Case Study 1 Entrepreneur Pb 201

JABATAN PENGAJIAN POLITEKNIK

PB 201 ENTREPRENEUR CASE STUDY 1 SUCCESFUL ENTREPRENEURS DET 5 (KSS)

SANIY BIN HAJI AHMAD

07DET12S1002

TARIKH SERAH TUGASAN

8 SEPTEMBER 2013 UNTUK PERHATIAN

EN. MOHD KHAIRUL MUZHAFAR

1. Robert Kuok BACKGROUND Robert Kuok has been the richest man in South East Asia since 2002. He is in the sugar business. Kuok's father arrived in Malaya from Fujian, China at the beginning of the 20th century, and Robert was the youngest of three brothers, born on 6 October 1923, in Johor Bahru. He claims he began in business as an office boy, and later started a business with relatives' support.[4] In fact, upon graduation, he worked in the grains department of Japanese industrial conglomerate Mitsubishi between 1942 and 1945. Kuok senior died in 1948, and Kuok and his two brothers founded Kuok Brothers Sdn Bhd in 1949, trading agricultural commodities. Under the new post-colonial government, Kuok started in the sugar business alongside the government. In 1961, he made a coup by buying cheap sugar from India before the prices shot up. He continued to invest heavily in sugar refineries, controlled 80% of the Malaysian sugar market with production of 1.5 million tonnes, equivalent to 10% of world production, and so earned his nickname "Sugar King of Asia". In 1971, he built the first Shangri-La Hotel, in Singapore. His first foray into Hong Kong property was in 1977, when he acquired a plot of land on the newly reclaimed Tsim Sha Tsui East waterfront, where he built the second hotel, the Kowloon Shangri-La. In 1993, his Kerry Group acquired a 34.9% stake in the South China Morning Post from Murdoch's News Corporation. His companies have investments in many countries, including Singapore, the Philippines, Thailand, Mainland China, Indonesia, Fiji and Australia. Businesses in China include 10 bottling companies for Coca Cola, and ownership of the Beijing World Trade Centre.[4] Freight interests include Malaysian Bulk Carriers Berhad and Transmile Group. His political influence is attested by his having been selected as one of the advisors on Hong Kong's future in the runup to the transfer of sovereignty of Hong Kong, and his minority stake in CITIC Pacific. He was also instrumental in conveying information and setting up the meetings between Malaysia and China governments leading to full diplomatic cross recognition of the two countries.

Kuok has married twice and has eight children. His fourth eldest son, which he passed on to be the holder of Shangri-la Hotels Jeffrey Ong Teng Buey married twice. He has one daughter, Alyssa Ong Lei Yeng and three sons, Justin Choo Jia Wei, Bryan Choo Jia Jun and Jon Choo Jia Sheng. Kuok officially retired from the Kerry Group on 1 April 1993. One of his sons, Kuok Khoon Ean, now handles most of the day-to-day operations of his businesses. He currently resides in Hong Kong. On 31 October 2009, PPB Group under the flagship of Robert Kuok issued a statement to the Bursa Malaysia that it has decided to dispose of its sugar units along with land used to cultivate sugar cane for RM 1.29 billion to FELDA. The sales resulted in a one-off gain for the company. The sugar unit and sugar cane plantation were the second largest business segment upon its grain and feed which were topping the sales.

CHARACTERISTIC 1. Be courageous when opportunity arrives: Robert Kuok mentioned that he is peculiarly good at grabbing opportunity. He is a calculative person, but not too calculative. Whenever he thinks the project is doable, especially if it involves contributing to China, his beloved country's economics or GDP, 99% he will approve. He said to be rich, you must be brave to grab opportunity. When he first started sugar business, many people actually went against him as this is a "boring" business. However with his sharp intuition and analytical mind, he knew this necessity will bring him huge money. Thus he jumped into the business immediately. He is the "Just Do It" type 2. Run fast: To win in any race, especially business race, you must run 1st. In the dialogue, Robert Kuok described himself as a horse who can run faster and rest less than his competitors. "When you see the opportunity, other people see it as well. To win the race, you just gotta run faster". Think fast, Do fast is Robert Kuok's characteristics as the CEO of his group of companies. He also mentioned "If God gives you a chance, not only you must grab it, but must accomplish it". His daughter, who is a Harvard school graduate also described her father as "a hardworking man". 3. Be filial piety, Be humble: Most of his friends described Robert Kuok as a "humble, down-to-earth and filial man". The person that impacted him the most is actually his mother, who came from a poor family. In the video, we can see that she kept telling Robert Kuok to not forget about himself, to be frugal even though he is successful and contribute back to the society. There was once during his mother's 70th birthday, where Robert Kuok bought her a Mercedes Benz car as present (he is a billionaire by that time), and got scolded & rejected by her fiercely. She rather prefer him to spend the money on the poor and needy people. That is why Robert Kuok respect his mother so much and we can see that he still uphold this value. There was one article I read about Robert Kuok before, that he still used to study every day for 60 minutes to learn more about his businesses. He is a person who wants to know everything that can affect his business (for example, freight & supply chain, which is related to transport of sugar). He never fail to ask people's advices humbly.

Description Net Worth $12 billion Age 86 Marital Status Married, 8 children Source diversified Biggest dollar gainer, up $3 billion. Stock of most valuable holding, palm oil outfit Wilmar International, run by nephew, rose 46% in past year but dropped more than 10% in the days after net worths were locked in, following allegations in the media that Indonesian subsidiaries were being scrutinized for obtaining fraudulent tax refunds. The company said it was confident that there is no case. Kuok recently sold several assets including sugar businesses, stake in Jerneh Insurance, prime land in Kuala Lumpur. Reportedly spends most of his time in Hong Kong.

2. TAN SRI SYED MOKHTAR AL BUKHARY BACKGROUND Syed Mokhtar Al-Bukhary was born in 1951 at a middle class family where his father’s work is breeding cow business while his mother is just a housewife. His higher education is only until form 5 because he can’t afford to further his studies at that time. He started help his father’s business by keeping and manage his father’s bookkeeping. He also helped his mother sells the vegetables and roti canai before going to school early in the morning. That is just the beginning. Now let’s go personally about him. He’s a mysterious man. Where he does not like to show off the luxurious life. For your information, he is easy to get along with other people. He is not the type of people which love to collect luxury car. He has an old model of Proton Perdana and another one is 20 year’s old Mercedes which he used to use it from time to time. Back in the year 1951, poverty and hard to suffer in life is the keyword towards his successful life. His father is Yemenian and stayed in Kedah. He used to sell the convenience goods to the people around his neighborhoods. He and his father later on get along to do the business well. Time after time, the business already moves from one stage to another. They used to import the cow from Thailand and sell the meats domestically. But the happiness is only for a moment, the business washed away by foot and mouth disease. As his determination starting to skyrocket, he quickly moved to

expand into diversification of other businesses. His next big move was in the logistics business, with initial goal to transport their trading materials.

He used to cooperate with chinese in business where he buy most of the share and business which is view as failed business and he then built up the business until it success and give profit.

As a muslims, he never forget about the charity in Islam. He give charity and lots of money to the peoples in need. He build more than 10 mosques in Malaysia. He also gave funds valued at 1.25 million pounds sterling (RM7.5 M) to OXFORD UNIVERSITY for the Islamic Learning Center in London. Tan Sri Syed Mokhtar Al-Bukhari can be described as a very low profile person. He doesn’t like to go public or being published in the media. He ends his bachelorhood at his mid 40’s and was blessed with four children with two boys and two girls.

The Success Story of Syed Mokhtar Al-Bukhary Tan Sri Syed Mokhtar Al-Bukhari started doing business by helping his father in breeding cow. However, this business was washed away by foot and mouth disease. Nevertheless, he took over the business and start over by selling meats. His determination starting paid off and the business started to take off. As his skyrocket, he quickly moved to expand into diversification of other business. His next big move was in the logistic business, with initial goal to transport their trading materials. More success followed and he moved to rice trading business. He worked even harder after awarded the rice trading licenses from Lembaga Padi Negara, and was later awarded successions of supplier contract government-linked corporations. As the saying goes “the harder you work, the luckier you get.” He currently holds a share in Mining Corporation Berhad (MMC), Bernas, Malakoff Berhad, Johor Port Berhad, Impian Teladan Sdn Bhd and many more others. Even becoming the talk of the country, Syed Mokhtar most of the times tried to lay low. He is rarely available for press interview and remains elusive in the world of publicity. Instead, he focuses his work on philanthropist's work and is passionate with his charity foundation under the name of Al-Bukhary Foundation.

Al-Bukhary Foundation helped to build Islamic Art Museum valued at RM70 millions as well as building many mosques and charity establishments in Kedah, Perak and across the country. The Characteristic of Tan Sri Syed Mokhtar Al-Bukhary Tan Sri is a patriotic person. It is proved when he drives a Perdana instead of driving other luxury cars such as BMW, Volvo or Mercedes. It is also been proved by his effort in supporting local student in pursuing their study by giving them a scholarship to a student to continue inside or outside the country. The second characteristic that Tan Sri has is that he is a religious person. It is shown when he donated a lot of his profit to build a lot of mosque. Other than that, he also has donated toward orphan and people who needed help. He also has donated 1.25 Million Pound to Oxford Islamic Institute for research on Islam. He has also built Islamic Art Museum in Kuala Lumpur. The other characteristic that he got is he is a very hardworking person. Tan Sri Syed Mokhtar did work from day till night just to make sure that everything is in order. It is shown when he does a meeting with his entire top manager to maintain the quality and to guide them from any mistake that maybe taken. He is also a generous person since he donates a lot of his money for welfare. For an example, he gives scholarship to 1000 Saudi Arabian student to study in Malaysia.

Conclusion. In a nutshell, everybody have an equal chance to be successful. Nothing can stop us from being successful unless it is you. We should follow what Tan Sri Syed Mokhtar Al-Bukhary did in order to gain a wealth for now and here after.

Description

The great ideas in my organization come from the organizational culture. According to Lim and Daft culture is defined as the set of key values, assumptions, understandings and norms that is shared by members of the organization and taught to the new members as correct. When any problems occurred in the organization, we will try to think and act for the best solutions. Culture gives employees a sense of organizational identity and generates commitment to particular values and ways of doing things. Culture serves for two important functions in organizations which are internal integration and external adaption. Internal integration helps members to develop a collective identity and know how to work together effectively. For example, if there is any work given by the management that need to be settled or submitted on the certain date given, we will try to manage and finished it early or on time. Organizations are putting increased emphasis on developing strong cultures that encourage teamwork, collaboration and mutual trust. It links the employee with another employee in the organization. However, cultures for the external adaption determines how the organization meets goals and deals with outsiders. Culture can encourage employee commitment to the core purpose of the organizations, its specific goals and ways to accomplish the goals. For example, when my organization arrange a chandat sotong program with the other organization to have a close relationship with them. Program conducted by the teams have meet the objectives because of the strong culture build in the organization.

3. TAN KRISHNAN

SRI

ANANDA

BACKGROUND

Ananda Krishnan was born in 1938 in Brickfields, Kuala Lumpur's "Little India" to Tamil parents, who were Sri Lankan immigrants. He studied at Vivekananda Tamil School in Brickfields, Kuala Lumpur and furthered his studies at Victoria Institution, Kuala Lumpur. Later, as a Colombo Plan scholar, he attended the University of Melbourne, Australia for his B.A. (Honours) degree majoring in political science. During that time he boarded in the Melbourne suburb of Hawthorn. Following that, Krishnan obtained a Masters in Business Administration at Harvard University, graduating in 1964. Krishnan has 2 daughters and 1 son.

CHARACTERISTIC Ananda Krishnan, a self-made billionaire, dominates the Malaysian business scene. He keeps adeterminedly low profile but is rapidly expanding his business empire, which spans media andtelecoms, gambling, power and construction, and is worth just over $4 billion (£2 billion),according to the plutocrat’s bible Forbes.In a rare interview, given in Malaysia, he said: “I have heard some people say I have a lowprofile. Why should somebody be high profile, anyway? I am just doing my job. If you say I havea low profile, then by definition it means I should be high profile.Yet he has always been fascinated by media. He has worked in radio and student newspapersand was one of the organizers of the 1985 Live Aid concert.

He has described himself as avoracious reader of papers, making him potentially a sympathetic investor in Britain’s strugglingregional titles.Over the past two decades, Mr. Krishnan, born in 1938, has been behind a string of Malaysianbusinesses. He was an original investor and helped to get built the vast PETRONAS towers,designed to be the world’s tallest buildings. At the turn of the decade, he bought control of MaxisCommunications, now Malaysia is leading mobile phone company, picking up stakes from BTand AT&T when the two Western phone giants were struggling financially.In Astro All Asian Networks, Mr. Krishnan has the dominant interest in the country’s only paytelevision business, prompting frequent local comparisons with American media moguls such asRupert Murdoch, chief executive of News Corporation, parent company of The Times.Now he is moving overseas, with Maxis buying up mobile phone licenses in India and hisinvestment company taking a 35 per cent of the Sri Lankan phone company. In that context, a20 per cent holding in Johnston Press looks more like a hobby, but all businesspersons demandgrowth.Therefore, Mr. Krishnan has the characteristics of a leader which dominates his ambitions withwell disciplined and managed his companies. He does it not alone but together with his entire teams in Usaha Tegas, Maxis Communication, MEASAT, etc. This proves he has an credible leadership in him.

DESCRIPTION Krishnan’s first entrepreneurial venture was a Malaysian consultancy MAI Holdings Sdn Bhd. He set up Exoil Trading, which went on to purchase oil drilling concessions in various countries. Later, he moved into gambling (in Malaysia). In the early part of the 1990s, he started diversifying into the multimedia arena. Currently, he has business interests in media (Astro, Johnston Press Plc), satellite (MEASAT), oil and gas (Bumi Armada, Pexco), telecommunications (Maxis, Aircel, Axis, Sri Lanka Telecom). He owns stakes in Tanjong Public Limited Company, an investment holding company with subsidiaries involved in power generation (Powertek), gaming (Pan Malaysian Pools), leisure (Tropical Islands,TGV Cinemas) and property (67% Maxis Tower etc).

ENTREPRENEURIAL CHARACTERISTICS 1. Do what you enjoy. What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don't enjoy what you're doing, in all likelihood it's safe to assume that will be reflected in the success of your business--or subsequent lack of success. In fact, if you don't enjoy what you're doing, chances are you won't succeed. 2. Take what you do seriously. You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily sidetracked and not staying motivated and keeping their noses to the grindstone. They also fall prey to naysayers who don't take them seriously because they don't work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owner's parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years. 3. Plan everything. Planning every aspect of your home business is not only a must, but also builds habits that every home business owner should develop, implement, and maintain. The act of business planning is so important because it requires you to analyze each business situation, research and compile data, and make conclusions based mainly on the facts as revealed through the research. Business planning also serves a second function, which is having your goals and how you will achieve them, on paper. You can use the plan that you create both as map to take you from point A to Z and as a yardstick to measure the success of each individual plan or segment within the plan. 4. Manage money wisely. The lifeblood of any business enterprise is cash flow. You need it to buy inventory, pay for services, promote and market your business, repair and replace tools and equipment, and pay yourself so that you can continue to work. Therefore, all home business owners must become wise money managers to ensure that the cash keeps flowing and the bills get paid. There are two aspects to wise money management. 1. The money you receive from clients in exchange for your goods and services you provide (income) 2. The money you spend on inventory, supplies, wages and other items required to keep your business operating. (expenses)

5. Ask for the sale. A home business entrepreneur must always remember that marketing, advertising, or promotional activities are completely worthless, regardless of how clever, expensive, or perfectly targeted they are, unless one simple thing is accomplished-ask for the sale. This is not to say that being a great salesperson, advertising copywriting whiz or a public relations specialist isn't a tremendous asset to your business. However, all of these skills will be for naught if you do not actively ask people to buy what you are selling. 6. Remember it's all about the customer. Your home business is not about the products or services that you sell. Your home business is not about the prices that you charge for your goods and services. Your home business is not about your competition and how to beat them. Your business is all about your customers, or clients, period. After all, your customers are the people that will ultimately decide if your business goes boom or bust. Everything you do in business must be customer focused, including your policies, warranties, payment options, operating hours, presentations, advertising and promotional campaigns and website. In addition, you must know who your customers are inside out and upside down. 7. Become a shameless self-promoter (without becoming obnoxious). One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying? Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of home business owners have at their immediate disposal.

Read more: http://www.entrepreneur.com/article/200730#ixzz2doLEctnl