Business Plan on Cafe Sheesha

1

TABLE OF CONTENTS Executive Summary…………………………………………………………… 3 Company Description……………………………………………………….. 5 Product / Service Plan………………………………………………………. 6 Marketing Plan………………………………………………………………….. 8 Strategy & Implementation………………………………………………… 10 Management Plan……………………………………………………………… 14 Financial Plan……………………………………………………………………. 15

1

2

Café PRESENTED BY YASIR RAFIQ B.B.A 6B PRESENTED TO SIR NADIR ALI KOLACHI

2

3

CAFÉ SHEESHA EXECUTIVE SUMMARY Introduction Café sheesha is a start-up sheesha and coffee house establishment located in Defense phase ll Karachi. Along with sheesha and coffee different varieties of Expresso, tea, juices, Kava, Starters would also be served. Café sheesha expects to catch the interest of a regular loyal customer base with its broad variety of coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. The Café sheesha staff members who prepare the coffee, Expresso, tea, juices, Kava, Starters and sheesha varieties are highly trained and experienced. They know how to prepare an excellent Arabian and different coffee, Expresso, tea, juices and sheesha varieties. We use the highest quality equipment and ingredients to deliver a noticeably superior product. Our design style is different from all other coffeehouses and sheesha parlors, an upscale "Arabian" look. It features stained glass decorations, art glasswork, Arabian style furnishings and outdoor dining. Café sheesha aims to offer its products at a competitive price to meet the demand of the middle-to upper middle-income local market area residents. The Company Café sheesha is incorporated in Defense Phase ll Karachi. It is equally owned and managed by its two partners. Mr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area of finance and administration. The company intends to hire 4 full-time Coffees, Expresso, Tea and sheesha makers one juice maker, one cook, one-cigar sales person two sweepers, two waiters, one cashier, one guard. Products and Services Café sheesha offers a broad range of coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. Coffee beverages are all from high quality Columbian and Arabian grown imported coffee beans. Café sheesha caters to all of its customers by providing each customer coffee and Sheesha products made to suit the customer, down to the smallest detail. The sheesha provides freshly prepared sheesha of different flavors products at all times during business operations.

3

4 The Market Café sheesha wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. High visibility and competitive products and service are critical to capture this segment of the market.

Financial Considerations Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000 guaranteed by the SBA as a ten-year loan. This provides the bulk of the current financing required. Café sheesha anticipates sales of about 4500000 in the first year, 5500000 in the second year, and 7000000 in the third year of the plan. Café sheesha should break even by the fourth month of its operation as it steadily increases its sales. Profits for this time period are expected to be approximately 805000 in year 1, 1097000 by year 2, and 1807000 by year 3. The company does not anticipate any cash flow problems. Highlights:

7000000 6000000 5000000

Sales Gross Margin Net Profit

4000000 3000000 2000000 1000000 0 1st Year

2nd Year

3rd Year

Mission Café sheesha aims to offer high quality coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties at a competitive price to meet the demand of the middle- to higher-income local market area residents Keys to Success Keys to success for Café sheesha will include:

4

5 1. 2. 3. 4.

Providing the highest quality product with personal customer service. A relaxing, upscale interior Arabian design. Competitive pricing. Highly trained and friendly staff

COMPANY DESCRIPTION Name and location: Café sheesha launch with its first sheesha plus coffee house located in Defense Phase ll. It also provides Expresso, tea, Kava, juices and Cigars. Café sheesha will offer residents and visitors a totally new style of sheesha and coffee house - one offering a uniquely flavorful sheesha and coffee drink in a comfortable, upscale Arabian environment at which to socialize, relax or work. Company Objectives: Café sheesha is a sheesha and coffee house that also provides Expresso, tea, Kava, juices and Cigars managed by two partners. These partners represent sales/management and finance and administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation. A ten-year Small Business Administration (SBA) loan will cover the rest of the required financing. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. Company Ownership Café sheesha is incorporated in Defense phase ll Karachi. Its two partners equally own it. Company History Café sheesha is a start-up company. Financing will come from the partners' capital and a ten-year SBA loan. The following chart and table illustrate the company's projected initial start-up costs.

5

6

24%

Assets Investment 26%

34%

Loans Expenses

16%

Products and/or Services Plan: Products Café sheesha sells high-quality specialty coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. Despite being an upscale coffeehouse, our prices are in line with the leading national chains. The Café sheesha Menu The Café sheesha menu sets us apart from other coffee and sheesha houses, giving us a competitive edge. Café sheesha offer 4 four groups of drinks - coffee, tea, Expresso, juice - with several choices within each group. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute. We are taking advantage of the immense popularity of flavored drinks and Chai tea by offering a product mix that includes items the other coffeehouses don't carry as well as more familiar drinks. Café sheesha offers several smoothie drinks. We carry the highest quality fresh juices. Café sheesha also offers a wide variety of sheesha including flavored sheesha. Prices have been determined after a thorough analysis of all food costs for every item in each drink. In some cases, an average price has been calculated and applied to all similar drinks and sheesha varieties in order to keep the menu from confusing the customer.

6

7

Sheesha Varieties Name Mint Wild berry Double apple Peach Grape

Prices in Rs 200 200 200 200 200 Expresso Drinks

NAME Expresso Cappuccino Café Latte Café Mocha

Regular in Rs 20 25 30 35

Large in Rs 30 35 40 45

Flavored Expresso Drinks Name Vanilla Cappuccino Vanilla Latte White Chocolate Latte The 50/50 Latte The Raspberry Mocha Latte

Regular in Rs 30 35 35 30 32

Large in Rs 40 45 45 40 40

Coffee Drinks Name The Banana Nut Java The Cafe Milano Coffee of the day De cafe

Regular 20 22 15 17

Large 30 30 25 27

Tea Iced Tea

Rs.15 small

Hot Tea

Rs 17 regular

Rs 20 medium

Rs 25 large

• Peppermint • Herb Apricot • Earl Grey Lavender • Darjeeling (Rs 35 regular) • Golden Flowers Herbal • Herbal Lemon • Tropical Green 7

8

Juices Name Fresh squeezed orange juice

Regular in Rs 25

Large in Rs 35

Old-fashioned Lemonade

15

20

Genesis Juice Crystal Geyser Juice Squeeze

30 25

40 32

Cigar Name Cuban Romeo & Juliet

Price 200 - 5000 1000 - 15000 Kava

Name Kava Kava ( cardmon)

Price 20 25

Marketing Plan: Market Analysis Café sheesha focus is on meeting the demand of a regular local resident customer base, as well as a significant level of students, travelers passing through and local business people. Market Segmentation Café sheesha focuses on the middle- and upper-income markets. These market segments consume the majority of coffee and Sheesha Varieties. Café sheesha customer base in Defense phase ll Karachi is comprised of two target groups. 1. 2.

Affluent local residents Students

These groups are all potentially strong customer segments. The benefit of this mix of customers is that it helps maintain consistent business throughout the year. The other customer segments (local residents, local business and pass-through traffic) provide a consistent foundation all year long. Also, by appealing to several market segments, Café sheesha does not become overly dependent on any single consumer group. For example, several local coffeehouses with primarily student customers do poorly during the non-school

8

9 months. They must also market themselves anew each year to the incoming students. Café sheesha will avoid these peaks and valleys in business with a mix of customers. Affluent locals. Within five miles of Café sheesha are of the most affluent people in Karachi. Key influencers, trendsetters, artists, writers and celebrities have homes in Defense Karachi. Students. Karachi is home to a major branch of the State University as well as dozens of other schools, including many prestigious private schools and academies. To reach students we offer special student discount cards, pass out free coffee coupons at student events and offer entertainment on weekends. Students represent an excellent customer segment for several reasons: • Students bring an energy and youth to the coffeehouse. • By attracting students we generate excellent word-of-mouth. • Students represent a large base of potential part-time employees. • Often under the drinking age, students need an affordable place to hang out with their friends. Market Needs Because Karachi has a cool climate for three to four months out of the year, hot coffee products are very much in demand. During the remaining warmer seven to eight months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. Much of the day's activity occurs in the morning hours before ten a.m., with a relatively steady flow for the remainder of the day. Service Business Analysis The retail coffee industry in the Pakistan has recently experienced growth. The cool marine climate in Karachi for four to five months stimulates consumption of hot beverages in these months. During the remaining warmer seven to eight months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. Coffee drinkers in the Karachi are finicky about the quality of beverages offered at the numerous coffee bars across the region. Despite of low competition in the immediate area, Café Sheesha will position itself as a place where customers can enjoy delicious coffee beverages with a fresh pastry, tea, juice, soft drinks, chocolates and sheesha varieties in a relaxing environment. Competition and Buying Patterns Competition in the local area is somewhat sparse and does not provide nearly the level of product quality and customer service as Café Sheesha. Local customers are looking for a high quality product in a relaxing atmosphere. They desire a unique, classy experience. Leading competitors purchase and roast high quality, whole-bean coffees and, along with Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, and a line of premium

9

10 teas, sell these items primarily through company-operated retail stores. In addition to sales through company-operated retail stores, leading competitors sell coffee and tea products through other channels of distribution (specialty operations). Larger chains vary their product mix depending upon the size of each store and its location. Larger stores carry a broad selection of whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee- and espresso-making equipment and accessories such as coffee grinders, coffee makers, espresso machines, coffee filters, storage containers, travel tumblers and mugs. Smaller stores and kiosks typically sell a full line of coffee beverages, a more limited selection of whole-bean coffees, and a few accessories such as travel tumblers and logo mugs.

Lifestyle factors converge to make the coffee industry strong at all times. The stimulant effect of coffee is an important reason why many hard-working, fast-paced Pakistanis consider a stop at their local coffeehouse a necessary part of their day. Conversely, coffeehouses provide a calm, inviting environment for people to socialize, relax or catch up on work. Young people under the legal drinking age are one of the fastest-growing segments of the coffee drinking market. Coffeehouses provide them with a much-needed place to meet with their friends. Entertainment on weekend nights draws a young group of enthusiastic customers. The surge in interest in coffee drinking among young people assures a diverse, receptive, sophisticated customer base now and in the future. Older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack, they can meet with their friends, relax or work. Instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag, the coffeehouse is an intimate yet inexpensive venue. Quality is deteriorating even as the industry is growing. Coffeehouses need to produce a quality product to back up the perceived "little luxury" image. Currently, most of the largest chains are bowing to the pressures of growth and are cutting corners on quality by introducing fully automatic espresso machines, mass bean buying and other efficiency measures. Coffee drinking is now an all-day activity. Once concentrated in the early morning hours or mid-afternoon, in recent years coffee drinking has become an all-day activity. Even late at night, many coffeehouses are packed with patrons. It's not unusual for a well located coffeehouse to exceed a daily average of 900 customers.

Strategy and Implementation Strategy and Implementation Summary: The Café Sheesha uses a strategy of total quality - in product and service. Our promise is in our Location, the products we sell, the people we attract and the atmosphere we create. Strategic Assumptions: • People want better-tasting coffee Expresso, tea, juice, Snacks & pastries, and sheesha varieties. Coffee drinkers and sheesha users want a more inviting coffeehouse environment. • Coffee drinks and sheesha users are considered an affordable luxury.

10

11 • •

The coffee and sheesha house industry is largely unaffected by the economy and world events. Café Sheesha offers several unique advantages over all other coffee plus sheesha houses.

Competitive Edge Our competitive edge, compared to the other coffee plus Sheesha houses in the greater area includes the following. • A significantly higher quality better tasting coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. • Our current location can arguably be considered the best in the market. • An ambiance superior to all other coffeehouses in the area with upscale "Arabian" look. • It features stained glass decorations, art glasswork, Arabian style furnishings and outdoor dining. • The only coffee plus Sheesha house to provide regular weekend evening entertainment. • A wider variety of popular drinks than our competitors, including flavored coffee and Expresso drink, tea, and juice. We have several drink options for people who don't drink coffee. Marketing Strategy Other coffee or Sheesha houses rely almost entirely on word-of-mouth marketing to generate business. We will engage in an ongoing aggressive marketing program that will help us establish profitability quickly and set the stage for continual growth. Our strategy will be to position Café Sheesha as the "Lexus" of coffeehouses, offering a high quality product and superb service in a superior environment. Launch Marketing Most coffeehouse chains do little or no marketing and advertising. For example, Starbucks' philosophy is that their ubiquity in the marketplace is all they need to sustain and grow their customer base. They spend less than 1% of gross revenues on advertising, and when they do spend, it is usually to introduce a new product. The retail coffee industry is a sales-oriented business with historically very little experience in marketing and advertising. This is likely why little is done. As yet, the major players have not been taken over by sophisticated companies, where marketing is viewed as essential to gaining market share. An element of our differentiation from other coffeehouse chains will be our use of advertising and marketing to gain awareness, build customer traffic and establish a strong brand image. We intend to create immediate customer awareness and not wait for word-of-mouth. We are also building customer traffic immediately with an aggressive Launch Marketing Plan. Launch marketing will promote awareness, build immediate traffic and establish our brand image via several methods. • • • • • • •

Public relations/publicity Direct Mail Local Print and Broadcast Media Design & Packaging Community Involvement Sampling Superior Location

11

12 National awareness will help drive the expansion by generating opportunities created by the media buzz and familiarizing people with our brand name. It will help set the stage for future brand identification. Local Media • • • • • • • •

FM 107 FM 96 FM 91 FM 89 FM 106 FM 100 FM 101 Spider magazines. National Broadcast Media

• •

Feature programming (e.g. MTV, THE MUSIC, AAG) Radio stations nationwide Trendsetters Defense Phase ll is the home to thousands of individuals who can be important to the successful positioning of Café Sheesha. One mention on a TV talk program or in a 'lifestyle' magazine can (and has) launched many successful careers and businesses. With literally hundreds of celebrities and wealthy business people as local residents, the word-of-mouth recommendations from these people can drive significant business to us as well as generate favorable publicity. Celebrities in Karachi are also actively involved in the community, many supporting several local charities. Our involvement in the community will enable us to garner exposure for Café Sheesha among an important group of local residents. Key individuals will be targeted with gift baskets from Café Sheesha containing samples of our products to entice them to visit Café Sheesha and talk about us with their friends.

Design style The interior design of Café Sheesha is unlike any other coffeehouse chain. While there are some upscale designs, they are the entire modern Italian or Starbucks look. Our upscale stylized "Arabian Look" design, featuring stained glass decorations, art glasswork, differentiates us from all others. Community Involvement We will make ourselves an integral part of the local and world community. This will generate goodwill, create opportunities to forge important contacts with key people and live up to our company Mission Statement.

12

13 Some of these community involvement goals include: • Take an active role in the Chamber of Commerce • Supply complementary product to local charities for fund-raising activities • Sponsor local sports teams • Purchase fair trade coffee whenever possible • Support Fair Trade, organic, sustainable farming Sampling We will engage in several sampling activities to introduce potential customers (and current customers) to Café Sheesha range of drink options. • • • • •

Samples will be distributed at the coffeehouse Samples will be given to passers-by on the street Discount coupons will be distributed on the street, via direct mail and at special events Complementary coffee will be served at charitable and civic events Free coffee service will be provided to the Chamber of Commerce, a radio station, and the newspaper and at select government offices (e.g. the Planning and Zoning Department)

Portable Kiosk Within 6 to 8 months we will create a portable Café Sheesha kiosk to sell and market our products at special events and community activities. Karachi has many such events every year. It will be an excellent way to publicize Café Sheesha. The kiosk will be highly visible and fun. It will also potentially be very profitable, although it's hard to determine how profitable with any accuracy until the local response is measured. Pre-paid, re-loadable, frequency and discount cards We will promote our program of gift cards and customer frequency cards to drive business and stimulate cash flow. Industry records indicate that 25% - 40% of all gift card amounts go unused. Also, gift cards have proven to be a popular holiday item accounting for more than 5% of total sales during December. Pre-paid and re-loadable cards have also proven to be very popular with the major chain coffeehouses, again accounting for a significant percentage of sales. These cards promote customer loyalty as well. Frequency cards rewarding the repeat customer with a free drink after a specified number of visits are popular and proven methods to forge customer loyalty. Discount cards are used to build goodwill among specific groups such as the Chamber of Commerce members and college students. By tying in with our computerized sales and inventory system we will be able to track usage and allocate the expense to marketing. The Future The number of Café Sheesha locations could easily reach 7 to 10 within five years. While the financials in this Business Plan only address the Karachi location,

13

14 we can extrapolate from the store's performance (which will be carefully monitored and tracked) to get a general idea of the chain's projected profitability. With ten coffeehouses the gross revenues, when fully realized, would be more than 30000000 using the third year performance figures. Even factoring in the cost of additional staff and other resources, a 10-store chain would likely generate a minimum of 7500000 in profits annually. Café Sheesha’s start-up, implementation and operation in Karachi will be the "blueprint" for future efficient expansion. Our new Mount Hill location will incorporate the knowledge we gain with our first store as well as new creative ideas, and become our "flagship" operation. Sales Strategy Our sales strategy includes: •

Staff salaries that are 10% above the industry average in order to attract the best people

•

Hiring for attitude so that we always have a friendly, enthusiastic staff to make customers feel welcome and appreciated; constant staff training to assure the best quality possible

•

State-of-the-art sales/inventory system to

(A) Reduce customer waiting time (B) Create efficient product ordering •

Create a mobile kiosk to take Café Sheehsa into the community at special events, farmer's markets, art shows, etc. • Establish coffee service at local businesses • Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key groups • Create an ongoing sampling program • Conduct a consistent, aggressive marketing program • Be an active member of the community; be visible at charitable functions • Solicit customer feedback to constantly improve and streamline our operation • Key Strategy: an advanced and expandable point-of-sales system After carefully tracking the performance of the Karachi store through an expandable and highly detailed point-of-sale system, we will use this as a "blueprint" for expansion. For example, daily sales are tracked and analyzed by item, time period and cost of goods. Labor requirements are matched to projected in-store sales based upon past performance for maximum efficiency. Even after paying higher than average wages we expect to allocate no more than 25% to labor costs. Sales are linked to inventory to both streamline the efficiency of ordering and reduce "shrinkage" by instantly alerting us to unusual shortages compared with revenues. Cost of goods can be monitored for increased efficiency too. As we continually research methods of delivering a high quality but cost-efficient product, and by making small incremental improvements in the costs of items we expect to increase overall COG by a minimum of 5% during the first year of operation.

14

15 As expansion occurs, the POS system can be adapted to each individual location and allow the central office to monitor the stores remotely as well as the overall combined operation. Close monitoring will allow us to achieve a high level of communication between stores as well as spot problems immediately and take corrective action.

Management Plan: Management Team Mr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area of finance and administration. Personnel Team: The personnel plan is included in the following table. It shows the monthly salaries for every year of all employees. No of Employ ees Coffee Maker Expresso Maker Sheesha Maker Tea Maker Cook Juice Maker Cashier Sweepers Guard Waiters Cigar Sales Person

1 1 1 1 1 1 1 2 1 2 1

Total

13

Per month salary for FY 2008 in Rs 12000 14000 15000 11000 10000 10000 8000 4000 each 7000 5000 each 5000

110000

Per month salary for FY 2009 in Rs 14000 16000 16500 13000 12000 12000 10000 5000 each 8000 5500 each 5500

128000

Per month salary for FY 2010 in Rs 15500 17000 17500 14000 13500 13000 11000 5000 each 8000 6000 each 6000

137500

Financial Plan

15

16 Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000 guaranteed by the SBA as a ten-year loan. This provides the bulk of the current financing required. Projected Profit and Loss: We expect to be profitable in the first year, with profits increasing over the next two years, as we establish a loyal customer base. Pro Forma Profit and loss Statement FY 2008

FY2009

FY2010

Sales

4500000

5500000

7000000

CGS

700000

800000

1000000

Gross Margin

3800000

4700000

6000000

Expenses Payroll

1320000

1536000

1650000

Sales & Marketing

1000000

1200000

1500000

Depreciation

500000

600000

700000

Utilities

25000

27000

28000

Payroll Taxes

100000

150000

200000

Total Operating Expense Profit before Interest and Interest Expense Taxes Incurred

2920000

3513000

4078000

880000

1187000

1922000

50000

60000

75000

25000

30000

40000

Net Profit

805000

1097000

1807000

Other Expenses

16

17

Net Profit Yearly

2000000 1800000 1600000 1400000 1200000 1000000

FY 2008

800000 600000 400000 200000 0 FY 2008

FY 2009

FY 2010

Gross Margin Yearly 7000000 6000000 5000000 4000000 FY 2008 3000000 2000000 1000000 0 FY 2008

FY 2009

FY 2010

17

18 Net Profit Monthly 120000 100000 80000 60000

FY 2008

40000 20000 0 DEC

FEB

APR

JUN

AUG

OCT

DEC

Gross Margin Monthly

700000 600000 500000 400000

FY 2008 300000 200000 100000 0 DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

Projected Cash Flow The cash flow projection shows that provisions for ongoing expenses are adequate to meet Café Sheesha needs as the business generates cash flow sufficient to support operations.

18

19

Pro forma Cash Flow FY 2008 FY 2009 Cash Received from operations Cash sales 4000000 5200000 Additional Cash Received Sales Tax, VAT, HST/GST 0 0 New current borrowing 0 0 New other Liabilities 0 0 New Long Term Liabilities 0 0 Sales of other Current 0 0 Assets Sales of long Term Assets 0 0 New Investment Received 0 0 Sub Total Cash 4000000 5200000 Received Expenditures from operations Cash spending 3000000 3500000 Bill payments 125000 150000 Sub total spent on 3125000 3650000 operations Additional Cash Spent Sales Tax, VAT, HST/GST 0 0 Principle repayment of 0 0 current borrowing Other Liabilities Principal repayment 0 0 Long term liabilities 0 100000 principal repayment Purchase other Current 0 0 Asset Purchase long term 0 200000 Assets Dividends 0 0 Sub Total Cash Spent 3125000 3950000 Net Cash Flow 875000 1250000 Cash Balance

FY 2010 6800000 0 0 0 0 0 0 0 6800000 5500000 225000 5725000 0 0 0 225000 0 200000 0 6150000 650000

Balance Sheet The following is a projected Balance Sheet of Café Sheesha.

19

20

Pro Forma Balance Sheet FY 2008 FY 2009 Current Assets 400000 600000

Cash Other Current Assets

100000

Long Term Assets Accumulated Depreciation Total Assets

FY 2010 800000

200000

300000

Long Term Assets 250000 300000

350000

50000

60000

80000

800000 1160000 Current Liabilities 50000 60000 0 0 0 0

Accounts Payable Current Borrowing Others Long Term Liabilities Total Liabilities Paid in Capital Retained Earnings Earnings Total Capital Total Liabilities & Capital Net Worth

1530000 80000 0 0

100000

40000

0

150000 125000 45000 32000 650000

100000 125000 57000 64000 1060000

80000 125000 63000 71000 1450000

800000

1160000

1530000

650000

1060000

1450000

Long Term Asset (418000) Under counter Refrigerator

50000

Service/prep counter

50000

Ice Machines

25000

Large Refrigerators

12000

Milk Coolers

20000

Cash Registers Point of sales system

33000

Expresso Machines

40000

Tea Makers

33000

Coffee Brewer (2)

50000

Counters/Condiments bar/Shelving Sheeshas

50000 50000

Short Term Asset (275000) Tables, Chairs, Furnishings

100000

Arabian Carpets

100000

Lightings Fixtures

75000

Startup Expenses Requirements CONSTRUCTION

20

21 Site Design, Architectural Plan Demolition/Construction Electrical, Lighting Flooring Installation Bathroom Construction Plumbing Fireplace Construction Painting City Permits/license/Fees

50000 400000 75000 60000 25000 25000 15000 20000 50000 LEGAL

Accounting Legal Insurance MARKETING Opening Marketing/Advertising Graphic design/signage menu board Frequency card, Brochures OFFICE Office Equipment Computer, Scanner, Printer Telephone, Fax, Stationary APPLIANCES Preparation Equipment Dishwasher Blenders Microwaves Panini Makers Storage racks Music System Food Display case Menu board construction Cups/lids TOTAL STARTUP EXPENSE STARTUP ASSET Cash required Other current asset Long term asset TOTAL ASSETS TOTAL REQUIRMENTS

15000 20000 15000 100000 25000 15000 50000 100000 25000 15000 10000 10000 15000 10000 12000 100000 25000 15000 150000 1807000 1000000 275000 418000 1693000 3500000

21

22

Café THE END

22