Case Study - Case Study - Hello MatchaHello Matcha

January 12, 2018 | Author: Kumina Issachar | Category: N/A
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Short Description

A description of an online shop project with shopify. From www.shopify.com...

Description

How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days

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Getting Started some

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What Should We Sell?

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Determining an Ecommerce Business Model

Finding a High Quality Dropshipper

dropshipping tea toronto wholesale tea toronto

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wholesale tea supplier toronto

Broadening Our Product Supplier Search Terms tea and coffee dropshippers" "tea suppliers" "white label tea" "private rights tea" "tea wholesalers" –

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10th

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Note:

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Ordering a Sample Product to Verify Product Quality

Determining Product Pricing

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Creating and Designing a Brand

Deciding On a Business Name



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Hello Matcha

Designing a Logo That Was Simple and Effective

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Note:

Creating Product Labels

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Taking the Product Photography with Our Smartphones

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Before:

After:

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Before:

After:

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Setting Up Our Shopify Store

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Setting up the Product Page

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Sales Channels and Marketing Strategies: Full Speed Ahead

Personal Outreach to Friends and Family

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Result:

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Product Hunt

900 visitors

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Result:

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Reddit

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actual tea lovers

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Result:

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Instagram



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#tea #teaaddict #teagram #tealovers #teatime #teacup #teaoftheday #healthy #tealover #matcha #matchatea #followyourdreams #afternoontea #instatea #like4like #fitness #teatox #detox

Result:

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Pinterest

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Result: Note: this is a much different approach than the new Pinterest Buyable Pins. Read more about thathere.

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Facebook Paid Advertising

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Result:

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Twitter

Result:

Marketing Channel Results - Overview

Total traffic: Added to Cart: 41/44

Reached Checkout: Purchased: Total Revenue:

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Overall Setup and Marketing Expenses



Premium Shopify Theme (Startup by Pixel Union)



Domain Name



Sample Product



250 Product Labels



Matcha Labels (Local Samples



Facebook Ads



Pinterest Sponsored Post



32 Tins of Matcha @ $10.25 each



$5 Shipping x 32 tins

Total Cost: $866.04 

32 Tins of Matcha + Shipping Revenue Collected

Total Revenue: $922.16 Profit: $56.12

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Conclusion just start

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