Capitulo 3. Análisis Del Entorno de Marketing

 

AEVOXRCI 1. EDÅCOQOQ HBC BDXI\DI HB KE\NBXODG Bc kernbtodg ipbre bd ud bdtirdi aikpcb`i y aekloedtb. Ce oddiveaoñd aidsostb bd hbcboter ec acobdtb. Ce dubve Zbrix, aidsohbre qub bdtbdhbr ec acobdtb bs ted okpirtedtb aiki bdtbdhbr ce tbadicigëe. Bc aekloi y ce rbdiveaoñd sid aidstedtbs b odtbrkodelcbs. –ci ðdoai qub sb pubhb pr prbh bhba baor or eabr eabrae ae hb cis cis dbgi dbgiao aois is bs qub qub sid sid qub qub sid sid mudh mudhek ekbd bdte teck ckbd bdtb tb okprbh okp rbhba baolc olcbs bs‛. ‛. –Ces –Ces keari kearimub mubrze rzes s aiki aiki ce gcile gcilecoz cozea eaoñ oñd, d, ces tbad tbadici icigë gëes es bkbrgbdtbs, y kås rbaobdtbkbdtb, cis kbraehis baidñkoais bd arosos, pcedtbed dubvis dubv is hbsemëis hbsemëis hb kedbre kedbre aitohoede aitohoede e cis dbgiaois dbgiaois hb auecquob auecquobrr tekeõi‛. tekeõi‛. Odacusi ces aikpeõëes kås hikodedtbs pubhbd sbr vucdbrelcbs ec bdtirdi e vbabs turlucbdti turlucbdt i y aekloedtb hbc kernbtodg. Ces aikpeõëes qub bdtobdhbd y sb ehepted lobd ec bdtirdi pubhbd prispbrer> ces qub di ci jeabd errobsged su supbrvovbdaoe.

Bdtirdi aekloedtb Vertoaopedt Vertoaop edtbs bs y mubrzes mubrzes bxtbrdes bxtbrdes ec kernbtod kernbtodg g qub embated embated ce aep aepeaoh eaoheh eh hb ce gbrbdaoe hb kernbtodg kernbtodg pere bstelcbabr bstelcbabr y kedtbdbr kedtbdbr rbceaoidbs rbceaoidbs bxotises aid aid sus acobdtbs kbte. Ces aikpeõëes ilsbrved y sb ehepted hb kedbre aidstedtb ec bdtirdi aekloedtb. Bc bdtirdi hb kernbtodg bstå mirkehi pir ud koaribdtirdi y ud kearibdtirdi.

Koaribdtirdi Vertoaopedtbs abraedis e ce bkprbse qub embated su aepeaoheh pere sbrvor e sus acobdtbs> bs hbaor, ce bkprbse koske, privbbhirbs, odtbrkbhoerois hb kernbtodg, kbraehis hb acobdtbs, aikpbtohirbs y pðlcoais. Bc ïxoti hbc kernbtodg hbpbdhb hb su jelocoheh pere bstelcbabr rbceaoidbs aid itris itr is hbpe hbperte rtekbd kbdtis tis hb ce bkprb bkprbse se,, cis privb privbbh bhirb irbs, s, cis odtbr odtbrkbh kbhoer oerois ois hb kernbtodg, cis aikpbtohirbs, cis hombrbdtbs pðlcoais y cis acobdtbs, quobdbs sb aikloded pere aidmirker ce rbh hb tredsmbrbdaoe hb vecir hb ce aikpeõëe.

Ce bkprbse  Ec hosbõer pcedbs hb kernbtodg, kernbtodg, ce gbrbdaoe gbrbdaoe tike bd aubdte e itris grupis hb ce ai aikp kpeõ eõëe ëe (e (ect cte e gbrb gbrbda daoe oe,, mode modedz dzes es,, odvb odvbst stog ogea eaoñ oñd d y hbse hbserr rric icci ci,, aikp aikpre res, s, ipbreaoidbs y aidtelocoheh). Xihis bstis grupis odtbrrbceaoidehis aidmirked bc eklobdtb odtbrdi.

Vrivbbhirbs Cis privbbhirbs aidstotuybd ud vëdauci okpirtedtb hbc sostbke gbdbrec hb ce rbh hb bdtrbge hb vecir hb ce bkprbse jeaoe bc acobdtb. Lrodhed cis rbaursis qub ce bkprbse dbabsote pere prihuaor sus lobdbs y sbrvoaois. Cis prilcbkes aid cis

 

pr priv ivbb bbhi hirb rbs s pihr pihrëe ëed d emba embate terr sbro sbroek ekbd bdtb tb bc kern kernbt btod odg. g. Ce keyi keyirë rëe e hb kbraehñcigis treted e sus privbbhirbs aiki siaois bd ce arbeaoñd y bdtrbge hb vecir pere bc acobdtb. Ce arbeaoñd hb privbhirbs setosmbajis pbrkotb qub ce aikpeõëe prihuzae aid keyir aecoheh y e kbdir aisti, ci qub e su vbz, prihuab acobdtbs kås setosmbajis.

Odtbrkbhoerois hb Kernbtodg Cis Odtb Odtbrkbho rkbhoerois erois hb Kern Kernbtodg btodg eyuhed e ce aikpeõëe e prikivbr, vbdhbr y hostroluor sus lobdbs e sus aidsukohirbs modecbs> odacuybd hostroluohirbs, bkprbses hb hostro hostrolua luaoñ oñd d mësoae mësoae,, egbd egbdaoe aoes s hb sbrv sbrvoao oaois is hb kernb kernbtod todg g b odtbrk odtbrkbh bhoer oerois ois modedaobris. Bd su cuaje pir arber rbceaoidbs setosmeatiroes setosmeatiroes aid sus acobdtbs, ce aikpeõëe hblb jeabr je abr ecgi ecgi kås kås qub qub iptok iptokoze ozerr su pripo pripoi i hbsb hbsbkp kpbõi bõi,, dbab dbabsot sote e esia esiaoer oersb sb hb kedbre bmoaez aid cis odtbrkbhoerois hb kernbtodg pere iptokozer bc hbsbkpbõi hb tihi su sostbke.

Aikpbtohirbs Bc aida aidabpt bpti i hb kernb kernbtod todg g bstel bstelcba cbab b qub qub pere pere tbdbr tbdbr ïx ïxoti oti,, ce aikpe aikpeõë õëe e hblb hblb imrbabr keyir vecir y setosmeaaoñd e sus acobdtbs qub itris aikpbtohirbs. Xobdbd qub cigrer ude vbdte`e bstretïgoae ec pisoaoider sus imbrtes aid kås mubrze qub ces imbrtes hb ce aikpbtbdaoe bd ce kbdtb hb cis aidsukohirbs. Dodgude bstretbgoe aikpbtotove hb kernbtodg bs kb`ir bd së koske pere tihes ces aikpeõëes.

Vðlcoais Rd pðlcoai bs ud grupi hb odhovohuis qub tobdb ud odtbrïs i ud okpeati rbec i pitbdaoec bd ce aepeaoheh hb ude irgedozeaoñd pere ecaedzer sus il`btovis. Ohbdtomoaekis sobtb acesbs hb pðlcoais.

5. Vð Vðlc lcoa oais is mo mode deda daob obri riss0 odmcuy odmcuyb b bd ce aepe aepeaoh aoheh eh hb ce bkprbs bkprbse e pere pere iltbdbr midhis.