Canales de Distribución Bimbo

 

BKIKJCR HC H@RXT@DSB@ÒI

FLMIFCII@GCT LKTT@IRMI KT@KR OMIXCTM BKTMJ@IK JCKJ BKTJMR KJDCTXM DCBCTTK

RCTW@B@M IKB@MIKJ HC K^TCIH@VKFC RCIK BCIXTM HC BMOCTB@M P RCTW@B@M XCBIÒJMEM HC ECRX@ÒI HC OCTBKHMR @DKESÀ 4>;8

 

BKIKJCR HC H@RXT@DSB@ÒI

FLMI LKTT@IRMI KT@KR OMIXCTM FCII@GCT BKTMJ@IK JCKJ BKTJMR KJDCTXM DCBCTTK

BKIKJ HC H@RXT@DSB@ÒI CO^TCRK D@ODM

@istrubtmrk6 KRXT@H EKJ@IHM

RCTW@B@M IKB@MIKJ HC K^TCIH@VKFC RCIK BCIXTM HC BMOCTB@M P RCTW@B@M XCBIÒJMEM HC ECRX@ÒI HC OCTBKHMR @DKESÀ 4>;8

 

Cs uik coprcsk ocx`bkik, jïhcr ejmdkj ci pki`g`bkb`òi.; bmi mpcrkb`mics ci  Koàr`bk, Ks`k y Curmpk. Hcshc Hc shc ;0, sus s us kbb`mics bmt`zki ci jk Dmjsk Ocx`bkik hc Wkjmrcs bmi jk bjkvc hc p`zkrrk D@ODM. Xki sòjm ci cj 4>;2, ecicrò `iercsms pmr SRH ;2.5,>>> prmhubtms k trkvàs hc ;>> okrbks, bmom6  Krimjh, Dkrbcj, Dci‐s, D`odm, Drmwidcrry, Hcopstcr‐s, Hujbcs Wcrm, Ckejc, Citcio Cit ciokii‐ kii‐s, s, Gkre Gkrem, m, Cj Ejm Ejmdm, dm, Okr Okr`ic `icjk, jk, ObEkv` ObEkv`i‐s i‐s,, Ors Dk` Dk`rh‐ rh‐s, s, Icw Pmr Pmraa Dkacry Dka cry Bm., Bm., Iut Iutrcj rcjjk, jk, Mrm Mrmwck wckt, t, ^ju ^juss W`t W`tk, k, ^MO ^MO,, ^uj ^ujjok joki, i, T`b T`bmj` mj`im, im, Rkrk Rkrk Jcc, R`juctk, Xïk Tmsk, Xlmoks‐, W`jjkee`m, citrc mtrks.

Bucitk bmi oës hc ;4>> bmjkdmrkhmrcs y ;70 pjkitks prmhubtmrks6 20 ci Oàx`bm y ;2> ci cj cxtrkifcrm, khcoës hc 2 bmocrb`kj`zkhmrks y < ksmb`khks

 

cstrktàe`bks. Erupm D`odm t`cic oës hc 4,2 o`jjmics hc puitms hc vcitk, ud`bkhms trcs Bmit`icitcs y 4; pkïscs, bmom6 Krecit`ik, Drks`j, Bkikhë, Bl`jc, Bl`ik, Bmjm Bm jmod od`k `k,, Bm Bmst stk k T` T`bk bk,, Cj Rkjv Rkjvkh khmr mr,, Cbuk Cbukhm hmr, r, Cs Cspk pkûk ûk,, Cs Cstk tkhm hmss Si Si`h `hms ms,, Euktcokjk, Lmihurks, Oàx`bm, I`bkrkeuk, ^kikoë, ^krkeuky, ^crö, ^mrtuekj, Tc`im Si`hm, Srueuky y Wciczucjk. Rus mg`b`iks bmrpmrkt`vks sc cibucitrki ci jk B`uhkh hc Oàx`bm.

^mscc uik kopj`k rch hc h`str`dub`òi ci Oàx`bm, y uik hc jks oës erkihcs ci cj bmit`icitc kocr`bkim, quc supcrk jks 34,>>> rutks. Mpcrk dkfm ui csqucok hc v`s`tks rcburrcitcs k jms bkikjcs hc vcitk, rckj`zkihm lkstk oës hc 2 v`s`tks h`kr`ks, k ui o`som cstkdjcb`o`citm.

Mdfct`vm "Okx`o`zkr iucstrm kjbkibc k trkvàs hc csbkjks, tcbimjmeïk c `igrkcstrubturk". Iucstrk rch hc h`str`dub`òi mpcrk tkitm bmi cj omhcjm hc citrcek h`rcbtk ci t`cihk bmom bmo m k trk trkvàs vàs hc mpcr mpcrkhm khmrcs rcs `ih `ihcpc cpcih` ih`cit citcs. cs. Ci 4>; 4>;2 2 `ibmrp `ibmrpmrko mrkoms ms ;,>>> ;,>>> iucvks rutks hc h`str`dub`òi, y lmy bmitkoms bmi uik hc jks gjmt`jjks oës erkihcs hcj bmi bmit`i t`icit citc c koc kocr`b r`bkim. kim. Jks `ivc `ivcrs` rs`mic micss pkrk kuo kuocit citkr kr jk pcictr pcictrkb` kb`òi òi hc ocrbkhm cstëi rcspkjhkhks pmr cj okicfm hc bktcemrïks y bkikjcs, ksï bmom pmr  `opm `opmrt rtki kitc tcss csgu csgucr crzm zmss hc cfcb cfcbub ub`ò `òi i ci pu puit itm m hc vcit vcitk. k. Ci hc hctc tcro ro`i `ikh khms ms

 

ocrbkhms, khcoës, prmpmrb`mikoms smpmrtc y scrv`b`ms cspcb`kj`zkhms pkrk cj bkikj hc hctkjjc.

X@^M HC H@RXT@DSB@MI

Bucit Bu citk k bm bmi i 28 o` o`jj rut rutks ks quc quc ekr ekrkit kit`z `zki ki qu quc c cj prm prmhu hubt btm m jjjjce cekrë krë k t`t`co copm, pm, h`str`du`hks ci ;5 pkïscs hcj ouihm lk gmrokhm uik cstrktce`k hc pcictrkb`òi pmr  t`pm hc ocrbkhm y rce`òi.

Mdscs`mikhm bmi jk `hck hc jjcekr k t`copm, D`odm lk pucstm ;2 pjkitks ci Cstkhms Si`hms1 ;2 oës ci Jkt`imkoàr`bk1 8 ci Bcitrmkoàr`bk1 ; ci Curmpk1 ; ci  Ks`k y 84 k jm jkrem y kiblm hc jk Tcpödj`bk Ocx`bkik1 khcoës hc trcs bmocrb`kj`zkhmrks.

 

BKIKJCR HC H@RXTSDSB@ÔI

Bucitk bmi oës hc ui s`stcok hc h`str`dub`òi, erupm D@ODM SX@J@VK JMR R@E. BKIKJCR HC H@RXT@DSB@ÔI6 

^TMHSBXMTC ^TMH SBXMTCR R ‒O@IMT@RXK ‒O@IMT@RXK M HCXKJJ@RXK HCXKJJ@RXK ‒BMIRSO@HMTC ‒BMIRSO@HMTCR6 R6  Rc

cibkrek hc lkbcr bmitkbtms bmi jms o`imr`stks quc vcihci jms prmhubtms kj pödj`bm y lkbci jms pch`hms.

 

^TMH ^T MHSB SBXM XMTC TCRR-

OKPM OKPMT@ T@RX RXKR KR-O -O@I @IMT MT@R @RXK XKR R

M

HCXK HCXKJJ JJ@R @RXK XK-  - 

BMIRSO@HMTCR6 Jm ut`j`zki pkrk h`str`du`r prmhubtms bmi erki hcokihk.

Csttc t`pm hc bk Cs bkik ikjj, sc bk bkrk rkbt btcr cr`z `zk k pm pmrr tci cicr cr uik h`st h`str` r`du dubb`òi `òi bmi `itcroch`kr`ms, jms okymr`stks y jms o`imr`stks m hctkjj`stks. D`odm ut`j`zk cstc bkikj, yk quc cj ^ki D`odm, cs ui prmhubtm bmi erki hcokihk k i`vcj

 

`itcrikb`mikj y cs dkstkitc bmopjcfm h`str`du`r cj prmhubtm h`rcbtkocitc k jms bmisuo`hmrc bmisuo`hmrcs. s. Bukihm cj prmh prmhubtm ubtm jjce jjcek k k okims hc jms okymr okymr`stks, `stks, cstms sc cibkreki hc rckj`zkr vcitks kj pmr okymr y h`rcbtkocitc k jms o`imr`stks jms bukjcs sc cibkreki hc vcihcrjm k jms bmisuo`hmrcs g`ikjcs.



ut`j`z `zk k D` D`od odm m pkrk pkrk h`st h`str` r`du du`r `r y ^TMHSBXMTCR-@IXCTOCH@KT@MR 6 Jm ut`j prmpmrb`mikr uik kopj`k rch hc bmitkbtms.

@IXCETKB@ÔI HC BKIKJCR HC H@RXT@DSB@ÔI



R@RXCOK WCTX@BKJ HC OCTBKHMXCBI@K6  Ci cstc s`stcok bmod`ik

gk gkscs scs sub subcs cs`v `vks ks hc jk pr prmh mhubb ubb`ò `òi i y hc jk h` h`st str` r`du dub` b`òi òi dk dkfm fm ui uik k öi öi`b `bk k prmp`chkh, cs hcb`r quc jk coprcsk D@ODM gkdr`bk sus prmp`ms prmhubtms y bmi bmi mtrm mtrm im imod odrc rc lkdr lkdrë ë uik uik h`st h`str` r`du du`h `hmr mrk k ci cstk cstkhm hmss ui ui`h `hms ms,, Ks Ks`k `k,,  KTECIX@I, DTKR@J, BL@JC, BMJMOD@K, BMRXK T@BK, CJ RKJWKHMT, ESKXCOKJK, LMIHSTKR, OÀ\@BM, I@BKTKESK, ^CTÖ, TC^ÖDJ@BK BLCBK, WCICVSCJK.

 

R@RXCOK LMT@VMIXKJ HC OCTBKHMXCBI@K6

Cj s`stcok lmr`zmitkj lmr`zmitkj cs hmihc hms m oës coprcsks im rcjkb`mikh rcjkb`mikhks ks citrc sï suoki sus rcbursms m prmerkoks pkrk cxpjmtkr mpmrtui`hkhcs hc jk ocrbkhmtcbi`k quc sureci ci ui omocitm hctcro`ikhm. Oublks coprcsks

 

jjjjce ceki ki k kbucr kbucrhm hmss ci cj bks bksm m hc gr grcb cbuc ucit itco coci citc tc sc rcj rcjkb kb`m `mik ik bm bmi i jk bmopkûïk.

 

X@^MR HC @IXCTOCH@KT@MR6

 Kecitc m `itcroch`kr`m6 Jk h`str`dub`òi hcj ^ki D`odm sc rckj`zk hcj ^rmh ^rmhub ubtm tmrr m Gk Gkdr` dr`bk bkit itc c k jm jmss Ke Kecit citcs cs @i @itc tcro roch` ch`kr kr`m `ms, s, hc àst àstms ms k jm jmss Okymr`stks, hc àstms k jms Hctkjj`stks y hc àstms k jms Bmisuo`hmrcs. D`odm ut`j`zk cstc t`pm hc bkikj, yk quc cj pki cs ui prmhubtm quc icbcs`tk ui `itcroch`kr `itcr och`kr`m `m pkrk quc cstc sc bmoui` bmoui`quc quc h`rcbtkocit h`rcbtkocitc c bmi cj prmhubt prmhubtmr mr y jms gkdr`bkitcs y lkbc icemb`kb`mics citrc cjjms.

TCH HC H@RXT@DSB@ÒI D@ODM 

Erupm D`odm cs uik hc jks coprcsks hc pki`g`bkb`òi oës erkihcs hcj ouihm pmr  sus vmjöocics hc prmhubb`òi y vcitks. Jïhcr ci cj bmit`icitc kocr`bkim, Erupm D`od D`odm m buci bucitk tk bmi bmi 54 pjki pjkitk tkss y 0< 0 > bcit bcitrm rmss hc h`st h`str` r`du dub` b`òi òi jmbk jmbkj`j`zk zkhm hmss cstrktàe`bkocitc ci ;8 pkïscs hc Koàr`bk y Curmpk. Rus jïicks hc prmhubtms `ibjuyci6 pki hc bkfk, pki hujbc, dmjjms, ekjjctks, pkstcjcs, prmhubtms copkbkhms, tm tmrt rt`j`jjk jks, s, bk bkfc fctk tk (hujb (hujbc c hc jc jcbl blc) c),, dm dmtk tkik ikss sk skjk jkhk hkss y bm bmig ig`t`tcrï crïk, k, citr citrc c mt mtrms rms..

 

Erupm D`odm cjkdmrk oës hc 8,3>> prmhubtms y bucitk bmi kjrchchmr hc ;>> okrbks hc rcbmimb`hm prcst`e`m. Khcoës, t`cic uik hc jks rchcs hc h`str`dub`òi oës cxtcisks hcj ouihm bmi 47,3>> rutks y uik hc jks gjmt`jjks oës erkihcs hcj bmit`icitc kocr`bkim bmi 43,2>> vclïbujms, quc kt`cihci k oës hc 70>,>>> puit pu itms ms hc vc vcit itk, k, y bu buci cittk bmi ui uik k pjkit jkit`j`jjk jk jkd kdmr mrkj kj su supc pcr` r`mr mr k 5> 5>,,>> >>> > bmjkdmrkhmrcs.

Ci Er Erup upm m D`od D`odm m cstë cstëi i j`j`dc dcrki rkihm hm su pmtc pmtcib ib`k `kjj hc brc brcb` b`o` o`cit citm m y rc rcit itkd kd`j`j`h `hkh kh sustcitkdjc. Hcshc lkbc oës hc trcs kûms lki jjcvkhm k bkdm ui prmguihm prmbcsm hc trkisgmrokb`òi, `opjkitkihm ui omhcjm hc icemb`ms oës bmopct`t`vm, dksëihmsc ci cj `opujsm kj vkjmr hc sus okrbks, jk bmismj`hkb`òi hc iucstrm s`stcok hc h`str`dub`òi y ci cj pcrgcbb`miko`citm hcj omhcjm hc ecst`òi hc jk coprcsk, okitci`cihm k jk pkr cj j`hcrkzem ci cj ocrbkhm.

Erupm D`odm bucitk bmi uik cxtcisk rch hc h`str`dub`òi quc, k jk gcblk, suok oës hc 43,2>> vclïbujms hc rcpkrtm. H`blk rch, jcs lk pcro`t`hm okitcicr su pms`b`òi hc j`hcrkzem, tkitm ci Oàx`bm, bmom ci Cstkhms Si`hms y cj rcstm hc Jkt`imkoàr`bk.

Erkb Er kb``ks k su iu iucv cvk k y cg`b cg`b`c `cit itc c pjkt pjktkg kgmr mro ok tcbi tcbimj mjòe òe`b `bk, k, cj pr prmb mbcs csm m hc trkisgmrokb`òi y jk rccstrubturk hc sus bkikjcs hc h`str`dub`òi cstëi okx`o`zkihm jk bkpkb`hkh hc jk rch, jm quc lk pcro`t`hm ke`j`zkr jk ktcib`òi y cj scrv`b`m k sus bj`citcs.

 

Hurkitc cj 4>>2, sc pusm ci okrblk jk cstrktce`k pkrk mpt`o`zkr cj pmtcib`kj hc jk sceo sc eoci cittkb kb`ò `òi i hc bk bkik ikjc jcs, s, bm bmi i jk `hck `hck hc vmjvc mjvcrj rjk k kö köi i oës cg`b cg`b``ci cittc. Cstc prmycbtm jms lk bmihub`hm k cstkdjcbcr vkr`ks `i`b`kt`vks quc, hc kbucrhm k jks icbcs`hkhcs hc bkhk bj`citc, pms`d`j`tki uik ktcib`òi cspcbïg`bk c `ioch`ktk, bmom jm cs jk h`str`dub`òi imbturik k supcrocrbkhms. Cstm k su vcz lk trkïhm bmom bmiscbucib`k ui okymr kprmvcblko`citm hc sus vclïbujms hc rcpkrtm kj cstkr ci scrv`b`m bmit`ium hurkitc cj hïk y jk imblc.

Lki khkptkhm jk bkrtcrk hc prmhubtms y sus prcscitkb`mics ci guib`òi hc jms h` h`gc gcrci rcitc tcss bki bkikj kjcs cs hc h` h`st str` r`du dub` b`òi òi,, bm bmom om jm jmss bjud bjudcs cs hc pr prcb` cb`m, m, t`t`ci cihk hkss hc bmivci`cib`k, supcrocrbkhms y t`cihks trkh`b`mikjcs. Bmi cj mdfct`vm hc h`so`iu`r bmstms y ocfmrkr cj scrv`b`m, su rch hc h`str`dub`òi ci cj

cxtrkifcrm

sc

bkrkbtcr`zò

pmr

jk

tcrbcr`zkb`òi

hc

jks

rutks.

Ci Cstkhms Si`hms, jk trkis`b`òi k jms h`str`du`hmrcs `ihcpcih`citcs cxbjus`vms, quc köi bmit`iök, sc lk hcstkbkhm pmr scr jk bmivcrs`òi oës erkihc ci su t`pm ci jk l`stmr`k hc csc pkïs. Jm kitcr`mr sc hcdc, ci ducik och`hk, kj `itcràs ikturkj quc klmrk t`cici cstms mpcrkhmrcs ci su prmp`m hcscopcûm.

Cstc omhcjm hc h`str`du`hmrcs `ihcpcih`citcs tkod`ài sc ut`j`zk ci pkïscs bmom  Krecit`ik, Bl`jc y Wciczucjk. Jms rcsujtkhms mdtci`hms jcs lki pcro`t`hm mgrcbcr 

 

ui oc ocfm fmrr sc scrv` rv`b` b`m, m, oës oës cbmi cbmiòo òo`b `bm m y rc rcit itkd kdjc jc.. Ci cj gu gutu turm rm bcr bcrbki bkim m csp cspcrk crki i rcsujtkhms pms`t`vms tkitm ci jks vcitks bmom ci jk rcitkd`j`hkh.

HMGK GMTXKJCVKR

* D`odm bmi 54 pjkitks y 0>> bcitrm hc h`str`dub`òi sc cibucitrk ci ;5 pkïscs hc jks Koàr`bks, Bl`ik y jk Tcpödj`bk Blcbk t`cici jk mpmrtui`hkh hc kerkihkr jk prmhubb`òi quc ecicrki. * Cj pcrsmikfc guc khmptkhm `ioch`ktkocitc pmr su ktrkbt`vm `igkit`j `okeci y csm cs kjem quc jc jjkok oublm jk ktcib`òi k jms i`ûms y sc jc puchc `opjcocitkr ci jk ocitc hc jms i`ûms pkrk qucoks khcjkitc bukihm brczbki s`eki bmoprkihm cj pki quc jcs jjkokdk jk ktcib`òi hc bl`bms y pmr csm sc bmis`hcrk uik gmrtkjczk. * Erupm D`odm sc h`st`ieuc hc sus bmopct`hmrcs kitcs hcj civkskhm cj pki tmstkhm y prmhubtms ci bcjmgëi trkispkrcitc (ci vcz hcj pkpcj hc bcrk bmivcib`mikjcs) pkrk quc cj jk grcsburk hcj prmhubtm y jk bkj`hkh scrïk oëx`om kpkrcitc. * Jk coprcsk crk d`ci bmimb`hk ci Oàx`bm y ci tmhk  Koàr`bk Jkt`ik pmr su lkd`j`hkhcs hc jms trkdkfkhmrcs trkdkfkhmrcs ci cj hcskrrmjjm hc prmhubtms, jk cxbcjcib`k mpcrkt`vk, y jk bmocrb`kj`zkb`òi hc jms bmisuo`hmrcs. * Erupm D`odm lk kopj`khm su jïick hc prmhubtms ci Oàx`bm och`kitc jk bmoprk hc uik scr`c hc prmhubtmrcs hc blmbmjktc, hujbcs coprcsks, y jks pkikhcrïks kj pmr ocimr.

M^MTXSI@HKHCR

* Erupm D`odm mpcrk kjeuiks hc jks pjkitks oës erkihcs y oës gjcx`djc ci su `ihustr`k. * ^micr uik jkrek prmhubb`òi hc icemb`ms ci bl`ik y trktkr hc hmo`ikr cj ocrbkhm bmisuo`hmr cocrecitc bl`im. * Ci jk hàbkhk hc ;05> jk bmopkûïk citrò ci cj ocrbkhm hc jms sikbas bmi su ^kjmo`tks(pkjmo`tks hc okïz) hcj prmhubtm, y tkod`ài sc lk h`vcrs`g`bkhm bmi jk gkdr`bkb`òi y bmocrb`kj`zkb`òi hc sus prmp`ms okrbks hc blmbmjktc y hujbcs, y ci ;0 sc bmjmbò sus kbb`mics ci jk Dmjsk hc Oàx`bm hc krbl`vm.

 

 * Citrc ;0 o`jjmics ci 4>>2 y $ 2> o`jjmics ci 4>>8 * gkbtmr quc kgcbtò jk rcitkd`j`hkh hc Erupm D`odm guc cj pmhcr hc icemb`kb`òi hc jms s`ih`bkj`zkhms, bko`micrms Xcko stcrs-kg`j`khms y trkdkfkhmrcs s`ih`bkj`zkhms hc prmhubb`òi ci cstkhms bjkvc bmom Bkj`gmri`k, Mrceòi y Bmjmrkhm.

KOCIKVKR

* Jk `ihustr`k hc jk pkikhcrïk im crk bmimb`hk pmr ui kjtm i`vcj hc `ivcst`ekb`òi y hcskrrmjjm.