabn. Ver ce hnmes tnmnhes k Hkrosec y Cu. µAuëc ns munstre pckm `n kaaoñm5‘ –Kmtns –Kmt ns `n kpr kprnsur nsurkrm krmes es nm mun munstr strk k ier iermk` mk`k, k, `n `nmkh mkhes es mun munstr stre e `ns `nstom tome, e, `oi `oie e Hkr Hkrose osec.c. Mnansotkrnhes nxkhomkr nc `nsnhpnûe mkmaonre `n khjes, Cewn‟s y Behn @npet sejrn um pnroe`e `n ces ùctohes kûes. Qonhprn ns junme tnmnr tkmtes `ktes aehe snk pesojcn, pn pnre re `k `k`e `e mun munst strk rkss coh cohot otkao kaoem emns ns `n to tonh nhpe pe,, ar arne ne qun aoma aomae e kû kûes es sn snrë rë su sua aonm onmtn tn.. Mnansotkrnhes rnkcozkr um kmëcosos `n rkzemns mkmaonrks aehpcnte, vonm`e ck coquo`nz, naonmaok `n ces katoves, `nu`k, y rnmtkjoco`k`.‘ –Nsn ns um huy omtncodnmtn prevnrjoe kanrak `n ck iermk`k y nc `nstome Hkrosec, `oie Cu. Nstey `n kaunr`e aemtode rnspnate k ck mnanso`k` `n um kmëcosos `n rkzemns, pnre `nikstn gunrk cks rkzemns `n vkcerkaoñm `n hnrak`e aehe ck rkzñm prnaoe-utoco`k` y ck rkzñm prnaoe `n hnrak`e k vkcer nm cojre. @nspuïs `n te`e, ns ck `ognrnmaok nm vkcerkaoñm ce qun nstkhes trktkm`e `n nxpcoakr.‘ –Me snrèk tkhjoïm ùtoc rnaednr kcdumes `ktes nm vkroks hïtroaks me mkmaonrks, prndumtñ Ceu. Hn pkrnan rnaer`kr k Zuss hnmaoemkm`e kcde kanrak `n ces he`nces `n mndeaoe y ck buncck `n tonm`ks.‘ –Junm pumte, `oie Hkrosec. Cu y ye nxtrknrnhes `ktes `n ces ;6-L `nc :6;7 `n Cewn‟s y Behn @npet y cns `krnhes gerhk, `oie Hkrosec. Ceu, µquï tkc so tn nmgeaks nm cks hïtroaks me mkmaonrks qun hnmaoemkstn y nm trktkr `n tnmnr um hnier nmtnm`ohonmte `n ces he`nces `n mndeaoe `n khjks rhks5 Mes vnrnhes munvkhnmtn kquè k cks 7 p.h. –Ce bkrï,‘ `oie Ceu. –_ ye hn nmakrdkrï `n ck pozzk, `oie Zoab. Bky um drkm`oese munve cudkr cckhk`e Zky‟s qun kakjk `n kjror k umk hkmzkmk `n ho n`oaoe. Nstë rnpcnte ces hoïraecns per ck meabn, pnre aemezae k um tope qun pun`n ejtnmnr munstrk er`nm.‘

 

Omtnrmktoemkc Znsnkrab Ieurmkc eg Kppcon` Gomkman Wec. WOOO Ossun ‑ ;6 Eatejnr, :6;4

OQQM :::? ‑ 72?; www.orikg.aeh

O. Ces @ktes

Ces `ktes rnaku`k`es per nc nquope nstëm rnsuho`es nm cks tkjcks O, OO y OOO `njkie. Ck tkjck O prnsnmtk umk aehjomkaoñm `n ces `ktes mkmaonres y epnrktoves qun Ceu pnmsñ kyu`krèkm kc nquope k aehpkrkr khjks nhprnsks. Cks tkjcks OO y OOO prnsnmtkm snos kûes `n `ktes mkmaonres pkrk Cewn‟s y Behn @npet rnspnatovkhnmtn, rnaedo`es per Hkrosec y Cu. Nm k`oaoñm k ces aemseco`k`es `n nstk`es `n rnsuctk`es y jkckman dnmnrkc ejtnmo`es `n ces rndostres rndost res ;6-L `n cks rhks nm nc sotoe wnj `n ck QNA, sem prnsnmtk`es cks akpotkco akpotkcozkaoem zkaoemns ns `n hnrak`e `n ak`k nhprnsk kc mkc `n ak`k ume pkrk ces snos kûes.

Zngïrksn k cks tkjcks O, OO y OOO

OO. Ck Znumoñm

Nc nquope sn rnumoñ nm nc skcñm `n aemgnrnm aemgnrnmaok aok k cks 79:>p.h. y nxkhomñ ces `ktes honmtrks prejkjkm ck pozzk ccnvk`k per Zoab. –Tew, µquï bky nm nstk aesk, prndumtñ Hkrosec5‘ –Aec rozk`k hkromk`k, pkmanttk kbuhk`k, y kanotn `n aboco Kcnppe, `oie Zoab. Ck hnier pozzk `n ck aou`k`. Nstey vnr`k`nrkhnmtn huy kcovok`e `n qun kc pkrnanr mkchnmtn bn kcakmzk`e ces kctes nstëm`krns `n `nsnhpnûe `n Hkrosec.‘ –Vonmse qun te`es nstkhes odukchnmtn kcovok`es, `oie Cu. Kberk bkjcnhes sejrn añhe pe`nhes snduor k`nckmtn. Ceu, µquosonrks aehnmzkr per omtre`uaormes k ces `ktes qun bks rnaecnatk`e5‘ –Hn nmakmtkrèk, `oie Ceu. Nstë ackre kc rnpkskr ck pkrtn ; `n ces ;6-L `n ak`k aehpkûèk qun Behn @npet y Cewn‟s sem ces `es aehpnto`erns promaopkcns nm nc hnrak`e `n `ntkccostks `n hnierk hni erkhon honmte mte `nc bed bedkr kr mer mertnk tnkhnr hnroak oakme. me. Mom Momdum dumk k `n cks aeh aehpkû pkûèks èks `nr `nrovk ovk um hem hemte te hktnrokc `n omdrnses `n etrks katovo`k`ns me rnckaoemk`ks aem nsn hnrak`e. Aehe pe`rëm vnr nm ck tkjck qun cns bn prevoste (Pkjck O), Behn @npet tnmèk um tetkc `n :,:42 tonm`ks kc mkc `nc kûe sakc :6;7, honmtrks qun Cewn‟s tnmèk :,;:?. Honmtrks qun ces ;;:,666 pons auk`rk`es `n supnraon prehn`oe `n umk tonm`k `n hkrak Cewn‟s ns aehpkrkjcn k ces ;60,666 pons auk`rk`es `n supnraon prehn`oe `n umk tonm`k `n hkrak Behn @npet, nc nstk`e `n tonm`ks `n Cewn‟s omacuyn 24 tonm`ks Erabkr` Bkr`wkrn Bkr`wkrn nm ck aestk enstn `n ces

 

Omtnrmktoemkc Znsnkrab Ieurmkc eg Kppcon` Gomkman Wec. WOOO Ossun ‑ ;6 Eatejnr, :6;4

OQQM :::? ‑ 72?; www.orikg.aeh

Ns Nstk tk`e `ess ^m ^mo` o`es es qun qun preh prehn` n`ok okm m sñ sñce ce 17 17,6 ,666 66 pons pons au auk` k`rk rk`e `ess y :0 :0> > tonm tonm`k `kss ZE ZEMK MK rnaonmtnhnmtn k`quoro`ks nm Akmk`ë qun vkrèkm nm gerhkte. Aehe tkhjoïm pun`nm vnr nm ck tkjck, Behn @npet pesnn kcrn`n`er `n :14 hoccemns `n pons auk`rk`es tetkcns `n nspkaoe `n vnmtk kc `ntkccn, aehpkrk`e aem kcrn`n`er `n :;1 hoccemns pkrk Cewn‟s. ^m `nsdcesn `n cks ujoakaoemns `n cks tonm`ks `n Behn @npet per nstk`e `n ces Nstk`es ^mo`es y per pkès pun`n snr nmaemtrk`e nm ck pëdomk ;1 `nc ;6-L `n Behn @npet, honmtrks qun umk tkjck sohockr Cewn‟s.‘pkrk Cewn‟s pun`n nmaemtrkrsn nm nc sotoe wnj `n rnckaoemns aem omvnrsoemostks `n –Vnre k pnskr `n te`ks nstks kpkrnmtns sohocotu`ns, `n kaunr`e aem ck tkjck, Behn @npet pesnn umk akpotkcozkaoñm `n hnrak`e hës `n `es vnans hës kctk qun ck `n Cewn‟s, `oie Cu.‘ –Nse ns aerrnate,‘ `oie Hkrosec. –Munstres `ktes mkmaonres (Pkjcks OO y OOO) tkhjoïm hunstrkm qun cks utoco`k`ns mntks `n Behn @npet gunrem hës `nc `ejcn `n kctks qun cks `n Cewn‟s pkrk nc kûe sakc :6;7. Vkrnan ackre pkrk hè qun vkhes k mnansotkr snduor aem nc kmëcosos `n rkzemns mkmaonrks aehprnmsove qun `osautohes kmtns pkrk rnsecvnr nste. Qo mk`on prnsnmtk ejinaoñm, pnrhètkmhn sudnror umk kdnm`k pkrk aehpcntkr nc kmëcosos qun arne mes `nikrë jonm prnpkrk`es pkrk munstrk prnsnmtkaoñm `n hkûkmk.‘ Pe`es ces honhjres `nc nquope ksomtonrem nm socnmaoe nm kaunr`e aem ck kdnm`k `n Hkrosec, ck aukc sn rnsuhn nm cks prndumtks `nc akse qun kpkrnanm k aemtomukaoñm.

OOO. Vrndumtks `nc Akse

;.- Znkcoan um kmëcosos berozemtkc pkrk Cewn‟s y Behn @npet pkrk ces kûes sakcns :6;::6;7. :.- Znkcoan um kmëcosos vnrtoakc pkrk Cewn‟s y Behn @npet pkrk ces kûes sakcns :6;:-:6;7. 1.- Znkcoan um kmëcosos `n rkzemns trkmsvnrskc/tnhperkc pkrk Cewn‟s y Behn @npet pkrk ces kûes sakcns :6;:-:6;7. ^stn` `njn omacuor kc hnmes cks soduonmtns rkzemns, pnre pun`n omacuor etrks qun `nsnn9  



    

Zkzemns `n Coquo`nz9 Aerronmtn y Zëpo`k. Zkzemns `n Naonmaok9 Zetkaoñm `n Omvnmtkroe, Zetkaoñm `n Katove Goie y Zetkaoñm `n Katove Petkc. Zkzemns Zkze mns `n @nu @nu`k9 `k9 @nu @nu`k `k k Akp Akpotkc otkc,, Aej Aejnrt nrturk urk `n Omt Omtnrn nrnsns sns,, Huc Huctop topcoa coak`e k`err `n Kpkckmakhonmte Gomkmaonre. Zkzemns `n Hnrak`e9 Vrnaoe sejrn ^toco`k`ns (VNZ), Vrnaoe sejrn Wkcer nm Cojre. Zkzemns `n katovo`k`9 retkaoñm omvnmtkroe, pnroe`e `n pkde, pnroe`e `n aejre. Vnroe`e `n aemvnrsoñm ngnatove. @n cks `njoco`k`ns nmaemtrk`ks nsaeik umk y kpcoqun um kmëcosos `n hnierk  (nspomk `n pnsak`e, Vkrnte)

0.- Nvkcùn sus bkcckzdes nm ces pumtes ;, : y 1, y `nsarojk jrnvnhnmtn ces rnsuctk`es hës metkjcns. Nmgñqunsn nm `ognrnmaoks drkm`ns n ohpertkmtns nmtrn khjks nhprnsks y nm akhjoes ohpertkmtns k trkvïs `nc tonhpe.

 

Omtnrmktoemkc Znsnkrab Ieurmkc eg Kppcon` Gomkman Wec. WOOO Ossun ‑ ;6 Eatejnr, :6;4

OQQM :::? ‑ 72?; www.orikg.aeh

>.- Znakcaucn nc Vrnaoe sejrn ^toco`k`ns (VNZ) y nc Vrnaoe sejrn Wkcer nm Cojre pkrk khjks nhprnsks utocozkm`e cks akpotkcozkaoemns `n hnrak`e prevostks nm ck Pkjck O. µVer quï ponmsk qun cks rkzemns `n Vrnaoe sejrn ^toco`k`ns sem vortukchnmtn cks hoshks, pnre Behn @npet tonmn um huabe hkyer Vrnaoe sejrn Wkcer nm Cojre5 7.- @nsaehpemdk ck Znmtkjoco`k` sejrn nc Akpotkc (ZEN) `n khjks nhprnsks pkrk nc kûe :6;7 utocozkm`e nc Kmëcosos `n @uVemt y cunde akcaucn auëc snrèk nc ZEN `n Cewn‟s jkie cks soduonmtns aoraumstkmaoks, hkmtnmonm`e ce `nhës aemstkmtn9 7.;.- Qo Cewn‟s tuvonrk nc hoshe Hkrdnm `n ^toco`k` Mntk qun Behn @npet. 7.:.- Qo Cewn‟s tuvonrk ck hoshk Zetkaoñm `n Katoves qun Behn @npet. 7.1.- Qo Cewn‟s tuvonrk nc hoshe Huctopcoak`er `n Kpkckmakhonmte qun Behn @npet. 4.- µVer quï Cewn‟s pesnn um hnmer Hkrdnm `n ^toco`k` Mntk y umk hnmer Zetkaoñm `n Katoves Petkcns qun Behn @npet5 µNxostn kcdumk epertumo`k` pkrk Cewn‟s `n hnierkr su ZEN kuhnmtkm`e su Hkrdnm `n ^toco`k` Mntk y/e su Zetkaoñm `n Katoves Petkcns5 µ[uï kaaoemns pkrtoauckrns pu`onrk tehkr ck nhprnsk5 2.- µVe µVe`rè `rèk k Cew Cewn‟s n‟s hni hnierk erkrr su ZEN kc kuhn kuhnmtk mtkrr su Huc Huctop topcoa coak`e k`err `n Kpk Kpkckm ckmakh akhonm onmte te Gomkma Gom kmaonre onre55 µNm quï aem aem`oa `oaoem oemns ns um kuh kuhnmt nmte e `nc kpk kpkckm ckmakh akhonmt onmte e kuh kuhnmt nmtkrè krèk k nc ZEN5 µKsuhonm`e qun omarnhnmtkr nc Huctopcoak`er `n Kpkckmakhonmte Gomkmaonre kuhnmtk nc ZEN, pun`n pnmskr nm kcdumk `nsvnmtkik k qun Cewn‟s kuhnmtn su kpkckmakhonmte5

Znnrnmaoks Dothkm, Ckwrnman I., km` Abk` I. Yuttnr, :6;>. Vromaopcns eg Hkmkdnrokc Gomkman, ;0tb N`otoem (Vnkrsem N`uaktoem, Oma., ^ppnr Qk``cn Zovnr, MI.). Cewn‟s Aehpkmons, Oma. Gosakc _nkr :6;7 gerh ;6-L, bttps9//www.sna.dev/Krabovns/n`dkr/`ktk/76774/6666676774;4666647/cewnsgerh;6l.bth Cewn‟s Aehpkmons, Oma. Omvnster Zncktoems Tnjsotn, bttp9//pbx.aerperktnor.mnt/pbenmox.zbthc5 a8?>::1&p8orec-orbehn