Caso de Estrategia

October 5, 2022 | Author: Anonymous | Category: N/A
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KB[F N[TXBTNI@B BODXNB LFOTFPB

2. ¶Kuâcns krnns qun sfo cfs fhant`vfs dn Lnrkbdfob6 P ¶Kuâc ns su su nstrbtni`b6 



  [bt`sebknr tfdbs cbs onkns`dbdns dn cfs kc`notns no lbtnr`b dn bc`lnotbk`ûo, bc`lnotbk`û o, c`lp`nzb dnc jfibr n j`i`non pnrsfobc pnr sfobc kfo prnk`fs lâs hbafs dnc lnrkbdf.   [nr cìdnr no Nspbòb dn cb d`str`huk`ûo y kflnrk`bc`zbk`ûo dn prfduktfs dn lbrkb prfp`b, hbaf nc lfdncf dn kbc`dbd tftbc cfirbodf sbt`sebknr b1 2.«Nc  anen·,  anen ·, 8.nc 8 .nc trbhbabdf trbhb abdfr, r, ;. ; . nc n c prfvnndf prf vnndfr, r, 4. cb c b sfk`ndb sf k`ndbd d y >.nc kbp`tbc. kbp`t bc.

  @oofvbr no tfdb su kbdnob dn vbcfr y prfduktfs, ccnvbodf bc kc`notn e`obc cb lnafr kbc`dbd pfr uo prnk`f lâs hbaf y fpt`l`zbr cb kbdnob dn bprfv`s`fobl`notf.



Nstrbtni`b1 Cb nstrbtni`b dn Lnrkbdfob ns dn []H ([@NL]XN ]XNK@F[ HBAF[) d`enrnok`bodf lbrkb hcbokb hcbo kb dn lbrkb lbr kb d`str`hu`dfr d`str`h u`dfr,, hbsbodf hbsbodf su su lfdncf lfdncf no sbt`sebknr pfr `iubc cfs `otnrnsns dn cfs kc`notns (anens), trbhbabdfrns, prfvnndfrns, cb sfk`ndbd y nc kbp`tbc, hbaf cb dnofl`obk`ûo dn «Lfdncf dn Kbc`dbd Tftbc·  , tno`nodf kflf Nan nc kc`notn e`obc y cb rncbk`ûo dn kbc`dbd, snrv`k`f y prnk`f qun su kc`notn nspnrb, dbdf qun nc kc`notn dn jfy kflpbrb lâs y jb pnrd`df lâs pfdnr bdqu`s`t`vf. Dnotrf dn su nstrbtni`b dn []H, prnstbr uo snrv`k`f d`enrnok`bc y kfo uob kbc`dbd nxkncnotn, nxkncnotn, uo notn kcbvn sfo cfs nlpcnbdfs, b kblh`f dn lnafrns rnsuctbdfs t`non kflf nstrbtni`b, fernknr kfotrbtfs `odne`o`dfs, rnluonrbk`ûo n `oknot`vfs bd`k`fobcns nkfoûl`kfs pfr rnsuctbdfs, of bhrn cfs dfl`oifs, y inonrb uo pcbo `otnirbc dn hnone`k`fs pbrb cfs nlpcnbdfs inonrbodf inonrbodf snot`df dn pnrtnonok`b y kflprfl`sf7 no nc kbsf dn cfs prfvnndfrns su nstrbtni`b sn hbsb no uob rncbk`ûo dn kfoe`bozb, dn cbrif pcbzf, dfodn Lnrkbdfob pundn ccnibr b kflpnosbr baustns no cfs prnk`fs, pcbzfs dn pbif lâs kfrtfs, y kfcbhfrbk`ûo kfcbhfrbk` ûo notrn cbs pbrtns pbrb lbrkbs hcbokbs, su e`cfsfeìb ns dn bc`bdf y of dn prfvnndfr. Lnrkbdfob t`non kflf nstrbtni`b, `ovnrt`r no `oofvbk`ûo, bprfx`lbdblnotn nc 4=% dn sus ibobok`bs cbs `ov`nrtn no @+D+@ , cfirbodf kfo nstf rnduk`r `one`k`nok`bs, n `lpcnlnotbr lnafrbs dn kbrb b tfdfs cfs prfknsfs,

 

pnrl`t`nodf d`sl`ouk`ûo no cfs kfstfs dn prfdukk`ûo trbscbdâodfsn no nc prnk`f e`obc bc kc`notn. 8. Ruà nvfcuk`ûo krnns qun jb jbh`df no cb rncbk`ûo notrn uo ebhr`kbotn y uo d`str`hu`dfr kflf pundn snr Lnrkbdfob6

Hbsbdf no nc Lfdncf dn kbc`dbd TFTBC, uof dn cfs bspnktfs lâs `lpfrtbotns ns nc vncbr pfr ku`dbr cb kbdnob dn bhbstnk`l`notf. Cb rncbk`ûo notrn Ebhr`kbotn, d`str`hu`dfr ns euodblnotbc pbrb qun nc prfduktf fernk`df ccniun kûlf nc kc`notn cf onkns`tb y no cbs kfod`k`fons fernk`dbs. Lnrkbdfob pbrb nvfcuk`fobr no nstb rncbk`ûo `ov`nrtn no `oofvbk`ûo, y jb inonrbdf `oofvbk`fons no cb efrlb no qun nstb rncbk`ûo sn ccnvb b kbhf, sus ebhr`kbotns sn kfov`rt`nrfo no @otnrprfvnndfrns, ns dnk`r qun pbsbo dn uob s`lpcn rncbk`ûo dn prfvnnr cb lbtnr`b pr`lb, b lbqu`cbr cb lbrkb prfp`b dnc d`str`hu`dfr pbrb uo hnone`k`f lutuf, Lnrkbdfob jb kblh`bdf cb efrlb dn vnr nstb rncbk`ûo dfodn `okcusf jbkn baustns no prnk`f pbrb of benktbr b su prfvnndfr, inonrb pbifs kfo t`nlpfs lnofrns qun cb kflpntnok`b, cfirbodf nkfoflìbs dn nskbcb no nc kubc tfdfs cfs notns sfo hnone`k`bdfs. Nstn nc kfoknptf d`str`hu`dfr, qun nc rnspbcdbdfs kfosul`dfr ibon7kblh`f yb qunno cfirb fhtnonr dn uobebhr`kbotn iblb dn- prfduktfs dninonrâ, bctb kbc`dbd, pfr cb lbrkb dnc ebhr`kbotn kuyfs prnk`fs no nc lnrkbdf ofrlbc sfo s`io`e`kbt`vblnotn bctfs, kflpbrbdfs kfo cfs prnk`fs qun nc kfosul`dfr bdqu`nrn kfo Lnrkbdfob. Cb nvfcuk`ûo dn cb rncbk`ûo notrn nstfs dfs notns, jb lbrkbdf uob ounvb tnodnok`b dnc lnrkbdf, dfodn tbotf nc prfvnndfr, d`str`hu`dfr, y kc`notn pundno vnrsn hnone`k`bdfs, y nc kc`notn cfirbodf prnk`fs lâs hbafs s`o d`sl`ou`r no cb kbc`dbd dnc prfduktf bdqu`r`df. ;. @dnot`e`kb cbs k`okf eunrzbs dn ]frtnr y kflf sn dbo no nc lfdncf Lnrkbdfob1

  ]fdnr dn cfs Kflprbdfrns1 



–Nc kfosul`dfr jb pnrd`df pfdnr bdqu`s`t`vf, kflpbrb prnk`fs lâs qun ouokb y huskb prflfk`fons“ prflfk`fons“ Nstf nlpuab b rnfr`notbr dnk`s`fons dn cbs kflpbòìbs.

No nc kbsf dn Lnrkbdfob, lbonab kfo sus kc`notns cb nstrbtni`b dn []H y kfo nccf nc kc`notn sbt`sebkn cb onkns`dbd dn bdqu`r`r prfduktfs dn kbc`dbd bc lnafr prnk`f.

  ]fdnr dn cfs ]rfvnndfrns1  Lnrkbdfob lbot`non nc pfdnr dn onifk`bk`ûo kfo sus prfvnndfrns, dn lbonrb qun cns nx`in cb kbc`dbd rnqunr`db pfr sus kc`notns, y qun sn lbotnoibo no cb e`cfsfeìb dn lbotnonr cfs kfstfs hbafs pbrb qun nc lfdncf dn onifk`f sn lbotnoib, tfdf hbaf uob rncbk`ûo dn kfoe`bozb y dn cbrif pcbzf dnofl`obdb `otnrprfvnndfrns, kfo hnone`k`fs notrn cbs pbrtns.



 

    Blnobzb dn Ounvfs Kflpnt`dfrns notrbotns1   [niño nc kbsf cfs pr`ok`pbcns kflpnt`dfrns dn Lnrkbdfob sfo cfs j`pnrlnrkbdfs, y jbo hbabdf su pbrt`k`pbk`ûo, lnrkbdfob kunotb kfo uo 2;,>% dnc lnrkbdf, t`non uob hbrrnrb dn notrbdb d`eìk`c dn supnrbr dbdf su bckbokn dn t`nodbs no Nspbòb, d`enrnok`bc dn prfduktf y kfstf, hbaf su lfdncf []H, qun ns lâs kflpcnaf pfr ftrf kflpnt`dfr bckbozbr dn efrlb snok`ccb, s`o nlhbrif s` ftrf kflpnt`dfr dnk`d`nrb nstbhcnknr nstn l`slf lfdncf b uo prnk`f bño lâs hbaf y/f kfo prfduktfs d`enrnok`bcns, kfo cbs l`slbs prnl`sbs dnc lfdncf dn lnrkbdfob dn []H pfdrìb inonrbrcn uo r`nsif.



  Blnobzb dn ]rfduktfs [ust`tutfs1   ]undno nx`st`r prfduktfs qun pundbo sust`tu`r b cfs fernk`dfs pfr Lnrkbdfob, pnrf ns d`eìk`c qun cfs kflpnt`dfrns pundbo fernknr cb l`slb kbc`dbd pfr nc prnk`f dn Lnrkbdfob lbonab no sus t`nodbs. Lnrkbdfob noefkb su nstrbtni`b no bkunrdfs kfo cfs ebhr`kbotns pbrb qun nstfs lbqu`cno cb l`slb kbc`dbd hbaf cb lbrkb dnc d`str`hu`dfr b uo lukjf lnofr kfstf qun cf qun cfs kc`notns nokfotrbrâo hbaf cb lbrkb d`rnktb dnc ebhr`kbotn. [`o nlhbrif, Lnrkbdfob dnhn kfot`oubr jbk`nodf uo boâc`s`s dn prfduktfs, dn bctb, hbab rftbk`ûo y dn prfduktfs sust`tutfs pbrb nstbr b cb vboiubrd`b.



  X`vbc`dbd notrn cfs kflpnt`dfrns1  Lnrkbdfob su r`vbc lâs `lpfrtbotn sfo cfs j`pnrlnrkbdfs, qun bc vnr sus pàrd`dbs dn lnrkbdf, kblh`fs dn jbh`tfs dn kfosulf, d`sl`ouk`ûo dn ibstf pfr ebl`c`bs, inonrno nstrbtni`bs kfo prfvnndfrns `otnrobk`fobcns kfo prnk`fs hbafs pfr onifk`bk`fons irbodns, pbrb kflpnt`r kfo uo kbsf kflf nc dn LNXKBDFOB, f krnbodf sus prfp`bs lbrkbs b prnk`fs kflpnt`t`vfs, n `dnot`e`kbodf prfduktfs qun no Lnrkbdfob of sn nokunotrno.



4. Kfostruyn uob lbtr`z DBEF DBEF dnc onifk`f dn Lnrkbdfob1 BLNOBQB[1 DNH@C@DBDN[1   Kflpntnok`b dn ounvfs lfdncfs   ]fkb vbr`ndbd dn lbrkbs no nc []H. puotf dn vnotb. Lnrkbdfob sbkb lbrkbs dn hbab rftbk`ûo qun   ]fkf krnk`l`notf dn cb nkfoflìb pundno snr dn `otnràs dnc kc`notn   Kblh`f dn lnotbc`dbd l notbc`dbd dn no bciño lflnotf. prfvnndfrns qun t`non lnrkbdfob.   Ebctb vbr`ndbd dn prfduktfs,   @okrnlnotf dn kfstfs no inonrbodf euib dn kc`notns b prfvnndfrns. d`enrnotns s`t`fs.   Kblh`f no nc lfdncf   ]fkb `ovnrs`ûo no Lnrkbdnf rncbk`fobl`notf kfo nc prfvnndfr. 



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EFXTBCNQB[1 F]FXT^O@DBDN[1   ]uotfs dn vnotb   Lnrkbdfob pfdrìb blpc`br su efrlb dn d`str`huk`ûo pbrb pfdnr ccnibr b   Lbrkb Hcbokb kfo kfo luy hunob l`ofr`stbs dn cbs rni`fons qun bknptbk`ûo bt`nodn.   ]rnk`fs Hbafs [`nlprn   Nxtnodnrsn b ftrfs pbìsns.   Xncbk`ûo kfo cfs prfvnndfrns   Kfot`oubr nxpbos`ûo b trbvàs dn   Lfdncf dn [nrv`k`f bc kc`notn t`nodbs no pnqunòfs efrlbtfs.   Nstrbtni`b dn `oknot`vfs y hnone`k`fs nlpcnbdfs   @ovnrs`ûo no `oofvbk`ûo   Ku`dbdf n `lpfrtbok`b qun db bc snktfr f vnk`odbr`f, y rncbk`ûo kfo nstfs notns. 





















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