Caso 3 - Cafes Monte Bianco

Harvard Business School

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n%%%%%n%%%%%n%%%%%n%%%%%n%%%%%n Assignment: Evaluate the attractiveness of the private-brand strategy. 1.

Using the projected production plan for private-brand coffee (Exhibit 5), estimate key accounting variables for the profit wheel, cash wheel, and ROE wheel. Based on your analysis, what recommendations would you make to Giacomo Salvetti? 3

198-088

Cafes Monte Bianco: Building a Profit Plan

Exhibit 1

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Exhibit 5

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Capacity

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Inventory Private

Sales Private

2000 Actual Sales Percent

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