Case Study

CASE STUDY  Mugia Soegondo Daniel herry wibowo

It’s a Knockoff World •

•

Companies are dogged by piracy the illegal imitating,copying,or counterfeiting of their products it’s a tense issue given that it cuts right to issues of innovation,culture,politics and prosperity individual making unauthorized copies at work,imitators laboring in dingy sweatshops nad hardened criminals running global networks power the knock off  The problem is intellectual property in the form of books, music, brand names,etc is though to conceive but easy to copy

ig !oney ig "isk  •

•

The cost of intellectual property theft is stunning with estimates up to #$ %&'' billion(year piracy has grown over )'*'''+ since )-. piracy grows  because counterfeiting is astoundingly profitability/ 0ross margin off 1''2 1''' percent are common*copywatches may run a couple og bucks to kae  but sell %.' in ei3ing silk market and %.1' in internet !icrosoft predicament in china highlights common prolems* Copies of the latest version of !icrosoft office and and windows program are peddled in market stalls for a few dollars a fraction of their retail price

 4othing is 5ff 6imits •

•

!ost think piracy is the problem of snobbish,e7pensive brands certainly counterfeits target high end brands,increasingly counterfeiting threatens global healh and safety counterfeits medicines annually kill tens thousand and its anyone guess how much fake medicine is floating around the world today The food and drug admisintration estimate that )'+ of all drug in usa is counterfeit studies of anti infective treatments in south 8frica and asia peg up to 9'+

Waging a Multifront War •

•

Companies industry association and goernment use a battery of wapon to battle piracy!ugg Australia the popular boot brand began aggressiely enforcing its intellectual property after reali"ing the prealence of counterfeits boots Some companies prefer high tech assault li#e oracle proide software program that trac# products from factories to consumer one would thin# that this fusillade of legal assault! aggressie law enforcement! consumer education and etc would proe more than su$icient

The %andits are Eerywhere •

•

The global cat and mouse game between M&Es and pirates far from winding down escalates'booming piracy in big fast growing emerging mar#ets li#e china and india spells big fast growing trouble as more people enter the global mar#et many of them are eager to consume western brands despite income constraints e(pert warm their )uest for low turbocharges piracy *iracy gets huge boost from the increasing aailability of counterfeit goods through internet channels some companies surrender

+s *iracy +neitable •

The perasieness of piracy in the dace of aggressie lawyering!sophisticated trac#ing and tagging tech!database software and security controls' Some worry that the the di$erent legal legacies and political ideologies among countries complicated basic issues!T,+*S by standardi"ing codes and norms should hae settled such troublesome issues'legal and operational boundaries hae limited its impact

-uestion Collectiism and indiidualism! democracy and totalitarianism! rule of law and rule of man. What do these concepts say about the +*, and the legitimacy of its protection/ Theoretical positions can be used to ta#e a position on the issue of protection but the reality still remains that no region of the world is e(empt from piracy and in 0112 it continued to rise' The perasieness and tenacity of piracy shines a light on the most basic issues such as the accepted legitimacy of piracy' Een with increased criminali"ation and transnational institutions focusing on piracy! it has not slowed' •

•

What is the relationship among governments,transnational institutions,and !4:s in fighting piracy; owever, coordinated anti2piracy initiatives such as high2profile legal proceedings against companies using illegal software, increased government cooperation in providing legal protection for intellectual property, and the criminalization of piracy have proven to be largely ineffective

•

Can the M&Es control piracy without goernment help/ Why would they prefer grater goernment assistance/ Why would they oppose it/  Yes! +f the M&Es could successfully deelop technical and business measures to thwart counterfeiters! goernment interention would be unnecessary Thus far! the industry3s best e$orts hae been unsuccessful' 4ien the alue of the products inoled! the 5global6 appeal of pirated product and the relatie ease with which counterfeiting occurs on a worldwide basis! the temptation for counterfeiters to continue their actiities is irresistible' +n spite of the need for assistance and cooperation from all sta#eholders! the M&Es could presumably ob7ect to greater goernment regulation while innoation moes at lightning speed! regulation tends to lag well behind technological deelopments and mar#et realities

•

Do you thin# customers in wealthier countries  ersus those in poorer countries 7ustify piracy with similar rationali"ation

Consumers in poorer countries tend to share a collectiist mindset they see property as being common to all and e(isting for the bene8t of all! often they do not understand the basic concept of intellectual property rights'  As with many other products! they want to ac)uire them at the lowest possible cost +*,s are seen to be a necessity for economic deelopment and growth royalties and pro8ts are seen as the 7ust fruits of creatiity and inestment'

•

Can you enision a scenario where Deeloper and consumers of ip deelop a relationship that eliminates the pro8tability of piracy Consumers will 8nd what they want and use it often een if it is illegal' The industry soled the problem with alternatie technology that bene8ted both the companies and the consumers! for e(ample iTunes' Consumers are willing to pay the 22 cents for the bene8t and aailability of a song' So when the conditions are right for both the companies and the consumers! solutions that protect +%,s can be agreed upon

*ut yourself in in the place of a poor indiidual in a poor country struggling to improe the )uality of your life'what thoughts might shape how you interpret the legality of +*,s •

 As the goerment position ta#ing place in this case! we can see that the regulation gien by the goernment gie big e$ect to the condition as we life in one country' 4oernment can try to gie some respect li#e achiement or reputation for such people for their inention! this can be a better way to #eep the +*,s legality' *eople are attracted to gie their best e$ort to create by their own rather than they too# it or copied it from another resource and piracy the product' 9or our case answer we put ourself in poor country and enironment! w e as human must #now what other people own and respect what they:e owned so in our mindset we still thin# that piracy is brea#ing the rule and regulation so it came into crime case and we got solution that gie our best e$ort of our product to compete which already in mar#et! that:s how we strugle in the condition we ma#e the same clasi8cation of product but we ma#e it by our own and gie it registered as our copyright' +t can increasr our life )uality better without brea#ing the rules'