Case Analysis Kramer Pharmaceuticals

 

Case analysis Kramer Pharmaceuticals

Prepared by,

Gyandip Pandia(54) Kshovan Guha(59) Nishant Kumar(65)  

 

Key issues •

•

Bob Marsh is being supervised by six different manager within twelve years, having different attitude, behavior and expectation. Bob marsh is facing inconvenience in adjusting to the managers expectations.

 

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As the salesmanship job is better  evaluated by customer response and sales turnover and most of the time bob performance is good on both of these parameter  Also the appraisal criteria is only on the observation of supervisor whereas client feedback is not considered

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High       l      a       i       t      n      e       t      o       P

Problem Children

? Low

Star  performer 

Solid Citizens

Performance

High

 

Possible reasons •

•

In spite of his good experience, performance he was not promoted which shows there is no carrier development. He was also being evaluated inexperience manager.

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Suggestions •

•

•

•

Origination like kramer pharmaceuticals should have standard method of performance appraisal. Recognition of his contribution to the organization / organization  / carrier growth. Case of bob should be handled by experienced senior manager. Specific training program for marsh on planning and organizing.