January 20, 2017 | Author: Jon Steinberg | Category: N/A
Advertising launch ⋅ accelerate ⋅ measure
Your Idea
Creative Media
We Maximize Viral Spread All Over the Web Your content optimized on viral rank
Your Content
Our technology targets and maximizes your paid media to generate viral lift
Our Technology
Measure earned media/ impressions+
Go Big and Measure the Viral Lift
Track and measure impressions+
(Sample dashboard, client data is private)
Get More ROI Via Viral Lift
Client A
Client B
Client C
Client D
Client E
Client F
Client G
Even for advertising content, BuzzFeed consistently delivers viral distribution. For every 100,000 clicks generated through paid media to our advertisers’ content, they, on average, saw 60,000 “free clicks” generated by sharing activity.
Who Accelerates Sharing with BuzzFeed?
About Buzzfeed.com
The largest “what’s hot” network BuzzFeed Partners 150 million
BuzzFeed.com 8 Million
Tracking the actual sharing activity on 160 million uniques (2 billion page views) of partner sites
Find out what’s viral...
...and make it more viral
Units and Rate Card
Sponsor Units Available
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Ride along with viral videos, images, and posts
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Custom badges and interactive units
BuzzFeed Supersharers
Why do you visit BuzzFeed?
How often do you share content when you visit BuzzFeed via Twitter, E-mail, Facebook, etc?
Internal Survey; Size = 304 Users
Case Studies
Case Study
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Surfacing the most viral content from GE onto BuzzFeed Programming ad units on Time.com Viral lift of 1.4x to 1.6x!
Case Study
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Home page takeover Viral videos optimized into story units
Case Study:
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Absolut content and badged content was viewed 200K+ times over 30 days
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Average Viral Lift (Earned Media) was 1.7
Case Study:
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BuzzFeed delivered over 5.97M impressions during the course of the campaign, including 1.1M bonus impressions.
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Total views 554,052 (226,897 of which were viral views, resulting in an 2.4x overall viral lift)
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Tosh.0 now sees more TV viewers than The Daily Show with John Stewart and The Colbert Report
Case Study: Red Stripe and GMC
About BuzzFeed
About BuzzFeed
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Inventing and defining the viral media space
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Chairman Ken Lerer (Chairman of Huffington Post and Betaworks)
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Top agency partners: Publicis, Undercurrent, MediaStorm
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Top publishers: Time.com, New York Post, College Humor, HuffPost, MTV
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$12 million raised from leading VCs: Softbank, Hearst, RRE, Ron Conway, and Founder Collective
Founded by Jonah Peretti, co-founder of The Huffington Post
Top brand advertisers Comedy Central, National Geographic, Intel, Dell
Press “The way people interact with media is more about someone’s reaction, an emotional or even intellectual reaction. That is a kind of cultural shift. It’s not ‘I love to read the Style section,’ it’s ‘I love all the LOL stuff.’”
Jonah Peretti in
“Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks.”
“AOL is getting some help spreading the buzz from New York City startup BuzzFeed.”
“[BuzzFeed] is making a play to turn the web's viral content into cash, through a handful of custom ad units that blur content with advertising.”
Make it viral with BuzzFeed
[email protected]
